Habush Habush & Rottier S.C.

What Habush Habush & Rottier S.C. does

Habush Habush & Rottier S.C. is a Wisconsin-based personal injury law firm founded in 1930, operating from 13 office locations across the state with its regional headquarters in Milwaukee. The firm provides legal representation across nine core practice areas: personal injury, car accidents, truck accidents, motorcycle accidents, nursing home abuse and neglect, product liability, electrical/fire/explosion injuries, medical malpractice, and class actions. Its client base consists of injured individuals and families in Wisconsin seeking compensation for harm caused by another party's negligence.

The firm operates on a contingency fee basis, charging no upfront fees and collecting payment only when compensation is recovered for the client. It employs approximately 30+ attorneys with the largest concentration of National Board of Trial Advocacy certified trial lawyers in Wisconsin, and claims to have recovered billions of dollars for clients over its 90-year history. Go-to-market is sales-led and relationship-driven, centered on free initial consultations available through office visits, phone, hospital/home visits, website contact forms, and 24/7 live chat. Marketing channels include a content-marketing website and blog, organic social media presence, local TV and Spanish-language radio appearances, and community sponsorships (Centro Hispano, Make-A-Wish Wisconsin, multiple community foundations).

The firm is a privately held Wisconsin professional service corporation (S.C.) under a traditional partnership/shareholder model with no external private equity or venture capital ownership, currently led by President and CEO Timothy S. Trecek following founder Robert L. Habush's 2016 transition to Chairman. Recent years have seen a notable pattern of senior shareholder retirements and departures to judicial appointments (Byron Conway to the federal bench in 2024, Whitney Healy to the Outagamie County Circuit Court in 2025, plus earlier retirements of Jim Weis, Jim Jansen, Joseph Troy, and Doug Swanson), offset by new lateral hires in Sheboygan and Appleton and active recruitment via the firm's careers portal. The firm is a member of the American Association of Justice and maintains bilingual Spanish-language service capacity.

Name

Habush Habush & Rottier S.C.

Legal name

Habush Habush & Rottier S.C.

Website

https://habush.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Habush Habush & Rottier S.C. is a Wisconsin personal injury law firm founded in 1930, operating from 13 offices with 30+ attorneys on a contingency fee basis. It serves injured individuals across auto accidents, medical malpractice, product liability, nursing home abuse, and class actions statewide.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation & Dispute Resolution (BPAHAAAB)

Keywords

• Personal injury law
• Legal services
• Contingency fee representation
• Accident litigation
• Medical malpractice law

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront fees and the firm only receives payment if the client receives compensation. This aligns the firm's interests with the client's outcomes and eliminates financial barriers for injured individuals seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Habush Habush & Rottier S.C. provides contingency-fee legal representation to individuals in Wisconsin who have suffered personal injuries caused by another party's negligence. The firm handles nine core practice areas including car accidents, truck accidents, motorcycle accidents, nursing home abuse and neglect, product liability, electrical/fire/explosion injuries, medical malpractice, and class action lawsuits. Services are delivered directly through 13 Wisconsin office locations with free initial consultations and no fees unless the firm recovers compensation.

Product overview

Habush Habush & Rottier S.C. is a Wisconsin personal injury law firm offering legal services through a network of 13 office locations across the state. The firm provides comprehensive legal representation across nine core practice areas: Personal Injury, Car Accidents, Truck Accidents, Motorcycle Accidents, Nursing Home Abuse & Neglect, Injuries From Products (Product Liability), Electrical/Fire/Explosions, Medical Malpractice, and Class Action lawsuits. The firm operates on a contingency fee basis, meaning clients pay no fees unless compensation is recovered. The firm emphasizes its 90+ years of experience since 1930 and maintains more National Board of Trial Advocacy certified trial lawyers than any other firm in Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured through the carelessness or negligence of another person, organization, or entity in Wisconsin.
• Car Accidents Legal Services Legal representation for victims of automobile collisions; investigates the circumstances and helps hold responsible parties accountable for injuries.
• Truck Accidents Legal Services Legal representation for victims of semi-truck and commercial vehicle crashes, including investigation of federal trucking regulations, liability analysis, and evidence preservation.
• Motorcycle Accidents Legal Services Legal representation for motorcyclists injured in crashes, addressing insurance company biases and pursuing compensation for medical costs and long-term impact.
• Nursing Home Abuse & Neglect Legal Services Legal representation for families dealing with nursing home abuse, neglect, or mistreatment, including facility investigation and resident removal assistance.
• Injuries From Products (Product Liability) Legal Services Legal representation for consumers harmed by defective products, pursuing claims against manufacturers based on negligence, breach of warranty, or strict liability.
• Electrical, Fire and Explosions Legal Services Legal representation for victims of fires and explosions caused by another party's negligence, including cause investigation and pursuit of compensation for injuries and property damage.
• Medical Malpractice Legal Services Legal representation for patients harmed by medical errors, including misdiagnosis, surgical mistakes, birth injuries, and medication errors.
• Class Action Legal Services Legal representation for groups of individuals who have suffered similar harm from defective products, environmental concerns, data breaches, or harmful business practices.

Quantifiable outcome

• Billions recovered for clients over 90 years
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Centro Hispano of Dane CountycoreStrategic or Co-development PartnerHabush Habush & Rottier provides free legal consultations through Centro Hispano on the last Wednesday of every two months. The firm has also made significant financial donations to support the organization's new building. Attorney Jason Knutson serves as a volunteer legal advisor and has received the Marcus S. Miles Volunteer Award from Centro Hispano.
• Hispanos Profesionales del Gran Milwaukee (HPGM)minorGTM or Marketing PartnerHabush Habush & Rottier is a corporate member of HPGM, supporting leadership and success of the Hispanic community in Greater Milwaukee. Attorney Benjamin Wagner serves on the HPGM board of directors.
• La Movida RadiominorGTM or Marketing PartnerAttorney Jason Knutson appears as a guest speaker on La Movida radio station, providing legal advice and answering questions about obtaining justice for personal injuries in Spanish.
• Community Foundations (Various)coreStrategic or Co-development PartnerThe firm has established charitable funds in the Greater Milwaukee Foundation, Madison Community Foundation, Community Foundation of North Central Wisconsin, and Community Foundation for the Fox Valley Region to support community giving and charitable initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hupy and Abraham, S.C. Wisconsin-headquartered personal injury firm with multiple offices across the state and a contingency-fee model. Most direct competitor to Habush on geography, practice mix (auto, motorcycle, product liability, nursing home abuse), and free-consultation sales motion.
• Gruber Law Offices LLC: Milwaukee-based personal injury firm with a contingency-fee model serving injured clients across Wisconsin. Competes directly in auto accident, wrongful death, and consumer injury matters on overlapping territory.
• Domnitz & Domnitz S.C. Smaller Milwaukee-based personal injury firm with a contingency-fee model focused on auto and injury claims. Direct peer within the same metro and overlapping service mix.
• Groth Law Firm, S.C. Wisconsin personal injury boutique with strong Milwaukee/Waukesha presence. Comparable contingency-fee model and practice area overlap in auto, truck, and product liability matters.
• Cannon & Dunphy S.C. Wisconsin personal injury firm operating on contingency fees across multiple practice areas including car accidents, medical malpractice, and nursing home neglect. Competes head-to-head with Habush in Milwaukee, Waukesha, Madison and surrounding Wisconsin markets.
• Castellani & Associates, S.C. Wisconsin personal injury firm with offices in Madison and surrounding areas. Competes with Habush in south-central Wisconsin on auto, medical malpractice, and wrongful death matters.

Regional players

• Allen & Allen, P.C. Virginia-based regional personal injury powerhouse with a 100-year operating history, board-certified trial lawyers, and contingency-fee model. Comparable as a regional PI incumbent but in a different geography, useful as a benchmark for Habush's regional market position.
• Steinberg Injury Law: California-headquartered regional personal injury firm with a high-volume marketing model. Comparable in contingency fee structure and personal injury focus, but operates in a different geography with a much higher marketing spend profile.

Broad incumbents

• Morgan & Morgan, P.A. Largest U.S. personal injury law firm operating across 50+ cities. Compares as broad incumbent with overlapping contingency-fee model in auto, mass tort, medical malpractice, and product liability — represents the scale ceiling Habush benchmarks against.
• Sokolove Law, LLC: National mass tort and personal injury marketing operation that runs large-scale advertising campaigns. Comparable as a competitor in lead acquisition costs in the Wisconsin PI category, though it operates a referral-driven model rather than a 13-office structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/habushrottier
• Facebookfacebook.com/habushhabushandrottier
• LinkedInlinkedin.com/company/habushrottier
• Instagraminstagram.com/habushrottier
• Xx.com/milwaukeepilaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habush Habush & Rottier S.C.