Rivendell

What Rivendell does

Rivendell Europe Ltd is a UK-based, integrated brand, packaging and print agency headquartered in Leeds, operating since 1997 with 101-250 employees. The company delivers end-to-end services spanning creative design, in-house photography (2,400 sq ft studio), artwork production, prototyping and visualisation via the proprietary Pack Positive Centre, and flexographic plate manufacturing, producing over 50,000 artworks and 60,000+ square metres of plates annually with 24-hour high-capacity operation.

Underlying the services is a custom-built technology stack including an Illustrator Automation Platform for multi-SKU artwork creation, cloud-based asset management, WebCenter approval management with full traceability, bespoke client-configured systems, and a neuroscience-backed Visual Attention Software module. Operations are certified to ISO 9001:2015 and ISO 14001:2015, and Rivendell holds an EcoVadis Platinum rating placing it in the top 1% of over 150,000 businesses assessed globally.

Revenue is generated through professional-services engagements sold sales-led, with dedicated account teams serving major UK retailers and consumer brand owners (Asda, Dr. Oetker, Highland Spring, Froneri/Rowntree, Yorkshire Tea, McBrides). Pricing is bespoke and project-based with no publicly disclosed rates. The go-to-market combines thought-leadership content, case studies, industry awards (FIA UK 2025 finalist across multiple categories), and direct enterprise sales primarily within the UK market. A new Sustainability Consulting line extends the model into compliance advisory (EPR, UK Plastic Packaging Tax, PPWR, CSRD, DRS) and EcoVadis consultation.

Name

Rivendell

Legal name

Rivendell Europe Ltd

Website

https://rivendellgraphics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Rivendell is a Leeds-based brand, packaging and print agency serving UK retailers and consumer brands with integrated creative, artwork production, photography, prototyping, and flexographic plate manufacturing services.

Ownership category

akta.pro rank

Product category

Packaging and Print Services

NAICS

Printing and Related Support Activities (3231), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

Keywords

• Packaging design services
• Artwork production
• Flexographic plate making
• Brand management
• Print colour management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Artwork and Brand Management Services: High-volume, high-speed artwork production services with over 50,000 artworks produced annually. Includes brand identity management across all packaging formats, print processes and marketing channels with dedicated Brand Guardians.
2. Creative Design Services: Inspiring and captivating design services including packaging design, adaptive design rollout across marketing channels from packaging and POS to ecommerce and digital advertising.
3. Photography and Retouching Services: Professional photography services from purpose-built 2,400 sq ft Leeds studios, including still life, pack photography, fashion and food styling. Includes dedicated retouching team for image manipulation.
4. Print and Colour Services: Award-winning flexographic plate production (over 60,000 square metres annually), colour management, and print quality management services ensuring flawless brand consistency.
5. Prototyping and Visualisation Services: Packaging prototyping including production-accurate phototypes, real-life 3D visuals, and virtual mock-ups enabling customers to see packaging before full print production.
6. Sustainability Consultation Services: EcoVadis consultation, compliance advisory (EPR, UK Plastic Packaging Tax, PPWR, CSRD, DRS), and packaging optimisation services including material selection and innovation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rivendell is a UK-based brand, packaging and print agency that delivers integrated end-to-end services spanning creative design, photography, high-volume artwork production, print and colour management, flexographic plate manufacturing, prototyping and visualisation, sustainability consulting, and supporting workflow technology. Its core revenue is generated from bespoke, project-based packaging and prepress engagements for major retailers and consumer brands, producing over 50,000 artworks and 60,000+ square metres of flexographic plates annually.

Product overview

Rivendell is a brand, packaging and print agency offering an integrated, end-to-end service spanning Creative, Photography, Artwork Production, Print & Colour, Sustainability, Technology, and Prototyping & Visualisation. The core offering combines creative design services with production capabilities, including the Pack Positive Centre (PPC) for prototyping and in-house flexographic plate manufacturing. Key technology modules include an Illustrator Automation Platform, Cloud-based Asset Management, Approval Management (WebCenter), Bespoke Systems, and Visual Attention Software. The company produces over 50,000 artworks and 60,000 square metres of flexographic and corrugate printing plates annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Service Design service encompassing adaptive design and packaging creative that strengthens brand identity and elevates products across packaging, POS, ecommerce, and digital advertising channels, aimed at brands launching or evolving products.
• Photography Service Full-service photography from purpose-built studios covering still life, pack photography, fashion and food styling, with in-house retouching capabilities for multi-channel imagery, serving brands and retailers needing marketing and packaging visuals.
• Artwork Production Service High-volume artwork production with brand management and packaging artwork sub-services, delivering over 50,000 artworks annually across all packaging formats and print processes, serving brands and retailers requiring consistent, fast artwork rollout.
• Print & Colour Service Prepress service encompassing flexographic plate production, colour management, and Print Quality Management (PQM) covering press-passing, fingerprinting, post-print analysis and digital soft proofing, for brands and packaging converters needing consistent print quality across substrates.
• Sustainability Consulting Service Sustainability consulting covering EcoVadis consultation, regulatory compliance advisory (EPR, UK Plastic Packaging Tax, PPWR, CSRD, DRS) and packaging optimisation including material selection and compostable solutions, aimed at brand owners needing ESG and packaging regulatory support.
• Technology Solutions Service Custom-built workflow, automation and analysis technology for packaging and prepress processes, including an Illustrator automation platform, cloud-based asset management, approval management (WebCenter), bespoke systems, and visual attention software, sold as a managed service to brand owners and packaging teams.
• Prototyping & Visualisation Service Packaging prototyping via the Pack Positive Centre (PPC) including colour- and substrate-accurate phototypes, real-life 3D visuals, and virtual mock-ups, helping brands reduce the risk of costly reprints before full production.
• Flexographic Printing Plates Ultra-high-definition flexographic printing plates produced in-house for film, labels, cartonboard, paper sacks and corrugated packaging, with 24-hour high-capacity operation producing over 60,000 square metres of plates annually, sold to packaging converters and brand owners.

Quantifiable outcome

• Over 50,000 artworks produced annually
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• British Trust for Ornithology (BTO)coreStrategic or Co-development PartnerCollaboration with BTO to incorporate their logo and assets into Vine House Farm's bird food range branding. Process required approval from both parties, demonstrating a co-development approach to packaging design.
• UN Global CompactminorOthersRivendell's sustainability practices align with UN Global Compact principles, with EcoVadis assessment evaluating alignment with international standards including UN Global Compact.
• UN Sustainable Development Goals (SDGs)minorOthersRivendell's group operations endorsed by UN Sustainable Development Goals, operating to best-in-class standards for future-ready packaging.
• Science Based Targets initiative (SBTi)minorOthersRivendell's group operations endorsed by Science Based Targets initiative for emissions reduction targets.
• CDP (Carbon Disclosure Project)minorOthersRivendell's group operations endorsed by CDP for climate change disclosure and environmental performance.
• EcoVadiscoreOthersEcoVadis Platinum certified sustainability assessment. Rivendell is evaluated across 21 criteria including environment, labour and human rights, ethics, and sustainable procurement, placing them in top 1% globally.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skana Group: US packaging prepress and graphics management company offering artwork, colour management, and flexo plate production to major CPG and retail clients — closely overlapping Rivendell's service mix.
• Grafikontrol S.r.l. Italian prepress and colour management specialist providing artwork, reprographics, and print quality management services to packaging printers and brand owners in Europe.
• Gaspari Menotti S.r.l. Italian prepress and flexographic plate-making specialist serving packaging converters and brand owners, with comparable artwork, reprographics, and plate-making capabilities to Rivendell.
• Zeta Group (Zeta Biopharma): Austrian/German full-service packaging graphics and prepress group with artwork management, reprographics, and flexographic plate production across multiple European sites, directly comparable in service scope to Rivendell.
• Marzek Etiketten + Druck AG: Austrian family-owned prepress, label printing and packaging graphics company offering artwork production, flexo plates, and colour management — the closest European analogue to Rivendell's integrated prepress-to-plate model.
• OPM Group: US-based labels and packaging printing group combining prepress, flexo plates, and label production — a North American parallel to Rivendell's integrated packaging graphics and plate-making business.

Broad incumbents

• Miraclon: Global flexographic plate-making solutions provider (formerly Kodak Flexcel). Supplies plate-imaging technology and consumables to prepress houses and converters, including Rivendell-adjacent plate production operations.
• Esko (Danaher): Global supplier of workflow software, colour management, and prepress tools for the packaging industry. While not a direct services competitor, Esko's ArtPro/Studio/WebCenter stack competes with Rivendell's proprietary automation tooling in brand-owner procurement.
• DuPont Cyrel Solutions: Major supplier of flexographic printing plates and imaging systems serving packaging converters and prepress houses globally — a technology incumbent whose plate systems compete with Rivendell's in-house plate-making capabilities.
• Coveris Group: Major European flexible and rigid packaging converter with broad substrate capabilities. Rivendell's contact emails route through Coveris domains, suggesting a group affiliation; Coveris is the broader packaging parent in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rivendellgraphics
• Instagraminstagram.com/rivendellgraphics
• Xx.com/Rivendelltweets

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivendell