Gilmore Collection

What Gilmore Collection does

Gilmore Collection is a privately held, family-owned hospitality company founded in 1978 and headquartered at 20 Monroe Ave NW in Grand Rapids, Michigan. It operates a portfolio of more than ten distinct restaurant concepts across West Michigan, supplemented by a Colorado lodging property (Redstone Inn), a dedicated catering division (Gilmore Catering), a craft brewery (Bob's Brewery, est. 1997), and the Gregslist loyalty program. The collection spans casual and fine dining, historic taverns, wood-fired pizzerias, lakeside and riverside restaurants, cocktail lounges, and a multi-venue entertainment complex (The B.O.B.). Several properties are historic landmarks predating the company itself, including the Kirby House (1873), Nick Fink's (1888, the oldest bar in Grand Rapids), and Rose's On Reeds Lake (1901), which the Gilmore family acquired in 1992.

The company makes money through direct-to-consumer transactions across dine-in, takeout, delivery, catering, lodging, gift card sales, and bar/beverage programs (including proprietary craft beer). Its technology stack is built on third-party platforms rather than proprietary systems: ToastTab powers online ordering and Gregslist account management; Cashstar handles gift card issuance and balance management; Grubhub provides third-party delivery for K2 Pizzeria; and Yelp/TripAdvisor/Facebook/Instagram serve as review and social channels. Pricing is unit-based across individual menu items (e.g., K2 Pizzeria wood-fired pizzas at $17.99-$21.99; wood-fired Flat River Grill entrées), with promotional pricing via the Girl Dinner special ($25 for three small plates and a cocktail) and birthday rewards under Gregslist membership. The customer base is dispersed across West Michigan residents and tourists, corporate and wedding catering clients, and entertainment/nightlife patrons, with no concentration in any single enterprise account.

Distribution runs through physical restaurant storefronts across at least six West Michigan communities, dedicated catering sales, an e-commerce gift card storefront (thegilmorecollection.cashstar.com), and ToastTab/Grubhub digital ordering. The Gregslist email newsletter and social channels (Facebook/Instagram under @gilmoreeats) serve as the primary owned marketing surfaces. Marketing reach is reinforced by the historic real estate itself, which functions as a built-in brand asset given the multi-decade heritage of several properties.

Name

Gilmore Collection

Legal name

Gilmore Collection

Website

https://thegilmorecollection.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Gilmore Collection is a privately held West Michigan hospitality company operating 10+ restaurant concepts, historic landmark venues, a craft brewery, a catering division, and a Colorado lodging property, serving local residents, tourists, and event clients across the region since 1978.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Restaurant Dine-In Sales: Core revenue from food and beverage sales across all restaurant concepts including Blue Water, The B.O.B., Bostwick Lake Inn, Flat River Grill, Kirby House, Nick Fink's, Rose's, Mo's Cocktail Lounge, K2 Pizzeria, and 1873 steakhouse.
2. Bar and Beverage Sales: Craft beer, cocktails, wine, and specialty beverages across all venues including Bob's Brewery (brewing since 1997).
3. Catering Services: Gilmore Catering provides event management and catering for private events, corporate functions, and special occasions across West Michigan.
4. Gift Cards: Gilmore Gift Cards sold through Cashstar platform, valid at all Gilmore restaurants except Redstone Inn.
5. Lodging: Redstone Inn (the ruby of the rockies) - lodging partner property in Colorado.
6. Dining Rewards (Gregslist): Loyalty program earning points for dollars spent, redeemable for food and beverage. Membership provides exclusive offers and birthday rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gilmore Collection is a family-owned hospitality company operating a portfolio of distinct restaurant, entertainment, lodging, and catering concepts across West Michigan and Colorado. Core revenue comes from dine-in and takeout food and beverage sales across restaurant venues (The B.O.B., Blue Water, Bostwick Lake Inn, Flat River Grill, The Kirby House complex, K2 Pizzeria, 1873, Mo's Cocktail Lounge, Nick Fink's, Mangiamo, Rose's On Reeds Lake), supported by Gregslist loyalty rewards, Gilmore Catering event services, Redstone Inn lodging, and Gilmore Gift Cards sold through Cashstar.

Product overview

Gilmore Collection is a hospitality company operating a portfolio of distinct restaurant concepts across West Michigan and Colorado. The collection includes multiple full-service restaurants (The B.O.B., Blue Water, Bostwick Lake Inn, Flat River Grill, The Kirby House with K2 Pizzeria and 1873, Nick Fink's, Mangiamo, Rose's On Reeds Lake), entertainment venues, a cocktail lounge (Mo's), a loyalty program (Gregslist), catering services, lodging (Redstone Inn), and gift cards. The restaurants span diverse cuisines including American, wood-fired, Italian, fine dining, pub fare, and lakeside dining, with operations dating back to 1978. The Kirby House is a multi-venue historic complex combining multiple dining concepts under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Gregslist: Gilmore Collection's dining rewards loyalty program where guests earn points for dollars spent and redeem for food and beverage rewards.
• Bob's Brewery

Products and services

• The B.O.B. Big city eats entertainment venue in downtown Grand Rapids featuring multiple dining options, live music, and nightlife experiences for adult patrons seeking entertainment and dining.
• Blue Water Garden fresh dining concept offering contemporary American cuisine with fresh, locally-sourced ingredients in Grand Rapids, Michigan.
• Bostwick Lake Inn American cuisine dining experience located in Rockford, Michigan, offering a refined menu in a historic lakefront inn setting.
• Flat River Grill Wood-fired dining restaurant in Lowell, Michigan featuring riverfront views, handcrafted pizzas, signature burgers, fresh seafood, and premium steaks.
• The Kirby House Multi-venue historic restaurant complex in Grand Haven featuring Kirby House Grill, K2 Pizzeria, 1873 fine dining, and Mo's Cocktail Lounge. Est. 1873.
• K2 Pizzeria Wood-fired pizzeria inside Kirby House serving handcrafted pizzas, Michigan craft beer, and casual family-friendly dining in downtown Grand Haven.
• 1873
• Mo's Cocktail Lounge Retro-inspired cocktail lounge within Kirby House featuring hand-crafted cocktails, 1970s vinyl-static warmth ambiance, and candlelit booths.
• Nick Fink's Oldest bar in Grand Rapids est. 1888, offering elevated pub favorites, Mexican-inspired specialties, burgers, wings, and Michigan craft beer in Comstock Park.
• Mangiamo
• Rose's On Reeds Lake Lakeside dining destination in East Grand Rapids set along Reeds Lake, offering Mediterranean, Italian, and American cuisine fusion with panoramic views. Est. 1901.
• Gregslist Dining Rewards
• Gilmore Catering
• Redstone Inn
• Gilmore Gift Cards
• Bob's Brewery Small batch craft beer brewed in downtown Grand Rapids since 1997 and served across Gilmore Collection venues.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloomin' Brands: Multi-concept casual and fine-dining restaurant operator (Outback, Carrabba's, Bonefish, Fleming's). Comparable as a publicly traded peer that demonstrates the economics, capital intensity, and growth levers of a multi-brand full-service restaurant portfolio similar to Gilmore's structure.
• Hillstone Restaurant Group: Privately held multi-concept restaurant group operating elevated casual and fine-dining brands. Comparable for operating several differentiated concepts under one privately controlled umbrella with attention to design, hospitality, and consistent standards.
• Patina Restaurant Group: Multi-concept restaurant and hospitality group operating destination dining venues. Comparable for bundling high-execution restaurant concepts with event catering and venue experiences in defined regional markets.
• Landry's Inc. Tilman Fertitta's privately controlled hospitality and entertainment group spanning restaurants, steakhouses, entertainment venues, and hotels. Comparable for the same playbook Gilmore executes: bundled food, beverage, entertainment, and lodging experiences under one ownership umbrella.
• Ruth's Chris Steak House: Premium steakhouse chain directly comparable to Gilmore's '1873' fine-dining steakhouse concept inside the Kirby House. Both target occasion-driven, higher-check dining with curated wine and cocktail programs.
• Lettuce Entertain You Enterprises: Chicago-based independent multi-concept restaurant group operating dozens of distinct dining concepts under one umbrella. Closely comparable to Gilmore's structure of owning and operating a portfolio of differentiated restaurant brands in a defined regional market with family-led management.

Broad incumbents

• Darden Restaurants: Largest U.S. multi-concept full-service restaurant operator (Olive Garden, LongHorn, Capital Grille, Ruth's Chris). Useful as a scaled public-market reference for portfolio management, real estate strategy, and unit economics that frame Gilmore's regional multi-concept model.
• Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's, Baskin-Robbins). Useful as a scaled reference for the capital, technology, and loyalty-infrastructure playbook that a multi-concept operator can pursue at greater scale than Gilmore today.
• Cracker Barrel Old Country Store: Multi-concept hospitality operator combining full-service dining with retail and lodging-adjacent experiences in regional markets. Comparable for the multi-revenue-stream, community-anchored model and historic/regional positioning.

Emerging players

• Main Event Entertainment: Entertainment-anchored venue operator combining dining with bowling, games, and group activities. Comparable for the entertainment-plus-food model embodied in Gilmore's The B.O.B. and Kirby House multi-venue complexes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/thegilmorecollection
• Facebookfacebook.com/gilmoreeats
• Instagraminstagram.com/gilmoreeats

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilmore Collection