23

What 23 does

23 (トゥースリー株式会社) is a Fukuoka-headquartered creative production agency founded in September 2020, composed principally of Z-generation creators and offering a broad portfolio of nine service lines — web production, pamphlet production, system development (Python, Go, PHP, JavaScript/TypeScript), cross-platform mobile app development (Flutter), video production, recruitment support, booth decoration, Web/SNS advertising, and store marketing support. The company positions itself as a one-stop creative partner for organizations that need to engage young consumers, combining end-to-end ("total support") and modular ("spot support") engagement models, and is differentiated by its peer-generation team composition that supplies authentic first-person creative insight.

The business operates on project-based fees with disclosed entry-level pricing from ¥200,000–¥300,000 per web project and up to ¥500,000 for 3-month engagements, while most engagements are scoped via a free online consultation followed by proposal and estimate. Delivery is run through a hybrid workforce of full-time staff (creative directors, engineers, designers) plus a contract network (23 Creators) of photographers, writers, and additional specialists — totaling 50+ Z-gen creators by 2022. Underlying technology emphasizes no-code/low-code tools and AI agents, with cloud services spanning AWS and GCP, enabling the speed positioning the company emphasizes.

The client base spans enterprise, government, education, and startup segments — including Kyushu Electric Power, METI (経済産業省), Kyushu University, SORA, QL Technologies, and Kyushu Water Forum — with geographic reach now extending from Fukuoka to a Tokyo regional office in Bunkyo-ku. In March 2023, 23 was acquired by Careeritas (株式会社キャリアタス), a recruitment-focused platform group, which added recruitment-vertical demand, supporting the April 2024 launch of new-graduate-recruitment creative services.

Name

23

Legal name

２３（トゥースリー）株式会社

Website

https://23-creative.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

23 is a Fukuoka-headquartered creative agency composed of Z-generation creators, offering web, app, video, system, and print creative production for organizations targeting younger consumers across Japan.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Creative production services
• Web design and development
• Mobile app development
• Video production services
• Recruitment marketing support

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Creative Services: One-time project fees for creative services including web production, app development, video production, print materials, and system development. Offered as both comprehensive 'total support' and 'spot support' for specific components.
2. Recruitment Support Services: Services supporting recruitment activities including recruitment sites, brochures, explanatory videos, and internship design.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

23 is a Fukuoka-based creative production agency composed of Z-generation creators that provides end-to-end creative services including web production, app development (Flutter), system development, video production, pamphlet and print production, recruitment support, booth decoration, Web/SNS advertising, and store marketing support. Services are delivered either as integrated "total support" (planning through production) or "spot support" for individual components, using no-code/low-code tools and AI agents to enable rapid, high-quality output.

Product overview

23 is a creative production agency composed of Z-generation creators, offering a comprehensive portfolio of nine core service products spanning digital and print media. The services include Web production (corporate/recruitment sites), pamphlet production, system development (Python/Go/PHP/JavaScript/TypeScript), app development (Flutter cross-platform), video production, recruitment support, booth decoration, Web/SNS advertising, and store support services. The company provides both end-to-end integrated creative services and flexible spot support options. Notably, the company leverages no-code development and AI agents as underlying technologies to enable rapid, high-quality production. The portfolio is delivered through a hybrid model combining full-time employees (creative directors, engineers, designers) and a network of 23 Creators (freelancers/contractors including photographers and writers).

Differentiator

Problem solved

Functional benefit

Brands

• 23クリエイターズ: A community of contract creators (photographers, writers, etc.) who work on projects on a case-by-case basis

Products and services

• Web Production (Web制作)
• Print and Pamphlet Production (パンフレット制作)
• System Development (システム開発)
• App Development (アプリ開発)
• Video Production (動画制作)
• Recruitment Support (採用支援)
• Booth Decoration (ブース装飾制作)
• Web and SNS Advertising (Web/SNS広告)
• Store Support (店舗支援)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 株式会社キャリタス (Career Tasu)coreStrategic or Co-development Partner · 1 March 202323株式会社 joined Career Tasu group via M&A in March 2023. Career Tasu operates 'Caritas Shukatsu' (job hunting platform), 'Caritas Shingaku' (education platform), and Boston Career Forum. The group provides extensive knowledge and network in the recruitment domain, enhancing 23's ability to propose solutions that understand Z-generation needs. This partnership gives 23 access to recruitment sector expertise and industry network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robot Communications: Tokyo-headquartered creative agency producing video, web, and integrated content for brands. Directly comparable as a Japan-based full-service creative shop targeting youth and digital-native audiences, overlapping heavily on video/web/app production.
• TYO (formerly TYO Inc.): Creative agency group offering video production, advertising, and digital creative services in Japan. Comparable on full-service creative production capabilities and target enterprise clients.
• SIX (株式会社シックス): Japanese creative production company with similar service portfolio including web, video, and digital content. Directly competitive in the same Japanese SMB/enterprise creative agency segment.
• Sunny Side Up: Tokyo creative/PR agency producing content and campaigns with youth-culture emphasis. Comparable target audience (younger demographics) and integrated creative production model.

Broad incumbents

• Hakuhodo DY Holdings: Largest Japanese advertising group offering creative, digital, media, and content services. Competes for the same enterprise/government creative budgets (e.g., METI-level accounts) but with vastly broader scale and service portfolio.
• Dentsu Group: Global Japanese-headquartered advertising and communications group. Competes for enterprise and government creative mandates; relevant incumbent comparison for 23's enterprise and public-sector wins (METI, Kyushu Electric).

Emerging players

• PARTY (renamed to Iridio): Tokyo-based creative collective focused on digital experiences, web/app development, and branded content. Comparable on multi-disciplinary digital creative output, particularly for younger-skewing brand campaigns.
• MOVEDUUU: Japanese creative agency targeting Gen-Z digital-native consumers with video-led content production. Comparable niche positioning around Z-generation marketing and culture-forward creative output.

Regional players

• BASIC Inc. (ベイシス): Fukuoka-based digital creative agency, directly overlapping 23's home geography. Comparable on web, app, and video production for local Japanese brands, increasing regional competitive intensity.

Others

• Caritas Co., Ltd. (親会社): Parent company operating recruitment platforms (Caritas Shukatsu, Caritas Shingaku) and Boston Career Forum. Not a direct competitor but provides the channel through which 23's recruitment-vertical creative services reach end clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/23-twothree

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 23