My Moontime
My Moontime is a private, founder-owned female wellness company offering a menstrual tracking mobile app, physical journals, digital workshops, and 8-session coaching built on its Menstrual Vitality Framework, serving women seeking holistic, non-pharmaceutical menstrual and hormonal health support.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What My Moontime does
My Moontime is a private, founder-owned female wellness company headquartered in Los Angeles, California, founded by Dana Michelle Gillespie in 2013. The company targets females experiencing menstrual and hormonal symptoms by offering a combination of cycle tracking technology, physical wellness tools, and transformational coaching. Its flagship methodology, the Menstrual Vitality Framework, combines physical body practices (castor oil packs, womb steaming, abdominal massage), nourishment guidance, and subconscious transformation work, and is delivered through an integrated stack of digital, physical, and service offerings.
The product portfolio spans a mobile app available on iOS and Google Play for menstrual cycle and moon phase tracking, physical journals (Moontime Journal 2024/2026 in Northern and Southern Hemisphere editions priced at $39.99 each), pre-recorded digital workshops (Moontime Rituals Bundle Workshop at $59.99), the Lit From Within eBook, and an application-based 8-session coaching program called Beyond Hormones. Distribution is direct-to-consumer via the company's e-commerce storefront and mobile app stores, with marketing centered on a podcast, blog content, email newsletters, and an affiliate network of wellness practitioners branded as Moontime Angels and Moontime Friends. The company explicitly disclaims medical device status and FDA evaluation on its website.
The business operates without external institutional funding or venture capital, relying on founder-led operations across a team of 1-10 employees. Revenue is generated through one-time product sales, digital downloads, freemium app distribution, and high-touch coaching engagements priced via undisclosed application-based enrollment. Marketing reach includes earned media features in HuffPost, Nylon, Marie Claire, BuzzFeed, and SexWithEmily, positioning the company within the holistic women's health segment rather than the clinical or device-based femtech category.
My Moontime firmographics
Firmographics- Name
- My Moontime
- Legal name
- My Moontime
- Website
- https://mymoontime.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Moontime is a private, founder-owned female wellness company offering a menstrual tracking mobile app, physical journals, digital workshops, and 8-session coaching built on its Menstrual Vitality Framework, serving women seeking holistic, non-pharmaceutical menstrual and hormonal health support.
- Ownership category
- akta.pro rank
My Moontime industry classification
Industry- Product category
- Women's Wellness and Menstrual Health
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Fertility & Ovulation Products (OTC) (CRABAIAK)
- akta.pro secondary industries
- Women’s Health & Fertility Therapeutics (Digital) (HLACANAK), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)
Keywords
Where My Moontime is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Moontime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain
Revenue model
- Physical Products: Sale of physical journals (Moontime Journal 2024/2026, Northern and Southern Hemisphere editions) at $39.99 each.
- Digital Products: Pre-recorded workshops including Moontime Rituals Bundle Workshop ($59.99), eBook Lit From Within, and online workshops.
- Coaching Services: 8-session one-on-one transformational coaching program (Beyond Hormones) using the Menstrual Vitality Framework. Sessions typically completed over 8-12 weeks.
- Mobile App: My Moontime app available on iOS and Google Play for menstrual cycle and moon phase tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Moontime Journal 2026 |
| One time/ perpetual license | Pay-as-you-go | Moontime Journal 2024 Northern/Southern Hemisphere |
| One time/ perpetual license | Pay-as-you-go | Moontime Rituals Bundle Workshop |
| Other | Multi-year contract | Beyond Hormones 8-Session Coaching |
| Freemium | Pay-as-you-go | Free Moontime Starter Kit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
My Moontime product offering
Product offeringCore offering
My Moontime is a female wellness company that sells a mobile menstrual and moon phase tracking app (iOS and Android), physical coil-bound cycle journals, digital workshops and eBooks, and an 8-session transformational coaching program (Beyond Hormones) built on the Menstrual Vitality Framework for holistic menstrual and hormonal health.
Product overview
My Moontime is a holistic female wellness company offering a suite of products centered on menstrual vitality and cycle awareness. The core offering is the My Moontime App for menstrual and fertility tracking, complemented by physical and digital tools including the Moontime Journal (tactile cycle tracking journal), Moontime Rituals Bundle Workshop (self-paced body care workshops), and Lit From Within eBook. The flagship service is the Beyond Hormones Coaching program built on the Menstrual Vitality Framework, an 8-session transformational coaching journey. A free Moontime Starter Kit provides entry-level resources. The ecosystem also includes Moontime Friends, an affiliate program showcasing recommended wellness products and practitioners. All offerings work together to support females in restoring ease in their bodies through holistic, spa-like rituals without controlling or compartmentalizing their lives.
Differentiator
Problem solved
Functional benefit
Brands
- Menstrual Vitality Framework: Signature wellness framework supporting deep, lasting change through physical body work, nourishment, and mind/awareness transformation.
- Beyond Hormones
- Moontime Rituals
- Moontime Journal
- Lit From Within
- Moontime Starter Kit
Products and services
- My Moontime App Mobile application for menstrual and fertility tracking that lets females monitor cycles, fertility signals, and align with moon phases. Available on Apple App Store and Google Play.
- Moontime Journal Physical coil-bound journal with soft-touch cover for tracking menstrual cycles, fertility signals, and moon phases without screens; includes daily prompts for energy, rest, nourishment, self-care, and weekly/monthly reflections. Priced at $39.99.
- Moontime Rituals Bundle Workshop Self-paced, pre-recorded digital workshop teaching womb steaming, castor oil packs, and abdominal massage techniques for holistic female wellness. Priced at $59.99.
- Lit From Within eBook Digital eBook providing nourishing guidance for female wellness and menstrual health.
- Beyond Hormones Coaching Program Application-based 8-session one-on-one transformational coaching program using subconscious change work, body rituals, nourishment guidance, and mind awareness through the Menstrual Vitality Framework to address root causes of menstrual and hormonal symptoms. Completed over 8-12 weeks.
- Moontime Starter Kit Free digital starter kit containing Moon Phase Calendar, Online Workshop for tracking menstrual cycle phases by hand, and Essential Guide booklet, plus an exclusive eBook/audiobook discount.
Quantifiable outcome
- Clients often describe experiencing a lighter, calmer body
- +3 more outcomes
Companies that use My Moontime
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
My Moontime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
My Moontime partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Dr. Laura Brown - Radiant Moon MedicineminorFeatured My Moontime Angel and practitioner offering Womb Healing Sanctuary services in San Francisco using Traditional East Asian Medicine and Womb Healing.
- Lisa Hillyer - Heart Soul Health WellnessminorLife coach featured as My Moontime Angel who helps humans create extraordinary lives through digging into dark to find light.
- Kori Zornes - Revamp RetreatsminorFeatured My Moontime Angel offering retreats for transition, healing, and growth.
- Holly Grigg-Spall - Sweetening The PillminorAuthor of cult book 'Sweetening the Pill: Or How We Got Hooked On Hormonal Birth Control' (2013), featured as My Moontime Angel.
- Rebecca Parsons - Earthtide TarotminorArtist and Author of Earthtide Tarot, a down-to-earth wisdom system for the modern world, featured as My Moontime Angel.
- Yoni CrystalsminorRecommended product partner offering energetically healing yoni crystals that are sustainably sourced, hand-carved, polished and blessed for internal use.
- The Jocelyn Centre for Natural Fertility ManagementcoreFoundational partner whose work with Jane Bennett and Francesca Naish laid groundwork for My Moontime's approach. Offers Lunar Fertility resources and Natural Fertility Management guidance.
- Shri AlchemyminorPartner offering V-Steam products including Nourish V-Steam and Dark Moon Lilith, featured in Moontime Friends shop.
- Eliza Rose Kane BreathworkminorFeatured partner offering breathwork classes and practices for nervous system health and menstrual cycle balance.
- Pilar's Wellness CollectiveminorFeatured partner offering holistic women's health specialist services, classes, practice and products.
- Jane Bennettcore45+ year pioneer in natural fertility management whose work with Francesca Naish laid groundwork for My Moontime's holistic approach.
- Pilar ChandlerminorHolistic Women's Health Specialist with 25+ years in practice, featured podcast guest discussing female healing practices.
- Carley Smith - Fairy GutMotherminorG.A.P.S. practitioner and gut health specialist featured in podcast, helping with Lyme's Disease and menstrual health through nutrition.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
My Moontime competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
My Moontime social profiles
Digital presenceMy Moontime financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Moontime leadership team
Management profileNumber of profiles
Profiles1 record
My Moontime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Moontime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Moontime
What does My Moontime do?
My Moontime is a female wellness company that sells a mobile menstrual and moon phase tracking app (iOS and Android), physical coil-bound cycle journals, digital workshops and eBooks, and an 8-session transformational coaching program (Beyond Hormones) built on the Menstrual Vitality Framework for holistic menstrual and hormonal health.
Is My Moontime a public or private company?
My Moontime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Moontime founded?
My Moontime was founded in 2013. It employs 1 to 10 people.
Where is My Moontime based?
My Moontime is headquartered in Los Angeles, United States, in the North America region.
How does My Moontime make money?
Four revenue lines are on record. Physical Products are the primary driver. The others are digital Products, coaching Services and mobile App.
Does My Moontime have an API?
No public API is recorded for My Moontime.
What industry is My Moontime in?
My Moontime's product category is Women's Wellness and Menstrual Health. Its primary akta.pro industry code is CRABAIAK, Fertility & Ovulation Products (OTC), with a secondary code of HLACANAK, Women’s Health & Fertility Therapeutics (Digital). Its NAICS code is 621410 and its SIC code is 8050.