Badger Truck Refrigeration

What Badger Truck Refrigeration does

Badger Truck Refrigeration, Inc. (operating as BTRAC) is a privately held, Wisconsin-incorporated industrial manufacturer founded in 1976 and headquartered in Eau Claire, WI. The company designs, engineers, and supplies custom heavy-duty HVAC, heating, air conditioning, and refrigeration systems for on-road trucks and off-road mobile equipment, alongside a broader line of fire suppression and safety products. Its customer base is concentrated among enterprise OEMs in construction (Manitowoc, Vermeer, CNH Industrial), mining (Komatsu, Sandvik), railroad (BNSF, Nordco, Trackmobile), agriculture, forestry, material handling (Pettibone, Manitou), fire and emergency services (Rosenbauer, Seagrave), specialty transit (Hometown Trolleys), and emerging commercial EV (Orange EV).

The core technology offering is application-specific HVAC system engineering — BTRAC performs in-house 3D CAD design, prototyping, and system validation to integrate heating and A/C solutions into customer equipment platforms from concept through production. It complements its own engineering with a deep vendor ecosystem (Red Dot, Thermo King, Webasto, Valeo, Sanden, Danfoss, Eberspacher, Sy-Klone, TCCI, Phillips & Temro, AFEX, and others) to assemble best-of-breed components. It also sells more than 1,500 replacement-part SKUs — compressors, fittings, driers, blowers, condensers, filters, louvers, power condensers, and complete heater/A/C units — and operates a regional refrigerated trailer rental fleet (8- to 53-foot units, weekly $390–$505, monthly $1,255–$1,760) covering Western Wisconsin and Southern Minnesota. The business is ISO 9001:2015 certified and holds FM-Approved AFEX fire suppression installation credentials.

The revenue model spans four streams: (1) custom OEM HVAC solutions sold via direct engineering partnerships (hardware sales), (2) one-time parts sales through the btrac.com e-commerce storefront, (3) installation, service, and repair work for heavy-duty equipment (professional services), and (4) refrigerated trailer rentals on weekly/monthly subscriptions. GTM motion combines OEM-embedded design partnerships, direct-to-consumer e-commerce for parts, and regional direct sales for rentals and service — including mobile HVAC technicians dispatched across Wisconsin. The company is family- or management-owned with no disclosed institutional investors, no funding rounds, and no M&A activity in its history.

Name

Badger Truck Refrigeration

Legal name

Badger Truck Refrigeration, Inc.

Website

https://btrac.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger Truck Refrigeration (BTRAC) is a privately held Wisconsin manufacturer founded in 1976 that designs custom heavy-duty HVAC, heating, and fire suppression systems for OEMs in construction, mining, railroad, agriculture, forestry, and emergency services, while also selling replacement parts and refrigerated trailer rentals.

Ownership category

akta.pro rank

Product category

Heavy-Duty Mobile HVAC Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial Vehicle Cooling, HVAC & Thermal Management Manufacturing (IMACABAN)

akta.pro secondary industries

HVAC & Refrigeration Contracting (IMAFALAB), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), HVAC & Thermal Systems Service (A/C, Heating, Cooling) (TLAKABAF), Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG)

Keywords

• Heavy-duty mobile HVAC
• Custom OEM climate control
• Off-road equipment cooling
• Refrigerated trailer rentals
• Mobile fire suppression systems

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. HVAC Parts Sales: Direct sales of replacement parts and components through e-commerce platform, including A/C compressors, fittings, filters, heaters, condensers, blowers, and other mobile HVAC components.
2. Custom OEM HVAC Solutions: Engineering and manufacturing of custom HVAC systems for OEM integration, including application-specific design, prototyping, and production support.
3. Installation and Service: Onsite service, in-shop installations, system upgrades, and complex repairs for heavy-duty equipment HVAC systems.
4. Refrigerated Trailer Rentals: Rental of portable refrigerated trailers for mobile cold storage serving food service, events, agriculture, logistics, and emergency applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Badger Truck Refrigeration (BTRAC) engineers, manufactures, and distributes heavy-duty mobile HVAC systems, climate control components, and AFEX fire suppression systems for on-road and off-road equipment. The company designs and integrates custom OEM HVAC solutions from concept through production, sells replacement parts and components through its e-commerce catalog, and rents portable refrigerated trailers for cold-chain applications.

