Infinity Park Event Center
Infinity Park Event Center is a 16-acre municipal entertainment complex in Glendale, Colorado, owned by the City of Glendale, featuring a 4,000-seat rugby stadium, event center, YMCA sports center, and open green space serving the Denver metro rugby community, local families, and corporate sponsors through event rentals, ticket sales, and sponsorship packages.
- Company typePrivate
- Founded2007
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Infinity Park Event Center does
Infinity Park Event Center is a 16-acre, multi-use indoor-outdoor entertainment complex located in Glendale, Colorado, owned and operated by the City of Glendale as a municipal facility since 2007. The venue combines a 4,000-seat IRB-sanctioned rugby stadium, a state-of-the-art Event Center for private and corporate functions, a YMCA-operated Sports Center, and 8 acres of green open space with an IRB-sanctioned 70m x 100m synthetic-turf field. It serves a dual audience: the US rugby community — anchoring professional matches, the annual RugbyTown 7s international tournament (held since 2011), American Raptors games, Women's Elite Rugby championships, youth programs, and National Training Center activities — and the broader Denver metro general public through outdoor movie nights, concerts, festivals, and park rentals. Free wireless internet, a 1,727 sq ft LED video screen, and event-specific infrastructure (pavilions, sport lights, post pads) support the programming slate.
The business model is a hybrid of municipal recreation services and commercial venue operations. Revenue is generated across four primary streams: event space rental (synthetic turf field at $55/hr, Glendale Park field at $50/hr, pavilion at $25/hr minimum 4 hours, sport lights at $100/hr, all with $100 reservation deposits); recurring rugby player dues and youth registration fees (subscription-like); ticket sales through the Universe platform and on-site box office for the 4,000-seat stadium; and a layered sponsorship program spanning movie nights ($50-$500 per item), RugbyTown 7s (up to $5,000 per day for premium social coverage), and custom venue-wide brand integration. Glendale residents receive a 50% rental discount, reflecting the facility's community-mandate function.
Customer segments are horizontally diversified: rugby organizations and players (professional, amateur, youth), local families and community groups, recreational sports leagues renting fields, and corporate sponsors from retail, hospitality, financial services, and healthcare. Distribution is primarily regional (Denver metro / Colorado), with digital extensions via live streaming on YouTube and the Women's Sports Network extending audience reach nationally. The go-to-market motion is event-driven: recurring signature programming (RugbyTown 7s, American Raptors season, movie nights) drives attendance, while sponsorship sales and rental applications capture ancillary revenue. There is no external investor base; the venue is directly funded and operated by the municipal government of Glendale, and revenue figures are not publicly disclosed.
Infinity Park Event Center firmographics
Firmographics- Name
- Infinity Park Event Center
- Legal name
- City of Glendale
- Website
- https://infinityparkatglendale.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infinity Park Event Center is a 16-acre municipal entertainment complex in Glendale, Colorado, owned by the City of Glendale, featuring a 4,000-seat rugby stadium, event center, YMCA sports center, and open green space serving the Denver metro rugby community, local families, and corporate sponsors through event rentals, ticket sales, and sponsorship packages.
- Ownership category
- akta.pro rank
Infinity Park Event Center industry classification
Industry- Product category
- Multi-Use Sports & Entertainment Venue
- NAICS
- Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Infinity Park Event Center is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Infinity Park Event Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Space Rental: Rental fees for event center, park spaces, and sports fields including synthetic turf field, Glendale Park field, and pavilion
- Rugby Player Dues: Registration fees and player dues for rugby programs including youth rugby and National Training Center
- Sponsorship Revenue: Marketing partnership and sponsorship opportunities including movie night sponsorships, RugbyTown 7s sponsorships, and general venue sponsorships
- Ticket Sales: Revenue from ticket sales for rugby matches, tournaments, and special events at the 4,000-seat stadium
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Synthetic Turf Field Rental |
| Unit Pricing | Pay-as-you-go | Glendale Park Field Rental |
| Unit Pricing | Pay-as-you-go | Glendale Park Pavilion Rental |
| Unit Pricing | Pay-as-you-go | Sport Lights |
| Unit Pricing | Pay-as-you-go | Post Pads and Flags |
| Unit Pricing | Pay-as-you-go | Movie Night Marketing Table |
| Unit Pricing | Pay-as-you-go | Movie Night JumboTron Logo + Live Read |
| Unit Pricing | Pay-as-you-go | Movie Night Social Media Feature |
| Unit Pricing | Pay-as-you-go | Movie Night Banner Placement |
| Unit Pricing | Pay-as-you-go | Movie Night Newsletter Inclusion |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s JumboTron Logo + Live Read |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s Social Media Content |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s Email Blasts |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s Live Try Highlights |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s Final Score Graphics |
| Unit Pricing | Pay-as-you-go | RugbyTown 7s Daily Written Content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Infinity Park Event Center product offering
Product offeringCore offering
Infinity Park Event Center is a 16-acre, multi-use, indoor-outdoor entertainment hub operated by the City of Glendale that combines a 4,000-seat rugby stadium, an indoor event center, a sports center, and approximately 8 acres of open green space. The facility primarily sells ticketed consumer entertainment experiences (RugbyTown 7s tournament, Movie Nights, professional rugby matches) and rents event space for weddings, corporate functions, and private events. It also generates revenue through corporate sponsorships with regional and national brands.
