Ferme des Peupliers

What Ferme des Peupliers does

Ferme des Peupliers is a fourth-generation family-owned dairy farm located in Normandy, France, operating continuously since 1947. The company produces yogurts, dairy desserts, and fresh cheeses exclusively from the milk of its own cattle, positioning itself within the premium French 'fermier' dairy segment. Its products reach consumers through a structurally diversified channel mix: direct farm shop sales, raw milk, France-wide retail, professional and foodservice supply, school canteen institutional contracts, and international export via Team France Export.

The operation spans three farm locations — Flipou, Gravigny, and Fretteville — with vertical integration covering feed cultivation, animal husbandry, milk processing, and packaging in on-site facilities. The processing chain operates within 55 minutes of milking, and the product range spans six collections totaling more than 40 SKUs. Operations are supported by an on-site methanization unit that converts farm waste into energy, providing partial energy self-sufficiency. Production is certified under EPV (Entreprise du Patrimoine Vivant), HVE (Haute Valeur Environnementale), and Bleu-Blanc-Coeur, signaling heritage, environmental stewardship, and differentiated feed sourcing.

The business model rests on premium pricing tied to single-origin, on-farm milk and validated certifications rather than volume-led commodity production. The company is privately held with no external funding, the parent SAS carrying €2.35M in capital. In 2018, a partial asset contribution of €930,938 was transferred into a sister operating structure, SCEA Elevage des Peupliers, supporting generational transition and operational separation of livestock activities. Recognition is concentrated through the Concours Général Agricole, where the farm has accumulated more than 53 medals since 2005, reinforcing brand density in the premium French dairy shelf.

Name

Ferme des Peupliers

Legal name

FERME DES PEUPLIERS

Website

https://fermedespeupliers.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferme des Peupliers is a fourth-generation family-owned Norman dairy farm operating since 1947, producing yogurts, dairy desserts, and fresh cheeses from its own cattle across three farm sites. It serves French retail, institutional, foodservice, and international export channels through premium 'fermier' positioning and triple certification.

Ownership category

akta.pro rank

Product category

Artisanal Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro industry

PRIMARYAFAKAKAC

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh)

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHADAJ

Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing

Agriculture & Food Production/Dairy Processing/Yogurt & Cultured Dairy Products (Kefir, Sour Cream, Labneh)

Keywords

• Artisanal dairy products
• Farm fresh yogurts
• Traditional French dairy
• Norman dairy farming
• Fermented milk desserts

Headquarters

HQ city

Flipou

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Yogurt and dairy product sales: Sale of farm-fresh yogurts, dairy desserts, cream, skyr, and fresh cheese directly from own cow's milk. Products sold in glass jars and paraffin pots in various sizes (125g, 140g, 480g, 5kg bulk). Professional formats available for foodservice on preorder.
2. On-site direct sales: Direct farm shop sales at 'Fourche et Fourchette' boutique in Flipou, plus raw milk sales twice weekly at Gravigny.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ferme des Peupliers is a family-operated dairy farm that produces and sells artisanal yogurts, dairy desserts, fresh cheeses, skyr, crème fraîche, and raw milk made exclusively from its own cows' milk. The company operates six distinct product ranges (Les Prestigieux, Les Légers, Les Gourmandises, Les Authentiques, Les Brassés/Les Généreux, Le Coin du Crémier) using traditional methods including bain-marie pasteurization and slow fermentation, with professional bulk formats available to foodservice customers on preorder.

Product overview

Ferme des Peupliers is a family dairy farm in Normandy producing yogurts and dairy desserts exclusively from their own cows' milk since 1963. The product portfolio consists of six distinct ranges: Les Prestigieux (premium layered yogurts in transparent glass jars), Les Légers (0% fat yogurts), Les Gourmandises (dairy desserts including semolina cakes, eggs with milk, and jelly-creams), Les Authentiques (traditional firm-texture yogurts in paraffined pots), Les Brassés/Les Généreux (creamy stirred yogurts in glass jars), and Le coin du crémier (dairy products including crème fraîche, skyr, and fresh milk). The company emphasizes artisanal production methods, short supply chains, and traditional savoir-faire spanning over 55 years.

Differentiator

Problem solved

Functional benefit

Brands

• Les Prestigieux: Premium range of yogurts in transparent glass jars with cream layer, firm yogurt, and fruit layer.
• Les Légers
• Les Gourmandises
• Les Authentiques
• Les Brassés (Les Généreux)
• Le Coin du Crémier
• Fourche et Fourchette

Products and services

• Les Prestigieux
• Les Légers

Quantifiable outcome

• 53+ medals at agricultural competitions since 2005
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SCEA Elevage des PeuplierscoreStrategic or Co-development Partner · 30 November 2018Corporate restructuring in 2018 where FERME DES PEUPLIERS (SAS) made a partial asset contribution to SCEA Elevage des Peupliers, transferring the complete dairy transformation activity branch. Net contribution valued at 930,937.80 euros, with capital increase of 930,848 euros.
• ARSEN (Association Régionale des Savoir-faire d'Excellence Normands)coreStrategic or Co-development PartnerMember of regional association defending and promoting Norman excellence know-how, linked to the national EPV label.
• Bienvenue à la Ferme networkcoreChannel Partner/ Reseller/ DistributorMember since 1988 of the agricultural network with 8,000+ farmer members guaranteeing quality farm products and services through strict charters.
• Team France ExportminorGTM or Marketing PartnerActive member supporting international promotion of French artisanal know-how through collective export initiatives.
• Bleu-Blanc-CoeurminorStrategic or Co-development PartnerAdhered since 2020 to the quality initiative promoting better nutrition for earth, animals, and humans through Omega 3-rich feeding.
• Salon du Made in France (MIF Expo)minorGTM or Marketing PartnerParticipates in collective Norman pavilion at annual Paris exhibition promoting French manufacturing and artisanal excellence.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Les 2 Vaches: Organic French dairy brand owned by Danone, focused on short supply chain and farm-level traceability. Highly comparable in messaging around organic, farm-origin, and short-circuit production, though backed by Danone's distribution scale.
• Stonyfield Farm: Organic yogurt brand emphasizing sustainable farming and Non-GMO sourcing. Comparable in positioning around organic credentials, sustainability, and family-farm heritage as differentiators in the premium yogurt category.

Broad incumbents

• Danone: Global French dairy giant whose portfolio spans mainstream yogurts (Danone, Danio) through premium organic offerings (Les 2 Vaches). Comparable as the dominant French dairy incumbent whose premium/organic sub-brands compete for the same shelf and consumer segment.
• Yoplait: Major French yogurt brand offering a broad range from mainstream to fruit-filled varieties. Comparable as a French-market incumbent with mass distribution that competes for retail shelf space alongside artisanal dairy producers.
• Triballat Noyal: French family-owned dairy company behind brands such as Bridel and Petit Billy, producing yogurts, fresh cheeses, and organic dairy. Comparable as a French mid-sized dairy player mixing artisanal positioning with broader distribution and product range.

Regional players

• Isigny Sainte-Mère: Normandy-based dairy cooperative with strong regional heritage producing butter, cream, and cheeses under AOP/AOC designations. Comparable as a Normandy-rooted dairy producer leveraging regional terroir, certifications, and premium positioning, though with a broader product mix.

Direct peers

• La Fermière: French artisanal yogurt brand widely known for its vintage-style glass jar packaging and traditional recipes. Highly comparable in premium artisanal positioning, glass jar presentation, and focus on perceived authenticity, though produced at larger industrial scale.
• Mamie Nova: French dairy company whose brand identity is built around traditional, homemade-style dairy desserts and yogurts. Comparable in targeting nostalgic, premium-leaning French consumers seeking traditional flavors and formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ferme-des-Peupliers-137316016315168
• LinkedInlinkedin.com/company/10102343/admin
• Instagraminstagram.com/ferme_des_peupliers
• Xx.com/Peupliers27

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferme des Peupliers