N Tour
- Company typePrivate
- Founded1989
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
N Tour firmographics
Firmographics- Name
- N Tour
- Legal name
- 株式会社農協観光 (Nokyo Tourist Corporation)
- Website
- https://ntour.jp
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
N Tour industry classification
Industry- Product category
- Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Educational & Student Multi-Day Tour Operators (THAKADAJ), Multi-Country/Regional Circuit Tour Operators (THAKADAK)
Keywords
Where N Tour is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
N Tour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Travel package and accommodation commissions: N Tour earns commissions on domestic and international travel package bookings and domestic hotel reservations made through its e-たび日和 platform and physical branches. Customers pay via credit card at time of booking.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
N Tour product offering
Product offeringCore offering
N Tour is a JA Group-affiliated travel agency that sells domestic and international packaged travel through its own online booking platform, e-たび日和. Its catalog spans conventional leisure (hotels, JR + hotel, air + hotel, domestic tours, and JTB-distributed international travel) alongside agriculture-themed offerings such as farm stays, agricultural experience tours, agricultural matchmaking events (農業婚活), educational trips, and agricultural welfare (農福連携) and ag-labor support services (アグリ人材バンク).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 350 companies participating in the Agri HR Bank network supporting Japanese agriculture
Companies that use N Tour
Customer profileSegments5 records
Ideal customer profiles4 records
N Tour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
N Tour partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 株式会社鈴生coreAgricultural welfare collaboration with Suzulife Corporation (株式会社鈴生) and Norinchukin Bank (農林中央金庫) and Shizuoka Credit Federation. Suzulife is a major agricultural corporation in Shizuoka Prefecture, and the partnership expands the 農福連携 program into new agricultural regions.
- JTB (株式会社JTB)coreN Tour partners with JTB for international travel products (AIR+宿泊 packages and 旅物語 international tour packages). N Tour redirects customers to JTB's platform for international bookings, with a JTB coupon distribution program on N Tour's website.
- JA Group (農業協同組合)coreAs a JA Group member company, N Tour leverages the nationwide JA network for green tourism programs, agricultural experience tours, regional revitalization initiatives, and agricultural welfare services. JA branches serve as local contact points and provide agricultural expertise.
- サトクル (JA Town)minorサトクル is a domestic agricultural product support site operated by JA Group. N Tour promotes the site on its homepage as a destination for purchasing Japanese agricultural products, supporting domestic consumption (国消国宝).
- AgVenture LabminorAgVenture Lab, the agricultural innovation hub of JA Group, collaborated with N Tour on an agricultural welfare video project titled '農福連携を巡る情勢と農協観光が取り組む農福連携事業' as part of their joint video content series.
Scale indicators1 record
Recent moves16 records
Expansion highlights5 records
N Tour competitors and assessment
Company assessmentDirect peers
- H.I.S. Major Japanese travel agency operating domestic and international packaged tours. Directly comparable to N Tour's package tour business, with stronger inbound and international focus but weaker agricultural/rural tourism positioning.
- KNT-CT Holdings (Kinki Nippon Tourist): One of Japan's 'big three' traditional travel agencies alongside JTB and H.I.S. Offers a comparable mix of domestic tours, accommodation, and MICE services, with similar reliance on physical branches and tour conductor networks.
- Tobu Top Tours: Subsidiary of the Tobu Group, providing domestic and international packaged tours, corporate travel, and educational school trips. Comparable to N Tour on the multi-day escorted tour and educational travel dimensions.
- ANA X (formerly Jalpak / ANA Sales): Airline-affiliated travel agency selling flight+hotel packages and tours. Comparable via N Tour's 'airline+lodging' packages and corporate travel offerings, though without the agricultural tourism specialty.
- JR East View Tourism (Tobun): Domestic travel agency focused on JR + accommodation packages and rural tourism experiences. Directly competes with N Tour's JR+lodging and regional tour offerings, leveraging railway parent over JA cooperative parent.
Broad incumbents
- JTB (Japan Travel Bureau): Japan's largest travel agency and N Tour's most important partner for international packages. JTB is a broad incumbent operating across all travel segments while N Tour specializes in agricultural and domestic experiences; both compete for JA-affiliated and rural tourism customers.
- Jalan (Recruit): Major Japanese OTA focused on domestic ryokan and hotel reservations. Competitor for N Tour's domestic accommodation booking revenue and digital brochure content, with stronger consumer brand recognition but no agricultural specialization.
- Rakuten Travel: Largest Japanese OTA for domestic hotel and tour bookings. Competes with N Tour's e-tabi yorbi platform on commission-based online hotel sales, but lacks agricultural tourism and physical branch presence.
Regional players
- Meitetsu World Travel: Mid-sized travel agency affiliated with the Meitetsu Group, focused on domestic and inbound packages. Comparable mid-size peer with similar commission-based model and physical branch presence, though without agricultural welfare or JA integration.
Emerging players
- FarmStay Japan: Specialty platform listing farm-stay and rural tourism experiences across Japan. Direct overlap with N Tour's agricultural experience tours and JA-organized farm stays, though at significantly smaller scale and digital-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
N Tour social profiles
Digital presenceN Tour financial estimates
Financial estimateRevenue estimate
Valuation estimate
N Tour leadership team
Management profileNumber of profiles
N Tour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N Tour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N Tour
What does N Tour do?
N Tour is a JA Group-affiliated travel agency that sells domestic and international packaged travel through its own online booking platform, e-たび日和. Its catalog spans conventional leisure (hotels, JR + hotel, air + hotel, domestic tours, and JTB-distributed international travel) alongside agriculture-themed offerings such as farm stays, agricultural experience tours, agricultural matchmaking events (農業婚活), educational trips, and agricultural welfare (農福連携) and ag-labor support services (アグリ人材バンク).
Is N Tour a public or private company?
N Tour is a private company. It is classified as corporate owned and is currently operating.
When was N Tour founded?
N Tour was founded in 1989. It employs 501 to 1,000 people.
Where is N Tour based?
N Tour is headquartered in Tokyo, Japan, in the Asia region.
How does N Tour make money?
One revenue line is on record: travel package and accommodation commissions.
Who are N Tour's main competitors?
Direct peers on record are H.I.S., KNT-CT Holdings (Kinki Nippon Tourist), Tobu Top Tours, ANA X (formerly Jalpak / ANA Sales) and JR East View Tourism (Tobun). Broad incumbents are JTB (Japan Travel Bureau), Jalan (Recruit) and Rakuten Travel. Meitetsu World Travel is listed as a regional player. FarmStay Japan is listed as an emerging player.
Does N Tour have an API?
No public API is recorded for N Tour.
What industry is N Tour in?
N Tour's product category is Travel Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKADAJ, Educational & Student Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.