23
23 is a Fukuoka-headquartered creative agency composed of Z-generation creators, offering web, app, video, system, and print creative production for organizations targeting younger consumers across Japan.
- Company typePrivate
- Founded2020
- HeadquartersFukuoka, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 23 does
23 (トゥースリー株式会社) is a Fukuoka-headquartered creative production agency founded in September 2020, composed principally of Z-generation creators and offering a broad portfolio of nine service lines — web production, pamphlet production, system development (Python, Go, PHP, JavaScript/TypeScript), cross-platform mobile app development (Flutter), video production, recruitment support, booth decoration, Web/SNS advertising, and store marketing support. The company positions itself as a one-stop creative partner for organizations that need to engage young consumers, combining end-to-end ("total support") and modular ("spot support") engagement models, and is differentiated by its peer-generation team composition that supplies authentic first-person creative insight.
The business operates on project-based fees with disclosed entry-level pricing from ¥200,000–¥300,000 per web project and up to ¥500,000 for 3-month engagements, while most engagements are scoped via a free online consultation followed by proposal and estimate. Delivery is run through a hybrid workforce of full-time staff (creative directors, engineers, designers) plus a contract network (23 Creators) of photographers, writers, and additional specialists — totaling 50+ Z-gen creators by 2022. Underlying technology emphasizes no-code/low-code tools and AI agents, with cloud services spanning AWS and GCP, enabling the speed positioning the company emphasizes.
The client base spans enterprise, government, education, and startup segments — including Kyushu Electric Power, METI (経済産業省), Kyushu University, SORA, QL Technologies, and Kyushu Water Forum — with geographic reach now extending from Fukuoka to a Tokyo regional office in Bunkyo-ku. In March 2023, 23 was acquired by Careeritas (株式会社キャリアタス), a recruitment-focused platform group, which added recruitment-vertical demand, supporting the April 2024 launch of new-graduate-recruitment creative services.
23 firmographics
Firmographics- Name
- 23
- Legal name
- ２３（トゥースリー）株式会社
- Website
- https://23-creative.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 23 is a Fukuoka-headquartered creative agency composed of Z-generation creators, offering web, app, video, system, and print creative production for organizations targeting younger consumers across Japan.
- Ownership category
- akta.pro rank
23 industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (512110), Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where 23 is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
23 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Project-based Creative Services: One-time project fees for creative services including web production, app development, video production, print materials, and system development. Offered as both comprehensive 'total support' and 'spot support' for specific components.
- Recruitment Support Services: Services supporting recruitment activities including recruitment sites, brochures, explanatory videos, and internship design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WEB制作 starting from ¥300,000 for 1 month, ¥500,000 for 3 months, ¥200,000 starting price |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
23 product offering
Product offeringCore offering
23 is a Fukuoka-based creative production agency composed of Z-generation creators that provides end-to-end creative services including web production, app development (Flutter), system development, video production, pamphlet and print production, recruitment support, booth decoration, Web/SNS advertising, and store marketing support. Services are delivered either as integrated "total support" (planning through production) or "spot support" for individual components, using no-code/low-code tools and AI agents to enable rapid, high-quality output.
Product overview
23 is a creative production agency composed of Z-generation creators, offering a comprehensive portfolio of nine core service products spanning digital and print media. The services include Web production (corporate/recruitment sites), pamphlet production, system development (Python/Go/PHP/JavaScript/TypeScript), app development (Flutter cross-platform), video production, recruitment support, booth decoration, Web/SNS advertising, and store support services. The company provides both end-to-end integrated creative services and flexible spot support options. Notably, the company leverages no-code development and AI agents as underlying technologies to enable rapid, high-quality production. The portfolio is delivered through a hybrid model combining full-time employees (creative directors, engineers, designers) and a network of 23 Creators (freelancers/contractors including photographers and writers).
Differentiator
Problem solved
Functional benefit
Brands
- 23クリエイターズ: A community of contract creators (photographers, writers, etc.) who work on projects on a case-by-case basis
Products and services
- Web Production (Web制作)
- Print and Pamphlet Production (パンフレット制作)
- System Development (システム開発)
- App Development (アプリ開発)
- Video Production (動画制作)
- Recruitment Support (採用支援)
- Booth Decoration (ブース装飾制作)
- Web and SNS Advertising (Web/SNS広告)
- Store Support (店舗支援)
Companies that use 23
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
23 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
23 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社キャリタス (Career Tasu)core23株式会社 joined Career Tasu group via M&A in March 2023. Career Tasu operates 'Caritas Shukatsu' (job hunting platform), 'Caritas Shingaku' (education platform), and Boston Career Forum. The group provides extensive knowledge and network in the recruitment domain, enhancing 23's ability to propose solutions that understand Z-generation needs. This partnership gives 23 access to recruitment sector expertise and industry network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
23 competitors and assessment
Company assessmentDirect peers
- Robot Communications: Tokyo-headquartered creative agency producing video, web, and integrated content for brands. Directly comparable as a Japan-based full-service creative shop targeting youth and digital-native audiences, overlapping heavily on video/web/app production.
- TYO (formerly TYO Inc.): Creative agency group offering video production, advertising, and digital creative services in Japan. Comparable on full-service creative production capabilities and target enterprise clients.
- SIX (株式会社シックス): Japanese creative production company with similar service portfolio including web, video, and digital content. Directly competitive in the same Japanese SMB/enterprise creative agency segment.
- Sunny Side Up: Tokyo creative/PR agency producing content and campaigns with youth-culture emphasis. Comparable target audience (younger demographics) and integrated creative production model.
Broad incumbents
- Hakuhodo DY Holdings: Largest Japanese advertising group offering creative, digital, media, and content services. Competes for the same enterprise/government creative budgets (e.g., METI-level accounts) but with vastly broader scale and service portfolio.
- Dentsu Group: Global Japanese-headquartered advertising and communications group. Competes for enterprise and government creative mandates; relevant incumbent comparison for 23's enterprise and public-sector wins (METI, Kyushu Electric).
Emerging players
- PARTY (renamed to Iridio): Tokyo-based creative collective focused on digital experiences, web/app development, and branded content. Comparable on multi-disciplinary digital creative output, particularly for younger-skewing brand campaigns.
- MOVEDUUU: Japanese creative agency targeting Gen-Z digital-native consumers with video-led content production. Comparable niche positioning around Z-generation marketing and culture-forward creative output.
Regional players
- BASIC Inc. (ベイシス): Fukuoka-based digital creative agency, directly overlapping 23's home geography. Comparable on web, app, and video production for local Japanese brands, increasing regional competitive intensity.
Others
- Caritas Co., Ltd. (親会社): Parent company operating recruitment platforms (Caritas Shukatsu, Caritas Shingaku) and Boston Career Forum. Not a direct competitor but provides the channel through which 23's recruitment-vertical creative services reach end clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
23 social profiles
Digital presence23 financial estimates
Financial estimateRevenue estimate
Valuation estimate
23 leadership team
Management profileNumber of profiles
Profiles4 records
23 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
23 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 23
What does 23 do?
23 is a Fukuoka-based creative production agency composed of Z-generation creators that provides end-to-end creative services including web production, app development (Flutter), system development, video production, pamphlet and print production, recruitment support, booth decoration, Web/SNS advertising, and store marketing support. Services are delivered either as integrated "total support" (planning through production) or "spot support" for individual components, using no-code/low-code tools and AI agents to enable rapid, high-quality output.
Is 23 a public or private company?
23 is a private company. It is classified as corporate owned and is currently operating.
When was 23 founded?
23 was founded in 2020. It employs 51 to 100 people.
Where is 23 based?
23 is headquartered in Fukuoka, Japan, in the Asia region.
How does 23 make money?
Two revenue lines are on record. Project-based Creative Services are the primary driver. The others are recruitment Support Services.
Who are 23's main competitors?
Direct peers on record are Robot Communications, TYO (formerly TYO Inc.), SIX (株式会社シックス) and Sunny Side Up. Broad incumbents are Hakuhodo DY Holdings and Dentsu Group. Emerging players are PARTY (renamed to Iridio) and MOVEDUUU. BASIC Inc. (ベイシス) is listed as a regional player. Caritas Co., Ltd. (親会社) is listed as an others.
Does 23 have an API?
No public API is recorded for 23.
What industry is 23 in?
23's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 512110 and its SIC code is 7812.