What Omnitel does

Omnitel (legal entity: Omnitel Comunicaciones S.L.) is a Spain-based B2B marketing agency founded in 1994 that exclusively serves technology and ICT companies. It is headquartered in Las Rozas de Madrid with offices in Barcelona, Tenerife and Lisbon, and operates as part of the Digital360 group (Digital360 Iberia S.L.) following a 2023 integration. The company employs 180+ staff with a high technical component focused on sales, marketing and business development for ICT vendors and channel partners.

The company's core offering is a 360-degree in-house services portfolio covering demand generation and digital marketing, corporate event organization, retail sales force (GPV) management at physical points of sale, technology-focused outsourcing of sales and technical personnel, and creative/design services. Underpinning the services stack is Suite Manager 360, a proprietary modular ecosystem comprising Booking Manager (BM360), Event Manager (EM360), Learn Manager (LM360), Onboarding Manager (OM360) and Portfolio Manager (PM360), which integrates with client CRMs to operationalize marketing and channel workflows. Omnitel also offers a subscription-based Demand Generation & Sales Engine with an 'always on' model that targets continuous buyer presence until conversion.

The business model is predominantly professional services (project-based retainers, event contracts, field sales force deployments and managed outsourcing), with a smaller but growing subscription recurring revenue line via the Demand Generation engine. Pricing is custom/quote-based and not publicly disclosed. The go-to-market is direct enterprise sales augmented by channel-specialist teams engaging ICT distributors and resellers, supported by strategic alliances (notably a 2022 alliance with JET Services European Group extending coverage to 17 European countries). Customer concentration sits in tier-1 enterprise technology brands including HP, NVIDIA, Microsoft, Intel, AMD, VMware, Philips, LG, Huawei, Dell, Fujitsu, Unisys and Kaspersky.

Name

Omnitel

Legal name

Omnitel Comunicaciones S.L.

Website

https://omnitel.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnitel is a Spain-based B2B marketing agency, founded 1994, that provides 360-degree marketing, events, retail sales force, outsourcing and creative services exclusively to technology and ICT companies across Iberia and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services: 360-degree marketing services including demand generation, digital marketing, content marketing, SEO, automation, telemarketing, social selling, webinars, and Digital Audio Advertising for ICT companies
2. Corporate Events: Organization and management of corporate events including large events, fairs, incentives, kick offs, road shows, product presentations, with custom spaces and stands
3. Retail Sales Force: GPV sales force teams providing high visibility spaces in stores, managing major retailers in Spain and Portugal, providing specialized promoters with real-time reports
4. Outsourcing: Technology outsourcing services providing extension of person hours, personalized selection process, proactive follow-up and talent retention for technology companies
5. Creativity and Design: Corporate animations, complete video productions, brand redesign, web redesigns using WordPress, and all graphic design needs
6. Digital Marketing & Sales Engine: Subscription service providing 'always on' demand generation model with strategy of being present in potential buyer's mind until conversion

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Omnitel is a B2B marketing agency that delivers 360-degree marketing, corporate event organization, retail sales force (GPV) management, technology outsourcing, and creative services exclusively to ICT and technology companies across Spain and Portugal. It complements these professional services with a proprietary Suite Manager 360 software ecosystem (booking, event, learning, onboarding, and portfolio modules) and a subscription Demand Generation & Sales Engine for continuous buyer engagement.

Product overview

Omnitel is a B2B marketing agency for technology companies offering a comprehensive portfolio of marketing, events, retail, outsourcing, and creativity services. The core offering includes 360-degree marketing services, corporate event organization, retail sales force management, technology outsourcing, and design/creative services. Central to the product portfolio is Suite Manager 360, a proprietary modular ecosystem comprising five integrated modules: Booking Manager (BM360) for venue and capacity management, Event Manager (EM360) for comprehensive event operations with QR access and real-time analytics, Learn Manager (LM360) for agile gamified training, Onboarding Manager (OM360) for hybrid/remote employee onboarding, and Portfolio Manager (PM360) for channel portfolio control. These modules connect with CRM systems to convert registrations into leads and enable data-driven operations. The company also provides a subscription-based Demand Generation & Sales Engine service focused on continuous buyer engagement through an 'always on' model.

Differentiator

Problem solved

Functional benefit

Brands

• Suite Manager 360: Modular ecosystem for marketing and sales automation including BM360 (Booking Manager), EM360 (Event Manager), LM360 (Learn Manager), OM360 (Onboarding Manager), and PM360 (Portfolio Manager).

Products and services

• 360-Degree Marketing Services for ICT Companies Comprehensive omnichannel B2B marketing services including lead generation, digital marketing, content marketing, SEO, automation, telemarketing, social selling, webinars, and Digital Audio Advertising, delivered to enterprise ICT and technology clients in Spain and Portugal.
• Corporate Event Organization and Management End-to-end corporate event services including large events, fairs, incentives, kick-offs, road shows, product presentations, congresses, and customized event spaces/stands, delivered for technology companies with creativity, flexibility, and a single point of contact.
• Retail Sales Force (GPV) and Retail Marketing Specialized in-store retail sales force services deploying promoters (GPV) at physical points of sale, coordinating with major retailers in Spain and Portugal, creating high-visibility product spaces, and providing real-time reporting to technology brand clients.
• Technology Outsourcing Services Technology-focused outsourcing service providing extension of person-hours, sales force outsourcing, personalized talent selection, proactive follow-up, and talent/knowledge retention for B2B technology companies.
• Creativity and Design Services Design and creative services for technology brands including corporate animations, complete video productions (script, design, recording, voice over, editing), brand redesign, WordPress web redesigns, and full graphic design capabilities.
• Demand Generation & Sales Engine (Subscription Service) Subscription digital marketing and sales engine delivering continuous, "always on" demand generation via SEO, content marketing, automation, and dissemination strategies, designed to keep clients present in the potential buyer's mind until conversion.
• Suite Manager 360 Platform Proprietary modular software ecosystem for B2B marketing and sales operations automation, integrating booking, event management, learning, onboarding, and channel portfolio management modules with CRM connectivity to convert registrations into leads and support data-driven operations.

Quantifiable outcome

• 100+ players and 180+ games during 3-day OMEN event at El Corte Inglés
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Digital360 S.p.A.coreStrategic or Co-development Partner · 19 May 2023Digital360, an innovative company listed on Euronext Growth market, reinforced its presence in Iberia through Omnitel and AdjudicacionesTic. Digital360 S.p.A. is an innovative company helping businesses improve and boost business generation through adoption of innovative marketing (MarTech) and sales technology solutions.
• JET Services European GroupcoreStrategic or Co-development Partner · 3 November 2022Strategic collaboration between Spanish Omnitel (specialist in marketing services for technology business development) and JET Services European Group (expert in sales channel and marketing solutions for global brands) to offer Retail Marketing and Business Development services for physical and online stores in the technology sector across Europe. The alliance extends services to 17 countries in Europe, with JET Services having offices in Frankfurt, Richmond, Paris, Amsterdam, Milan, Krakow, Zurich, Vienna, and Gothenburg.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global advertising and marketing network with deep technology vertical expertise (Microsoft, IBM, Cisco). Comparable as a broad incumbent serving the same ICT client base as Omnitel, but at a much larger scale with full creative, media, and PR capabilities.
• Accenture Song: Global marketing services arm of Accenture, combining creative, commerce, and technology services for enterprise clients including major tech companies. Comparable to Omnitel's integrated marketing + outsourced services offering, but at massive scale with deep MarTech implementation capabilities.
• Publicis Groupe: Global marketing and communications group operating in Spain and Portugal across creative, media, digital, and PR. Comparable to Omnitel as a broad incumbent that competes for the same enterprise ICT marketing budgets in Iberia, with deeper cross-channel and data capabilities.
• dentsu: Global advertising and marketing services group with significant technology vertical presence (Dentsu Creative, Merkle). Comparable to Omnitel as a broad incumbent in the ICT marketing space, with greater geographic reach and a stronger media-buying infrastructure.
• Havas: Global advertising and communications group with established presence in Spain and Portugal (Havas Spain, Havas Portugal). Comparable to Omnitel as a competitor for the same enterprise ICT clients in Iberia, but with full-service global capabilities and larger media investments.

Direct peers

• Stein IAS: B2B marketing agency focused on technology and industrial clients, with services spanning brand strategy, content, demand generation, and ABM. Closely comparable to Omnitel's vertical specialization and integrated marketing approach for ICT.
• Croud: Digital marketing agency offering paid media, SEO, content, programmatic, and analytics to enterprise clients including technology brands. Comparable to Omnitel's digital marketing and demand-generation services, with a similar 'always-on' engagement model but a global delivery footprint.
• Walker Sands: U.S.-based B2B marketing agency specialized in technology, SaaS, and professional services clients, offering PR, demand generation, content, and ABM services. Highly comparable to Omnitel's full-service B2B model for tech/ICT buyers.
• Hotwire: Global B2B marketing and communications agency with a strong technology vertical focus (serving clients like Cisco, Google, Microsoft). Comparable to Omnitel in its combination of PR, content, events, and digital marketing services for technology buyers, but operating at global rather than Iberian scale.
• Imagination Group: Global brand experience and communications agency serving major technology brands (e.g., Intel, Google, Cisco). Comparable to Omnitel on the corporate events, creative, and brand activation side of the portfolio, though with deeper experiential specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@omnitel_comunicaciones
• LinkedInlinkedin.com/company/omnitel-comunicaciones
• Xx.com/OmnitelGrupo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnitel