What Bubo does

Bubó is an artisanal patisserie operating as EL BON SUCRE, S.L., a private limited company founded in June 2005 in Barcelona and headquartered at its workshop (Obrador) in Sant Boi de Llobregat. The company sells handcrafted cakes, chocolates, puff pastry, macarons, petit four, nougats, chocolate sculptures, numbers and plaques, curated gift sets, and a seasonal line tied to Spanish and Catalan festivities (King's Day, Valentine's Day, Easter, Sant Jordi, St. John's Eve, Halloween, Christmas). It runs a direct-to-consumer e-commerce site at bubo.es (Prestashop-based, available in Spanish, Catalan, English, and German), supplemented by two physical retail points — the daily Pastelería Born in Barcelona's Born district and the workshop in Sant Boi de Llobregat — with in-house last-mile delivery for fragile items within Barcelona city and parts of Baix Llobregat.

The underlying technology stack is a standard SMB e-commerce configuration rather than a proprietary platform: Prestashop storefront, PAYCOMET for payment processing (cards, PayPal, Apple Pay, Google Pay, Samsung Pay), Google Analytics and DoubleClick for analytics and advertising, plus WhatsApp and email newsletter for customer engagement. Pricing is per unit, ranging roughly from €21 to €60+ for items such as the San Juan coca, with VAT included and free delivery thresholds at €60–€80 depending on zone; no cash-on-delivery or bank transfer is offered.

Revenue is generated almost entirely from one-time retail transactions, with a secondary B2B/professional channel serviced by a dedicated client services team and a separate export contact. Geographic reach extends across the Iberian Peninsula, most of the EU, and parts of Asia, with explicit exclusions (Canary Islands, Ceuta, Melilla, the Balearics, and certain customs-difficult or high-cost destinations). The firm has no disclosed investors, no funding rounds, and no revenue disclosure; it has participated in EU and Catalan public programmes, notably the 2022 XPANDE Internationalization Plan with the Barcelona Chamber of Commerce and ACCIÓ, and an EU NextGenerationEU renewable thermal energy grant. Kiko Muñoz is the disclosed Founder and Administrator.

Name

Bubo

Legal name

EL BON SUCRE, S.L.

Website

https://bubo.es

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubó is a Barcelona-based artisanal patisserie (founded 2005) that sells handcrafted cakes, chocolates, macarons, and festive pastries through its own e-commerce site and two Barcelona-area retail locations, serving individual consumers and gifting occasions across Spain and Europe.

Ownership category

akta.pro rank

Product category

Artisanal Patisserie

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Chocolate and Confectionery Manufacturing (31135)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Artisanal patisserie
• Handmade chocolates
• Specialty cakes
• Festive pastries
• Spanish confections

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Retail Sales — E-commerce & In-store: Bubó generates revenue through direct sales of artisanal patisserie and chocolate products via its e-commerce website and two physical store locations. Products include cakes, puff pastry, macarons, petit four, chocolate (chocofruits, chocrock, bonbons, bars, nougats, sculptures, numbers and plaques), and seasonal festivity items (King's Day, Valentine's, Easter, Sant Jordi, St. John's Eve, Halloween, Christmas). Prices range from approximately €21 to €60+ for individual items. Orders are placed online with payment by credit/debit card or PayPal. No cash-on-delivery or bank transfer is available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bubó Barcelona is an artisanal patisserie that handcrafts and sells cakes, chocolates (chocofruits, bonbons, bars, nougats, sculptures, numbers and plaques), puff pastry, macarons, and petit four through its e-commerce site (bubo.es) and two retail locations in Barcelona. The company produces made-to-order seasonal specialties for major Catalan and Spanish festivities including Sant Joan, King's Day, Valentine's Day, Easter, Sant Jordi, Halloween, and Christmas.