Product overview
Infinity Park Event Center is a multi-use entertainment complex operated by the City of Glendale, Colorado. The venue features a 4,000-seat rugby stadium as its centerpiece, complemented by a state-of-the-art Event Center for private functions, a Sports Center operated by YMCA, and eight acres of open green space including an IRB-sanctioned synthetic turf field. The venue hosts major rugby events including the annual RugbyTown 7s international tournament, American Raptors professional matches, and Women's Elite Rugby championships. Community programming includes youth rugby programs, outdoor movie nights, and park rentals. The venue operates ticketing through Universe, payments through Payment Service Network, and streams live content via YouTube and Women's Sports Network.
Differentiator
Problem solved
Functional benefit
Products and services
- RugbyTown 7s Tournament Annual multi-day rugby sevens tournament held at the 4,000-seat Infinity Park stadium, offering tiered ticketing (general admission $7, children $5, free under 4, reserved seating $65-$70) for rugby fans and families in the Denver-Glendale metro.
- Movie Night at Infinity Park Outdoor movie screening event at Infinity Park with tiered admission ($2 general, $1 with flyer, free for ages 3 and under, $1 off with donation), targeted at families and community audiences.
- Event Center Space Rental Rental of Infinity Park's indoor event center and surrounding indoor-outdoor spaces at $130 per hour for weddings, corporate functions, and private events, with access to green space and proximity to Hampton Inn.
- Sports Center Access Use of Infinity Park's on-site sports center facility, located adjacent to Glendale Park and in proximity to the YMCA National Training Center, supporting community and competitive sports programming.
- Professional Rugby Match Events (American Raptors) Ticketed home matches for the American Raptors (formerly O'Neills Rugby) professional rugby team, held at the 4,000-seat Infinity Park stadium and streamed live via YouTube, targeted at rugby fans and local audiences.
Companies that use Infinity Park Event Center
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Infinity Park Event Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Infinity Park Event Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreWhole Foods Market serves as a sponsor of Infinity Park events, providing community-focused partnership and hyper-local marketing engagement with the venue and its visitors.
- AlphaGraphicscoreAlphaGraphics has a sponsorship relationship with Infinity Park that has generated lucrative business opportunities and community partnerships, described as both partnership and sponsorship.
- Hilton Garden Inn Denver/Cherry CreekcoreLong-term sponsor of Infinity Park and the Glendale Raptors, providing meeting space partnerships and hotel exposure through rugby events and venue sponsorship.
- Hampton Inn & SuitescoreOfficial Hotel Partner of Infinity Park located 0.2 miles from the venue, offering complimentary hot breakfast, high-speed internet, fitness center, pool and hot tub, and free parking for Infinity Park visitors.
- FirstBankminorColorado's second largest financial institution partnered with Glendale rugby as a sponsor, banking on the continued growth of local sports and community events.
- SCL HealthminorHealthcare sponsor partnership with Infinity Park providing health and wellness association with sports events and community gatherings.
- YMCAcoreYMCA partners with Infinity Park for annual Trunk-or-Treat events and operates the Sports Center facility within the Infinity Park complex.
- O'Neills RugbycoreIrish-based rugby apparel company partnered with American Raptors for kit/uniform supply, providing official team apparel and merchandise partnership.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Infinity Park Event Center competitors and assessment
Company assessmentDirect peers
- Zions Bank Stadium: A rugby-specific stadium in Herriman, Utah, that serves as the home of the Major League Rugby's Real Salt Lake-affiliated team. Directly comparable to Infinity Park as a purpose-built rugby venue hosting professional matches and international rugby events.
