WBAA
- Company typePrivate
- Founded1922
- HeadquartersWest Lafayette, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
WBAA firmographics
Firmographics- Name
- WBAA
- Legal name
- WFYI Public Media
- Website
- https://wbaa.org
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WBAA industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local News & Weather Stations (MPABACAJ)
Keywords
Where WBAA is headquartered
LocationHeadquarters
- HQ city
- West Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WBAA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Listener Memberships and Donations: Public radio station supported by listener contributions. Membership tiers include Family Membership at $60+ annually and British Telly Club at $180+ annually. Members receive benefits including WFYI Insiders' Magazine subscriptions.
- Corporate Support and Sponsorships: Corporate sponsorships and matching gifts programs provide revenue. The station offers various sponsorship opportunities for organizations.
- Vehicle Donations: The station accepts vehicle donations as an additional giving option for supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Membership at $60/year |
| Subscription | Annual | Print Magazine Membership at $60+/year |
| Subscription | Annual | British Telly Club at $180+/year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WBAA product offering
Product offeringCore offering
WBAA is a community-supported public radio station operated by WFYI Public Media, delivering three distinct programming streams—WBAA News (FM 101.3 and AM 920), WBAA Jazz (FM 101.3 HD3), and WBAA Classical (FM 105.9 and HD-2)—along with live digital streaming on its website. The station provides local Indiana news, statewide coverage, NPR national programming, classical music, and jazz, supported by listener memberships, donations, and corporate underwriting.
Product overview
WBAA is a public radio station serving Indianapolis, Indiana as an NPR member station. The station operates a multi-format broadcasting portfolio consisting of three distinct programming streams: WBAA News (FM 101.3 and AM 920) for news and talk content, WBAA Jazz (FM 101.3 HD3) for jazz music, and WBAA Classical (FM 105.9 & HD-2) for classical music. All three streams are available via live streaming on the WBAA website. The station is owned by WFYI Public Media and offers membership programs including the WFYI Insiders' Magazine (print or digital) and the British Telly Club as donor benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- WBAA News
Companies that use WBAA
Customer profileSegments2 records
Ideal customer profiles2 records
WBAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WBAA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- NPR (National Public Radio)coreWBAA is an NPR affiliate, carrying NPR national news programming, local news coverage from NPR, and features from NPR correspondents. NPR content includes news programs, cultural coverage, and investigative journalism.
- WFYI Public MediacoreWBAA is part of WFYI Public Media, the parent organization in Indianapolis. WFYI provides administrative services, membership processing, and programming support to WBAA. Mailing address for WBAA is under WFYI Public Media.
- American Public Media (APM)majorWBAA carries programming from American Public Media, a national public radio producer. APM produces shows distributed to public radio stations nationwide.
- PRX (Public Radio Exchange)majorWBAA carries content distributed through PRX, a public radio content exchange that provides programming to member stations.
- PRI (Public Radio International)majorWBAA carries programming from PRI (now part of PRX), an international public radio content provider.
- IPBS (Indiana Public Broadcasting Stations)majorWBAA is a member of IPBS, the consortium of public broadcasting stations in Indiana, collaborating on state-level coverage and programming initiatives.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
WBAA competitors and assessment
Company assessmentDirect peers
- WBEZ (Chicago Public Media): Chicago-based NPR member public radio station with comparable multi-format news and talk programming, listener-membership revenue model, and CPB-backed nonprofit structure. Operates at a larger scale but is a direct functional analogue to WBAA.
- WGBH (Boston): Major-market NPR/PBS affiliate with comparable multi-format public-radio portfolio, listener-membership revenue model, and CPB funding. Operates at significantly larger scale but provides a same-model reference point.
- WBGO: Newark-based jazz-formatted public radio station with listener-membership support. Directly comparable as a public radio station operating a dedicated music format within the public-media ecosystem.
- WAMU 88.5: Washington D.C. NPR member station operated by American University with similar reliance on listener memberships, NPR affiliation, and federal CPB funding. Directly comparable in operational structure and content mix.
- KUSC: Los Angeles-based classical-music public radio station with listener-membership support and CPB backing. Directly comparable as a public radio station running a single dedicated music format.
- KEXP: Seattle-based public radio station with listener-membership support and music-programming focus. Directly comparable nonprofit public-radio operating model, though more music-centric than WBAA's news-led mix.
- WILL (Illinois Public Media): University of Illinois-operated NPR and PBS affiliate combining news, classical, and regional formats with listener-membership support. Closely comparable to WBAA in scale, university affiliation, and multi-format public-radio strategy.
- KCRW: Santa Monica-based public radio station with multi-format programming (news, music, culture), listener-membership model, and digital streaming emphasis. Comparable in operational structure and audience-mission orientation.
- Michigan Public: University of Michigan-operated NPR network serving Michigan with news and classical formats, listener-membership revenue, and comparable state-level public-media ecosystem. Mirrors WBAA's university-affiliated public-radio model.
Regional players
- Iowa Public Radio: Statewide public radio network in a neighboring Midwestern state with similar news-classical-jazz format mix and listener-membership support. Comparable in scale and mission, though operating across a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WBAA social profiles
Digital presenceWBAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WBAA leadership team
Management profileNumber of profiles
WBAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WBAA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WBAA
What does WBAA do?
WBAA is a community-supported public radio station operated by WFYI Public Media, delivering three distinct programming streams—WBAA News (FM 101.3 and AM 920), WBAA Jazz (FM 101.3 HD3), and WBAA Classical (FM 105.9 and HD-2)—along with live digital streaming on its website. The station provides local Indiana news, statewide coverage, NPR national programming, classical music, and jazz, supported by listener memberships, donations, and corporate underwriting.
Is WBAA a public or private company?
WBAA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WBAA founded?
WBAA was founded in 1922. It employs 11 to 50 people.
Where is WBAA based?
WBAA is headquartered in West Lafayette, United States, in the North America region.
How does WBAA make money?
Three revenue lines are on record. Listener Memberships and Donations are the primary driver. The others are corporate Support and Sponsorships and vehicle Donations.
Who are WBAA's main competitors?
Direct peers on record are WBEZ (Chicago Public Media), WGBH (Boston), WBGO, WAMU 88.5, KUSC, KEXP, WILL (Illinois Public Media), KCRW and Michigan Public. Iowa Public Radio is listed as a regional player.
Does WBAA have an API?
No public API is recorded for WBAA.
What industry is WBAA in?
WBAA's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 51611 and its SIC code is 4832.