Product overview

Bubo is an artisanal patisserie based in Barcelona, Spain, founded in June 2005. The company operates as a single unified product (e-commerce platform) selling handcrafted cakes, chocolates, and sweets. Their product portfolio centers on five core categories: Cakes (Pasteles), Chocolate products (Chocolates including Chocofruits, ChocRock, Bombones, Tabletas, Turrones), Puff Pastry (Bolleria), Macarons, and Petit Four. The company also offers seasonal specialty products for major Catalan and Spanish celebrations including San Juan Coca, King's Day, Valentine's Day, Easter, Sant Jordi, Halloween, and Christmas. Additional offerings include Chocolate Sculptures, Numbers and Plaques, and Gift Sets. All products are handmade using top quality raw materials with a focus on natural ingredients and innovation in designs, flavors and textures, with attention to ecological agriculture and sustainable cultivation of cocoa.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes (Pasteles) Artisanal cakes made with top-quality raw materials, featuring traditional and author specialties with innovative designs, flavors, and textures, for personal consumption and celebrations.
• Chocolate Products (Chocolates, Chocofruits, ChocRock, Bonbons, Bars, Nougats, Sculptures, Numbers and Plaques) Premium chocolate range including chocofruits, chocolate-covered confections, bonbons, chocolate bars, traditional Spanish nougats, custom chocolate sculptures, and decorative numbers and plaques, made with sustainably cultivated cocoa.
• Puff Pastry (Bolleria) Artisanal puff pastry products including traditional and author specialties.
• Macarons Assorted macarons in various flavors, part of the traditional pastry collection.
• Petit Four Small decorative pastry confections, part of the traditional pastry offerings.
• San Juan Coca (Coca de Sant Joan) Traditional Catalan Sant Joan festival pastries made with brioche featuring vanilla, citrus, orange blossom water and anise; produced two days before the festival to ensure freshness. Available in small (€21-€26), medium (€30-€40) and large (€43-€60) sizes.
• Gift Sets (Lotes) Curated gift sets and gift packages of Bubó products for gifting occasions.
• Festive Occasion Collections (King's Day, Valentine's, Easter, Sant Jordi, Halloween, Christmas) Seasonal pastry collections tied to major Catalan and Spanish festivities, including King's Day (Epiphany), Valentine's Day, Easter, Sant Jordi, Halloween, and Christmas.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered minor.

• ACCIÓ Catalonia Trade & InvestmentminorGTM or Marketing Partner · 1 January 2022ACCIÓ Catalonia Trade & Investment (the corporate identity of the Generalitat de Catalunya) collaborated with El Bon Sucre, S.L. on its internationalization plan, providing support alongside the XPANDE programme of the Barcelona Chamber of Commerce. The partnership aimed to improve Bubó's competitive positioning abroad during 2022, funded by the European Union NextGenerationEU.
• Barcelona Chamber of Commerce — XPANDE ProgrammeminorGTM or Marketing Partner · 1 January 2022The Barcelona Chamber of Commerce's XPANDE programme supported El Bon Sucre, S.L.'s internationalization plan in 2022, funded by the European Union NextGenerationEU. The programme provided resources to improve the company's competitive positioning in foreign markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neuhaus: Belgian premium chocolate and praline brand with strong gift and e-commerce channels across Europe. Comparable to Bubó on premium chocolate assortment, gift sets, and European cross-border DTC shipping.
• Escribà: Iconic Barcelona-based artisanal patisserie with multiple retail locations, specializing in high-end cakes, chocolates, and seasonal Catalan sweets. Closely comparable to Bubó in category, customer (premium gifting, festive occasions), and Barcelona-centric brand identity.
• Oriol Balaguer: Catalan pastry chef with eponymous Barcelona shops focused on innovative, author-driven cakes, chocolates, and macarons. Direct peer to Bubó on premium positioning, authorial creativity, and the Barcelona patisserie customer.
• Pierre Hermé: French luxury macaron and patisserie brand with international e-commerce. Comparable to Bubó on premium macarons, chocolates, and gift-set offerings for gifting occasions, and as a benchmark for international premium patisserie e-commerce.
• Ladurée: French luxury patisserie and macaron house with global e-commerce and multi-city retail. Direct peer on premium positioning, macaron-led assortment, seasonal gift assortments, and international DTC shipping model.
• Hofmann: Barcelona pastry school and retail patisserie offering premium cakes, macarons, and chocolates. Comparable to Bubó in product range (artisanal patisserie + macarons), Barcelona premium positioning, and integration of craft and retail.
• Cacao Sampaka: Spanish premium chocolate maker and patisserie with Barcelona origins and stores, emphasizing single-origin cacao and artisanal confectionery. Comparable to Bubó's chocolate and macaron range and Spanish premium chocolate positioning.

Broad incumbents

• Lindt: Global premium chocolate maker with broad retail and gifting footprint. Comparable to Bubó on premium chocolate bars, tablets, and seasonal gifting, though Lindt operates at industrial scale and is not a direct patisserie competitor.
• Valor Chocolates: Established Spanish chocolate manufacturer with national distribution and own-brand patisserie range. Comparable to Bubó on Spanish chocolate and seasonal confectionery, though at mass-market rather than artisan premium tier.

Regional players

• Bombons Cudié: Historic Catalan chocolate and confectionery maker based in Reus, producing traditional and premium chocolates with regional Spanish distribution. Comparable to Bubó on artisanal Catalan/Spanish chocolate products and traditional festive assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookes-es.facebook.com/bubobarcelona
• Instagraminstagram.com/bubobarcelona/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubo