Eco Logic
- Company typePrivate
- Founded1999
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eco Logic does
Eco Logic LLC is an Indiana-based ecological restoration and green infrastructure firm founded in 1999 and headquartered in Bloomington, with a second office in Indianapolis. The firm delivers four integrated service lines: ecological restoration (invasive plant control across 70+ species, native plant establishment, forest/wetland/prairie restoration, and prescribed burning using a crew of eight certified Type II Wildland Firefighters), consulting (master planning, site assessments, vegetation monitoring, and management plans), green infrastructure (design, installation, and maintenance of rain gardens, bioswales, and constructed wetlands supporting MS4 stormwater compliance), and pollinator habitat services. Its technical platform centers on GIS-based tracking and mobile mapping for invasive species treatment documentation, supplemented by specialized equipment such as the Truax no-till seed drill calibrated for custom local-genotype seed mixes. Service delivery is project-based, conducted by field crews operating within roughly 200 miles of Bloomington across Indiana and neighboring states.
The firm's primary customers are Indiana municipal parks departments (City of Bloomington, Indianapolis Land Stewardship, Carmel Clay Parks, City of Greenwood, Eagle Creek Park), regional land trusts and conservation nonprofits (NICHES Land Trust, Grand Prairie Friends, CILTI, Sycamore Land Trust), state and federal land managers (NSA Crane, IDNR Nature Preserves), and a small set of corporate and cultural clients (Cook Research, Newfields, Wabash Valley Power Alliance). Revenue mechanics are quote-based, multi-year professional-services contracts obtained primarily through direct relationships, conservation-partner referrals, and limited sub-contracting with landscape architecture firms. Marketing is relationship-driven, supported by conference participation and a website project questionnaire rather than paid channels. The firm is privately held with no disclosed external funding, led by Executive Director Natalie Marinova and a director team including Caleb McCann (one of only seven Certified Ecological Restoration Practitioners in Indiana).
Eco Logic firmographics
Firmographics- Name
- Eco Logic
- Legal name
- Eco Logic LLC
- Website
- https://ecologicindiana.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eco Logic industry classification
Industry- Product category
- Ecological Restoration and Green Infrastructure Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700), Forestry (800)
- akta.pro primary industry
- Biodiversity Conservation & Habitat Banking (AFAMAMAC)
- akta.pro secondary industries
- Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Conservation Planning, Mitigation Banking & Offset Strategy (EUAHAHAL)
Keywords
Where Eco Logic is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eco Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Ecological Restoration Services: Project-based services including invasive plant control, native plant establishment, forest/wetland/prairie restoration, and prescribed burning. Services are provided to municipalities, parks departments, land trusts, and government agencies throughout Indiana and neighboring states within 200 miles of Bloomington headquarters.
- Consulting Services: Master planning, native plant design, site assessments, monitoring, and management plans for parks and natural areas. Consulting services are tailored to client needs and regulatory requirements.
- Green Infrastructure Services: Design, installation, repair, and maintenance of rain gardens, bioswales, and constructed wetlands. Includes plant design and specifications, project implementation, inspections and monitoring, and operations and maintenance programs. Helps clients meet MS4 requirements.
- Pollinator Habitat Services: Site assessment, establishment plans, site preparation and installation, and maintenance programs for pollinator habitat projects. Services range from initial site evaluation through long-term sustainability management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eco Logic product offering
Product offeringCore offering
Eco Logic provides ecological restoration and green infrastructure services across four integrated practice areas: invasive plant control and native plant establishment, forest/wetland/prairie restoration, and prescribed burning under Ecological Restoration; master planning, site assessments, native plant design, and monitoring under Consulting; rain gardens, bioswales, and constructed wetlands under Green Infrastructure; and pollinator habitat site assessment, establishment, and maintenance. Services are delivered as project-based contracts to municipalities, parks departments, land trusts, and government agencies in the Midwest.
Product overview
Eco Logic is an ecological restoration and green infrastructure firm offering four integrated service lines: Ecological Restoration (invasive plant control, native plant establishment, forest/wetland/prairie restoration, and prescribed burning), Consulting (site assessments, master planning, native plant design, monitoring, and management plans), Green Infrastructure (rain gardens, bioswales, constructed wetlands with design, implementation, inspection, and maintenance services), and Pollinator Habitat (assessment, establishment plans, installation, and maintenance). The company operates as a services-based business rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecological Restoration Project-based ecological restoration services covering invasive plant control, native plant establishment, forest, wetland, and prairie restoration, and prescribed burning. Restoration ecologists identify and selectively control more than 70 species of invasive plants while protecting native plant communities. Services are delivered to municipalities, parks departments, land trusts, and government agencies in the Midwest.
