N Tour

Name

N Tour

Legal name

株式会社農協観光 (Nokyo Tourist Corporation)

Website

https://ntour.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Educational & Student Multi-Day Tour Operators (THAKADAJ), Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Domestic travel packages
• Agricultural tourism
• Farm stay experiences
• Online travel booking
• Agricultural welfare services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Travel package and accommodation commissions: N Tour earns commissions on domestic and international travel package bookings and domestic hotel reservations made through its e-たび日和 platform and physical branches. Customers pay via credit card at time of booking.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

N Tour is a JA Group-affiliated travel agency that sells domestic and international packaged travel through its own online booking platform, e-たび日和. Its catalog spans conventional leisure (hotels, JR + hotel, air + hotel, domestic tours, and JTB-distributed international travel) alongside agriculture-themed offerings such as farm stays, agricultural experience tours, agricultural matchmaking events (農業婚活), educational trips, and agricultural welfare (農福連携) and ag-labor support services (アグリ人材バンク).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 350 companies participating in the Agri HR Bank network supporting Japanese agriculture

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• 株式会社鈴生coreStrategic or Co-development Partner · 15 April 2022Agricultural welfare collaboration with Suzulife Corporation (株式会社鈴生) and Norinchukin Bank (農林中央金庫) and Shizuoka Credit Federation. Suzulife is a major agricultural corporation in Shizuoka Prefecture, and the partnership expands the 農福連携 program into new agricultural regions.
• JTB (株式会社JTB)coreChannel Partner/ Reseller/ DistributorN Tour partners with JTB for international travel products (AIR+宿泊 packages and 旅物語 international tour packages). N Tour redirects customers to JTB's platform for international bookings, with a JTB coupon distribution program on N Tour's website.
• JA Group (農業協同組合)coreStrategic or Co-development PartnerAs a JA Group member company, N Tour leverages the nationwide JA network for green tourism programs, agricultural experience tours, regional revitalization initiatives, and agricultural welfare services. JA branches serve as local contact points and provide agricultural expertise.
• サトクル (JA Town)minorGTM or Marketing Partnerサトクル is a domestic agricultural product support site operated by JA Group. N Tour promotes the site on its homepage as a destination for purchasing Japanese agricultural products, supporting domestic consumption (国消国宝).
• AgVenture LabminorStrategic or Co-development PartnerAgVenture Lab, the agricultural innovation hub of JA Group, collaborated with N Tour on an agricultural welfare video project titled '農福連携を巡る情勢と農協観光が取り組む農福連携事業' as part of their joint video content series.

Scale indicators1 record

Recent moves16 records

Expansion highlights5 records

Direct peers

• H.I.S. Major Japanese travel agency operating domestic and international packaged tours. Directly comparable to N Tour's package tour business, with stronger inbound and international focus but weaker agricultural/rural tourism positioning.
• KNT-CT Holdings (Kinki Nippon Tourist): One of Japan's 'big three' traditional travel agencies alongside JTB and H.I.S. Offers a comparable mix of domestic tours, accommodation, and MICE services, with similar reliance on physical branches and tour conductor networks.
• Tobu Top Tours: Subsidiary of the Tobu Group, providing domestic and international packaged tours, corporate travel, and educational school trips. Comparable to N Tour on the multi-day escorted tour and educational travel dimensions.
• ANA X (formerly Jalpak / ANA Sales): Airline-affiliated travel agency selling flight+hotel packages and tours. Comparable via N Tour's 'airline+lodging' packages and corporate travel offerings, though without the agricultural tourism specialty.
• JR East View Tourism (Tobun): Domestic travel agency focused on JR + accommodation packages and rural tourism experiences. Directly competes with N Tour's JR+lodging and regional tour offerings, leveraging railway parent over JA cooperative parent.

Broad incumbents

• JTB (Japan Travel Bureau): Japan's largest travel agency and N Tour's most important partner for international packages. JTB is a broad incumbent operating across all travel segments while N Tour specializes in agricultural and domestic experiences; both compete for JA-affiliated and rural tourism customers.
• Jalan (Recruit): Major Japanese OTA focused on domestic ryokan and hotel reservations. Competitor for N Tour's domestic accommodation booking revenue and digital brochure content, with stronger consumer brand recognition but no agricultural specialization.
• Rakuten Travel: Largest Japanese OTA for domestic hotel and tour bookings. Competes with N Tour's e-tabi yorbi platform on commission-based online hotel sales, but lacks agricultural tourism and physical branch presence.

Regional players

• Meitetsu World Travel: Mid-sized travel agency affiliated with the Meitetsu Group, focused on domestic and inbound packages. Comparable mid-size peer with similar commission-based model and physical branch presence, though without agricultural welfare or JA integration.

Emerging players

• FarmStay Japan: Specialty platform listing farm-stay and rural tourism experiences across Japan. Direct overlap with N Tour's agricultural experience tours and JA-organized farm stays, though at significantly smaller scale and digital-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ntour_JAgroup
• YouTubeyoutube.com/@noukyoukankou.agurinpia/featured
• Instagraminstagram.com/ntour_official
• Facebookfacebook.com/Ntour.Inbound

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N Tour