Generac | Magnum

What Generac | Magnum does

Generac Mobile is the mobile power generation and battery energy storage product line of Generac Power Systems, Inc., a US-domiciled publicly traded industrial corporation. Its core offering spans mobile diesel and gaseous generators ranging from 8kVA to 2900kVA, including individual units such as the MLG, MDG, MMG, MDE, and MGG series, as well as multi-unit packs up to a 2900kVA quad-pack configuration. Complementing the generator portfolio are light towers, heaters, pumps, and the recently launched MBE Series mobile battery energy storage systems (BESS), which can operate as standalone zero-noise solutions or in hybrid mode with compatible diesel generators to optimize load requirements, reduce fuel consumption, cut emissions, and lower maintenance. The broader Generac industrial ecosystem also includes stationary generators, stationary battery energy storage, industrial transfer switches, and a Microgrid Solutions umbrella bundling BESS, microgrid controllers, EV chargers, and virtual power plants.

Generac Mobile sells exclusively through an indirect channel: an extensive network of certified industrial distributors and mobile dealers across the US and international markets, supported by separate industrial and mobile energy dealer locator tools on its website. Pricing is not publicly disclosed; transactions are quote-based through the dealer network with multi-year contract cadences typical of industrial capital equipment. Marketing is largely B2B and content-driven, using website product specifications, white papers, case studies, engineering resources, industry events, and corporate social media to drive bottom-of-funnel traffic to dealers. The company has no public pricing and no direct-to-customer e-commerce motion for its mobile generator products.

The customer base spans ten named verticals — Data Centers, Commercial & Business, Government, Oil & Gas, Water Infrastructure, Healthcare, Telecommunications, Industrial & Manufacturing, Equipment Rentals, and Education — addressing use cases such as backup power for critical operations, mobile power for remote or temporary sites, rental fleet equipment, and noise- or emissions-restricted environments. Distribution is global in reach via a dedicated Generac International subsidiary, though the source material identifies North America as the primary market. No segment-level revenue, headcount, M&A activity, or management roster is disclosed in the available data.

Name

Generac | Magnum

Legal name

Generac Power Systems, Inc.

Website

https://generacmobileproducts.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Generac Mobile, a product line of Generac Power Systems, sells mobile diesel and gaseous generators (8kVA–2900kVA) and battery energy storage systems through an industrial distributor and mobile dealer network, serving data centers, healthcare, telecom, oil & gas, government, and other verticals.

Ownership category

akta.pro rank

Product category

Mobile Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Battery Manufacturing (33591)

SIC

Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Mobile & Temporary Diesel Power Generation (Rental/Containerized) (EUACACAI)

akta.pro secondary industries

Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB), Microturbines, Fuel Cells & Distributed Generation Prime Movers (IMAHAFAH), Power & Energy Systems for Telecom Sites (Generators, Batteries, Fuel) (HDAIAKAG)

Keywords

• Mobile power generation
• Industrial diesel generators
• Battery energy storage
• Backup power solutions
• Mobile light towers

Headquarters

HQ city

Villanova D'ardenghi

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Generator Sales: Sale of mobile diesel and gaseous generators ranging from 8kVA to 2900kVA capacity across multiple power tiers for industrial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Generac Mobile designs, manufactures, and sells mobile power generation equipment, battery energy storage systems, light towers, heaters, and pumps for industrial applications. The product range includes diesel and gaseous mobile generators from 8kVA to 2900kVA output capacity, alongside the proprietary MBE series battery energy storage systems that can operate standalone or hybrid with diesel generators to reduce fuel consumption and emissions.