Product overview

Badger Truck Refrigeration (BTRAC) is a heavy-duty HVAC manufacturer and supplier specializing in custom-built heating and air conditioning systems for on-road and off-road equipment. The company operates both as a component distributor (offering over 1,500 products including A/C compressors, fittings, driers, blowers, condensers, filters, and heater units) and as a custom OEM solutions provider. Key branded product lines include Red Dot HVAC units, Dometic ProHeat coolant heaters, and Sanden compressors. The company also provides AFEX fire suppression system installation and refrigerated trailer rentals. Services include custom HVAC engineering for OEM integration, on-site mobile technician support, and in-shop installations across the construction, mining, trucking, forestry, agriculture, and emergency services industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom OEM HVAC Solutions Custom HVAC engineering and manufacturing service for OEM customers; the BTRAC team performs application-specific design, packaging and fitment engineering, prototyping, and production support for heating and air conditioning integration into heavy-duty equipment from concept through delivery.
• AFEX Fire Suppression Systems FM-Approved AFEX fire suppression systems (dry chemical, liquid agent, and dual agent) installed in-shop or on-site to protect operators and equipment in mining, forestry, construction, agriculture, and waste-handling machinery.
• Refrigerated Trailer Rentals Portable refrigerated trailer rentals (8-53 ft, diesel or electric) provided on weekly and monthly terms for mobile cold storage applications including food service, events, agriculture, logistics, and emergency response in Western Wisconsin and Southern Minnesota.
• Mobile HVAC Installation and Service On-site and in-shop HVAC installation, system upgrades, and complex repair services for heavy-duty trucks and off-road equipment, performed by mobile HVAC technicians dispatched across Wisconsin.
• 12V Cab Heater — Rear Exit, No Mounts (BU-1000-0-12) Heavy-duty 12V rear-exit cab heater with 35,000 BTU/hr output, 430 CFM airflow across three speeds, drawing approximately 16 A at 13.6 VDC, with 5/8" heater hose connections and black powder-coat cabinet. Designed for heavy-duty mobile equipment cabs.
• 12V Cab Heater — Rear Exit, No Mounts (BU-1001-0-12) Compact heavy-duty 12V rear-exit cab heater with 20,000 BTU/hr output, 220 CFM airflow across three blower speeds, drawing approximately 4.3 A at 13.6 VDC, with 5/8" heater hose connections and black powder-coat finish.
• Power Condenser 12V Remote Mount 39K BTU (BU-1013-0-12) Remote-mount 12V power condenser with integrated drier rated at 39,000 BTU for heavy-duty mobile HVAC installations where space constraints require separation of the condenser from the evaporator and compressor.
• Dometic ProHeat X30 Diesel-Fired Coolant Heater Diesel-fired coolant heater delivering 15,000-31,000 BTU/hr variable heat output to preheat engines, deliver cab/sleeper heat with the engine off, and reduce cold-start wear and idling; supports 12V/24V systems with J1939 CAN Bus communication for heavy-duty trucks, buses, and off-road equipment.
• Mobile HVAC Parts and Components Catalog Catalog of replacement parts and components for mobile HVAC systems, including A/C compressors (174 SKUs from Sanden, Valeo, Denso, Seltec/Temro), A/C fittings (490), A/C driers (79), air and water controls (59), blowers (52), compressor clutches and accessories (15), condensers (47), evaporator and heater cores (14), expansion valves and orifice tubes (38), fans (50), filters (121), fuel-fired heaters (12), complete heater and A/C units (57, including Red Dot), louvers (137), and power condensers (8). For fleet operators, service shops, and end users performing HVAC maintenance on heavy-duty trucks and equipment.

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• Red DotcoreTechnology or IntegrationLong-standing partnership since 1987 with Red Dot, a leading manufacturer of premium mobile HVAC units, heaters, air conditioners, and all-makes replacement parts for heavy-duty and specialty equipment.
• Thermo KingcoreTechnology or IntegrationSourcing components from Thermo King, a top-tier manufacturer in truck and transport refrigeration, ensuring quality and reliability in HVAC installations.
• AFEX Fire SuppressioncoreChannel Partner/ Reseller/ DistributorAuthorized AFEX dealer and installer providing FM-Approved fire suppression systems for heavy-duty mobile equipment, installed both in-shop and on-site.
• SandencoreTechnology or IntegrationPartnership for mobile air conditioning compressors and thermal management components for automotive, heavy-duty, off-road, and specialty vehicle applications.
• WebastocoreTechnology or IntegrationHeating, cooling, and thermal management solutions including coolant heaters, air heaters, rooftop A/C systems, and engine-off comfort solutions.
• ValeocoreTechnology or IntegrationAdvanced thermal systems, compressors, HVAC components, sensors, and electrification solutions for commercial vehicle and heavy-duty applications.
• DanfosscoreTechnology or IntegrationAdvanced solutions for mobile hydraulics, refrigeration, air conditioning, drives, sensing, and electrification improving machine productivity and reducing energy use.
• EberspachercoreTechnology or IntegrationVehicle heating, cooling, and thermal management solutions including fuel-operated heaters, HVAC systems, and battery thermal management.
• ProHeat by DometiccoreTechnology or IntegrationFuel-fired coolant heaters and auxiliary heating systems for heavy-duty trucks, buses, off-road equipment, marine, rail, and industrial applications.
• Sy-KlonecoreTechnology or IntegrationCab air quality, powered precleaning, filtration, and RESPA cab pressurization systems protecting operators in mining, construction, and severe-duty environments.
• Spal AutomotivecoreTechnology or IntegrationHigh-performance electric fans, axial fans, centrifugal blowers, and coolant pumps for mobile cooling and HVAC systems.
• TCCI ManufacturingcoreTechnology or IntegrationHeavy-duty air conditioning compressors, clutches, and thermal management components for commercial vehicle and off-highway applications.
• BurgaFlex NAcoreTechnology or IntegrationAir conditioning hose assemblies, fittings, hardlines, fluid lines, and battery cooling components for OEM and aftermarket applications.
• Coyote InternationalcoreTechnology or IntegrationMobile HVAC and cab interior products including vents, louvers, cab components, and climate-control solutions for commercial and specialty equipment.
• DCM ManufacturingcoreTechnology or IntegrationOEM mobile HVAC products including fans, blowers, DC motors, heaters, louvers, and accessories for heavy-duty truck, bus, and construction markets.
• Globus ElectronicscoreTechnology or IntegrationElectronic controls and intelligent control systems for HVAC, refrigeration, and industrial applications including control panels, ECUs, and specialized modules.
• MastercoolcoreTechnology or IntegrationProfessional A/C service tools and equipment including recovery machines, vacuum pumps, manifolds, leak detectors, and diagnostic tools.
• NichirincoreTechnology or IntegrationAutomotive and mobile equipment hose and piping products for air conditioning, brake, steering, hydraulic, and heat-management applications.
• Phillips and Temro IndustriescoreTechnology or IntegrationThermal and electrical solutions for cold-weather starting, fuel and fluid warming, battery heating, idle reduction, and cooling/ventilation.
• Yellow JacketcoreTechnology or IntegrationProfessional HVAC/R service tools and equipment including manifolds, hoses, vacuum pumps, recovery machines, gauges, and leak detection products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/badgertruck
• LinkedInlinkedin.com/company/badger-truck-refrigeration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Truck Refrigeration