Midwest Sports Medicine

What Midwest Sports Medicine does

Midwest Sports Medicine (legal entity: Midwest Sports Medicine & Orthopaedic Surgical Specialists, Ltd.) is a privately held orthopedic and sports medicine practice headquartered in Elk Grove Village, Illinois, serving Northern Illinois and the broader Chicago metropolitan area since its founding in 1990 by Dr. Eugene Lopez. The practice operates as a multi-subspecialty group with five board-certified physicians (Dr. Lopez, Dr. Mary Morrell, Dr. Bruce Montella, Dr. Sean Odell, and Dr. Thomas McNally) supported by three physician assistants (Ross Robarts, Joseph Tayani, Loren Versheldon), offering orthopedic care across arthroscopy, total joint replacement, sports medicine, spine, trauma/fracture care, foot and ankle, pain management, and arthritis. Core technical capabilities include minimally invasive arthroscopic surgery for knee, shoulder, hip, elbow, wrist, and ankle; total joint replacement using titanium, ceramic, and bio-compatible plastic materials; Birmingham Hip Resurfacing; and on-site diagnostic imaging via an Airis Elite open MRI scanner.

The business operates on a direct-to-consumer, insurance-billed professional services model. Revenue is generated from patient consultations, diagnostic imaging, surgical procedures, walk-in convenient care services, telemedicine visits, and a virtual lifestyle coaching program offered through a partnership with Prescribe FIT. The practice accepts major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, United Health Care, and Medicare, plus workers' compensation cases, and offers out-of-network options. Patient acquisition is driven by physician reputation, team physician relationships with St. Viator High School and Benedictine University, a multi-channel social media presence, Zocdoc online booking, and patient testimonials. The practice has no disclosed external funding, no parent company, and operates as a single-location independent medical group of 11-50 employees.

Name

Midwest Sports Medicine

Legal name

Midwest Sports Medicine & Orthopaedic Surgical Specialists, Ltd.

Website

https://midwestsportsmed.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Sports Medicine is a privately held, multi-subspecialty orthopedic and sports medicine practice in Elk Grove Village, Illinois, serving Northern Illinois patients since 1990 with arthroscopic surgery, joint replacement, spine care, pain management, and on-site MRI imaging.

Ownership category

akta.pro rank

Product category

Orthopedic and Sports Medicine Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Hip & Knee Reconstruction (Arthroplasty) (HLAKALAH)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Foot & Ankle (HLAKALAG), Shoulder & Elbow (HLAKALAI), Hand & Upper Extremity (HLAKALAF)

Keywords

• Orthopedic care
• Sports medicine
• Joint replacement
• Arthroscopic surgery
• Pain management

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultations and Procedures: Revenue from patient consultations, diagnostic services (MRI, X-rays, CT scans), and surgical procedures including arthroscopy and joint replacement. Accepts insurance reimbursement from major carriers and workers' compensation.
2. Convenient Care / Urgent Orthopedic Services: Walk-in orthopedic urgent care services for fractures, sports injuries, and accidents without appointment. Provides faster access than emergency rooms.
3. Prescribe FIT Virtual Health Coaching: Virtual lifestyle health coaching program partnership with Prescribe FIT. Covered by Medicare, Medicaid, and most commercial insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Midwest Sports Medicine is a multi-specialty orthopedic practice that diagnoses, treats, and surgically manages musculoskeletal conditions. Its offerings span sports medicine, arthroscopic surgery, total joint replacement, spine care, foot and ankle treatment, pain management, and diagnostic imaging via an in-house Open MRI, supported by walk-in urgent orthopedic care and a virtual lifestyle health coaching program.

Product overview

Midwest Sports Medicine operates as a multi-service orthopedic practice offering a comprehensive range of musculoskeletal treatments. Their portfolio spans diagnostic services (Open MRI), conservative treatments (physical therapy, pain management), surgical interventions (arthroscopy, joint replacement), and wellness programs (Prescribe FIT). The practice provides both scheduled appointments and urgent orthopedic care (Convenient Care). Their core offering consists of specialty care for arthritis, sports injuries, spine conditions, and trauma/fracture management across the knee, shoulder, hip, foot, and ankle.

Differentiator

Problem solved

Functional benefit

Brands

• Prescribe FIT: Virtual lifestyle health coaching program offered by Midwest Sports Medicine to extend services beyond the office. Partners with Prescribe FIT to offer at-home lifestyle coaching focused on nutrition, physical activity, and lifestyle modifications for musculoskeletal conditions.

Products and services

• Arthritis Treatment Comprehensive treatment for osteoarthritis, rheumatoid arthritis, and psoriatic arthritis, including medication, physical therapy, and joint replacement options for patients in Northern Illinois.
• Arthroscopy Minimally invasive arthroscopic surgery for knee, shoulder, hip, elbow, wrist, and ankle joints, performed as outpatient procedures through small incisions using a camera-guided tube.
• Back, Neck, and Spine Treatment Diagnostic and orthopedic treatment for back pain and spinal disorders, ranging from physical therapy to spine surgery.
• Birmingham Hip Resurfacing Hip resurfacing procedure offered by Dr. Lopez as a bone-conserving alternative to total hip replacement.
• Foot and Ankle Care Treatment for foot and ankle conditions including sprains, fractures, plantar fasciitis, bunions, hammertoes, and diabetic foot care.
• Hip Pain Treatment Conservative therapies and surgical options for hip injuries including arthritis, fractures, bursitis, tendonitis, and osteonecrosis.
• Knee Treatment Comprehensive knee care including personalized exercises, physical therapy, ACL surgery, meniscus surgery, and total knee replacement.
• Open MRI Diagnostic Imaging State-of-the-art Airis Elite open MRI scanner providing quieter, more comfortable imaging with shorter scan times and higher quality images for accurate orthopedic diagnosis.
• Pain Management Advanced pain management including medication management, specialized procedures, physical therapy, acupuncture, Softwave Sonic Technology, and dry needling.
• Shoulder Treatment Treatment for shoulder conditions including dislocation, separation, frozen shoulder, and surgical repair for rotator cuff and labrum tears.
• Total Joint Replacement Total joint replacement surgery for knee, shoulder, and hip using artificial joints made from titanium, ceramic, and bio-compatible plastic materials.
• Prescribe FIT Virtual Health Coaching Virtual lifestyle health coaching program extending orthopedic care beyond the office, focusing on nutrition, physical activity, and lifestyle changes to improve musculoskeletal health and surgical recovery. Covered by Medicare, Medicaid, and most commercial insurance carriers.
• Orthopedic Convenient Care Walk-in orthopedic urgent care for unplanned injuries including fractures, sports accidents, and acute musculoskeletal pain, with no appointment required.
• Workers' Compensation Care Specialized treatment for workers' compensation injuries using a conservative rehabilitation approach with Board Certified orthopedic specialists independent of insurance company pressure.

Quantifiable outcome

• Complication rate far below national average for surgical patients
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Prescribe FITcoreStrategic or Co-development PartnerMidwest Sports Medicine partners with Prescribe FIT to offer a virtual lifestyle health coaching program. This extends services beyond the office with personalized at-home coaching focusing on nutrition, physical activity, and lifestyle modifications. The program is covered by Medicare, Medicaid, and most commercial insurance carriers. It helps patients reduce pain, improve mobility, decrease weight, and better prepare for and recover from surgery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy provider with significant Chicago-area presence; overlaps on conservative orthopedic care, sports injury rehab, and workers' comp rehabilitation.
• Rush University Medical Center Orthopedics: Academic medical center orthopedic department offering the same sports medicine, joint replacement, and spine subspecialties — competes for both patients and referring physicians across Chicagoland.
• Athletico Physical Therapy (now part of BJR): Large outpatient physical therapy and sports medicine network with deep Chicago-area footprint; competes for post-operative rehabilitation, sports injury, and convenient care patients.
• DuPage Medical Group Orthopaedics: Large multi-specialty medical group with an orthopedic service line serving Chicago's western suburbs — competes for orthopedic referrals and primary-care-driven patient flow.
• Northwestern Medicine Orthopaedics: Hospital-affiliated orthopedic program serving the Chicago metro with sports medicine, joint replacement, and spine services — broader and better-capitalized competitor that draws referrals from the same patient pool.

Direct peers

• Midwest Orthopaedics at Rush: Renowned orthopedic specialty group based in Chicago offering sports medicine, arthroscopy, joint replacement, and spine care with team-physician ties to pro sports franchises — a direct clinical and competitive peer.
• Barrington Orthopedic Specialists: Suburban Chicago multi-physician orthopedic group providing sports medicine, joint replacement, MRI, and pain management — a closely comparable private-practice peer in the same geographic catchment.
• Hinsdale Orthopaedics (Duly Health and Care): Former independent orthopedic group in Chicago's western suburbs now part of a large medical group; offers the same sports medicine, joint replacement, and spine services as Midwest Sports Medicine.
• Illinois Bone & Joint Institute: Large multi-specialty orthopedic practice in the Chicago suburbs offering sports medicine, joint replacement, pain management, MRI, and physical therapy — directly overlapping Midwest Sports Medicine's service mix and geography.

Regional players

• OrthoIllinois: Multi-physician orthopedic specialty group serving northern Illinois (Rockford area and McHenry County) — comparable orthopedic service offering but focused on a different sub-region of Illinois.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mwsportsmed
• YouTubeyoutube.com/channel/UCLXrPgyfnWgFbZFcKgn3aeQ
• Facebookfacebook.com/Midwest-Sports-Medicine-Orthopedic-Surgical-Specialties-124337634263880
• Instagraminstagram.com/midwestsportsmed
• LinkedInlinkedin.com/company/midwest-sports-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Sports Medicine