Product overview

Generac Mobile offers a comprehensive portfolio of mobile power and light solutions spanning from compact 8kVA diesel generators to large-scale 2900kVA quad-pack configurations. The product lineup includes diesel-powered generators (MLG, MDG, MMG, MDE series), gaseous-powered generators (MGG series), and battery energy storage systems (MBE series). Complementary products include light towers, heaters, and pumps. The MBE series represents the company's dedicated battery energy storage solutions (BESS) that reduce fuel consumption and carbon emissions, functioning as standalone solutions for zero-noise environments or in hybrid configurations with compatible diesel generators to optimize generator and BESS operation for varying load requirements. The portfolio also includes stationary generators, stationary battery energy storage, and transfer switches under Generac's broader industrial product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Diesel Generators (MLG, MDG, MMG, MDE Series) Diesel-powered mobile generators ranging from 8kVA/8.1kW to 2900kVA/2316kW prime output capacity, designed for industrial applications requiring mobile and temporary power generation. Includes MLG, MDG, MMG, and MDE series models across multiple power tiers.
• Mobile Gaseous Generators (MGG Series) Gaseous-powered mobile generators with 231kVA/185kW to 450kVA/360kW prime output capacity, providing cleaner-burning alternative fuel mobile power for industrial applications.
• Mobile Battery Energy Storage (MBE Series BESS) Battery energy storage solutions that reduce fuel consumption and carbon emissions. Can operate as a standalone solution for zero-noise environments or in hybrid mode with compatible diesel generators to optimize load management, resulting in fewer running hours and reduced maintenance.
• Light Towers Mobile light towers for illumination in construction, mining, and emergency response applications.
• Heaters Mobile heating solutions for industrial, construction, and emergency applications.
• Pumps Mobile pumping solutions for water management and fluid transfer applications.
• Stationary Generators Fixed-position backup power generators for industrial facilities and critical infrastructure.
• Stationary Battery Energy Storage Fixed battery energy storage systems for industrial energy management and grid resilience.
• Transfer Switches Industrial transfer switches for seamless power source switching between grid and backup generators.

Quantifiable outcome

• Reduced fuel consumption through hybrid BESS-generator systems
• +3 more outcomes

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aggreko: World's largest rental fleet operator of mobile diesel/gas generators and temporary BESS, serving data centers, utilities, events, and oil & gas — competes with Generac Mobile both as equipment rival and as a direct rental alternative to the Equipment Rentals customer vertical.
• Cummins: Produces diesel and gaseous mobile generators (Cummins Power Generation, including the C200D6 to QSK60 series) and a hybrid diesel-battery system (Cummins Energy Storage), targeting telecom, data center, healthcare, and rental — a near-twin to Generac Mobile's portfolio and verticals.
• Kohler Power: Kohler's industrial generator line (KD/SD series from ~8kVA to multi-MW) plus mobile light towers and transfer switches, sold via dealers to commercial, healthcare, and telecom customers — directly overlaps Generac Mobile's mid-tier mobile SKUs and stationary adjacency.
• Caterpillar: Global manufacturer of diesel and gaseous mobile generator sets (Cat XQ series) from ~20kVA to multi-MW, sold through a deep dealer network into construction, oil & gas, data center, and event-power end markets — directly overlapping Generac Mobile's product range and GTM model.
• Doosan Portable Power: Doosan's mobile generator portfolio (G70–G570 and beyond) plus light towers, sold to construction, mining, and rental fleets — directly comparable to Generac Mobile's MDG/MDE industrial mobile range and complementary tower products.
• Atlas Copco: Manufactures mobile generators (QAS range) and battery energy storage (ZenergiZe) plus hybrid solutions sold globally into construction, events, and rental — directly comparable to Generac Mobile's mobile + MBE hybrid offering.

Emerging players

• Pramac: Italian manufacturer of mobile generators and BESS hybrid systems (GBL/GRW series), acquired by Honda's Honda Power & Energy — directly competes with Generac Mobile on portable power and hybrid energy storage for rental and event segments.
• Trime: Specialist manufacturer of mobile light towers, generators, and battery-powered zero-emission site power solutions serving construction and rental fleets — overlaps with Generac Mobile's light tower line and emerging BESS site-power category.
• Himoinsa: Yanmar-owned manufacturer of diesel, gas, and battery mobile generator sets and hybrid energy storage systems, with growing global footprint in telecom, events, and data centers — an emerging challenger with overlapping hybrid BESS technology.

Regional players

• Wacker Neuson: European-led manufacturer of mobile generators, light towers, and pumps for construction and rental — directly comparable product mix to Generac Mobile's complementary mobile offerings, with stronger European dealer coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/generac
• YouTubeyoutube.com/@generac
• Facebookfacebook.com/Generac
• LinkedInlinkedin.com/company/magnum-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generac | Magnum