Primus Valor
Primus Valor AG is a Mannheim-based private investment company that issues and manages closed-end German residential real estate funds under the ImmoChance Deutschland series, using its Renovation Plus value-add strategy to acquire, modernize, and operate properties for affluent investors, family offices, and financial advisors.
- Company typePrivate
- Founded2007
- HeadquartersMannheim, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
Primus Valor firmographics
Firmographics- Name
- Primus Valor
- Legal name
- Primus Valor AG
- Website
- https://primusvalor.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Primus Valor AG is a Mannheim-based private investment company that issues and manages closed-end German residential real estate funds under the ImmoChance Deutschland series, using its Renovation Plus value-add strategy to acquire, modernize, and operate properties for affluent investors, family offices, and financial advisors.
- Ownership category
- akta.pro rank
Primus Valor industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds) (FSAHAIAM)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
Keywords
Where Primus Valor is headquartered
LocationHeadquarters
- HQ city
- Mannheim
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Primus Valor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees: Ongoing management fees charged to investors in the Alternative Investment Funds (AIF) managed by the company. The funds are structured as closed-ended German real estate funds with defined investment periods.
- Fund Issuance/Placement Fees: Fees collected during the placement phase of new investment funds, typically a percentage of committed investor capital.
- Property Transaction Advisory: Advisory services for property acquisition and disposal, including coordination of purchase contract execution and exit strategy implementation.
- Asset Management Services: Property management and asset management services provided through CUSTODUS Objektmanagement GmbH, managing over 6,000 residential and commercial units for fund societies and private investors.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Primus Valor product offering
Product offeringCore offering
Primus Valor AG issues and manages closed-end alternative investment funds (AIFs) focused on German residential real estate under the "ImmoChance Deutschland" series. The funds acquire, refurbish and reposition residential property portfolios using the proprietary "Renovation Plus" strategy, distributing fund units to private investors through financial advisors, banks and family offices across Germany, Austria and Switzerland.
Product overview
Primus Valor AG is an Emissionshaus (investment fund company) based in Mannheim, Germany, specializing in German residential real estate since 2007. The company operates primarily through its flagship ImmoChance Deutschland (ICD) fund series with the Renovation Plus value enhancement strategy. The current offering is ImmoChance Deutschland 14 Renovation Plus, with previously placed funds (ICD 12 R+ through ICD 8 R+) and resolved funds (including the German Property Portfolio series) making up the historical track record. The company provides integrated services including fund management, property management through Custodus Objektmanagement GmbH, asset management, and fund distribution. The Renovation Plus concept focuses on acquiring existing residential properties, implementing renovation, modernization, and energy efficiency measures to generate value for both tenants and investors.
Differentiator
Problem solved
Functional benefit
Brands
- ImmoChance Deutschland: A fund series of residential real estate funds focusing on value enhancement through renovation and active asset management in Germany.
- Renovation Plus
- German Property Portfolio (G.P.P.)
Products and services
- ImmoChance Deutschland 14 Renovation Plus (ICD 14 R+)
- ImmoChance Deutschland 12 Renovation Plus (ICD 12 R+)
- ImmoChance Deutschland 11 Renovation Plus (ICD 11 R+)
- ImmoChance Deutschland 10 Renovation Plus (ICD 10 R+)
- ImmoChance Deutschland 9 Renovation Plus (ICD 9 R+)
- ImmoChance Deutschland 8 Renovation Plus (ICD 8 R+)
- German Property Portfolio (G.P.P.)
Quantifiable outcome
- ICD 8 R+ has generated 61% total distributions to investors (excluding tax benefits)
- +3 more outcomes
Companies that use Primus Valor
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Primus Valor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Primus Valor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Alpha Ordinatum GmbH (Kapitalverwaltungsgesellschaft)coreAlpha Ordinatum GmbH serves as the capital management company (KVG) for Primus Valor's fund products. As an affiliated entity, it handles fund structuring, administration, and regulatory compliance for the Alternative Investment Funds managed by the group.
- CUSTODUS Objektmanagement GmbHcoreCUSTODUS Objektmanagement GmbH is the in-house property management company handling property administration for Primus Valor's fund portfolio. Manages over 6,000 residential and commercial units with a team of 40 professionals across multiple locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Primus Valor competitors and assessment
Company assessmentBroad incumbents
- CORESTATE Capital Holding S.A. CORESTATE is a European real estate investment manager with German residential and pan-European fund products, including co-investment and club deal structures. Comparable as a real estate fund manager serving German institutional and HNW investors, though broader in geographic and product scope.
- Union Investment Real Estate GmbH: Union Investment Real Estate is one of Germany's largest real estate investment managers (€50B+ AUM), part of the DZ Bank Group, with significant residential exposure via open-ended funds. Comparable as a German residential real estate investment manager but operates at much larger scale and through open-ended vehicles rather than closed-end AIFs.
- DWS Real Estate (Deutsche Grundbesitz): DWS Real Estate is a major global real estate investment manager with significant German residential exposure through the Grundbesitz funds. Comparable as a German residential real estate fund manager, but operates at massive scale (€30B+ real estate AUM) primarily through open-ended rather than closed-end structures.
Direct peers
- Patrizia AG: Patrizia is one of the largest independent European real estate investment managers with significant German residential and pan-European exposure, managing €50B+ AUM. Directly comparable to Primus Valor as a fund manager that raises capital for closed-end real estate vehicles and operates a vertically integrated asset/property management platform.
- Engel & Völkers Capital AG: Engel & Völkers Capital is a German real estate investment firm issuing closed-end real estate funds for private and semi-professional investors, often focused on residential and micro-apartment strategies. Comparable to Primus Valor's distribution model and AIF fund structure for German residential.
- ZBI Zentral Boden Immobilien GmbH & Co. KG: ZBI is a German residential real estate fund manager that acquires, manages, and repositions German residential portfolios via closed-ended AIF funds. Highly comparable to Primus Valor in asset class (German Wohnen), fund structure (closed-end AIF), and value-add/renovation-oriented strategy.
- KanAm Grund Kapitalanlagegesellschaft mbH: KanAm Grund is a German real estate fund manager focused on open-ended and closed-ended real estate funds for institutional and private investors, with significant residential and commercial exposure. Closely comparable to Primus Valor's ImmoChance Deutschland series in terms of product structure, German residential focus, and B2B distribution model.
- INTERBODEN Gruppe: INTERBODEN is a German real estate developer and fund issuer active in residential development and renovation, with closed-end fund products. Comparable to Primus Valor's Renovation Plus model in German residential real estate fund issuance and value-enhancement strategy.
- Catella Real Estate AG (German operations): Catella Real Estate manages German and pan-European real estate funds for institutional clients, with closed-end fund vehicles in the residential and commercial sectors. Comparable to Primus Valor in its closed-end AIF structure, German residential focus, and investor base of IFAs/family offices.
Emerging players
- MPC Capital AG: MPC Capital is a Hamburg-based asset manager focused on alternative real asset investments, including real estate and infrastructure funds. Comparable to Primus Valor as a German alternative investment fund issuer with real estate focus, though more diversified across asset classes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Primus Valor social profiles
Digital presencePrimus Valor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primus Valor leadership team
Management profileNumber of profiles
Profiles1 record
Primus Valor subsidiaries and ownership
Company hierarchySubsidiaries2 records
Primus Valor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primus Valor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primus Valor
What does Primus Valor do?
Primus Valor AG issues and manages closed-end alternative investment funds (AIFs) focused on German residential real estate under the "ImmoChance Deutschland" series. The funds acquire, refurbish and reposition residential property portfolios using the proprietary "Renovation Plus" strategy, distributing fund units to private investors through financial advisors, banks and family offices across Germany, Austria and Switzerland.
Is Primus Valor a public or private company?
Primus Valor is a private company. It is classified as unknown and is currently operating.
When was Primus Valor founded?
Primus Valor was founded in 2007. It employs 101 to 250 people.
Where is Primus Valor based?
Primus Valor is headquartered in Mannheim, Germany, in the Europe region.
How does Primus Valor make money?
Four revenue lines are on record. Fund Management Fees are the primary driver. The others are fund Issuance/Placement Fees, property Transaction Advisory and asset Management Services.
Who are Primus Valor's main competitors?
Broad incumbents on record are CORESTATE Capital Holding S.A., Union Investment Real Estate GmbH and DWS Real Estate (Deutsche Grundbesitz). Direct peers are Patrizia AG, Engel & Völkers Capital AG, ZBI Zentral Boden Immobilien GmbH & Co. KG, KanAm Grund Kapitalanlagegesellschaft mbH, INTERBODEN Gruppe and Catella Real Estate AG (German operations). MPC Capital AG is listed as an emerging player.
Does Primus Valor have an API?
No public API is recorded for Primus Valor.
What industry is Primus Valor in?
Primus Valor's product category is Real Estate Investment Management. Its primary akta.pro industry code is FSAHAIAM, Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 5259 and its SIC code is 6211.