SRFACE

What SRFACE does

SRFACE is a Netherlands-based, direct-to-consumer e-commerce brand founded in 2017 (The Hague) that sells performance surf wetsuits, apparel, and accessories to individual recreational and professional surfers across more than 40 countries. The company employs 11-50 people and operates exclusively online via srface.com, with no physical retail footprint, multi-language support (English, French, Dutch, German, Portuguese, Spanish), and ship-from-Netherlands fulfillment offering free shipping above 150 EUR/USD/GBP and DDP pricing.

The product portfolio centers on five wetsuit lines-Remix (premium Yamamoto #40 Japanese limestone neoprene, from $436), Heat (cold/wind protection with Smoothskin panels, from $206), Lite (entry-tier performance, from $169), Eco (Yulex 2.0 natural rubber, from $290), and Flex (maximum-stretch construction, from $181)-spanning 2/2mm to 6/5mm thicknesses for water temperatures from 2C to 35C. Construction features front-zip entry, glued-and-blind-stitched seams with internal taping, Aqua-alpha water-based glue, and GridFlex material placement. Adjacent categories include boardshorts, UV tops, bikinis, surf hats, ponchos, the MAIUM x SRFACE Surf Coat, and a refreshed Outlet channel for refurbished and previous-season stock.

The business model is pure DTC: revenue is generated from one-time wetsuit and apparel sales (no subscription or licensing), supplemented by B2B School and Pro programs for surf schools and professionals, plus a wetsuit recycling-label program. Growth is driven by an owned digital channel supported by 100,000+ newsletter subscribers, a 150+ brand ambassador network that has logged 25,000+ hours of product testing, content marketing (SRFACE Diaries blog, SEO resource hub), and earned media coverage in surf publications. Customer confidence is reinforced by a 30-day return policy, 1-year warranty, and an Intuitive Size Finder tool built on 10,000+ 3D body scans analyzed in partnership with TU Delft.

Name

SRFACE

Legal name

SRFACE

Website

https://srface.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SRFACE is a Netherlands-based direct-to-consumer online wetsuit retailer selling premium Yamamoto neoprene and Yulex natural rubber wetsuits, apparel, and accessories to recreational and professional surfers across 40+ countries.

Ownership category

akta.pro rank

Product category

Surf Wetsuits and Surf Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Surf wetsuits
• Neoprene wetsuits
• Surf apparel
• Surf accessories
• Outdoor water sports apparel

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wetsuit Sales: One-time purchase revenue from selling wetsuits directly to consumers. Products include Remix, Heat, Lite, Eco, and Flex lines across various thicknesses (2/2 to 6/5mm) for men and women.
2. Apparel and Accessories Sales: One-time sales of surf apparel including boardshorts, UV tops, surf hats, bikinis, ponchos, and parka coats. Also includes accessories like wetsuit care products and recycling labels.
3. Outlet/Refurbished Sales: Sales of previous season and refurbished wetsuits at discounted prices through the SRFACE Outlet.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

SRFACE designs, manufactures (or contracts the manufacture of), and sells branded surf wetsuits directly to consumers through its own e-commerce website. The assortment spans five core wetsuit lines (Remix, Heat, Lite, Eco, Flex) in thicknesses from 2/2mm to 6/5mm, alongside a secondary range of surf apparel (boardshorts, UV tops, bikinis, surf hats), neoprene accessories (boots, gloves, hoods, neoprene tops), and before/after-surf items such as organic cotton ponchos and the MAIUM x SRFACE waterproof parka. The company operates exclusively online with global shipping to 40+ countries and a 30-day trial policy.

Product overview

SRFACE is an online-only surf wetsuit and apparel brand offering five distinct wetsuit lines: Remix (premium Yamamoto #40 neoprene, $436+), Heat (cold conditions with wind protection, $206+), Lite (affordable performance, $169+), Eco (Yulex sustainable natural rubber, $290+), and Flex (maximum stretch, $181+). Wetsuits range from 2/2mm to 6/5mm thickness for water temperatures 2-35C. The Sunset Capsule (SRFACE x House of Sunshine collaboration) includes Surf Bikini, Surf Hat, and Boardshort. Apparel includes UV protection tops, while accessories feature the MAIUM x SRFACE waterproof parka ($254), Organic Cotton Poncho ($85), and wetsuit care products. The brand operates exclusively online with 30-Day Surf & Decide returns, Intuitive Size Finder tool, and 1-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Remix: Premium all-season front zip surf wetsuit range made with Yamamoto #40 neoprene for ultimate heat and flexibility.
• Heat
• Lite
• Eco
• Flex
• Sunset Capsule
• MAIUM x SRFACE

Products and services

• Remix Wetsuit Premium all-season front-zip surf wetsuit in 100% Yamamoto #40 limestone neoprene, fully double-lined, available in 3/2, 4/3, 4/3 Hooded, 5/4, and 5/4 Hooded thicknesses; targeted at surfers seeking top-tier materials across all water temperatures. From $436.
• Heat Wetsuit Cold/windy-conditions wetsuit with liquid-sealed seams and Smoothskin chest and back panels for wind-chill protection, in Japanese limestone neoprene with 360° stretch lining and plush insulation; thicknesses 3/2, 4/3, 5/4, 5/4 Hooded, and 6/5 Hooded. From $206.
• Lite Wetsuit Affordable, high-performance front-zip wetsuit in lightweight A+ Japanese limestone neoprene with ultra-stretch lining, GBS seams, and strategic taping, designed for warm-water flexibility. Available in 2/2 Shorty, 2/2 Short Sleeve, 2/2 Long Sleeve Shorty, 3/2, and 4/3 thicknesses. From $169.
• Eco Wetsuit Neoprene-free wetsuit using Yulex 2.0 natural rubber foam from Sri Lankan rubber trees, claimed to reduce CO2 emissions by up to 80% versus traditional neoprene, with recycled 360° stretch linings, recycled plush insulation, and water-based glues; available in 3/2 and 4/3 thicknesses. From $290.
• Flex Wetsuit Maximum-stretch wetsuit in soft limestone neoprene with fewer seams, fully taped seams, and plush insulation; available in 2/2 Long Sleeve Shorty, 2/2 Short Sleeve, 3/2, and 4/3 thicknesses. From $181.
• Men's Neoprene Top Men's wetsuit top for core insulation and UV protection without full wetsuit coverage, in premium limestone neoprene with boardshort loop and waist tensioner. From $133.
• Women's Springsuit Women's shorty-style 2/2 wetsuit for warm-water conditions, designed for maximum flexibility in summer sessions. From $157.
• Boardshort Performance surf boardshort in REPREVE Our Ocean recycled polyester sourced from coastal plastic waste, with 360° stretch, no-inseam construction, welded side seams, and reinforced drawstring closure; sizes 29-36. $85.
• Surf Bikini Top (SRFACE x House of Sunshine) Surf bikini top in 83% nylon / 17% elastane with digitally printed fabric, fully lined, adjustable straps, and wetsuit compatibility; part of the SRFACE x House of Sunshine Sunset Capsule. $79.
• Surf Bikini Bottom (SRFACE x House of Sunshine) Flattering high-cut-leg bikini bottom with elastic edges that stay in place, in stretch nylon-elastane with full lining for comfort; wetsuit compatible. Part of the Sunset Capsule. $79.
• Surf Hat (SRFACE x House of Sunshine) Premium surf hat in 100% polyester with soft mesh lining, water-escape panel, adjustable neoprene chin straps, back buckle, and firm structured brim to stay secure in heavy sessions and windy conditions. Part of the SRFACE x House of Sunshine Sunset Capsule. $79.
• Men's UV T-shirt UPF 50+ UV protection loose-fit t-shirt in 85% recycled polyester / 15% recycled spandex with flatlock seams, boardshort attachment loop, and hidden key pocket. $49.
• Men's UV Long Sleeve Hooded Rashguard UPF 50+ UV protection rashguard with integrated hood, in recycled 360° stretch fabric with flatlock seams and boardshort attachment loop. $73.
• MAIUM x SRFACE Surf Coat (Parka) Fully waterproof (10,000mm) and breathable (5,000g/m²) change coat and commute jacket made from 188 recycled PET bottles, with teddy lining and YKK 2-way Vislon zip; converts from surf coat to poncho via side zips. $254.
• Organic Cotton Poncho Change poncho in 100% GOTS-certified organic cotton with soft, absorbent fabric and generous cut to fit over clothing and wetsuits. $85.
• Surf Boots, Gloves, and Hoods Neoprene surf boots (5-7mm), gloves (3-5mm), and hoods for cold-water surfing thermal protection, available in multiple thicknesses and styles.
• Wetsuit Care Products (Cleaner, Repair Kit, Recycling Label) Wetsuit cleaner, repair kit, and recycling label program designed to extend the usable life of wetsuits and support responsible end-of-life disposal.
• SRFACE Outlet (Previous-Season / Refurbished Wetsuits) Online outlet offering previous-season and professionally refurbished men's and women's wetsuits from all SRFACE series at discounted prices, sold under the same return and warranty conditions as new stock.
• Surf School Program (B2B) Dedicated B2B procurement channel for surf schools, providing volume pricing on SRFACE wetsuits for school fleets and daily rental use.
• Pro Program (Surf Industry Professional Discount) Dedicated discount programme for surf industry professionals (coaches, photographers, industry affiliates) buying SRFACE wetsuits for professional use.

Quantifiable outcome

• 4.83 average rating from 2,096 customer reviews demonstrating high satisfaction
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• House of SunshineminorStrategic or Co-development PartnerCollaboration on the Sunset Capsule collection featuring surf hats, bikinis, and boardshorts inspired by golden hour ocean light. Limited edition pieces designed for warm weather and beach lifestyle.
• MAIUMcoreStrategic or Co-development PartnerPartnership with Dutch rainwear specialist MAIUM on the Surf Coat/Parka product. The coat transforms from surf outerwear to poncho for commuting via side zippers. Made from 188 recycled plastic bottles with YKK zippers.
• Yamamoto CorporationcoreTechnology or IntegrationSupplier of Yamamoto #40 premium limestone neoprene used in SRFACE Remix wetsuit line. Yamamoto is a Japanese manufacturer known for high-performance neoprene used in top-tier wetsuits worldwide.
• YulexcoreTechnology or IntegrationSupplier of Yulex 2.0 natural rubber foam for the Eco wetsuit line. Yulex provides neoprene-free sustainable alternative reducing CO2 emissions by up to 80%. Rubber sourced from trees in Sri Lanka.
• REPREVE/Our OceancoreTechnology or IntegrationSupplier of REPREVE Our Ocean recycled polyester made from plastic bottles collected within 50km of coastlines lacking formal waste systems. Used in boardshorts and apparel products.
• TU DelftminorStrategic or Co-development PartnerPartnership with Delft University of Technology for advanced body scanning research. Analyzed over 10,000 3D body scans and 50,000+ body measurements to develop optimal wetsuit patterns and size charts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Billabong: Global surf apparel and wetsuit brand with much broader category portfolio (boardshorts, apparel, accessories). Operates both DTC and extensive wholesale surf shop distribution, making it a broad incumbent benchmark.
• Patagonia: Outdoor apparel incumbent with surf-adjacent wetsuits and a deep sustainability positioning. Comparable on eco credentials (Yulex partnership history, recycled materials) but broader catalog and far larger scale.

Emerging players

• Fourth Element: Specialist sustainable wetsuit and dive brand using Yulex and recycled materials. Direct sustainability peer to SRFACE's Eco line but focused more on diving than surfing.
• Picture Organic Clothing: French sustainable outdoor and surf apparel brand with circular-economy program. Comparable on sustainability narrative and surf-adjacent positioning, though wetsuits are a smaller part of catalog.
• Finisterre: UK-based sustainable surf and outdoor apparel brand with cold-water focus. Comparable on eco-conscious positioning, cold-water wetsuit range, and DTC-led growth model.

Direct peers

• O'Neill: Pioneer of the modern wetsuit and major surf apparel brand with global wholesale and DTC presence. Direct competitor in wetsuit construction (GBS seams, limestone neoprene) and price points.
• Xcel Wetsuits: Specialist wetsuit brand focused on performance surf and dive wetsuits using premium Japanese neoprene. Closest direct competitor on material sourcing (limestone neoprene) and surfer target audience.
• Vissla: Independent surf brand offering wetsuits and apparel with sustainability messaging (recycled materials, neoprene alternatives). Closely comparable independent-DTC competitor with similar surfer-first positioning.
• Rip Curl: Global surf brand with wetsuits as a flagship category, operating DTC and wholesale across 40+ countries. Directly comparable in product mix, target surfer, and price band; SRFACE positions against Rip Curl's premium Flashbomb line.

Regional players

• Rooster: UK-based sailing and surf apparel/wetsuit brand with strong cold-water heritage. Comparable product range but primarily serves UK/European sailing and dinghy markets alongside surf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/srfacewetsuits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRFACE