Nerlich & Lesser

What Nerlich & Lesser does

Nerlich & Lesser KG is a privately held German regional building materials wholesaler founded in 1949, headquartered in Deggendorf, Bavaria, and operating through seven physical branches spanning Bavaria, Brandenburg, Saxony, and Berlin. The company sells across ten product categories—bathroom/sanitary, tiles/natural stone, structural construction, plaster/facade, insulation/drywall, roofing/building metals, flooring, garden/landscaping, windows/doors/gates, and heating/installation/ventilation—and serves four customer segments: tradespeople (Handwerker, primary), property developers (Bauträger), architects/planners (Planer), and private builders (private Bauherren). The offering includes value-added services such as a 3D bathroom planner, financing and subsidy advisory, an own fleet of crane-equipped delivery vehicles for site drop-off, and over 5,000 m² of exhibition space across branches for physical product inspection.

The company's technology surface is limited to two customer-facing digital tools: the NL24 online shop enabling 24/7 professional ordering, and the 3D Badplaner visualization tool. There is no proprietary platform, software-as-a-service product, AI capability, or technology R&D disclosed. The business operates within the Eurobaustoff purchasing cooperative, which provides product information APIs and aggregated supply terms, and stocks products from 15+ premium manufacturer brands including Wienerberger, Schlüter-Systems, Sopro Bauchemie, wedi (ARDEX), KANN Baustoffwerke, Fermacell, Knauf Insulation, Siniat (Etex), Baumit, Franken Maxit, Deutsche Rockwool, Schiedel, MEA, and Hörmann.

The revenue model is traditional one-time wholesale distribution with quote-based pricing. Go-to-market is sales-led through physical branches, field sales representatives for project consultation, and the NL24 e-commerce portal. Logistics is a differentiating asset via the company-owned crane fleet, enabling direct-to-construction-site delivery. The firm employs approximately 380 staff (including 20 apprentices), is structured as a German Kommanditgesellschaft (KG), and exhibits no disclosed M&A, funding, or leadership change activity—consistent with a stable family-owned Mittelstand enterprise.

Name

Nerlich & Lesser

Legal name

Nerlich & Lesser KG

Website

https://www.nerlich-lesser.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Nerlich & Lesser KG is a privately held German regional building materials wholesaler founded in 1949, operating 7 branches across Bavaria, Brandenburg, Saxony, and Berlin with 380 employees and 5,000+ m² of showroom space, serving tradespeople, property developers, planners, and private builders via physical showrooms and the NL24 online shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Deggendorf

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Wholesale: Traditional wholesale distribution of building materials across all trades including sanitary, tiles, construction, insulation, roofing, flooring, garden/landscape, windows/doors, and heating. Revenue generated from product sales at branch locations and online.
2. Logistics and Delivery Services: Own fleet with crane vehicles for reliable, on-time delivery directly to construction sites

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nerlich & Lesser is a regional wholesale building materials distributor selling products across all construction trades, including bathroom/sanitary, tiles and natural stone, structural construction, plaster/facade, insulation/drywall, roofing, flooring, garden/landscape, windows/doors, and heating/ventilation. The company operates seven physical branches with over 5,000 m² of exhibition space across Germany, supplemented by the NL24 online shop for professional customers and its own crane-vehicle fleet for site delivery.

Product overview

Nerlich & Lesser is a regional wholesale building materials company operating for 75 years with 7 locations across Germany and over 5,000 m² of exhibition space. The company offers a comprehensive range of building materials organized into 10 main product categories: Bathroom/Sanitary, Tiles/Natural Stone, Structural Construction, Plaster/Facade, Insulation/Drywall, Roofing/Building Metals, Flooring (Parquet/Laminate/Vinyl), Garden/Landscaping, Windows/Doors/Gates, and Heating/Installation/Ventilation. They serve trade professionals, developers, planners, and private builders through both physical showrooms and the NL24 online shop (available 24/7 for professional customers). The company operates as part of the Eurobaustoff purchasing cooperative and partners with numerous building materials manufacturers including Wienerberger (Poroton, Koramic, Terca), Schlüter-Systems, Sopro Bauchemie, wedi (ARDEX), KANN Baustoffwerke, PCI Augsburg, Fermacell, Knauf Insulation, Siniat, Baumit, Franken Maxit, Deutsche Rockwool, Schiedel, MEA, and Hörmann. Delivery is supported by their own fleet of crane vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• NL24: Online shop for professional customers, available 24 hours, 7 days a week

Products and services

• Bad | Sanitär (Bathroom and Sanitary) Wholesale supply of bathroom and sanitary products including fixtures, fittings, and accessories for bathroom construction and renovation projects; sold to tradespeople, developers, planners, and private builders.
• Fliesen | Naturstein (Tiles and Natural Stone) Wholesale of floor tiles, wall tiles, natural stone, and tile accessories, with multi-location showrooms for product visualization.
• Rohbau | Hochbau (Structural Construction) Wholesale supply of structural building materials including bricks, masonry products, and materials used for new construction and renovation.
• Putze | Fassade (Plaster and Facade) Wholesale of exterior and interior plasters, renders, and complete facade systems for building envelopes.
• Dämmstoffe | Trockenbau (Insulation and Drywall) Wholesale of insulation materials, drywall systems, and related accessories for thermal, acoustic, and interior construction applications.
• Dach | Baumetalle (Roofing and Building Metals) Wholesale supply of roof tiles, metal roofing products, and associated building metal components.
• Parkett | Laminat | Vinyl (Flooring) Wholesale of parquet, laminate, and vinyl flooring products for residential and commercial interiors.
• Garten- und Landschaftsbau (Garden and Landscaping) Wholesale supply of paving stones, garden walls, palisades, terrace slabs, and outdoor design materials for landscape construction.
• Fenster | Türen | Tore (Windows, Doors, and Gates) Wholesale of windows, exterior doors, roof windows, and industrial gates for residential and commercial buildings.
• Heizung | Installation | Lüftung (Heating, Installation, and Ventilation) Wholesale supply of heating systems, installation components, and ventilation equipment for residential and commercial buildings.
• NL24 Onlineshop 24-hour online ordering platform providing professional customers (Profikunden) access to Nerlich & Lesser's product catalog and ordering capabilities.
• 3D Badplaner Online (3D Bathroom Planner) Online 3D bathroom planning tool that enables customers to design and visualize bathroom layouts using available sanitary and tile products.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• EurobaustoffcoreChannel Partner/ Reseller/ DistributorEurobaustoff is a purchasing cooperative/association for building materials wholesalers. Nerlich & Lesser operates as part of the Eurobaustoff network, using their API infrastructure for product information and digital services.
• Schlüter-Systems KGmajorChannel Partner/ Reseller/ DistributorStockist of Schlüter-Systems products including profiles, heating systems (BEKOTEC-THERM), waterproofing membranes, drainage systems, and LED lighting (LIPROTEC) for tile and stone installation.
• Sopro Bauchemie GmbHmajorChannel Partner/ Reseller/ DistributorStockist of Sopro construction chemistry products including tile adhesives, grouts, sealants, and paver joint mortars for professional installation.
• PCI Augsburg GmbHmajorChannel Partner/ Reseller/ DistributorStockist of PCI construction chemistry products including tile adhesives, sealants, floor leveling compounds, and building waterproofing systems.
• wedi (ARDEX GmbH)majorChannel Partner/ Reseller/ DistributorStockist of wedi waterproof building boards, shower systems (Fundo), design elements, and complete bathroom solutions.
• Siniat (Etex Group)majorChannel Partner/ Reseller/ DistributorStockist of Siniat gypsum and cement boards, plasters, joint compounds, and metal profiles for drywall construction.
• Knauf Insulation GmbHmajorChannel Partner/ Reseller/ DistributorStockist of Knauf insulation materials and insulation systems for thermal and acoustic applications.
• Fermacell GmbHmajorChannel Partner/ Reseller/ DistributorStockist of Fermacell fiber gypsum boards and building solutions for drywall and interior construction.
• Wienerberger GmbHmajorChannel Partner/ Reseller/ DistributorStockist of Wienerberger brick products including Poroton masonry bricks, Koramic roof tiles, Terca facade bricks, and Penter paving bricks.
• Baumit GmbHmajorChannel Partner/ Reseller/ DistributorStockist of Baumit facade systems, plasters, renders, and building materials for facade construction.
• Franken Maxit Mauermörtel GmbH & Co.majorChannel Partner/ Reseller/ DistributorStockist of maxit dry mortar products including renders, plasters, facade systems, and insulation materials for construction and renovation.
• KANN GmbH BaustoffwerkemajorChannel Partner/ Reseller/ DistributorStockist of KANN concrete products including paving stones, terrace slabs, garden walls, palisades, and steps for outdoor landscaping.
• HörmannminorChannel Partner/ Reseller/ DistributorStockist of Hörmann doors, gates, and related building hardware products.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hagebau Handelsgesellschaft: Hagebau is a German building materials cooperative serving professional trades and DIY customers across multiple regions, operating specialist Baustoff branches, Holzzentren, and Fliesenzentren. Directly comparable to Nerlich & Lesser: same B2B/B2C trade-customer model, similar product breadth (sanitary, tiles, structural, insulation, garden), and similar cooperative-style network of owner-operated branches.
• Karl Meyer Baustoffhandel: Karl Meyer is a regional German building materials distributor with branches in northern Germany, serving tradespeople and developers across sanitary, tiles, structural, insulation, and garden categories. Closely comparable to Nerlich & Lesser in operating model: regional branch network, trade-customer focus, owned fleet, and showroom-led sales with an online portal.
• Kemmler Baustoffe: Kemmler is a regional German Baustoff retailer/distributor based in Baden-Württemberg with multiple branches, large exhibition centers, and a focus on sanitary, tiles, and complete building materials for trade and private customers. Comparable to Nerlich & Lesser: similar regional scale, exhibition-driven retail, crane-equipped delivery fleet, and full-category assortment.

Others

• Eurobaustoff (Die Kooperation): Eurobaustoff is the German purchasing cooperative and IT services network that Nerlich & Lesser belongs to; it supplies marketing content, branded storefronts, and procurement services to member wholesalers. Comparable as the ecosystem backbone that defines how regional German Baustoff dealers operate and compete.

Broad incumbents

• BayWa Baustoffe: BayWa is a large Munich-headquartered group with a dedicated BayWa Baustoffe division operating building materials retail across Bavaria and Germany. Comparable to Nerlich & Lesser in product mix (sanitary, tiles, structural, garden) but at substantially larger national scale and with broader group services.
• Saint-Gobain Building Distribution Deutschland (mg trade): Saint-Gobain's German building distribution arm (operating under brands like mg trade and Raab Karcher) is a major Baustoff distributor with national branch coverage serving professional trades. Comparable to Nerlich & Lesser in trade-customer wholesale of tiles, sanitary, drywall, and insulation, but with far larger scale and a multinational parent.
• Hornbach Baumarkt: Hornbach is a major German home improvement retailer with large-format stores combining DIY and pro customer focus across building materials, sanitary, tiles, and garden categories. Comparable to Nerlich & Lesser's pro/DIY assortment but skewed toward retail-format scale and a public-market ownership model rather than regional wholesale.
• Bauhaus (BAUHAUS AG): Bauhaus operates large specialist home improvement centers across Germany and Europe carrying building materials, sanitary, tiles, and garden products for both DIY and trade customers. Comparable to Nerlich & Lesser's broad assortment and pro-customer outreach but with a national chain-store model rather than regional wholesale branches.
• Raiffeisen Waren (Bereich Baustoffe): The Raiffeisen cooperative network includes regional building materials subsidiaries across Germany serving tradespeople, agricultural customers, and private builders with structural, sanitary, and garden products. Comparable to Nerlich & Lesser's cooperative-style distribution model and trade customer base, but operating through a wider affiliated network with rural and agricultural exposure.

Regional players

• Mobau Wels / Mobau-Gruppe: Mobau is a building materials retail/distribution group operating across Germany and Austria with regional member branches serving tradespeople and developers in sanitary, tiles, structural, and garden categories. Comparable to Nerlich & Lesser's regional branch model and trade-customer focus, though primarily active in Austrian and adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nerlich & Lesser