Wise Move
Wise Move is a New Zealand online marketplace founded in 2017 that connects consumers, SMBs, and enterprises with vetted movers and transport providers for home moves, vehicle transport, specialty items, and office relocations across 45+ NZ cities.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wise Move does
Wise Move is a New Zealand-based online marketplace platform founded in 2017 that connects customers needing moving and transport services with a network of vetted moving companies and individual carrier teams across the country. The platform serves primarily individual homeowners and renters, SMBs, and — via a dedicated Office Movers line — enterprise relocations, covering use cases that include full home moves, furniture removals, car, motorcycle, boat, piano, pet, and machinery transport, single-item and man-with-a-van deliveries, TradeMe marketplace pickups, junk removal, and storage moves. Operating across 45+ cities and towns with dedicated hubs in Auckland, Wellington, Christchurch, Hamilton, and Tauranga, the company claims to be one of the largest mover networks in New Zealand and has processed over 100,000 moves cumulatively since inception.
The core product is a web-based marketplace where customers submit a request and receive fixed-price quotes that include petrol and GST with no hidden fees; bookings are completed through online self-serve. The underlying technology is centered on route optimization and backloading — combining routes and capacity across the mover network to minimize empty return trips and offer lower fixed-price delivery options — supplemented by a Volume Calculator tool, location-specific landing pages for SEO, and review aggregation from Google Reviews, Trustpilot, and the platform's own review system. The product catalog is broad and verticalized, with dedicated sub-pages per service category.
Wise Move's business model is a marketplace take-rate: the company earns commission or transaction fees on each booking completed through the platform. Distribution is primarily product-led and self-serve via the website, supplemented by SEO, social media (Facebook, X, Instagram), customer referral and word-of-mouth (with 85%+ of customers recommending the service), and earned media coverage in New Zealand outlets. The company is privately held, founder/management-owned with no disclosed institutional funding, parent company, or subsidiaries, and operates with a lean team of 1-10 employees.
Wise Move firmographics
Firmographics- Name
- Wise Move
- Legal name
- Wise Move
- Website
- https://wisemove.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wise Move is a New Zealand online marketplace founded in 2017 that connects consumers, SMBs, and enterprises with vetted movers and transport providers for home moves, vehicle transport, specialty items, and office relocations across 45+ NZ cities.
- Ownership category
- akta.pro rank
Wise Move industry classification
Industry- Product category
- Online Moving Services Marketplace
- NAICS
- Used Household and Office Goods Moving (48421), Used Household and Office Goods Moving (484210)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Household Goods Move Management (Vendor Coordination) (HSAKAJAE)
- akta.pro secondary industry
- Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)
Keywords
Where Wise Move is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Wise Move business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fee: Wise Move operates as a marketplace platform taking a commission or transaction fee on bookings completed through their platform. Customers pay for moving services (home moves, vehicle transport, specialty items) and the company earns revenue from each completed transaction facilitated through their network of movers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fixed-price home moves |
| Transaction based/ take rate | Pay-as-you-go | Vehicle transport services |
| Transaction based/ take rate | Pay-as-you-go | Office moves - small to medium |
| Transaction based/ take rate | Pay-as-you-go | Office moves - large/long-distance |
| Transaction based/ take rate | Pay-as-you-go | Office movers hourly rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wise Move product offering
Product offeringCore offering
Wise Move is a New Zealand online marketplace that connects customers needing moving, delivery, and transport services with a nationwide network of vetted moving companies and individual carriers. Customers request fixed-price quotes online and book services across categories including home moves, furniture removals, car/motorcycle/boat/machinery transport, piano and pet transport, office relocations, man-with-a-van deliveries, TradeMe purchase delivery, junk removal, and backloading. The platform earns a commission or transaction fee on each booking completed through its network.
Product overview
Wise Move is a New Zealand-wide moving and delivery marketplace platform, launched in 2017, offering multiple interconnected service categories. The platform connects customers with professional moving teams through an online booking system and serves as an aggregator for both consumer and commercial transport needs. Core services include home/furniture moving (Moving Companies), vehicle transport (Car Transport, Motorcycle Transport), specialized handling (Piano Movers, Boat Transport, Pet Transport, Office Movers), single-item delivery (Man With a Van, Item Delivery, TradeMe Delivery), and utility services (Junk Removal, Storage Move, Backload Movers, Specialised Courier, Machinery Transport). Additional tools include a Volume Calculator for estimating load sizes. The platform operates on a fixed-price model across all services, is available 7 days a week, and covers the entirety of New Zealand from multiple city hubs including Auckland, Wellington, Christchurch, and Hamilton.
Differentiator
Problem solved
Functional benefit
Products and services
- Moving Companies Full-service home and furniture moving service providing door-to-door relocations across New Zealand, with vetted, best-rated moving teams handling customer possessions.
- Car Transport Professional nationwide car transport service covering sedans, SUVs, 4WDs, and specialty vehicles, with door-to-door delivery by vetted carriers.
- Motorcycle Transport Specialized bike and motorcycle transport for choppers, superbikes, mopeds, and scooters across New Zealand, with handling focused on bike safety.
- Furniture Removals Furniture delivery and removal service for sofas, tables, beds, and antiques, with protective wrapping and careful handling by vetted moving teams.
- Man With a Van Single-item and small-load delivery service using van drivers to transport individual furniture pieces, appliances, or packed items.
- Office Movers Commercial office relocation service for businesses of all sizes, handling furniture, equipment, and IT systems with fixed prices, after-hours and weekend availability.
- Pet Transport Specialized pet transportation service for cats, dogs, birds, horses, and other animals with attentive, compassionate care during transit.
- Piano Movers Expert piano moving service for grand pianos, upright pianos, and digital pianos with specialized equipment and trained handlers to keep the instrument safe.
- Boat Transport Nationwide boat transport service for powerboats, sailboats, houseboats, jet skis, and other watercraft with secure and efficient delivery.
- TradeMe Delivery Pickup and delivery service for TradeMe purchases, enabling customers to have heavy or large items bought on TradeMe collected and delivered nationwide.
- Machinery Transport Heavy machinery and equipment transport service for industrial, farm, and construction equipment across New Zealand.
- Backload Movers Cost-efficient backloading service that combines routes and capacity to offer lower fixed-price options by utilizing return trips of moving trucks.
- Specialised Courier Specialized courier service for items requiring specific handling, routing, or delivery requirements beyond standard moving services.
- Junk Removal Junk clearance and rubbish removal service for household, commercial, office junk, and construction waste, with responsible disposal and recycling.
- Storage Move Moving service for items going to or from storage facilities, including inventory tracking, flexible scheduling, and various helper options.
- Item Delivery Single-item delivery service for packed items, electronics, bicycles, boxes, and other individual goods with flexible loading assistance.
Quantifiable outcome
- Processed over 100,000 moves and deliveries
- +2 more outcomes
Companies that use Wise Move
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Wise Move technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wise Move partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Wise Move competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wise Move social profiles
Digital presenceWise Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wise Move leadership team
Management profileNumber of profiles
Wise Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wise Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wise Move
What does Wise Move do?
Wise Move is a New Zealand online marketplace that connects customers needing moving, delivery, and transport services with a nationwide network of vetted moving companies and individual carriers. Customers request fixed-price quotes online and book services across categories including home moves, furniture removals, car/motorcycle/boat/machinery transport, piano and pet transport, office relocations, man-with-a-van deliveries, TradeMe purchase delivery, junk removal, and backloading. The platform earns a commission or transaction fee on each booking completed through its network.
Is Wise Move a public or private company?
Wise Move is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wise Move founded?
Wise Move was founded in 2017. It employs 1 to 10 people.
Where is Wise Move based?
Wise Move is headquartered in Auckland, New Zealand, in the Oceania region.
How does Wise Move make money?
One revenue line is on record: marketplace Commission / Transaction Fee.
Does Wise Move have an API?
No public API is recorded for Wise Move.
What industry is Wise Move in?
Wise Move's product category is Online Moving Services Marketplace. Its primary akta.pro industry code is HSAKAJAE, Household Goods Move Management (Vendor Coordination), with a secondary code of HSAKAOAF, Move Scheduling, Time-Window Booking & Calendar Management. Its NAICS code is 48421 and its SIC code is 7340.