FUTUREFISH

What FUTUREFISH does

FUTUREFISH Company Limited is a UK-registered private consultancy and strategic advisory firm founded in 2022 by Dr. Michael Phillips (CEO) and Dr. Rohana Subasinghe (CSO), focused on accelerating sustainable aquaculture development across low- and middle-income markets in Africa and Asia. The firm operates as an integrated advisory practice offering four core service lines: Insights Services (market intelligence and innovation assessment), Investment Facilitation Services (deal sourcing and business development support for aquaculture ventures), Community Building Programs (capacity building for smallholders, women, and youth), and Monitoring and Learning Tools (digital methods for measuring aquaculture system performance). It also co-runs the Blue Food Innovation Hub, a UKRI-funded partnership with Chamber of Aquaculture Ghana and SmartHatch Brazil focused on improving tilapia hatchery performance.

The business model is professional services: revenue is generated through contracted advisory work with foundations (notably the Bill & Melinda Gates Foundation for sub-Saharan Africa and South Asia program support) and grant-funded initiatives (UKRI), supplemented by strategic advisory engagements with investors, aquaculture operators, and development organizations. The firm does not sell software or physical products, does not publicly disclose pricing, and does not maintain a public API. Go-to-market is primarily enterprise field sales combined with event-driven thought leadership at industry conferences (World Aquaculture Society, Seafood Expo Barcelona, UN Ocean Conference) and CEO roundtables convened in partnership with the Global Salmon Initiative.

The company is led by two aquaculture thought leaders (Dr. Subasinghe serves as Vice-Chair of the International Year of Artisanal Fisheries and Aquaculture and on the Aquaculture Stewardship Council Supervisory Board; Dr. Phillips is a former ASC board member with 30+ years of international development experience) and is supported by a multidisciplinary team of approximately 14 specialists across operations, marketing, IT, data science, and aquaculture consulting, with offices in London and Sri Lanka and field operations spanning Ghana, Thailand, India, and additional African and Asian geographies.

Name

FUTUREFISH

Legal name

FUTUREFISH COMPANY LIMITED

Website

https://futurefish.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

FUTUREFISH is a UK-registered consultancy and advisory firm, founded in 2022, that connects science, innovation, and investment to accelerate sustainable aquaculture in low- and middle-income markets across Africa and Asia, serving foundations, investors, aquaculture operators, and smallholder communities.

Ownership category

akta.pro rank

Product category

Aquaculture Consulting Services

NAICS

Aquaculture (11251), Finfish Farming and Fish Hatcheries (112511)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industry

Aquaculture & Fish Health Services (AFAEANAE)

Keywords

• Sustainable aquaculture advisory
• Aquaculture consultancy services
• Blue economy investment
• Aquaculture market insights
• Smallholder aquaculture support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Strategic Advisory and Consultancy Services: FUTUREFISH provides advisory services to investors, businesses, and organizations seeking to develop sustainable aquaculture in Africa and Asia. They work with diverse partners including innovators, start-ups, established businesses, and public, private, and philanthropic investors to identify and assess aquaculture innovations and investment solutions.
2. Grant and Contract Work: The company has secured contracts with major foundations (Bill & Melinda Gates Foundation) to support aquaculture development programs in sub-Saharan Africa and South Asia, working toward foundation objectives of empowering, building, and growing sustainable aquaculture.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

FUTUREFISH is a consultancy and advisory firm that provides strategic advisory, investment facilitation, community building, and monitoring and learning services to accelerate sustainable aquaculture development in Africa and Asia. The company works with investors, innovators, start-ups, established businesses, and public/private/philanthropic investors to identify and assess aquaculture innovations and investment solutions, with a particular focus on low- and middle-income countries. Core revenue derives from professional services delivered through direct engagement with foundations (notably the Bill & Melinda Gates Foundation) and aquaculture sector stakeholders across the value chain.

