What Wace Morgan does

Wace Morgan Ltd is a private UK law firm founded in 1752, headquartered at Sequoia House in Shrewsbury Business Park with a secondary office at St James House in Telford. The firm operates under the trading names Wace Morgan Solicitors, Wace Morgan Tomleys Solicitors, and Wace Morgan Tomleys Solicitors incorporating Snows, and is authorised and regulated by the Solicitors Regulation Authority (SRA No. 623618). It serves clients across Shropshire and Mid-Wales through two physical offices, telephone and remote consultations, and an online enquiry system.

The firm provides a full-service legal practice organised into two client segments. For individuals, it offers conveyancing, dispute resolution, elderly client services, employment law, family law (including family arbitration), military law, motoring offences, personal injury, and wills, trusts and probate. For businesses, it offers agricultural law, commercial dispute resolution (including commercial mediation), commercial property, debt recovery, and employment law for employers. The firm holds a dense stack of professional accreditations including Lexcel, Conveyancing Quality Scheme, LawNet Mark of Excellence, STEP, APIL, and Forces Law founder membership, and is a signatory of the Armed Forces Covenant (Employer Recognition Scheme Gold Award 2021). It also holds a Legal Aid Agency contract covering family law, domestic abuse and care proceedings.

Revenue is generated through professional legal services fees under a pay-as-you-go billing model, combining private-paying work with publicly-funded Legal Aid matters. Go-to-market is sales-led and relationship-driven, relying on professional referrals, the Law Society directory, Google Search and Adverts, LinkedIn and Facebook, and community sponsorships including headline sponsorship of the Shrewsbury 10k. Headcount is approximately 51-100 (44 legal professionals and staff listed on the People page), with no external investors, no parent company, no subsidiaries, and no disclosed M&A or funding activity.

Name

Wace Morgan

Legal name

Wace Morgan Ltd

Website

https://wace-morgan.co.uk

Company type

Private

Founded year

1752

Operating status

Operating

Headcount range

51–100 employees

Short description

Wace Morgan is a 270-year-old private UK law firm headquartered in Shrewsbury with a Telford office, providing full-service legal advice to individuals and businesses across Shropshire and Mid-Wales, with specialisms in military law, family arbitration and commercial property.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Litigation & Dispute Resolution (BPAHAAAB), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services firm
• Family law services
• Commercial property law
• Residential conveyancing services
• Military law solicitors

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Services Fees: Wace Morgan generates revenue through professional legal services fees charged to individuals and businesses for legal advice and representation across various practice areas including family law, commercial property, employment law, dispute resolution, military law, residential conveyancing, wills and probate, and personal injury. The firm offers both private paying services and legal aid funded work for qualifying clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wace Morgan is a traditional UK law firm providing professional legal advice and representation across multiple practice areas, organised into services for individuals (conveyancing, family law, employment law, dispute resolution, elderly client, military law, motoring offences, personal injury, wills/trusts/probate) and services for businesses (agricultural law, commercial dispute resolution, commercial property, debt recovery, employment law for employers). The firm also delivers alternative dispute resolution services such as family arbitration and commercial mediation, and operates both private paying and Legal Aid funded instructions across its Shrewsbury and Telford offices.

Product overview

Wace Morgan is a law firm offering legal services organized into two main client segments: services for individuals and services for business. The individual services include Conveyancing, Dispute Resolution, Elderly Client, Employment Law for Individuals, Family Law (with sub-services in Family Arbitration), Military Law, Motoring Offences, Personal Injury, and Wills/Trusts/Probate. Business services encompass Agricultural Law, Commercial Dispute Resolution (with sub-service in Commercial Mediation), Commercial Property, Debt Recovery, and Employment Law for Employers. The firm operates as a full-service law practice with specialist departments covering areas such as family law, private client matters, employment law, litigation, and conveyancing.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Law Legal services for farmers, rural businesses and landowners covering farm transactions, agricultural property issues and related disputes; serves the firm's established agricultural client base across Shropshire.
• Commercial Dispute Resolution Dispute resolution services for businesses including commercial litigation, mediation and alternative dispute resolution; led by Managing Director Chris Detheridge as an accredited in-house mediator.
• Commercial Property Conveyancing and legal services for commercial property transactions including sales, purchases, leases, landlord and tenant matters, and development work; led by Director Zoe Detheridge.
• Debt Recovery Debt collection and recovery services for businesses including pre-action collection, county court proceedings and insolvency matters; offered with published pricing.
• Conveyancing Services Residential property transaction services including freehold and leasehold purchases, sales, and remortgages; headed by Partner Claire Jenkins under the Law Society Conveyancing Quality Scheme.
• Dispute Resolution General civil dispute resolution services for individuals covering a range of contentious matters.
• Elderly Client Services Legal services tailored for elderly and vulnerable clients including care funding, NHS Continuing Healthcare and vulnerable client matters.
• Employment Law for Individuals Employment legal advice and representation for employees including tribunal representation for unfair dismissal and discrimination claims.
• Employment Law for Employers Employment legal services for businesses including handbook reviews, disciplinary matters, redundancy advice and employment tribunal defence.
• Family Law Family legal services including divorce, child arrangements, financial settlements, domestic abuse protection, cohabitation matters and Special Guardianship Orders; led by Partner Bethan Davies with Legal Aid contract backing.
• Family Arbitration Private arbitration service for resolving financial and family law disputes outside of court, offering confidential and flexible dispute resolution; delivered by qualified family law Arbitrator Robert Adams.
• Commercial Mediation Alternative dispute resolution service using trained mediators to help businesses reach settlements outside of court proceedings.
• Military Law Specialist military law services for serving armed forces personnel, MOD civilians and veterans covering court martials, AGAI proceedings, discharge appeals, war pension claims and service complaints.
• Motoring Offences Criminal defence services for motoring offences including speeding, drink driving, dangerous driving and licence reinstatement matters; offered with published pricing.
• Personal Injury Personal injury claims handling for individuals including accident claims, clinical negligence and military-related injury claims; led by Partner Clare Dalby as head of the department under APIL accreditation.
• Wills, Trusts and Probate Private client services including will drafting, trust creation and administration, estate administration and lasting powers of attorney; delivered under STEP accreditation.

Quantifiable outcome

• High success rate in debt recovery after initial letter
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Shrewsbury Food HubminorGTM or Marketing Partner · 4 June 2024Wace Morgan became a corporate partner of Shrewsbury Food Hub, a volunteer-powered charity that stops food waste to protect the environment. This partnership demonstrates the firm's commitment to local community support and environmental causes.
• LawNetcoreStrategic or Co-development PartnerWace Morgan Limited is a member of LawNet, a national network of law firms. Membership provides access to resources, best practices, and the LawNet Mark of Excellence accreditation, demonstrating commitment to quality legal services.
• Forces Law NetworkcoreStrategic or Co-development PartnerWace Morgan is a Founder Member of the Forces Law network, a national network of solicitors who specialise in military law. This provides specialist expertise and resources for serving and former armed forces personnel.
• Armed Forces CovenantcoreOthersThe firm signed the Armed Forces Covenant in 2016, demonstrating formal commitment to supporting defence personnel, veterans, and their families. This commitment was recognised with the Employer Recognition Scheme Gold Award in 2021.
• Age UK Shropshire Telford & WrekinminorGTM or Marketing PartnerCharity partner for the 2024 Shrewsbury 10k sponsorship. Age UK supports over 20,000 local older people annually with services including help at home, befriending, information and advice, and dementia support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QualitySolicitors: QualitySolicitors is a national network of regional law firms operating under a shared brand. It is comparable to Wace Morgan because member firms are independent regional practices of similar scale offering full-service legal advice to local consumers and SMEs.
• Thursfields Solicitors: Thursfields is a Kidderminster-headquartered regional law firm serving Worcestershire and the West Midlands with a similar full-service offering for individuals and businesses. Comparable by headcount range, multi-office regional footprint, and practice area breadth to Wace Morgan.
• Aaron & Partners: Aaron & Partners is a regional full-service law firm headquartered in Chester with offices across the North West and Midlands. It mirrors Wace Morgan's model of serving individuals and SMEs across conveyancing, family, employment, commercial property, and dispute resolution, making it a close comparable by scale and practice mix.
• Lanyon Bowdler: Lanyon Bowdler is a full-service law firm also based in Shropshire with offices in Shrewsbury, Telford, Ludlow, Oswestry, and Hereford. It is the most direct local competitor to Wace Morgan, offering overlapping practice areas including personal injury, family law, employment, military claims, wills/probate, and commercial property.
• Harrison Clark Rickerbys (HCR): Harrison Clark Rickerbys is a regional full-service law firm with offices across the Midlands, Wales, and the South. It is comparable to Wace Morgan as a multi-office regional practice serving individuals and SMEs with overlapping services including family, employment, property, dispute resolution, and private client.

Broad incumbents

• Co-operative Legal Services: Co-operative Legal Services is a national alternative legal services provider offering wills, probate, family law, and personal injury at scale via phone and online channels. Comparable as a broader incumbent that competes with Wace Morgan's commoditised service lines on price and convenience.
• Irwin Mitchell: Irwin Mitchell is a major UK national law firm with offices across the Midlands and Wales offering full-service private and business client work. Comparable as a broader incumbent competing for higher-value regional mandates and as an active acquirer of regional firms.
• Weightmans: Weightmans is a top-50 UK law firm with strong regional presence across the Midlands and North West, offering overlapping services in personal injury, insurance, commercial property, and employment. Comparable as a larger incumbent operating in many of the same regional markets.
• Knights plc: Knights is a UK-listed national law firm that has grown largely by acquiring regional full-service practices. It competes with Wace Morgan in the Midlands for both regional SME work and as a consolidator that could acquire similar regional firms.
• Lyons Davidson: Lyons Davidson is a UK-wide full-service law firm with regional offices serving individuals and businesses across conveyancing, family, employment, dispute resolution, and personal injury. It is comparable as a larger mid-tier incumbent operating with a similar multi-discipline model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wace-morgan-solicitors
• Xx.com/wacemorgan

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wace Morgan