Earth Infinity
Earth Infinity is a Japanese retail electricity and gas provider serving households, SMBs, corporates, and government agencies across all ten Japanese power grid regions, supplementing commodity supply with a patented electronic breaker product for SME customers.
- Company typePublic
- Founded2002
- HeadquartersOsaka, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Earth Infinity firmographics
Firmographics- Name
- Earth Infinity
- Legal name
- 株式会社アースインフィニティ
- Website
- https://earth-infinity.co.jp
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earth Infinity is a Japanese retail electricity and gas provider serving households, SMBs, corporates, and government agencies across all ten Japanese power grid regions, supplementing commodity supply with a patented electronic breaker product for SME customers.
- Ownership category
- akta.pro rank
Earth Infinity industry classification
Industry- Product category
- Retail Energy Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)
Keywords
Where Earth Infinity is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Earth Infinity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Electricity Sales (小売電気事業): The core revenue stream: selling electricity to residential, commercial, and government customers across Japan. Customers switch from regional utilities to Earth Infinity, paying monthly electricity bills. The company procures power from the Japan Electric Power Exchange (JEPX) and other sources, reselling to end customers with rate reduction promises.
- Gas Retail Sales (ガス小売事業): Registered gas retailer selling natural gas to residential and commercial customers, operating alongside electricity services in a bundled offering.
- Electronic Equipment Manufacturing/Sales (電子機器の製造・販売): Manufacturing and selling proprietary electronic breakers (Patent No. 4457379) to SME customers for electricity cost reduction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 安心補償プラン (Anshin Hosho Plan) - Standard residential plan with fuel/power source adjustment |
| Subscription | Monthly | 電化安心補償プラン (Denka Anshin Hosho Plan) - Electrification plan with day/night rate differentials |
| Subscription | Monthly | 雷神S/M/Lプラン (Raijin Plans) - Ampere and kVA-based plans |
| Subscription | Monthly | バリューパック+ プラン (Value Pack+ Plans) - Higher consumption plans |
| Subscription | Monthly | アースガス (Earth Gas) - Natural gas retail plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Earth Infinity product offering
Product offeringCore offering
Earth Infinity is a registered retail electricity provider (Registration No. A0281) and gas retailer (Registration No. A0073) in Japan, selling competitively priced electricity and natural gas to residential, self-employed, corporate, and government customers across 10 regional grid areas. The company also manufactures and sells a proprietary electronic breaker (Patent No. 4457379) to SME customers for peak-demand electricity cost reduction, and offers the e-planet mobile app for customer account management.
Product overview
Earth Infinity (株式会社アースインフィニティ) is a Japanese retail electricity and gas provider operating as a registered electricity retailer (A0281) and gas retailer (A0073). The company offers a portfolio of electricity plans including 雷神Sプラン, 安心補償プラン, 電化安心補償プラン, and アースオール電化プラン, as well as gas services (アースガス and アースガスＳ). Additional offerings include electronic breaker products with proprietary patents, optional support and emergency services, and the e-planet smartphone application for customer account management. The company serves residential, business, and public sector customers across multiple Japanese regional power grid areas.
Differentiator
Problem solved
Functional benefit
Brands
- e-planet: Smartphone app for customers to manage electricity and gas services
Products and services
- Anshin Hosho Plan (安心補償プラン) Standard residential and small-business retail electricity plan with base capacity charges and three-tiered kWh consumption pricing, plus monthly fuel cost and power-source procurement adjustment fees. Available across all 10 Japanese regional grid areas (Hokkaido, Tohoku, Tokyo, Chubu, Hokuriku, Kansai, Chugoku, Shikoku, Kyushu).
- Denka Anshin Hosho Plan / Earth All-Electric Plan (電化安心補償プラン / アースオール電化) Time-of-use retail electricity plan for all-electric households and small businesses with separate daytime, nighttime, and weekend/holiday kWh rates (e.g., Hokkaido daytime 34.13 yen/kWh vs. nighttime 26.09 yen/kWh), billed on a per-kW base charge.
- Raijin S / M / Power Plans (雷神S / 雷神M / 雷神動力プラン)
- Value Pack / Value Pack+ Plans (バリューパック+ プラン) Higher-consumption retail electricity packages with bundled capacity and tiered kWh pricing for residential and self-employed customers in the Hokkaido area and other regions (e.g., Hokkaido Value Pack S+ base 1,472 yen up to 30A with three consumption tiers).
- Earth Gas (アースガス / アースガスS)
- Electronic Breaker (電子ブレーカー) Proprietary electronic breaker device covered by Patent No. 4457379 that manages electrical circuits and reduces peak demand charges for SME customers, manufactured and sold directly by Earth Infinity alongside its electricity supply business.
- e-planet App Smartphone application available on the Apple App Store and Google Play that allows Earth Infinity electricity and gas customers to manage their accounts, view usage and billing, make payments, and access company services.
Companies that use Earth Infinity
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Earth Infinity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Earth Infinity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered moderate, core and minor.
- Japan Business Federation (Keidanren / 一般社団法人日本経済団体連合会)moderateEarth Infinity became a member of the Japan Business Federation (Keidanren) in December 2020, the major umbrella organization of Japanese corporations. Keidanren membership is displayed as a partner logo on the company website.
- Japan Electric Power Exchange (JEPX / 一般社団法人日本卸電力取引所)coreEarth Infinity is a registered trading member (取引会員) of the Japan Electric Power Exchange since May 2021. The company procures electricity from JEPX as part of its power sourcing strategy for retail electricity supply.
- Osaka Prefecture Electrical Construction Industry Association (大阪府電気工事工業組合)minorMember of the Osaka Prefecture Electrical Construction Industry Association, supporting electrical installation and construction work in conjunction with electricity supply services.
- Osaka Philharmonic Symphony Orchestra Sponsorship (大阪フィルハーモニー交響楽団)minorEarth Infinity sponsors the Osaka Philharmonic Symphony Orchestra as part of its corporate social responsibility and cultural contribution activities. Displayed as sponsor logo on website.
- Osaka City Women Active Promotion PortalminorEarth Infinity is listed on the Osaka City Women's Active Promotion Portal as a certified company promoting women's participation in the workplace (certification number 349).
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Earth Infinity competitors and assessment
Company assessmentDirect peers
- ENECHANGE Limited: Japanese energy comparison and retail electricity platform serving households and SMEs, directly overlapping with Earth Infinity's residential switching and bundled electricity-gas value proposition.
- Looop Inc. Japanese retail electricity provider operating across multiple regions post-liberalization, directly competing with Earth Infinity in the same new-power-provider market segment with similar direct-to-consumer switching model.
- Remixpoint, Inc. Japanese listed energy and mobility company that operates a retail electricity business (formerly NEXTech), directly competing in the same post-liberalization retail electricity market against Earth Infinity.
Broad incumbents
- Tokyo Electric Power Company Holdings (TEPCO): Dominant incumbent utility in the Tokyo region whose retail customers represent the primary switching pool for Earth Infinity's Tokyo-area electricity plans.
- ENEOS Holdings: Major Japanese energy conglomerate offering electricity retail and gas services with broad nationwide reach, competing with Earth Infinity in the corporate and SME procurement market.
- Tokyo Gas Co., Ltd. Major Japanese incumbent gas and electric utility with established customer base across the Tokyo region, supplying directly into the same Tokyo Gas area where Earth Infinity offers its Earth Gas product.
- Osaka Gas Co., Ltd. Major Kansai-region incumbent utility supplying gas and electricity across the same Osaka Gas territory where Earth Infinity markets its bundled gas-electricity offering to residential customers.
- Kansai Electric Power Company: Incumbent utility in the Kansai region (Osaka-headquartered area) where Earth Infinity's headquarters sit, representing the largest incumbent competitor for the company's core Osaka-area customer base.
Emerging players
- NTT Power: NTT Group-affiliated retail electricity provider leveraging telecom infrastructure for customer acquisition, representing a well-capitalized emerging competitor with overlap in the residential and SME segments.
Regional players
- Hokkaido Electric Power Company: Regional incumbent utility in Hokkaido where Earth Infinity operates its Hokkaido-area electricity pricing plans and competes for residential and business customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Earth Infinity social profiles
Digital presenceEarth Infinity compliance and trust
Trust signalCompliance11 records
Earth Infinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Infinity leadership team
Management profileNumber of profiles
Profiles9 records
Earth Infinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Infinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Infinity
What does Earth Infinity do?
Earth Infinity is a registered retail electricity provider (Registration No. A0281) and gas retailer (Registration No. A0073) in Japan, selling competitively priced electricity and natural gas to residential, self-employed, corporate, and government customers across 10 regional grid areas. The company also manufactures and sells a proprietary electronic breaker (Patent No. 4457379) to SME customers for peak-demand electricity cost reduction, and offers the e-planet mobile app for customer account management.
Is Earth Infinity a public or private company?
Earth Infinity is a public company. It is classified as public and is currently operating.
When was Earth Infinity founded?
Earth Infinity was founded in 2002. It employs 11 to 50 people.
Where is Earth Infinity based?
Earth Infinity is headquartered in Osaka, Japan, in the Asia region.
How does Earth Infinity make money?
Three revenue lines are on record. Retail Electricity Sales (小売電気事業) is the primary driver. The others are gas Retail Sales (ガス小売事業) and electronic Equipment Manufacturing/Sales (電子機器の製造・販売).
Who are Earth Infinity's main competitors?
Direct peers on record are ENECHANGE Limited, Looop Inc. and Remixpoint, Inc.. Broad incumbents are Tokyo Electric Power Company Holdings (TEPCO), ENEOS Holdings, Tokyo Gas Co., Ltd., Osaka Gas Co., Ltd. and Kansai Electric Power Company. NTT Power is listed as an emerging player. Hokkaido Electric Power Company is listed as a regional player.
Does Earth Infinity have an API?
No public API is recorded for Earth Infinity.
What industry is Earth Infinity in?
Earth Infinity's product category is Retail Energy Services. Its primary akta.pro industry code is EUAGAEAG, Metering Data Acquisition & Customer Enrollment/Onboarding Services. Its NAICS code is 2211 and its SIC code is 3600.