K-Pop Merch

What K-Pop Merch does

K-Pop Merch (케이팝머치, legal entity (주)케이팝머치, business registration 247-86-02163) is a privately held South Korean e-commerce company specializing in official K-pop merchandise retail. Founded and led by CEO Song Jeong-hyun (송정현), it is headquartered at Gwanggyo in Yongin-si, Gyeonggi Province, with primary domestic operations in Seoul. The platform sells physical and digital CD albums, photobooks, season's greetings, DVDs/Blu-rays, vinyl LPs, KIT/Kinho smart albums, Weverse Albums, DICON magazines, and official artist MD across labels including HYBE, SM Entertainment, YG Entertainment, and JYP, covering artists such as BTS, BLACKPINK, SEVENTEEN, NCT, NewJeans, ENHYPEN, LE SSERAFIM, IU, DAY6, STAYC, and others.

The storefront runs on the Cafe24 e-commerce platform (no proprietary technology stack disclosed) and supports member accounts, wish lists, order tracking, and a broad payment mix including bank transfer, credit/debit cards, no-bank-book deposit (무통장 입금 with a 7-day deadline), e-currency, cash on delivery, mileage/points, and gift certificates. It also accepts seven social-login SSO providers (Naver, Kakao, Facebook, Google, LINE, Apple, Yahoo). The company bundles exclusive fan experiences—1:1 video calls, in-person fan signings, lucky draws, and photo events—with select album SKUs at premium price points (e.g., LISA Alter Ego Photobook at KRW 42,200). Pricing is denominated in KRW with a KRW 3,000 shipping fee waived above KRW 30,000, and international shipping (해외배송) extends reach to global K-pop fandom.

Revenue is generated primarily through one-time merchandise sales, complemented by transactional event-product revenue and international shipping fees. Distribution combines the kpopmerch.co.kr storefront with two physical ME:DOM (미더) retail locations in Seoul's Hongdae and Gangnam districts. Marketing runs across the storefront, YouTube (@KPOPMERCH), Instagram and X (@kpopmerch_inc), KakaoTalk, and Naver SEO for fandoms including aespa, NCT WISH, LE SSERAFIM, and SEVENTEEN. No funding rounds, AI capabilities, or revenue figures are disclosed.

Name

K-Pop Merch

Legal name

(주) 케이팝머치

Website

https://kpopmerch.co.kr

Company type

Private

Operating status

Operating

Short description

K-Pop Merch is a privately held South Korean e-commerce and two-store retailer (ME:DOM, Seoul) selling official K-pop albums, photobooks, season's greetings, and exclusive fan-event merchandise to domestic and international K-pop fans.

Ownership category

akta.pro rank

Product category

K-pop Merchandise E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

akta.pro secondary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• K-pop merchandise retail
• Official album sales
• Fan event products
• Season's greetings
• Idol goods e-commerce

Headquarters

HQ city

Yongin

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Merchandise Sales: Sale of K-pop albums, photobooks, season's greetings, DVDs, vinyl records, and official MD (merchandise) products. Products are sold at fixed retail prices with occasional discounts.
2. Fan Event Products: Special event products bundled with fan experiences such as video call events, face-to-face fan signings, and lucky draws. These products carry premium pricing due to the exclusive fan interaction element.
3. International Shipping: International shipping service (해외배송) for customers outside Korea, generating additional shipping revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

K-Pop Merch is a South Korean e-commerce retailer of official K-pop artist merchandise, including CD albums, season's greetings, photobooks, DVDs/Blu-rays, vinyl LPs, official MD, KIT/Kinho smart albums, and Weverse digital editions. The company sells directly to fans via its online storefront and two ME:DOM physical stores in Seoul, and differentiates through bundled fan events such as 1:1 video calls and in-person fan signings tied to album SKUs, with international shipping available for overseas buyers.

Product overview

K-Pop Merch is a Korean e-commerce platform specializing in K-pop merchandise retail. The company operates primarily as an online store offering a diverse portfolio of products including physical and digital CD albums, Season's Greetings, photobooks, official merchandise (MD), DVDs/Blu-rays, Vinyl LPs, KIT/Smart albums, and Weverse Albums. The business model centers on both direct product sales and promotional fan events (video calls, fan signings, lucky draws) that bundle exclusive experiences with album purchases. The company also maintains physical retail presence through ME:DOM offline stores in Hongdae and Gangnam, Seoul. Products span major K-pop labels including HYBE, SM Entertainment, YG Entertainment, and JYP, covering artists such as BTS, SEVENTEEN, BLACKPINK, NCT, NewJeans, ENHYPEN, LE SSERAFIM, and others.

Differentiator

Problem solved

Functional benefit

Brands

• ME:DOM (미듬): Physical retail store concept featuring offline K-pop merchandise shops in Hongdae and Gangnam locations

Products and services

• CD Albums Physical and digital CD albums from major K-pop artists including BTS, SEVENTEEN, BLACKPINK, NCT, NewJeans, and others, sold across multiple versions/photobook/poster formats.
• Season's Greetings Annual end-of-year season's greeting planners, calendars, diaries, and exclusive photo card sets from K-pop artists (e.g., THE WIND, Xdinary Heroes), typically sold at 45,000-67,000 KRW.
• Photobooks Official artist photobooks and photo collections, including solo releases and group editions (e.g., LISA Alter Ego Photobook at 42,200 KRW).
• Official Merchandise (MD) Official K-pop artist merchandise including apparel, accessories, and collectible items sold under the MD category.
• DVD / Blu-ray Music videos, concert recordings, and other video content on DVD and Blu-ray from K-pop artists.
• Vinyl LP Vinyl record releases from K-pop artists aimed at audiophile collectors.
• KIT / Kinho Albums (Smart Albums) Smart album and KIT versions that include codes granting access to digital content from K-pop releases.
• Fan Event Products Albums and merchandise bundled with exclusive fan-artist interactions including 1:1 video call events (1:1영상통화 EVENT), in-person fan signings (대면 팬사인회 EVENT), lucky draws, and photo events.
• Weverse Albums Album versions that include Weverse digital content access and exclusive editions integrated with the Weverse fan platform.
• DICON / D'Festa Digital Magazines Digital icon / d'festa-style magazine collectibles featuring K-pop artists in special-edition formats.
• ME:DOM Offline Retail Stores Physical retail storefronts under the ME:DOM (미돔) sub-brand offering K-pop merchandise in Seoul — ME:DOM Hongdae (open daily 11:00-22:00) and ME:DOM Gangnam (closed Mondays, 11:00-21:00 Tue-Sun).
• International Shipping Service (해외배송) Cross-border delivery service for customers outside South Korea, with standard 3,000 KRW shipping fee structure (free over 30,000 KRW domestic).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• CDJapan: Japanese-headquartered Asian music/CD retailer with strong K-pop, J-pop, and C-pop catalogs and global shipping. Comparable international shipping and K-pop assortment, primarily serving fans from a Japan-based distribution angle.

Emerging players

• SM Global Shop: Official SM Entertainment global e-commerce store for NCT, aespa, EXO, Red Velvet, and other SM artists. Direct-to-fan channel competing for the same fan dollars KPOPMERCH captures on SM roster SKUs.
• Weverse Shop (HYBE): Official HYBE-operated merch and music platform selling BTS, SEVENTEEN, ENHYPEN, LE SSERAFIM, TOMORROW X TOGETHER, and other HYBE artists directly to fans; structural threat and reference benchmark for label-owned DTC.

Direct peers

• Withdrama: Korean online retailer specializing in K-pop albums and merchandise with international shipping. Smaller-than-KPOPMERCH scale but identical product focus and target audience of global K-pop fans.
• Ktown4u: Korea's largest dedicated K-pop merchandise e-commerce retailer with global shipping; sells albums, photobooks, season's greetings, and fan-event products across all major labels — the closest pure-play comparison to KPOPMERCH, though at materially larger scale.
• Synnara Records: Korea's dedicated music specialty retailer (online + offline stores) with deep K-pop album and merchandise assortment; comparable fan-event bundling and offline presence, similar audience of domestic and international K-pop fans.

Broad incumbents

• YES24: One of Korea's largest online retailers covering books, music CDs, DVDs, and merchandise. Overlaps with KPOPMERCH on K-pop albums, DVDs, and event products but operates as a broad entertainment/lifestyle marketplace rather than a K-pop specialist.
• Aladin (Korean bookstore retailer): Major Korean online bookstore and general retailer with a meaningful entertainment/CD/DVD segment including K-pop releases; broader assortment but overlapping K-pop fan audience.
• Hottracks (Kyobo Book Centre music retail): Korean music retail chain operating inside Kyobo bookstores; sells K-pop albums, DVDs, vinyl, and merchandise. Broader entertainment retailer but directly comparable on K-pop physical product assortment and offline experience.
• Mwave (Kakao Entertainment): Kakao Entertainment's music/artist commerce platform combining media content and merchandise sales; comparable K-pop fan audience with the backing of a major Korean internet conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kpopmerch_inc
• YouTubeyoutube.com/@KPOPMERCH
• Instagraminstagram.com/kpopmerch_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-Pop Merch