- Consulting Project-based consulting services covering master planning, native plant design, site assessments, vegetation monitoring, invasive plant mapping, and management plans. Deliverables help land trusts, parks districts, municipal clients, and private clients reach conservation goals and meet regulatory requirements, including detailed GIS maps and reports.
- Green Infrastructure Design, installation, inspection, monitoring, and operations and maintenance of green stormwater infrastructure including rain gardens, bioswales, and constructed wetlands. Services include plant design and specifications, project implementation, inspections, and long-term maintenance programs that help municipal clients meet MS4 stormwater permit requirements.
- Pollinator Habitat Pollinator habitat services covering site assessment, establishment plans, site preparation and installation, and maintenance programs. Provides guidance on native plants and pollinators, converting lawn and old-field vegetation into diverse prairie plantings designed to provide nectar to pollinators through the growing season.
Quantifiable outcome
- Floristic Quality Index (FQI) of 79.1 for all species and 87.9 for native species documented at Lake Griffy
- +4 more outcomes
Companies that use Eco Logic
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Eco Logic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eco Logic partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- City of Bloomington Parks and RecreationcoreEco Logic has an ongoing partnership with City of Bloomington Parks and Recreation for various ecological restoration projects including the Lake Griffy plant community mapping project in 2019.
- CILTI (Central Indiana Land Trust)corePartnership with Central Indiana Land Trust for restoration work at properties like Meltzer Woods, designated as a National Natural Landmark.
- Grand Prairie FriendscoreLand trust partner for multiple restoration projects including Warbler Ridge Conservation Area reforestation and Warbler Bluff ecological restoration.
- Indiana Invasive Species CouncilminorProfessional organization partnership supporting invasive species awareness and management in Indiana.
- Indiana Native Plant SocietyminorProfessional organization partnership supporting native plant conservation and education in Indiana.
- Indianapolis Land StewardshipcoreMajor partner for prescribed fire management and restoration work in Indianapolis Parks System covering almost 100 acres.
- The Nature Conservancy (Indiana Chapter)minorConservation organization partner for ecological restoration initiatives.
- NICHES Land TrustcoreLand trust partner for Fisher Oak Savanna Nature Preserve restoration involving 67 acres of prairie/savanna mosaic installation.
- The Parks AllianceminorPartner organization supporting parks and recreation conservation in the Indianapolis area.
- MC-IRISminorConservation organization partner.
- Natural Areas AssociationminorProfessional association supporting natural areas conservation.
- Red Tail ConservancyminorLand trust partner for conservation in the region.
- Society for Ecological Restoration (SER Midwest Great Lakes)minorProfessional organization providing Certified Ecological Restoration Practitioner (CERP) certification; Eco Logic has one of seven CERPs in Indiana.
- SICIMminorConservation organization partner.
- Sycamore Land TrustminorLand trust partner for conservation in southern Indiana.
- White River AllianceminorOrganization focused on White River conservation and stewardship.
- Monroe County Soil and Water Conservation DistrictminorLocal conservation district partner for soil and water conservation.
- Marion County Soil and Water Conservation DistrictminorLocal conservation district partner serving Marion County.
- Indiana Parks AllianceminorOrganization supporting Indiana parks and outdoor recreation.
- Hoosier Environmental CouncilminorEnvironmental advocacy organization partner.
- Wildlife Management and Training Specialists (Steve Creech)corePartnership with Steve Creech for prescribed fire crew training and certification to ensure staff receives best possible training for fire management.
- Landscape Architecture Firm (Carpenter Nature Preserve)minorSub-contracted by landscape architecture firm for ecological assessment of Carpenter Nature Preserve in Zionsville.
- Ratio ArchitectsminorDesigned the native landscape at Wabash Valley Power in Intech Business Park; Eco Logic installed and maintains the naturalized portions.
- Context DesignminorLandscape architecture firm contracted Eco Logic for ecological assessment of three parks in Avon, Indiana.
- Natural Areas ConservancyminorPartnership for urban forests carbon assessment program; Eco Logic collected field data for 30 plots across three Indianapolis parks for carbon storage analysis.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Eco Logic competitors and assessment
Company assessmentBroad incumbents
- TRC Companies: National engineering and consulting firm with an environmental practice covering ecological restoration, permitting, and mitigation — adjacent incumbent competing for similar government RFPs across multiple states.
- Davey Resource Group: National division of Davey Tree providing ecological restoration, invasive species management, GIS mapping, and environmental consulting — competes for the same municipal and land trust RFPs but at a much larger scale across all 50 states.
- Resource Environmental Solutions (RES): Large national ecological restoration and water resource firm executing stream/wetland mitigation, reforestation, and habitat banking — overlaps with Eco Logic on reforestation and habitat work but operates at a far larger scope including mitigation banking.
- Stantec (Environmental Services): Global design and environmental services firm providing ecological assessment, restoration planning, and green infrastructure engineering — competes with Eco Logic on master planning and consulting, but as part of a much broader portfolio.
Direct peers
- Prairie Restorations Inc. Prairie and native landscape contractor serving the Upper Midwest with seed sourcing, native installation, prescribed burning, and long-term management — directly comparable to Eco Logic's ecological restoration and pollinator habitat services.
- Heartland Ecological Services: Indiana/Midwest ecological restoration and native landscaping firm providing invasive control, native plantings, and stewardship for municipalities and conservation organizations — same regional footprint and service delivery model as Eco Logic.
- Applied Ecological Services: Midwest-based ecological restoration contractor offering invasive species control, native seeding, prescribed fire, and habitat restoration to parks departments, transportation agencies, and conservation clients — closely mirrors Eco Logic's service mix and customer profile.
Regional players
- Restoration Ecology & Resources (RER): Ecological restoration firm operating in Illinois and surrounding states with comparable invasive control, native seeding, and prescribed fire offerings — regional peer not directly competing in Eco Logic's Indiana core, but comparable service portfolio.
Emerging players
- Native Edge Landscape: Indiana-based native landscape installation and ecological services firm focused on residential and small commercial projects — overlaps with Eco Logic's native landscaping arm but at smaller scale and different customer mix.
Others
- SmithGroup (Environmental Practice): National design firm whose environmental practice supports ecological assessment and master planning for parks and institutional clients — adjacent competitor in the consulting/planning layer, not in restoration implementation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eco Logic social profiles
Digital presenceEco Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Logic leadership team
Management profileNumber of profiles
Profiles5 records
Eco Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Logic
What does Eco Logic do?
Eco Logic provides ecological restoration and green infrastructure services across four integrated practice areas: invasive plant control and native plant establishment, forest/wetland/prairie restoration, and prescribed burning under Ecological Restoration; master planning, site assessments, native plant design, and monitoring under Consulting; rain gardens, bioswales, and constructed wetlands under Green Infrastructure; and pollinator habitat site assessment, establishment, and maintenance. Services are delivered as project-based contracts to municipalities, parks departments, land trusts, and government agencies in the Midwest.
Is Eco Logic a public or private company?
Eco Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eco Logic founded?
Eco Logic was founded in 1999. It employs 11 to 50 people.
Where is Eco Logic based?
Eco Logic is headquartered in Bloomington, United States, in the North America region.
How does Eco Logic make money?
Four revenue lines are on record. Ecological Restoration Services are the primary driver. The others are consulting Services, green Infrastructure Services and pollinator Habitat Services.
Who are Eco Logic's main competitors?
Broad incumbents on record are TRC Companies, Davey Resource Group, Resource Environmental Solutions (RES) and Stantec (Environmental Services). Direct peers are Prairie Restorations Inc., Heartland Ecological Services and Applied Ecological Services. Restoration Ecology & Resources (RER) is listed as a regional player. Native Edge Landscape is listed as an emerging player. SmithGroup (Environmental Practice) is listed as an others.
Does Eco Logic have an API?
No public API is recorded for Eco Logic.
What industry is Eco Logic in?
Eco Logic's product category is Ecological Restoration and Green Infrastructure Services. Its primary akta.pro industry code is AFAMAMAC, Biodiversity Conservation & Habitat Banking, with a secondary code of AFAMACAC, Site Assessment, Planning & Permitting (Reforestation Plans). Its NAICS code is 561730 and its SIC code is 700.