- Maryland SoccerPlex: A 24-field multi-sport complex in Boyds, Maryland, hosting soccer, lacrosse, and field sports tournaments and events. Comparable to Infinity Park as a multi-use sports venue offering field rentals, tournaments, and community programming.
- Starfire Sports: A multi-sport complex in Tukwila, Washington, hosting soccer, rugby, and other community sports on synthetic turf fields. Comparable to Infinity Park as a multi-use indoor-outdoor sports complex with field rentals, youth programs, and event hosting.
Others
- Star Events: A UK-based temporary events infrastructure provider specializing in modular stadiums, grandstands, and event solutions for sport, music, and brand activations. Adjacent peer to Infinity Park as an events and venue-services partner ecosystem participant serving similar sports and entertainment customers.
Broad incumbents
- Children's Mercy Park: A 18,000-seat soccer-specific stadium in Kansas City, home to Sporting Kansas City. Comparable to Infinity Park as a single-purpose professional sports venue with field rentals, event hosting, and sponsorship-driven revenue.
- Q2 Stadium: A 20,000+ seat soccer-specific stadium in Austin, Texas, home to Austin FC. Comparable to Infinity Park as a modern single-purpose sports venue with a strong community programming and events calendar.
- Audi Field: A 20,000-seat soccer stadium in Washington, D.C., home to D.C. United. Comparable to Infinity Park as a venue hosting professional sports matches, community events, and corporate functions in a single-purpose stadium format.
- SeatGeek Stadium: A 20,000-seat multi-use stadium in Bridgeview, Illinois, formerly home to the Chicago Fire. Comparable to Infinity Park as a mid-sized multi-use sports and entertainment venue with event hosting, rentals, and sponsorship programs.
- Red Bull Arena: A 25,000-seat soccer-specific stadium in Harrison, New Jersey, home to the New York Red Bulls. Comparable to Infinity Park as a purpose-built soccer/rugby-adjacent stadium with premium event hosting capabilities and major sponsorship partners.
Regional players
- Dick's Sporting Goods Park: A 18,000-seat multi-use stadium in Commerce City, Colorado, home to the Colorado Rapids MLS team. A Denver-metro comparable that competes for the same regional sports and entertainment audience as Infinity Park, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Infinity Park Event Center social profiles
Digital presenceInfinity Park Event Center compliance and trust
Trust signalCompliance1 record
Infinity Park Event Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Park Event Center leadership team
Management profileNumber of profiles
Profiles5 records
Infinity Park Event Center subsidiaries and ownership
Company hierarchySubsidiaries3 records
Infinity Park Event Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Park Event Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Park Event Center
What does Infinity Park Event Center do?
Infinity Park Event Center is a 16-acre, multi-use, indoor-outdoor entertainment hub operated by the City of Glendale that combines a 4,000-seat rugby stadium, an indoor event center, a sports center, and approximately 8 acres of open green space. The facility primarily sells ticketed consumer entertainment experiences (RugbyTown 7s tournament, Movie Nights, professional rugby matches) and rents event space for weddings, corporate functions, and private events. It also generates revenue through corporate sponsorships with regional and national brands.
Is Infinity Park Event Center a public or private company?
Infinity Park Event Center is a private company. It is classified as state government owned and is currently operating.
When was Infinity Park Event Center founded?
Infinity Park Event Center was founded in 2007. It employs 11 to 50 people.
Where is Infinity Park Event Center based?
Infinity Park Event Center is headquartered in Glendale, United States, in the North America region.
How does Infinity Park Event Center make money?
Four revenue lines are on record. Event Space Rental is the primary driver. The others are rugby Player Dues, sponsorship Revenue and ticket Sales.
Who are Infinity Park Event Center's main competitors?
Direct peers on record are Zions Bank Stadium, Maryland SoccerPlex and Starfire Sports. Star Events is listed as an others. Broad incumbents are Children's Mercy Park, Q2 Stadium, Audi Field, SeatGeek Stadium and Red Bull Arena. Dick's Sporting Goods Park is listed as a regional player.
Does Infinity Park Event Center have an API?
No public API is recorded for Infinity Park Event Center.
What industry is Infinity Park Event Center in?
Infinity Park Event Center's product category is Multi-Use Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 7112 and its SIC code is 7900.