MBmedien

What MBmedien does

MBmedien Group GmbH is a German B2B marketing agency headquartered in Krefeld, founded in 1995 and operating as a 100% subsidiary of heise group since the end of 2025. The company serves B2B customers — primarily in the DACH region with extensions into EMEA, USA, and Latin America — through seven core service lines: Lead Generation (email and telemarketing campaigns running 8–12 weeks), Content Hubs (editorial publishing platforms), Account-based Display advertising, Intent Data services, Email Reach campaigns, Webinar production, and Data/Audience Optimization. The operational foundation is the proprietary MBmedien Database (MBDB), described as Germany's largest and most detailed B2B database, covering approximately 665,000 DACH companies with 20+ employees, 2.1 million phone contacts, and 1.6 million GDPR-compliant email addresses.

The company's technology stack combines the MBDB with exclusive access to the heise group's ReachIT network, which captures behavioral signals from heise.de and t3n.de to derive purchase-intent signals for IT decision-makers. Operations run on Pipedrive CRM with a self-developed .NET technology layer, automated dialer systems for telemarketing, and a proprietary security tool for GDPR-compliant lead transfer. Lead pricing starts at EUR 90 per qualified lead, with custom multi-year engagements and pay-as-you-go options for email reach.

MBmedien's go-to-market is sales-led, combining an inside sales telemarketing team, enterprise field sales, and event-driven webinar production to acquire and serve customers. Named enterprise customers include Bechtle, IONOS, Sophos, TÜV Rheinland, Iron Mountain, Rubrik, NinjaOne, and heise medien. Content distribution is amplified through thematic content hubs (AI Solutions Portal, Technology Research Hub, heise IT-Kenner, Zukunft der Industrie), partnerships with techconsult and Trovarit AG, and the heise group publishing network. The company employs approximately 40 staff and operates with strict GDPR compliance, with all data hosted on servers in Germany.

Name

MBmedien

Legal name

MBmedien Group GmbH

Website

https://www.mbmedien.group/

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MBmedien is a German B2B marketing agency operating a proprietary 665,000-company DACH database (MBDB), delivering lead generation, content hubs, account-based display, intent data, webinars, and data optimization to enterprise customers. A wholly-owned heise group subsidiary since end of 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lead Generation Services: Core revenue stream generating qualified B2B leads via email and telemarketing for customers. Campaigns run 8-12 weeks and deliver leads in customer-defined formats. Multiple lead types offered including MQL, SQL, Multi-Touch, BANT, and intent-based leads.
2. Content Hub Solutions: Full-service content hub development and operation including technical setup, content management, target group selection, and outbound marketing distribution.
3. Webinar Services: Complete webinar production including target group selection, promotional content creation, invitation management with reminders, technical infrastructure, professional moderation, video on demand, and comprehensive reporting.
4. Data & Audience Optimization: CRM data verification, cleansing, updating, and enrichment services for customer databases.
5. Account-based Display Advertising: Targeted banner advertising placement on heise.de and t3n.de without waste, reaching only employees from target customer companies.
6. Intent Data Services: Identification of companies actively searching for solutions, providing insights for account-based marketing and sales timing optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MBmedien is a data-driven B2B marketing agency that executes lead generation, content hub, webinar, account-based display, intent data, and CRM data optimization campaigns for B2B clients. Its services are built on a proprietary B2B database (MBDB) covering 665,000 DACH companies and an intent data platform derived from the ReachIT network of the heise group. Deliverables include qualified leads, decision-maker contacts, target-group display ads, and audience-enriched data assets delivered in customer-defined formats.

Product overview

MBmedien is a B2B marketing agency founded in 1995, offering data-driven marketing solutions. The core offering is built around the MBmedien Database (MBDB), the largest and most detailed B2B database in Germany covering 665,000 DACH companies. Services include Leadgenerierung (lead generation via email and telemarketing), Content Hub (editorial publishing platforms), Account-based Display (targeted banner advertising), Intent Data (purchase intent identification), Daten- & Zielgruppenoptimierung (data optimization), E-Mail-Reichweite (email reach campaigns), and Webinare (full-service webinar solutions). The company operates thematic Content Hubs including the AI Solutions Portal, Technology Research Hub, heise IT-Kenner, and Zukunft der Industrie. Since end of 2025, MBmedien is a 100% subsidiary of heise group.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadgenerierung (B2B Lead Generation) B2B lead generation service that reaches target audiences via email and telemarketing, delivering qualified decision-maker contacts with confirmed opt-in consent. Campaigns run 8-12 weeks with detailed reporting.
• Content Hub Editorial-themed publishing platform that bundles content around specific topics and engages decision-makers throughout the customer journey. Includes content strategy, creation, promotion, and lead generation capabilities.
• Account-based Display Account-based display advertising service that enables businesses to serve banner ads exclusively to employees of target companies without waste. Ads are displayed on heise.de and t3n.de platforms.
• Intent Data Intent data service that identifies companies actively researching topics related to client offerings, enabling timely outreach when purchase intent is detected. Data sourced from the ReachIT network of the heise group.
• E-Mail-Reichweite (Email Reach) Email marketing reach service that delivers client messages to decision-maker inboxes using the MBDB database of over 1.6 million GDPR-compliant email addresses from 655,000 DACH companies.
• Daten- & Zielgruppenoptimierung (Data & Audience Optimization) Data and audience optimization service that checks, cleans, updates, and enriches CRM data for clients, saving time and ensuring data quality.
• Webinare (Webinars) Full-service webinar solution covering target audience selection, promotional content creation, invitation management with reminders, technical infrastructure, live moderation, recording, on-demand promotion, and comprehensive reporting.
• MBmedien Datenbank (MBDB) The large B2B database containing profiles of decision-makers from all industries and departments. The database includes 665,000 DACH companies with 2.1 million phone contacts and 1.6 million email contacts, covering all companies with approximately 20+ employees.

