Greenspa&Wellness

What Greenspa&Wellness does

GreenSpa Group is a privately-held wellness services company headquartered in Üsküdar, Istanbul, Turkey, founded by Talip Demirel. It operates multiple physical spa branches across Istanbul delivering a broad portfolio of wellness treatments to individual consumers. The core service offering is organized across five categories: classic massages (Swedish, Aromatherapy, Hot Stone, Deep Tissue), Far East massages (Bali, Shiatsu, Thai, Reflexology), Turkish bath rituals (Kese scrub, foam, Nature's Symphony), skin and body care using Environ products, and fitness services (Personal Trainer, Pilates Reformer). The company also sells tiered massage packages (Silver and Gold) and signature branded rituals such as GreenSpa 4-hand Massage and Rumi's Rose Ritual to support upsell and repeat visitation.

The business runs a direct-to-consumer model. Customers discover and book services through the company website (which hosts a multi-step online reservation system), Instagram (organic social), and walk-in traffic at physical branches operating 08:00–22:00 daily. There are no disclosed B2B or institutional customers. Revenue derives from one-time treatment sessions paid via pay-as-you-go billing, supplemented by retail of Environ personal care products through an online store. Pricing is not publicly disclosed; customers contact the company by phone for rates.

The underlying technology footprint is modest: a website-based reservation and booking platform, an online product storefront, and standard social media presence. There is no mobile app, no API/SDK infrastructure, no AI/ML capabilities, and no proprietary patents or trademarks disclosed in the source data. Ownership is concentrated in the founder; there are no institutional investors, parent company, or external capital partners mentioned, and no disclosed funding history.

Name

Greenspa&Wellness

Legal name

GreenSpa Group

Website

https://greenspa.com.tr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenSpa Group is a privately-held Istanbul-based spa and wellness operator offering massages, Turkish bath rituals, skin and body care, fitness, and signature spa packages to individual consumers through multiple physical branches and an online reservation platform.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Hammam & Turkish Bath Services (HSALAFAG), Spa Packages & Ritual Experiences (HSALAFAN), Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Spa and wellness services
• Massage therapy
• Turkish bath rituals
• Skin care treatments
• Fitness and pilates

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa Treatment Services: Revenue from providing spa and wellness treatments including massages (Swedish, Aromatherapy, Hot Stone, Deep Tissue), Turkish bath services, skin care, body treatments, and fitness services. Services offered through physical spa locations.
2. Product Retail: Sale of personal care products including Environ skincare products used in treatments, sold to customers for home use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenspa&Wellness operates a multi-branch spa and wellness business in Istanbul delivering massage therapies (Swedish, Aromatherapy, Hot Stone, Deep Tissue, Bali, Shiatsu, Thai, Reflexology), traditional Turkish bath rituals, signature spa rituals (GreenSpa 4-hand massage, Rumi's Rose Ritual), body and Environ-based skin care treatments, and fitness programs including personal training and Pilates Reformer. Services are accessed by individual consumers either through direct visits to physical branches or via the company's online reservation system.

Product overview

GreenSpa Group is a Turkish spa and wellness service provider offering a comprehensive portfolio of wellness treatments. The core offerings include various massage therapies (Swedish, Aromatherapy, Hot Stone, Deep Tissue, Bali, Shiatsu, Thai, Reflexology), traditional Turkish Bath experiences, specialized body and skin care treatments using Environ products, and fitness services with personal training and Pilates Reformer. The company also offers packaged massage bundles (Silver and Gold packages) and an online reservation system for booking treatments across multiple branches in Istanbul.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSpa Rituals: Special spa rituals offered by GreenSpa including 4-hand massages and Rumi's Rose Ritual
• Nature's Symphony
• Silver Package
• Gold Package

Products and services

• Massages Core massage therapy service delivering Swedish Massage, Aromatherapy, Hot Stone Massage, and Deep Tissue Massage to individual wellness seekers across GreenSpa branches in Istanbul.
• Far East Massages Eastern-origin massage therapies including Bali Massage, Shiatsu, Thai Massage, and Reflexology, offered to individual wellness consumers at GreenSpa branches.
• Turkish Bath Traditional Turkish bath service including Scrubs (Kese), Foam (Köpük), and the signature Nature's Symphony Turkish Bath Ritual, delivered to individual consumers at GreenSpa branches.
• Special Green Spa Rituals Signature GreenSpa exclusive rituals including GreenSpa 4-hand massages and Rumi's Rose Ritual, designed as premium differentiated offerings for individual wellness seekers.
• Body Care Treatments Body care treatment service including Firming and Sliming Care Treatments, the Nature's Symphony treatment, and Full Body Scrub, delivered to individual consumers at GreenSpa branches.
• Skin Care Treatments Professional skin care treatments using Environ products including Environ Classic Skin Care, Vitamin Care, and Anti-aging Care, delivered to individual consumers seeking clinical skincare outcomes.
• Massage Packages Pre-packaged massage bundle offerings including the Silver Package and Gold Package, providing combined-treatment value pricing to individual wellness consumers.
• Fitness Services Fitness service offering Personal Trainer and Pilates Reformer sessions to individual consumers as part of GreenSpa's integrated wellness portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Çemberlitaş Hamamı: Ottoman-era hammam in central Istanbul offering traditional scrub, foam, and oil massage services. Comparable as a directly competing Istanbul hammam/spa targeting wellness seekers and inbound tourists.
• Kılıç Ali Paşa Hamamı: Restored 16th-century hammam in Istanbul offering traditional Turkish bath rituals, scrubs, and massage experiences. Comparable as a heritage Turkish bath/spa operator targeting the same individual and tourist wellness customer base.
• Süleymaniye Hamamı: Restored Ottoman hammam in Istanbul offering traditional Turkish bath, scrub, foam, and massage services. Comparable as a directly competing heritage hammam/spa in the Istanbul market.
• Ayasofya Hürrem Sultan Hamamı: Historic 16th-century Ottoman hammam in Istanbul offering traditional Turkish bath, scrub, foam, and oil massage services. Directly comparable as a hammam/spa operator in the same Istanbul market serving individual wellness seekers.
• Four Seasons Hotel Istanbul at the Bosphorus — Spa: Luxury hotel spa in Istanbul offering hammam, massage, and wellness treatments at the premium end. Comparable as a competing Istanbul spa serving premium individual wellness and hotel guest customers.
• W Istanbul — Away Spa: Hotel spa in Istanbul offering massage, skin care, and wellness treatments. Comparable as a competing Istanbul spa offering similar wellness and personal-care service categories.
• Raffles Spa Istanbul: Luxury hotel spa in Istanbul offering signature wellness rituals, hammam, and massage experiences. Comparable as a competing premium spa operator in the Istanbul wellness market.
• Conrad Istanbul Bosphorus Spa: Full-service hotel spa in Istanbul offering massage, hammam, and fitness amenities. Comparable as a competing Istanbul spa serving both individual and hotel-guest wellness customers.
• The Spa at Mandarin Oriental, Bosphorus: Premium hotel spa in Istanbul offering massage, hammam, and holistic wellness programs. Comparable as a competing high-end Istanbul spa targeting wellness seekers and luxury hotel guests.

Broad incumbents

• Equinox: Global luxury fitness and wellness brand operating fitness clubs, spas, and wellness services at scale. Comparable as a broader incumbent in the premium fitness/wellness space, with overlapping service categories including fitness training and recovery treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenspagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspa&Wellness