WBAA

Public Radio Broadcastingwbaa.org

Company typePrivate
Founded1922
HeadquartersWest Lafayette, United States
Headcount11–50
GTM typeB2C
OfferingServices

WBAA firmographics

Firmographics

Name: WBAA
Legal name: WFYI Public Media
Website: https://wbaa.org
Company type: Private
Founded year: 1922
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WBAA industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
akta.pro secondary industries: Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local News & Weather Stations (MPABACAJ)

Keywords

Public radio broadcasting
Local news coverage
Classical music programming
Jazz programming
NPR affiliate station

Where WBAA is headquartered

Location

Headquarters

HQ city: West Lafayette
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WBAA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

Listener Memberships and Donations: Public radio station supported by listener contributions. Membership tiers include Family Membership at $60+ annually and British Telly Club at $180+ annually. Members receive benefits including WFYI Insiders' Magazine subscriptions.
Corporate Support and Sponsorships: Corporate sponsorships and matching gifts programs provide revenue. The station offers various sponsorship opportunities for organizations.
Vehicle Donations: The station accepts vehicle donations as an additional giving option for supporters.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Family Membership at $60/year
Subscription	Annual	Print Magazine Membership at $60+/year
Subscription	Annual	British Telly Club at $180+/year

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

WBAA product offering

Product offering

Core offering

WBAA is a community-supported public radio station operated by WFYI Public Media, delivering three distinct programming streams—WBAA News (FM 101.3 and AM 920), WBAA Jazz (FM 101.3 HD3), and WBAA Classical (FM 105.9 and HD-2)—along with live digital streaming on its website. The station provides local Indiana news, statewide coverage, NPR national programming, classical music, and jazz, supported by listener memberships, donations, and corporate underwriting.

Product overview

WBAA is a public radio station serving Indianapolis, Indiana as an NPR member station. The station operates a multi-format broadcasting portfolio consisting of three distinct programming streams: WBAA News (FM 101.3 and AM 920) for news and talk content, WBAA Jazz (FM 101.3 HD3) for jazz music, and WBAA Classical (FM 105.9 & HD-2) for classical music. All three streams are available via live streaming on the WBAA website. The station is owned by WFYI Public Media and offers membership programs including the WFYI Insiders' Magazine (print or digital) and the British Telly Club as donor benefits.

Differentiator

Problem solved

Functional benefit

Products and services

WBAA News

Companies that use WBAA

Customer profile

Segments2 records

Ideal customer profiles2 records

WBAA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WBAA partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and major.

NPR (National Public Radio)coreStrategic or Co-development PartnerWBAA is an NPR affiliate, carrying NPR national news programming, local news coverage from NPR, and features from NPR correspondents. NPR content includes news programs, cultural coverage, and investigative journalism.
WFYI Public MediacoreStrategic or Co-development PartnerWBAA is part of WFYI Public Media, the parent organization in Indianapolis. WFYI provides administrative services, membership processing, and programming support to WBAA. Mailing address for WBAA is under WFYI Public Media.
American Public Media (APM)majorTechnology or IntegrationWBAA carries programming from American Public Media, a national public radio producer. APM produces shows distributed to public radio stations nationwide.
PRX (Public Radio Exchange)majorTechnology or IntegrationWBAA carries content distributed through PRX, a public radio content exchange that provides programming to member stations.
PRI (Public Radio International)majorTechnology or IntegrationWBAA carries programming from PRI (now part of PRX), an international public radio content provider.
IPBS (Indiana Public Broadcasting Stations)majorStrategic or Co-development PartnerWBAA is a member of IPBS, the consortium of public broadcasting stations in Indiana, collaborating on state-level coverage and programming initiatives.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

WBAA competitors and assessment

Company assessment

Direct peers

WBEZ (Chicago Public Media): Chicago-based NPR member public radio station with comparable multi-format news and talk programming, listener-membership revenue model, and CPB-backed nonprofit structure. Operates at a larger scale but is a direct functional analogue to WBAA.
WGBH (Boston): Major-market NPR/PBS affiliate with comparable multi-format public-radio portfolio, listener-membership revenue model, and CPB funding. Operates at significantly larger scale but provides a same-model reference point.
WBGO: Newark-based jazz-formatted public radio station with listener-membership support. Directly comparable as a public radio station operating a dedicated music format within the public-media ecosystem.
WAMU 88.5: Washington D.C. NPR member station operated by American University with similar reliance on listener memberships, NPR affiliation, and federal CPB funding. Directly comparable in operational structure and content mix.
KUSC: Los Angeles-based classical-music public radio station with listener-membership support and CPB backing. Directly comparable as a public radio station running a single dedicated music format.
KEXP: Seattle-based public radio station with listener-membership support and music-programming focus. Directly comparable nonprofit public-radio operating model, though more music-centric than WBAA's news-led mix.
WILL (Illinois Public Media): University of Illinois-operated NPR and PBS affiliate combining news, classical, and regional formats with listener-membership support. Closely comparable to WBAA in scale, university affiliation, and multi-format public-radio strategy.
KCRW: Santa Monica-based public radio station with multi-format programming (news, music, culture), listener-membership model, and digital streaming emphasis. Comparable in operational structure and audience-mission orientation.
Michigan Public: University of Michigan-operated NPR network serving Michigan with news and classical formats, listener-membership revenue, and comparable state-level public-media ecosystem. Mirrors WBAA's university-affiliated public-radio model.

Regional players

Iowa Public Radio: Statewide public radio network in a neighboring Midwestern state with similar news-classical-jazz format mix and listener-membership support. Comparable in scale and mission, though operating across a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WBAA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WBAA leadership team

Management profile

Number of profiles

WBAA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WBAA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBAA

What does WBAA do?

Is WBAA a public or private company?

WBAA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was WBAA founded?

WBAA was founded in 1922. It employs 11 to 50 people.

Where is WBAA based?

WBAA is headquartered in West Lafayette, United States, in the North America region.

How does WBAA make money?

Three revenue lines are on record. Listener Memberships and Donations are the primary driver. The others are corporate Support and Sponsorships and vehicle Donations.

Who are WBAA's main competitors?

Direct peers on record are WBEZ (Chicago Public Media), WGBH (Boston), WBGO, WAMU 88.5, KUSC, KEXP, WILL (Illinois Public Media), KCRW and Michigan Public. Iowa Public Radio is listed as a regional player.

Does WBAA have an API?

No public API is recorded for WBAA.

What industry is WBAA in?

WBAA's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 51611 and its SIC code is 4832.