Product overview

FUTUREFISH is a UK-registered consultancy and advisory company offering a portfolio of professional services focused on accelerating sustainable aquaculture in Africa and Asia. The company operates as an integrated advisory firm comprising five interconnected service areas: Insights Services (market intelligence and investment analysis), Investment Facilitation Services (business development support for aquaculture ventures), Community Building Programs (capacity building for smallholders, women, and youth), Monitoring and Learning Tools (digital tools for measuring aquaculture system performance), and the Blue Food Innovation Hub partnership initiative (hatchery improvement in Ghana). FUTUREFISH functions as a consultancy/advisory firm rather than a software product company. They do not offer APIs, certified products, or AI-powered software platforms. The company connects science, insights, innovations, and investment to build profitable and sustainable aquaculture businesses in low- and middle-income markets of Africa and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights Services Knowledge, innovation, and market insights services for investment decisions. FUTUREFISH provides expertise to support investment decisions of partners, working with innovators, start-ups, established businesses, and public, private, and philanthropic investors to identify and assess aquaculture innovations and investment solutions in Africa and Asia.
• Investment Facilitation Services Nurturing promising aquaculture business ventures to impact at scale. FUTUREFISH partners across the business community, from new start-ups to established corporate businesses, to support business growth and investment in the most promising innovations in sustainable aquaculture across Africa and Asia.
• Community Building Programs Building a better enabling environment for sustainable aquaculture. FUTUREFISH collaborates with partners to support women, youth, and small-scale farmers in aquaculture business, helping build skills for the future and creating a conducive enabling policy environment in Africa and Asia.
• Monitoring and Learning Tools Measuring change in the aquaculture system where FUTUREFISH works. The Monitoring and Learning team develops tools and methods, with a strong emphasis on digital approaches, to assess progress towards sustainable aquaculture and inform management and policy decisions.
• Blue Food Innovation Hub An initiative involving Chamber of Aquaculture Ghana, FUTUREFISH, and SmartHatch Brazil, supported by UKRI funding, focused on improving hatchery systems and tilapia fingerling quality in Ghana's aquaculture sector.

Quantifiable outcome

• FUTUREFISH contributes to improving livelihoods, nutrition, and health among vulnerable communities through sustainable aquaculture development
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Chamber of Aquaculture GhanacoreStrategic or Co-development Partner · 7 July 2026FUTUREFISH is part of a UKRI-supported partnership with Chamber of Aquaculture Ghana and SmartHatch Brazil focused on addressing hatchery performance issues and improving tilapia fingerling quality in Ghana's aquaculture sector through the Blue Food Innovation Hub.
• SmartHatch BrazilcoreStrategic or Co-development Partner · 7 July 2026Partnership involving SmartHatch Brazil focused on improving hatchery systems and tilapia fingerling quality as part of a UKRI-supported initiative to address bottlenecks in Ghana's aquaculture value chain.
• Global Salmon Initiative (GSI)flagshipStrategic or Co-development PartnerFUTUREFISH partnered with Global Salmon Initiative and Bill & Melinda Gates Foundation to convene a CEO roundtable of aquaculture industry leaders focused on mobilizing greater investment into sustainable and equitable aquaculture development in Africa. The roundtable resulted in a Call to Action with 8 priority action areas.
• Aquaculture Industry Leaders (Various)coreStrategic or Co-development PartnerFUTUREFISH engaged with over 30 aquaculture companies and organizations including producers, seed, feed, health, and investor organizations for the CEO roundtable and Call to Action on sustainable aquaculture.
• AquaSparkcoreStrategic or Co-development PartnerAquaSpark (aqua-spark.nl), an aquaculture-focused investor, participated in the CEO dialogue hosted by FUTUREFISH, Global Salmon Initiative, and Gates Foundation on African aquaculture investment.
• AquareachcoreStrategic or Co-development PartnerAquareach (aquarech.com), an aquaculture company, participated in the CEO dialogue focused on mobilizing investment into sustainable African aquaculture.
• Gatsby AfricacoreStrategic or Co-development PartnerGatsby Africa (gatsbyafrica.org.uk) participated in the CEO dialogue on African aquaculture transformation.
• Victory Farms KenyacoreStrategic or Co-development PartnerVictory Farms Kenya participated in the CEO dialogue roundtable focused on African aquaculture sector development.
• YalelocoreStrategic or Co-development PartnerYalelo, an aquaculture company, participated in the CEO dialogue on mobilizing investment into sustainable African aquaculture.
• Chicoa Fish FarmcoreStrategic or Co-development PartnerChicoa Fish Farm (chicoa.fish) participated in the CEO dialogue on African aquaculture transformation.
• Lake HarvestcoreStrategic or Co-development PartnerLake Harvest (lakeharvest.com), an aquaculture company, participated in the CEO dialogue focused on African aquaculture sector investment.
• Tropo FarmscoreStrategic or Co-development PartnerTropo Farms (voltacatch.com) participated in the CEO dialogue on African aquaculture development.
• DeHeuscoreStrategic or Co-development PartnerDeHeus (deheus.com), an aquaculture feed company, participated in the CEO dialogue on African aquaculture transformation.
• Eden Group SLcoreStrategic or Co-development PartnerEden Group SL (edengroupsl.com) participated in the CEO dialogue on African aquaculture sector development.
• DalbergcoreStrategic or Co-development PartnerDalberg (dalberg.com), a strategic advisory firm focused on global development, participated in the CEO dialogue on African aquaculture investment.
• International Year of Artisanal Fisheries and Aquaculture (IYAFA)coreStrategic or Co-development PartnerDr. Rohana Subasinghe serves as Vice-Chair of IYAFA 2022. FUTUREFISH joins IYAFA22 celebrations and addresses the need for better social responsibility in artisanal fisheries and aquaculture sectors.
• Aquaculture Stewardship Council (ASC)coreStrategic or Co-development PartnerDr. Rohana Subasinghe serves on ASC's Supervisory Board, bringing decades of aquaculture experience to help guide responsible aquaculture standards.
• Research and Country Partners NetworkcoreStrategic or Co-development PartnerFUTUREFISH has an extensive network of partners spanning research institutions, industry, innovators, and country partners across Africa and Asia to identify innovations and build sustainable aquaculture businesses.
• WorldFishminorStrategic or Co-development PartnerWorldFish publishes research and reports on aquaculture development that FUTUREFISH references and engages with for evidence-based insights on sustainable aquaculture in Africa.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aqua-Spark: Aquaculture-dedicated impact investment fund that invests across the aquaculture value chain and participates in ecosystem convenings. Directly comparable to FUTUREFISH as an aquaculture-focused investor-and-advisor; in fact, Aqua-Spark has appeared in FUTUREFISH-co-led CEO dialogues.
• Global Salmon Initiative (GSI): CEO-led industry coalition of the world's major salmon producers focused on sustainability and ESG. FUTUREFISH co-convened CEO roundtables with GSI and Gates Foundation. Comparable as a multi-stakeholder convening platform for sustainable aquaculture leadership.
• Aceli Africa: Catalytic finance facility mobilizing capital for African SMEs in food and agriculture, including aquaculture. FUTUREFISH partnered with Aceli Africa in CEO dialogues. Closely comparable as a capital-mobilization specialist active in African blue-economy value chains.
• Dalberg Advisors: Global development-focused strategic advisory firm operating across Africa and Asia. Futurefish partnered with Dalberg in the African aquaculture CEO dialogue. Comparable as a multi-disciplinary advisory firm with development impact orientation addressing aquaculture and blue-economy clients.