Quantifiable outcome

• 1,500 qualified leads in 14 months through Content Hub
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trovarit AGcoreStrategic or Co-development PartnerStrategic partnership for targeting manufacturing and industrial companies. Jointly operates the 'Zukunft der Industrie' content hub expanding MBmedien's reach beyond IT into production industries.
• techconsultcoreStrategic or Co-development PartnerPartnership with IT market analysts techconsult for the Technology Research Hub platform providing high-quality studies and comparisons for informed decision-making.
• Bold Bridge GmbHminorStrategic or Co-development PartnerFormerly MBmedien Publishing. Now operates as Bold Bridge GmbH providing high-quality online media, portals, and newsletters with various target audiences.
• heise online (ReachIT Network)coreStrategic or Co-development PartnerExclusive partnership within heise group providing Intent Data based on behavioral analysis of millions of IT decision-makers visiting heise.de and t3n.de monthly.
• t3n (ReachIT Network)coreStrategic or Co-development PartnerPartnership providing Intent Data insights from t3n.de covering topics including Software & Development, UX & Design, Marketing, Hardware, Startups, E-Commerce, and Future Science.
• FIR at RWTH AachenminorStrategic or Co-development PartnerJoint offering of AI Bootcamp training programs for companies, combining FIR's academic expertise with MBmedien's marketing and distribution capabilities.
• heise mediencoreChannel Partner/ Reseller/ DistributorAs part of heise group, MBmedien leverages heise medien's publishing channels and customer relationships for service distribution.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cognism: B2B sales intelligence and contact data provider with strong DACH and pan-European presence. Comparable to MBmedien in offering GDPR-compliant B2B contact data and intent signals to enterprise sales teams, though with a global self-serve SaaS delivery model rather than MBmedien's campaign-led agency motion.
• Dealfront (Leadfeeder): European-focused B2B intent data and lead generation platform (formerly Leadfeeder), built on first-party website visitor identification. Directly comparable to MBmedien's Intent Data and account-based display offerings, with a stronger self-serve SaaS GTM.
• Apollo.io: B2B sales intelligence and lead generation platform combining contact data, intent signals, and engagement tooling. Overlaps with MBmedien's database, lead gen, and email reach services, with a global self-serve model targeting SMB through enterprise.
• Lusha: B2B contact data and lead enrichment platform widely adopted by sales teams. Comparable to MBmedien on the contact-database and email-reach dimensions, though delivered as a SaaS browser extension rather than campaign-based services.
• CIENCE: B2B outsourced lead generation and sales development agency combining proprietary data with telemarketing-led campaigns. Closely comparable to MBmedien's lead generation service line on GTM motion and delivery model.
• Bombora: B2B intent data provider tracking topic consumption across a publisher cooperative. Directly comparable to MBmedien's Intent Data service derived from heise ReachIT, though at global scale across many publisher networks.

Broad incumbents

• ZoomInfo: Largest global B2B contact and intent data platform. Operates across the same use cases as MBmedien (database, intent, ABM display) at much greater scale and with a US-centric data footprint, making it the dominant broad incumbent rather than a DACH specialist.
• 6sense: Account-based marketing and intent data platform combining predictive analytics with display and email execution. Comparable to MBmedien on intent and ABM display, delivered as enterprise SaaS rather than campaign-based services.
• HubSpot: Global marketing automation, CRM, and sales platform with content, email, and lead capture capabilities. Adjacent incumbent whose marketing hub and content tools overlap with MBmedien's content hub and email reach services at a broader, self-serve scale.

Regional players

• Bundesanzeiger Verlag: Publisher of the German Federal Gazette and operator of business information services (e.g., North Data, company registry data). Comparable as a German-regional business directory and data provider, though without MBmedien's campaign execution overlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mbmediengroup
• Facebookfacebook.com/mbmediengroup
• LinkedInlinkedin.com/company/mbmedien
• Instagraminstagram.com/mbmedien.group
• Xx.com/mbmedien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBmedien