DesignbySPIRIT

What DesignbySPIRIT does

DesignbySPIRIT is a boutique branding and design agency founded in 2013 by husband-and-wife team Christophe Pierre (Visual Strategist) and Shaz Pierre (Project Manager/Creative Director), operating with a core team of two and a headcount band of 1-10. The firm delivers project-based professional services across logo and brand development, social media content creation, web design and development, and content creation/strategy, serving a client mix of small-to-medium businesses and select enterprises in Trinidad & Tobago, Jamaica, the United Kingdom, and adjacent international markets. Notable engagements include J Wray & Nephew's JA60 Jamaica 60th Anniversary campaign, bmobile's Connect conference sub-brand, Bally's Barbershop, IceHouse, MVMNT Conference, and album artwork for Guvna B and Positive.

The agency's services are organized around a documented three-phase methodology — Investigate (understanding the strategic 'why' of each brand), Inspire (targeting the proprietary 'OMGDYST' creative moment), and Implement (delivery on time and budget). Production capabilities span consultancy, ideation, branding, graphic design, art direction, copywriting, web development, packaging, photographic direction, and video direction, supplemented by an established network of Caribbean photographer and stylist collaborators. Differentiated craftsmanship is evidenced by custom typographic work with embedded hidden symbolism, such as the Relax Med Aesthetics wordmark.

Revenue is generated through quote-based project engagements with no public pricing. Go-to-market is portfolio-driven and community-led: the website (designbyspirit.com) functions as the primary sales surface, with direct client contact via email ([email protected]), UK phone (020 3372 4208), Trinidad & Tobago phone and WhatsApp (868-686-6465). The agency is privately held by its founders with no disclosed external investment, no subsidiaries, no patents or trademarks, no certifications, and no app or platform product — operating as a pure-play professional services consultancy.

Name

DesignbySPIRIT

Legal name

designbySPIRIT

Website

https://designbyspirit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DesignbySPIRIT is a boutique branding and design agency founded in 2013 by Christophe and Shaz Pierre, delivering logo and brand development, social media, web design, and content strategy to SMBs and select enterprises across the Caribbean and the United Kingdom.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding and identity
• Graphic design services
• Web design development
• Social media content
• Creative strategy consulting

Headquarters

HQ city

Ttemuri

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Project-based branding and design consultancy services including logo/brand development, social media, web design & development, and content creation/strategy. Services rendered for specific client projects with deliverables across consultancy, ideation, branding, graphic design, art direction, copywriting, and web development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DesignbySPIRIT is a boutique creative agency that provides branding, graphic design, web design and development, social media content, and content strategy services. It helps brands visually connect with their audiences through logo and brand identity development, art direction, copywriting, packaging, and visual storytelling. Engagements are project-based, delivered directly by the founding duo and a network of creative collaborators.

Product overview

DesignbySPIRIT is a boutique design and branding agency managed by a husband-and-wife duo, Christophe Pierre and Shaz Pierre. The agency offers a unified suite of creative services including Logo/Brand Development, Social Media, Web Design & Development, and Content Creation/Strategy. Their approach follows a three-stage process: Investigate (understanding the WHY), Inspire (finding creative direction), and Implement (execution on time and budget). The agency has delivered multiple branding projects across diverse industries including healthcare, food & beverage, fashion, hospitality, and entertainment, serving clients primarily in the Caribbean region (Trinidad & Tobago, Jamaica) as well as London.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo and Brand Development

Quantifiable outcome

• Client testimonial: 'They possess creativity, dynamisms and commitment in equal measure.' - Golda-Lee Bruce, IDB
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dexter Musgrave and AssociatescoreStrategic or Co-development PartnerOngoing collaborative partner on creative projects. Worked alongside on J Wray & Nephew JA60 campaign. Dexter Musgrave is described as a colleague, creative strategist, and author of 'Work In Progress' book which featured DesignbySPIRIT's visual design work.
• Keziah LendorminorStrategic or Co-development PartnerFashion collaborator and goddaughter of Christophe Pierre. Worked on POSITIVE: Stand + Be Counted album cover project as fashion photographer director.
• Ron Charles PhotographyminorStrategic or Co-development PartnerPhotographer collaborator on POSITIVE: Stand + Be Counted album cover. Known for ability to pick entire scenes, frame them beautifully, and capture colour and texture.
• Marlon James PhotographyminorStrategic or Co-development PartnerJamaican photographer collaborator on 'I Believe' benefit concert artwork. Known for capturing gritty beauty just below the surface rather than pretty pictures.
• Kibwe Brathwaite PhotographyminorStrategic or Co-development PartnerTrinidadian photographer with signature style of photographing objects almost hovering over solid backgrounds. Collaborated on Guvna B HAMFW album artwork project.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mucca: Independent Italian branding and design studio focused on identity, packaging, and editorial work. Similar boutique structure and emphasis on identity design craft across multiple verticals.
• Mother Design: The design arm of Mother, an independent creative company known for brand identity and design systems for challenger brands. Comparable boutique-model agency offering integrated branding and design services.
• Bruce Mau Design: A design and innovation studio working on identity, brand systems, and experience design for cultural and enterprise clients. Comparable boutique-team model with strong philosophy-led branding deliverables.
• Collins: An independent brand strategy and design firm working on identity systems, brand worlds, and packaging for challenger and enterprise brands. Closely parallels DesignbySPIRIT's vertical segmentation and full-stack brand development offering.
• &Walsh (formerly Sagmeister & Walsh): A small, founder-led boutique identity and branding studio in New York known for high-craft logo, typography, and brand system work. Highly comparable to DesignbySPIRIT in operating model: a tiny principal-led team selling premium visual identity and brand storytelling to a curated client list.
• Chermayeff & Geismar & Haviv: Long-standing New York identity design studio specializing in logo and brand system design for major institutions. Closely mirrors DesignbySPIRIT's focus on visual storytelling and brand identity craft at boutique scale.

Broad incumbents

• Pentagram: The world's largest independently owned design firm, with partner-led identity and branding practices across multiple geographies. Comparable offering (logo, brand identity, design systems) but at much larger scale and with global reach.
• Interbrand: Global brand consultancy offering brand strategy, naming, identity, and design services to enterprise clients across industries. Same category of work as DesignbySPIRIT (logo, brand identity, brand systems) but with global delivery and scale.
• Landor & Fitch: Large global branding and design consultancy with deep experience in brand strategy, identity, and experience design. Operates in the same identity and brand design category as DesignbySPIRIT, but at a substantially larger scale.
• Anomaly: Independent creative company with brand strategy, design, and advertising capabilities under one roof. Mirrors DesignbySPIRIT's integrated branding-plus-content positioning but operates at much larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/designbyspirit
• Facebookfacebook.com/designbyspiritltd
• LinkedInlinkedin.com/company/designbyspirit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DesignbySPIRIT