ShopRite

What ShopRite does

ShopRite is a regional supermarket chain serving the Northeastern United States, operated as the consumer-facing brand of Wakefern Food Corp., the largest retailer-owned cooperative in the United States. The chain runs through independently owned member stores that share distribution, marketing, technology, and operational support via Wakefern, headquartered in Keasbey, New Jersey. Core product categories span fresh produce, meat, seafood, dairy, frozen foods, pantry staples, beverages, snacks, household essentials, baby products, personal care, health and wellness, and pet supplies, supplemented by in-store fresh prepared foods, deli, and bakery departments. The chain also operates under proprietary private label brands Bowl & Basket and Wholesome Pantry Organic.

The business extends beyond traditional grocery retail through integrated services including in-store pharmacies with prescription management, refills, and immunization scheduling via the ShopRite RX App, curbside pickup, contactless home delivery, catering and order-ahead deli services, gift cards, and digital couponing layered on a Price Plus Club loyalty program. Technology infrastructure comprises a web and mobile commerce platform, dedicated iOS and Android mobile apps, a digital coupon system integrated with the loyalty program, and a recipe content layer connected to online shopping. Customer segments include general everyday grocery shoppers, health-conscious consumers seeking organic, gluten-free, keto, and other specialty dietary items, and pharmacy customers using prescription and immunization services.

Revenue is generated through traditional grocery retail markup across physical and digital channels with pharmacy services functioning as a complementary transaction-fee stream. Pricing is unit-based with loyalty-driven discounts distributed via weekly circulars and digital coupons, and the go-to-market combines a physical storefront-led presence with omnichannel digital commerce targeting everyday, health-conscious, and pharmacy-using shoppers. The company is privately held under cooperative ownership, does not disclose revenue figures on its consumer-facing site, and has no public market listing associated with the ShopRite brand.

Name

ShopRite

Legal name

Wakefern Food Corp.

Website

https://shoprite.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ShopRite is a Northeastern US regional supermarket chain operated by Wakefern Food Corp., the largest retailer-owned cooperative in the United States. It serves everyday grocery shoppers through independently owned member stores and digital commerce, offering fresh produce, private label brands, pharmacy services, curbside pickup, delivery, and a loyalty program.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Supermarket retail
• Grocery stores
• Online grocery delivery
• Pharmacy services
• Private label brands

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: Traditional grocery retail model selling food and household products at markup through physical stores and online channels
2. Pharmacy Services: Prescription fulfillment and pharmacy services integrated within store locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ShopRite operates full-service supermarkets offering fresh produce, meat, seafood, bakery, deli, dairy, frozen, pantry, household, baby, beauty, and pet products, plus in-store pharmacy, online ordering with curbside pickup and home delivery, catering services, gift cards, and private label brands including Bowl & Basket and Wholesome Pantry Organic. The Price Plus Club loyalty program, digital coupons, and weekly circulars drive repeat traffic and value positioning across the Northeastern United States.

Product overview

ShopRite is a full-service supermarket chain operated by Wakefern Food Corp. offering a comprehensive grocery retail platform. The core offering includes an extensive range of grocery products across produce, meat, seafood, dairy, frozen foods, pantry staples, beverages, snacks, household essentials, baby products, beauty and personal care, health and wellness, and pet supplies. The digital platform integrates multiple services including online grocery ordering with curbside pickup and home delivery, pharmacy services, gift cards, digital coupons, weekly ads, recipes, and catering. The company operates private label brands including Bowl & Basket and Wholesome Pantry Organic. Mobile applications (ShopRite App and ShopRite RX App) provide customers with shopping, prescription management, and digital coupon capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Bowl & Basket: ShopRite's private label brand for various grocery items including pantry staples, condiments, and household products
• Fresh
• ShopRite Pharmacy
• Price Plus Club

Products and services

• ShopRite Grocery Retail Full-service supermarket assortment including fresh produce, meat, seafood, dairy, frozen foods, pantry staples, beverages, snacks, baby products, beauty and personal care, health and wellness, and pet supplies, sold to consumers through physical stores and the ShopRite e-commerce platform.
• ShopRite Pharmacy In-store pharmacy services providing prescription fulfillment, refills, transfers, immunizations including flu shots and shingles vaccines, and on-site vaccine clinics, with digital management via the ShopRite Rx App for individual pharmacy customers.
• Curbside Pickup Online grocery ordering service where customers build their cart on the ShopRite website or app and collect the assembled order at their local store via curbside pickup.
• Home Delivery Contactless grocery delivery service that brings online orders from a local ShopRite store directly to the customer's home.
• Catering Catering service for events and gatherings offering custom cakes and party trays ordered online via the Order Ahead Deli platform for pickup at a local ShopRite store.
• Gift Cards Physical and electronic ShopRite gift cards available for purchase online, in-store, and as pickup add-ons with online orders, including bulk ordering for corporate gifting.
• Bowl & Basket Private Label Brand ShopRite's primary private label brand offering food and household products including sauces, condiments, dairy, produce, meat, bakery items, and cleaning supplies to value-seeking grocery shoppers.
• Wholesome Pantry Organic Private Label Brand ShopRite's organic private label brand offering certified organic products including produce, beverages, dairy, frozen foods, and pantry staples targeted at health-conscious and dietary-focused consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wakefern Food CorpcoreStrategic or Co-development PartnerShopRite stores are operated by independent owners affiliated with Wakefern Food Corp, the largest retailer-owned cooperative in the United States. Wakefern provides distribution, marketing, technology, and operational support to ShopRite member stores.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kroger: Kroger is the largest US pure-play supermarket operator with advanced digital and loyalty capabilities. It serves as a benchmark for omnichannel grocery execution against which ShopRite's digital roadmap must compete.
• Walmart: Walmart operates the largest US grocery business with extensive supercenter and pickup/delivery infrastructure. It competes with ShopRite on price perception, assortment breadth, and digital convenience in shared markets.
• Aldi: Aldi is a rapidly expanding hard-discount grocer with a heavy private-label mix. It pressures ShopRite's value-oriented positioning through aggressive pricing in overlapping Northeastern markets.
• Trader Joe's: Trader Joe's is a national specialty grocer with a curated private-label-heavy assortment. It overlaps with ShopRite on private label, prepared foods, and value-oriented specialty shoppers in the Northeast.
• Whole Foods Market: Whole Foods is a national natural and organic grocery chain owned by Amazon. It competes with ShopRite for premium, organic, and health-conscious basket share via Wholesome Pantry Organic and the Dietary & Lifestyle assortment.

Direct peers

• Price Chopper / Market 32: Price Chopper is a regional supermarket chain serving New York and New England, operating under multiple banners. It competes with ShopRite for grocery basket share across overlapping Northeastern trade areas.
• Acme Markets: Acme Markets operates full-service supermarkets in the Northeast, offering grocery, pharmacy, and online ordering. Like ShopRite, it serves suburban Northeast consumers with broad assortments and loyalty-driven pricing.
• Wegmans Food Markets: Wegmans is a regional supermarket chain operating across the Northeast and Mid-Atlantic with strong private label and prepared food programs. It competes directly with ShopRite for primary weekly grocery trips and pharmacy customers in shared trade areas.
• Giant Food: Giant Food is a regional supermarket chain serving the Mid-Atlantic states with full-service grocery, pharmacy, and digital ordering. It is directly comparable to ShopRite in store format, category breadth, and target shopper.
• Stop & Shop: Stop & Shop is a regional supermarket chain serving the Northeast US, including markets where ShopRite operates. Both banners offer full-line grocery assortments, in-store pharmacies, and digital ordering services to comparable consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLXVsiJTwVbMk-22O0Eba91AVvdf5qJN8C
• Xx.com/shopritestores
• Facebookfacebook.com/shoprite.supermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopRite