Primus Valor

Name

Primus Valor

Legal name

Primus Valor AG

Website

https://primusvalor.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Primus Valor AG is a Mannheim-based private investment company that issues and manages closed-end German residential real estate funds under the ImmoChance Deutschland series, using its Renovation Plus value-add strategy to acquire, modernize, and operate properties for affluent investors, family offices, and financial advisors.

Ownership category

akta.pro rank

Product category

Real Estate Investment Management

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAHAIAM

Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds)

Financial & Insurance/Hedge Funds & Alternative Investments/Alternative Investments — Real Assets (Real Estate, Infrastructure, Farmland, Timberland)

SECONDARYBPAJANAE

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

SECONDARYBPAJAMAJ

Real Estate Portfolio & Fund Management (Institutional/REIT/PE)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Asset & Portfolio Management

Keywords

• Real estate funds
• Residential property investment
• Alternative investment funds
• Asset management services
• Property renovation services

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: Ongoing management fees charged to investors in the Alternative Investment Funds (AIF) managed by the company. The funds are structured as closed-ended German real estate funds with defined investment periods.
2. Fund Issuance/Placement Fees: Fees collected during the placement phase of new investment funds, typically a percentage of committed investor capital.
3. Property Transaction Advisory: Advisory services for property acquisition and disposal, including coordination of purchase contract execution and exit strategy implementation.
4. Asset Management Services: Property management and asset management services provided through CUSTODUS Objektmanagement GmbH, managing over 6,000 residential and commercial units for fund societies and private investors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Primus Valor AG issues and manages closed-end alternative investment funds (AIFs) focused on German residential real estate under the "ImmoChance Deutschland" series. The funds acquire, refurbish and reposition residential property portfolios using the proprietary "Renovation Plus" strategy, distributing fund units to private investors through financial advisors, banks and family offices across Germany, Austria and Switzerland.

Product overview

Primus Valor AG is an Emissionshaus (investment fund company) based in Mannheim, Germany, specializing in German residential real estate since 2007. The company operates primarily through its flagship ImmoChance Deutschland (ICD) fund series with the Renovation Plus value enhancement strategy. The current offering is ImmoChance Deutschland 14 Renovation Plus, with previously placed funds (ICD 12 R+ through ICD 8 R+) and resolved funds (including the German Property Portfolio series) making up the historical track record. The company provides integrated services including fund management, property management through Custodus Objektmanagement GmbH, asset management, and fund distribution. The Renovation Plus concept focuses on acquiring existing residential properties, implementing renovation, modernization, and energy efficiency measures to generate value for both tenants and investors.

Differentiator

Problem solved

Functional benefit

Brands

• ImmoChance Deutschland: A fund series of residential real estate funds focusing on value enhancement through renovation and active asset management in Germany.
• Renovation Plus
• German Property Portfolio (G.P.P.)

Products and services

• ImmoChance Deutschland 14 Renovation Plus (ICD 14 R+)
• ImmoChance Deutschland 12 Renovation Plus (ICD 12 R+)
• ImmoChance Deutschland 11 Renovation Plus (ICD 11 R+)
• ImmoChance Deutschland 10 Renovation Plus (ICD 10 R+)
• ImmoChance Deutschland 9 Renovation Plus (ICD 9 R+)
• ImmoChance Deutschland 8 Renovation Plus (ICD 8 R+)
• German Property Portfolio (G.P.P.)

Quantifiable outcome

• ICD 8 R+ has generated 61% total distributions to investors (excluding tax benefits)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Alpha Ordinatum GmbH (Kapitalverwaltungsgesellschaft)coreStrategic or Co-development PartnerAlpha Ordinatum GmbH serves as the capital management company (KVG) for Primus Valor's fund products. As an affiliated entity, it handles fund structuring, administration, and regulatory compliance for the Alternative Investment Funds managed by the group.
• CUSTODUS Objektmanagement GmbHcoreStrategic or Co-development PartnerCUSTODUS Objektmanagement GmbH is the in-house property management company handling property administration for Primus Valor's fund portfolio. Manages over 6,000 residential and commercial units with a team of 40 professionals across multiple locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CORESTATE Capital Holding S.A. CORESTATE is a European real estate investment manager with German residential and pan-European fund products, including co-investment and club deal structures. Comparable as a real estate fund manager serving German institutional and HNW investors, though broader in geographic and product scope.
• Union Investment Real Estate GmbH: Union Investment Real Estate is one of Germany's largest real estate investment managers (€50B+ AUM), part of the DZ Bank Group, with significant residential exposure via open-ended funds. Comparable as a German residential real estate investment manager but operates at much larger scale and through open-ended vehicles rather than closed-end AIFs.
• DWS Real Estate (Deutsche Grundbesitz): DWS Real Estate is a major global real estate investment manager with significant German residential exposure through the Grundbesitz funds. Comparable as a German residential real estate fund manager, but operates at massive scale (€30B+ real estate AUM) primarily through open-ended rather than closed-end structures.

Direct peers

• Patrizia AG: Patrizia is one of the largest independent European real estate investment managers with significant German residential and pan-European exposure, managing €50B+ AUM. Directly comparable to Primus Valor as a fund manager that raises capital for closed-end real estate vehicles and operates a vertically integrated asset/property management platform.
• Engel & Völkers Capital AG: Engel & Völkers Capital is a German real estate investment firm issuing closed-end real estate funds for private and semi-professional investors, often focused on residential and micro-apartment strategies. Comparable to Primus Valor's distribution model and AIF fund structure for German residential.
• ZBI Zentral Boden Immobilien GmbH & Co. KG: ZBI is a German residential real estate fund manager that acquires, manages, and repositions German residential portfolios via closed-ended AIF funds. Highly comparable to Primus Valor in asset class (German Wohnen), fund structure (closed-end AIF), and value-add/renovation-oriented strategy.
• KanAm Grund Kapitalanlagegesellschaft mbH: KanAm Grund is a German real estate fund manager focused on open-ended and closed-ended real estate funds for institutional and private investors, with significant residential and commercial exposure. Closely comparable to Primus Valor's ImmoChance Deutschland series in terms of product structure, German residential focus, and B2B distribution model.
• INTERBODEN Gruppe: INTERBODEN is a German real estate developer and fund issuer active in residential development and renovation, with closed-end fund products. Comparable to Primus Valor's Renovation Plus model in German residential real estate fund issuance and value-enhancement strategy.
• Catella Real Estate AG (German operations): Catella Real Estate manages German and pan-European real estate funds for institutional clients, with closed-end fund vehicles in the residential and commercial sectors. Comparable to Primus Valor in its closed-end AIF structure, German residential focus, and investor base of IFAs/family offices.

Emerging players

• MPC Capital AG: MPC Capital is a Hamburg-based asset manager focused on alternative real asset investments, including real estate and infrastructure funds. Comparable to Primus Valor as a German alternative investment fund issuer with real estate focus, though more diversified across asset classes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/primusvalorag
• Facebookfacebook.com/primusvalor
• LinkedInlinkedin.com/company/primus-valor-gruppe
• Instagraminstagram.com/primusvalor
• Xx.com/primusvalor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Valor