Broad incumbents

• Palladium: Global advisory firm implementing large-scale development programs in agriculture, food systems, and rural livelihoods. Comparable to FUTUREFISH as a professional services firm delivering grant-funded, sustainability-focused advisory and program implementation across emerging markets.
• WorldFish: CGIAR-affiliated international research organization focused on aquatic food systems in Africa, Asia, and the Pacific. Provides aquaculture research, policy advice, and innovation brokering — closely overlapping FUTUREFISH's domain of sustainable aquaculture advisory, convening, and innovation assessment, but at materially larger scale.
• Aquaculture Stewardship Council (ASC): Leading global certification and standards body for responsible aquaculture. FUTUREFISH's co-founder serves on ASC's Supervisory Board. Comparable as an institutional anchor shaping sustainable aquaculture standards — intersecting with FUTUREFISH's advisory and convening work.
• FAO Fisheries and Aquaculture Division: United Nations agency providing policy, statistics, and technical guidance on global fisheries and aquaculture. Comparable as the institutional reference point for sustainability standards, sector data, and policy frameworks that FUTUREFISH advises clients around.

Emerging players

• Dalberg Catalyst: Advisory and incubation arm supporting impact-driven ventures in food systems, climate, and emerging markets. Comparable as an emerging advisory firm monetizing sustainability and impact theses across emerging markets — adjacent to FUTUREFISH's investor-facilitation service line.

Regional players

• SEAFDEC (Southeast Asian Fisheries Development Center): Intergovernmental organization promoting sustainable fisheries and aquaculture in Southeast Asia. Comparable as a regional aquaculture advisory and capacity-building body operating in one of FUTUREFISH's core geographies (Asia).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ourfuturefish
• Facebookfacebook.com/ourfuturefish
• LinkedInlinkedin.com/company/ourfuturefish

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUTUREFISH