Cover Ups

Name

Cover Ups

Legal name

Cover Ups Linens

Website

https://coverupslinens.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Linen Rental

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYHSACAFAC

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSAJAEAO

Event/Venue Linen Laundry (Banquet/Table Linens)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Laundry Services (Commercial/Institutional)

SECONDARYCRAIALAE

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Event linen rental
• Table linens
• Wedding linens
• Event decor rentals
• Special event linens

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Linen Rental Services: The company generates revenue primarily through rental of event linens for special events, including tablecloths, overlays, napkins, and runners in various sizes and materials.
2. Linen Purchases: Direct purchase of linens is available for customers who prefer to own rather than rent.
3. Gift Cards: Gift cards are available for purchase as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cover Ups rents and sells event table linens — including tablecloths, overlays, napkins, and runners in a wide range of fabrics (velvet, silk, crinkle, polyester, faux linen, shantung, damask, burlap, and specialty patterns) and colors — to event planners, country clubs, venues, and corporate event coordinators in the Atlanta metropolitan area. Customers order through a website quote builder or by phone/email, with the company handling drop-off and pickup. Gift cards are also offered.

Product overview

Cover Ups is an event linen rental company offering a comprehensive portfolio of over 30 fabric collections for events. The product line centers on event table linens with various fabric types including Velvet (including Velvet Fusion), Simply Silk, Crinkle, Polyester, Faux Linen, and specialty patterns like Damask, Chevron, Toile, and Burlap. Each collection is offered in multiple color variants (warm, neutral, and cool tones) and available sizes (108" Round, 120" Round, 132" Round, 90"x156", napkins, runners, overlays). The company also offers Gift Cards for gifting. Products are available through a quote-based ordering system rather than direct online purchase, reflecting the B2B rental service model. A Table Linen Sizing Guide is provided to help customers select appropriate sizes for their event tables.

Differentiator

Problem solved

Functional benefit

Products and services

• Supernova Shantung linen Premium shantung fabric linen offering a subtle sheen and elegant texture for event table settings; available for rent in standard sizes.
• Crinkle linen (warm, neutral, cool colors) Wrinkle-effect linen available in warm, neutral, and cool color palettes for versatile event styling.
• Simply Silk linen (warm, neutral, cool colors) Silk-like fabric alternative offering the luxurious appearance of silk with practical durability, available in multiple color temperatures.
• Velvet linen (warm, neutral, cool colors) Rich velvet fabric linens available in warm, neutral, and cool color palettes for elegant event decor.
• Velvet Fusion linen A blended velvet linen product combining texture and color for sophisticated event table settings.
• Polyester linen (warm, neutral, cool colors) Durable polyester linens available in an extensive range of colors, offering practical event table coverage.
• Faux Linen (warm, neutral, cool colors) Synthetic linen-look fabric offering the aesthetic of real linen with enhanced durability and wrinkle resistance.
• Deco linen Decorative linen pattern suitable for distinctive event table settings.
• Burlap linen Rustic burlap fabric linen for textured event decor.
• Chevron linen Patterned linen featuring chevron design.
• Glitz linen Sparkling, glamorous linen product for events requiring a touch of shine.
• Gift Card Gift certificates available for purchase to gift event linen rentals to others.
• Toile linen Classic toile pattern linen for traditional event styling.
• Charisma linen Distinctive patterned linen collection for event table settings.
• Bedazzle linen Embellished linen featuring decorative elements for glamorous events.
• Lenox linen Premium linen collection named after the classic Lenox pattern for elegant events.
• Halo linen Distinctive linen collection with halo-inspired design elements.
• Cirque linen Circular-inspired pattern linen for circus or whimsical-themed events.
• Brickhouse linen Bold, structured pattern linen collection.
• Bold Awning linen Striped pattern linen inspired by awning designs.
• Big Plaid linen Large-scale plaid pattern linen for bold event styling.
• Pintuck linen Linen featuring pintuck detailing with raised stitched stripes for textured table settings.
• Poncey Wave linen Wave pattern linen for flowing, dynamic event table designs.
• Liz linen Named linen collection for distinctive event styling.
• Ansley linen Classic linen pattern named collection.
• Chastain linen Collection named after the Chastain area for local Atlanta events.
• Roswell Club linen Exclusive collection named for the Roswell Club, a local partner.
• West End linen Collection named for the West End area of Atlanta.
• Lucca linen Linen collection named after the Italian city of Lucca.
• Alex Damask linen Classic damask pattern linen featuring the Alex design.
• Nancy Graphic linen Graphic pattern linen featuring the Nancy design.
• Chopin linen Elegant linen collection featuring the Chopin pattern.
• Event linen rental service Overall event linen rental service providing table linens, overlays, napkins, and runners on a rental basis to event planners, country clubs, venues, and corporate event coordinators in the Atlanta metro area, with drop-off and pickup logistics.
• Direct linen purchase Direct purchase option for customers who prefer to own linens rather than rent them.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• BBJ Linen: One of the largest national event linen rental companies in the U.S., offering a broad assortment of table linens, napkins, and overlays for corporate events, galas, and weddings. Directly comparable to Cover Ups on product category, customer segments (event planners, venues, corporate), and rental service model, but operates at much larger national scale.
• The Finishing Touch Event Rentals: Event linen and decor rental company serving weddings, corporate events, and special occasions. Directly comparable rental model, product mix (tablecloths, overlays, napkins), and customer segments to Cover Ups, though operating in different regional markets.
• Classic Event Rentals: Full-service event rental company with a significant Atlanta presence, offering tables, chairs, linens, tents, and decor. Overlaps with Cover Ups on the linen rental product line and serves the same Atlanta event planner and venue customer base, but with a broader category portfolio.
• Tablecloth Factory: Online retailer specializing in tablecloths, overlays, and napkins for events and hospitality. Competes with the direct-purchase side of Cover Ups' business; similar product breadth but operates purely on a retail/sales model rather than rentals.
• A1 Tablecloth: Direct-to-consumer online retailer of table linens for events, weddings, and hospitality. Competes with Cover Ups' purchase/retail side rather than its rental business; comparable product catalog (polyester, satin, specialty fabrics) but bypasses the rental service layer.
• Wildflower Linen & Decor: Event linen rental company offering specialty table linens and decor for weddings and special events. Comparable product offering (velvet, satin, polyester collections in multiple colors/sizes), same rental-plus-purchase model, and overlapping customer base of event planners and brides.

Broad incumbents

• American Linen: Established linen supply and rental company serving hospitality, healthcare, and event customers across multiple U.S. markets. Overlaps with Cover Ups in event and venue linen supply but operates at much broader institutional scale across multiple service categories.

Regional players

• Atlanta Farm Tables: Atlanta-based rental company focused on farm tables, chairs, and event decor for weddings and corporate events. Operates in the same Atlanta metro market as Cover Ups with overlapping event planner customers, though focused more on furniture than linen specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coverupslinens
• Facebookfacebook.com/Cover-Ups-Chair-Cover-Linen-Rentals-86772431121
• LinkedInlinkedin.com/company/cover-ups-specialty-linen-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cover Ups