Accountancy Action

What Accountancy Action does

Accountancy Action is a private UK recruitment agency founded in 2001 by Marc Kirsch, specializing in placing finance and accounting professionals in permanent, contract, and temporary roles. The company operates from a London office (180 Strand, Temple) with a registered office in Rugby (Magma House, Castle Mound Way) and additional Hertfordshire operations, employing between 11 and 50 staff. Its service covers the full spectrum of UK finance hiring, from entry-level accounts roles through senior finance director and financial controller appointments, serving both SMB and enterprise clients including Prep Kitchen and Zone Two.

The company runs a WordPress-based recruitment platform connecting employers with candidates through job search, CV upload, a configurable job alert system, and access to a proprietary database of approximately 30,000 finance professionals. Its supporting tools include an annual UK Salary Guide, soft-skills and career content via its blog, candidate-attraction and corporate explainer video production services (Lite at £750+VAT and Professional at £1,500+VAT), and a video platform that allows employers to assess candidate soft skills pre-interview. The technology stack is largely off-the-shelf rather than proprietary.

Revenue is generated primarily through placement fees structured across three pricing models: 'No More Tiers' at 20% (exclusive) or 22% (non-exclusive) of annual candidate remuneration; 'The Relationship Builder' at 18% with a £1,000 upfront fee, market mapping, dedicated resourcer, and 6-month replacement guarantee; and 'Sharing the Risk' at 25% paid monthly over 12 months and contingent on continued employment. A secondary revenue stream comes from corporate video production services sold directly to businesses. The company reports a 95% candidate probation pass rate in 2024 (vs an industry average as low as 67%), 90% of roles taken on exclusive basis, and a 95% three-year success rate for the Relationship Builder model, reflecting a sales-led, consultant-driven go-to-market anchored on long-term repeat client relationships.

Name

Accountancy Action

Legal name

Accountancy Action Limited

Website

https://accountancyaction.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Accountancy Action is a UK-based specialist recruitment agency placing permanent, contract, and temporary finance and accountancy professionals for SMB and enterprise employers, operating from London and Rugby with a ~30,000-candidate database and 20+ years of domain focus.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Recruitment Placement Fees: Accountancy Action charges placement fees as a percentage of the candidate's annual remuneration. Three pricing models are offered: 'No More Tiers' at 20% (exclusive) or 22% (non-exclusive), 'The Relationship Builder' at 18% with £1,000 upfront fee, and 'Sharing the Risk' with 1% upfront and 25% total fee payable monthly over 12 months. A minimum charge of £1,500 + VAT applies for permanent placements.
2. Corporate Video Production Services: The company offers video production services to employers and other businesses, with two tiers: 'Lite' at £750 + VAT for a 90-second video with 3 revisions, and 'Professional' at £1,500 + VAT for half-day on-site filming with unlimited revisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Accountancy Action is a UK-based specialist recruitment agency that connects employers with finance and accounting professionals for permanent, contract, and temporary placements. The firm operates a candidate database of approximately 30,000 finance professionals and offers dedicated consultant-led matching, with placement fees structured as a percentage of annual remuneration. The agency also produces corporate explainer videos for employer branding and candidate attraction.

Product overview

Accountancy Action operates as an accountancy and finance recruitment agency offering a unified service portfolio centered on connecting employers with finance professionals. The core product is the Accountancy & Finance Recruitment Platform, which provides job search, candidate matching, CV upload, and job alert functionality. Supporting this core offering are add-on services including the Salary Report (annual UK salary benchmarking guide), Corporate Explainer Videos (professional video production for employer branding in Lite and Professional tiers), and a configurable Job Alert System. The company also offers three distinct pricing models—No More Tiers (traditional 20-22%), The Relationship Builder (premium 18% with enhanced services), and Sharing the Risk (tiered payments contingent on success)—providing flexible engagement options for different client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy & Finance Recruitment Services Specialist recruitment service that connects employers with finance and accounting professionals for permanent, contract, and temporary roles. Includes job search, CV upload, candidate matching from a 30,000-strong database, and dedicated consultant support throughout the hiring process.
• Corporate Explainer Videos Professional promotional video production service for employers to showcase company culture, attract candidates, and build brand awareness. Available in two tiers: Lite (£750+VAT, 90-second video with 3 revisions) and Professional (£1,500+VAT, half-day on-site filming with unlimited revisions).

Quantifiable outcome

• 95% candidate probation pass rate in 2024 vs 67% for direct hires
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Investigo: UK-based specialist recruitment firm focused on finance, accounting, tax, and interim executive hiring. Highly comparable in vertical specialism, candidate curation approach, and client segment (UK SMEs to mid-market), making it a relevant direct peer.
• Morgan McKinley: Specialist accountancy, finance, and banking recruiter with deep UK presence. Operates an almost identical business model to Accountancy Action — permanent and contract finance placements via dedicated consultants — making it one of the closest direct competitors.
• Badenoch + Clark: UK-based professional services recruitment brand focused on accountancy, finance, HR, and executive search. Overlaps directly with Accountancy Action on permanent finance placements and the use of exclusive mandates, with a similar multi-year client relationship model.
• Marks Sattin: UK-based specialist accountancy, finance, and business change recruitment firm. Now part of the Robert Half group, it competes almost head-to-head with Accountancy Action for mid-market to senior finance roles in London and the South East, with a comparable niche-only positioning.
• SF Recruitment: UK Midlands- and London-based recruiter with a strong accountancy and finance practice serving SMEs and corporates. Mirrors Accountancy Action's regional plus London model and its focus on finance and accounting permanent hires.
• Cedar (accountancy/finance): UK-based finance, accounting, and tax recruitment specialist that places qualified and part-qualified professionals into permanent and interim roles. Closely comparable vertical focus and SME client profile to Accountancy Action.

Broad incumbents

• Reed (accountancy & finance): Largest UK-owned generalist recruitment firm with a dedicated accountancy and finance division. Less niche than Accountancy Action but competes for the same junior-to-mid finance mandates via a similar dedicated-consultant model.
• Michael Page (accountancy/finance division): Global PageGroup brand with a strong UK accountancy and finance recruitment division. Targets the same mid-to-senior finance roles and uses a similar consultant-led model, competing head-to-head for SME and mid-market finance mandates that Accountancy Action services.
• Hays (accountancy & finance): UK-headquartered global recruiter with a sizable accountancy and finance practice. Overlaps directly with Accountancy Action on permanent and contract finance placements for UK SMEs and large enterprises, and similarly emphasises salary benchmarking content.
• Robert Half: Global staffing firm with a dedicated accountancy/finance practice that places permanent, contract, and interim finance professionals. Directly comparable customer base and service line to Accountancy Action, but operates at vastly greater scale and geography, making it the most credible large incumbent competitor for UK finance mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/accountancy-action
• Xx.com/accntncyaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accountancy Action