What Kakkoii does

Kakkoii Inc. is a Tokyo-based, founder-owned digital marketing company founded in April 2019 by Kensaku Kawaguchi. The firm operates a dual business model: (1) web marketing consulting services spanning SEO, internet advertising operations, CRM, local store marketing, video marketing, LPO (Landing Page Optimization), website production, and systems development, delivered primarily to Japanese beauty clinics and corporate clients; and (2) the MOTEO men's beauty portal, one of Japan's largest men's beauty media properties by facility listings, which serves simultaneously as a B2C content destination for Japanese men seeking grooming/aesthetic services and as a B2B advertising marketplace where clinics purchase listing placements (typically priced at 150,000 JPY per month).

The company's underlying technology centers on customer journey-based UX design combined with SEO, inbound marketing, web PR, and video marketing capabilities — including a documented AGA-clinic marketing methodology reported to have grown a client's monthly website traffic from under 1,000 to over 200,000 visits within one year. The firm goes to market through enterprise field sales (cold outreach and account management), inside sales for MOTEO advertising, and event-driven webinar funnels (Zoom-based, cohort-capped at 15 clinics) targeting AGA clinic operators and their agencies. The company maintains a fully remote operating model with headquarters in Minato-ku, Tokyo, and operates exclusively within the Japanese domestic market. Per its website, the company has also expanded into men's beauty product development and subscription services alongside its consulting and media businesses.

Revenue mechanics combine project/retainer-based professional services fees for consulting and website production, recurring advertising revenue from MOTEO listings, and internet advertising operations fees. Named customer and partner signals are limited: PPP Inc. is disclosed as a major business client and trading partner; AGA-clinic clients are referenced via case studies; and ancillary partnerships include StockSun (freelancer network), Kokoshiro Internship (employer branding), and Passion Monster Inc. (men's beauty media/CMO relationship via founder Kawaguchi). No institutional funding, headcount, or revenue disclosures were found in the source data.

Name

Kakkoii

Legal name

カッコイイ株式会社（Kakkoii Inc.）

Website

https://kakkoii.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kakkoii Inc. is a Tokyo-based digital marketing firm that provides web consulting (SEO, advertising, video, website production) to Japanese beauty clinics and corporate clients, while operating MOTEO, one of Japan's largest men's beauty portal sites.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital marketing consulting
• Men's beauty media
• SEO consulting services
• AGA clinic marketing
• Internet advertising operations

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Consulting Fees: Consulting fees for SEO, internet advertising, CRM, local store marketing, video marketing, and systems development services. Provided to corporate clients on a project or retainer basis.
2. Media Advertising Revenue: Advertising revenue from the MOTEO men's beauty portal. The portal lists beauty clinics and related services, with advertising placements typically priced at 150,000 JPY per month.
3. Internet Advertising Operations: Listing advertising management including search engine advertising operations and LPO (Landing Page Optimization) consulting services.
4. Website Production: Website design and development services for clients. Part of the Web consulting and website production business lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kakkoii Inc. provides web marketing consulting services (SEO, internet advertising, website production, CRM, local store marketing, video marketing, and systems development) and operates the MOTEO men's beauty portal, Japan's largest men's beauty media by facility listings. The company combines a B2B consulting practice with a B2C owned-media platform that serves as an advertising channel for beauty clinics and AGA treatment providers.

Product overview

Kakkoii Inc. operates a platform-centered business model consisting of three main offerings: the MOTEO men's beauty portal site (a web media business), comprehensive web consulting services covering SEO, advertising, and system development, and dedicated internet advertising management services. The company primarily serves clients in the men's beauty sector, including aesthetic clinics and AGA (male pattern baldness) treatment providers.

Differentiator

Problem solved

Functional benefit

Brands

• MOTEO: Men's beauty portal site operated by Kakkoii Inc., featuring beauty clinics, grooming tips, and related content for men's personal care.

Products and services

• MOTEO Men's Beauty Portal Men's beauty portal site operated by Kakkoii Inc., aggregating beauty clinics, grooming tips, and related content for men's personal care. Serves as both a B2C consumer platform for men seeking beauty services and a B2B advertising channel where beauty clinics purchase listings and advertising placements (typically 150,000 JPY/month).
• Web Consulting Services Comprehensive web consulting services covering SEO optimization, internet advertising, website production, CRM consulting, local store marketing, video marketing, system development, and business planning support. Provided to corporate clients on a project or retainer basis.
• Internet Advertising Services Online advertising management services including listing advertising operations and LPO (Landing Page Optimization) consulting for client websites.

Quantifiable outcome

• Website traffic grew from under 1,000 to over 200,000 monthly visits in one year for an AGA clinic client
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, core and moderate.

• StockSunminorGTM or Marketing PartnerKakkoii's founder Kensaku Kawaguchi joined StockSun as a certified partner in October 2022. StockSun is a freelancer collective network, and the partnership provides access to additional human resources and potentially cross-referral opportunities for web development and marketing projects.
• PPP株式会社 (PPP Inc.)coreOthersPPP Inc. is listed as a major business partner and key client of Kakkoii Inc. The relationship involves trading/business partnership, though specific details of the collaboration are not publicly disclosed.
• ココシロインターン (Kokoshiro Internship)minorGTM or Marketing PartnerKakkoii was featured in an interview published on the Kokoshiro Internship platform in May 2024, highlighting the company's long-term internship recruitment program. This is a content/marketing partnership for employer branding and internship recruitment purposes.
• 株式会社Passion MonstermoderateStrategic or Co-development PartnerTakayama Mei, President of Passion Monster, is featured on Kakkoii's member page. The two companies appear to collaborate on the men's beauty space, with Passion Monster operating fashion brand GREET and men's web magazine NOHAIRS, while Kakkoii operates MOTEO portal. Founder Kawaguchi previously served as CMO of Passion Monster.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HAKUHODO: Japan's second-largest advertising agency offering integrated advertising, digital, content, and media services. Comparable as a broad incumbent competing in the Japanese advertising and digital marketing services market.
• Septeni Holdings: Large Japanese digital marketing group offering online advertising, creative, and platform solutions. Comparable as an established incumbent in the Japanese digital marketing services space that competes for similar digital advertising and media clients.
• ADWAYS: Japanese digital advertising and affiliate marketing company offering internet advertising services and media operations. Comparable as an established Japanese digital advertising services and owned-media operator.
• DENTSU: Largest Japanese advertising agency offering full-service advertising, digital, and marketing solutions across Japan and globally. Comparable as the dominant broad incumbent in Japanese advertising and digital marketing services.

Direct peers

• Allied Architects: Japanese digital marketing firm focused on performance-based online advertising and web consulting. Comparable as a Japan-based digital agency operating a hybrid services-plus-platform model targeting similar advertiser and SMB customer segments.
• Full Speed: Japanese digital marketing agency specializing in SEO, internet advertising, and affiliate marketing. Directly comparable as the founder's former employer and a leading Japanese performance marketing firm serving similar SMB and mid-market client segments.
• BiDAN: Japanese men's beauty information media covering men's grooming and aesthetic clinic content. Directly comparable as a men's beauty information portal serving the same audience and clinic advertisers that MOTEO targets.
• NOHAIRS (Passion Monster): Men's beauty web magazine operated by Passion Monster Inc., covering men's grooming, AGA, and aesthetic services. Directly comparable as a men's beauty media platform and Kakkoii's strategic partner, overlapping on audience and content vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moteo_men?s=20&t=f4C2lWJUMxwHzaEMTDGgrA
• YouTubeyoutube.com/channel/UCxnA0bRF11GD2rSg0MY1jgg
• Facebookfacebook.com/kensaku.kawaguchi.1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kakkoii