What Winterflood Business Services does

Winterflood Business Services (legal entity WBS Solutions Limited) is a UK-based B2B wealthtech company founded in 2010, headquartered at 138 Cheapside, London, and authorised and regulated by the Financial Conduct Authority. The company operates the proprietary EOS technology platform, which provides institutional execution, custody, settlement, and wealth-management infrastructure to a client base of 63+ institutional investors, wealth managers, digital wealth platforms, discretionary fund managers, corporates, and trustees. Named clients include Transact, Vanguard, Fidelity, Aviva, Quilter, Benchmark Capital, Fundment, and Wealthtime. The platform administers £26 billion in assets, processes £45 billion in traded value and 16 million orders per calendar year, and connects to 38+ global exchanges at 98% straight-through processing and 99.99% system uptime.

The product suite is organised into six core service lines: Institutional Dealing Only (electronic trading across equities, fixed income, ETFs, investment trusts, and structured products); Institutional Dealing & Custody (asset servicing under WBS's own custodian permissions, including fractional ETF trading); Segregated Institutional (retail-level dealing and custody with client money segregation for digital wealth and DFMs); Wealth Platform (end-to-end access for administrators, advisers, charities, and retail investors with portfolio modelling and dual authorisation); Corporate & Trustee Markets (bespoke trading and custody for share plans and trustees); and WBS International (offshore execution via a wholly-owned subsidiary). The Winterflood WRAP retail access platform extends the franchise into retail share offers for AIM-listed companies. Revenue is generated through a mix of recurring subscription/asset-based custody fees and transaction-based dealing fees, with bespoke B2B pricing that is not publicly disclosed.

In December 2025 Marex Group plc acquired Winterflood Securities and divested WBS to Epiris Fund III, completing the PE buyout in June 2026. Under new ownership, CEO Alex Kerry continues to lead the business alongside a restructured board including chairman Chris Woodhouse and NED Andrew Baddeley (both ex-Evelyn Partners). A strategic partnership with JTC Group announced in January 2026 targets geographic expansion into the Channel Islands and adjacent offshore wealth markets.

Name

Winterflood Business Services

Legal name

WBS Solutions Limited

Website

https://winterfloodbusinessservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Winterflood Business Services is a UK FCA-authorised B2B wealthtech operating the EOS platform, providing institutional dealing, custody, settlement, and wealth-management infrastructure to 63+ clients including Vanguard, Fidelity, Aviva, Transact, and Quilter, administering £26bn in assets.

Ownership category

akta.pro rank

Product category

Wealthtech Infrastructure & Custody Services

NAICS

Portfolio Management and Investment Advice (523940), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)

akta.pro primary industry

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

Keywords

• Custody services
• Institutional dealing
• Wealthtech platform
• Trade execution
• Settlement services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Others

Revenue model

1. Custody Services: Asset custody and administration services for institutional investors and wealth management firms, operating under WBS's regulatory permissions as custodian.
2. Institutional Dealing: Electronic trading solution for direct equities, fixed income, ETFs, investment trusts and structured products with flexible connectivity.
3. Platform Services: End-to-end wealth platform providing access to administrators, discretionary managers, advisers, charities and retail investors including portfolio modelling and dual authorisation.
4. Winterflood Retail Access Platform (WRAP): Retail share offer platform enabling companies to raise capital from retail shareholders alongside institutional placements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Winterflood Business Services operates the EOS technology platform, providing B2B institutional dealing, custody, and settlement services to wealth managers, discretionary fund managers, digital wealth platforms, corporates, and trustees. The platform manages £26 billion in assets under administration and processes trades across 38+ global exchanges, with capabilities including fractional ETF trading, portfolio modelling, segregated client holdings, and white-label infrastructure for wealth platforms.

Product overview

Winterflood Business Services (WBS) operates as a unified B2B wealthtech platform offering multiple integrated modules for execution and custody services. The core product suite includes EOS technology platform managing £26 billion in assets, which powers six distinct service lines: Institutional Dealing Only (electronic trading for equities, fixed income, ETFs), Institutional Dealing & Custody (asset servicing under WBS regulatory permissions), Segregated Institutional (digital wealth and discretionary management services), Wealth Platform (end-to-end access for administrators, advisers, charities, and retail investors), Corporate & Trustee Markets (bespoke services for corporates and share plans), and WBS International (offshore execution and custody). Additionally, the Winterflood WRAP (Retail Access Platform) enables retail share offerings and fundraises. The platform processes £45 billion in value traded across 38+ global exchanges with 99.99% system uptime and 98% STP rate.

Differentiator

Problem solved

Functional benefit

Brands

• EOS Platform: Technology platform that manages £26 billion in assets and serves institutional investors
• Winterflood WRAP (Retail Access Platform)
• Winterflood Retail Access Platform

Products and services

• Institutional Dealing Only Integrated electronic trading solution that automates trading in direct equities, fixed income, ETFs, investment trusts and structured products. Provides flexible connectivity for users and their custodians.
• Institutional Dealing & Custody Operates under WBS's FCA regulatory permissions as custodian to automate clients' asset servicing requirements, enabling access to fractional ETF service and expanded fund dealing capabilities.
• Segregated Institutional Retail-level dealing, settlement and custody services for digital wealth management providers and discretionary investment managers. Segregates clients' holdings, books and records, and holds client money securely.
• Wealth Platform End-to-end solution providing access to administrators, discretionary managers, advisers, charities and retail investors. Includes portfolio modelling, asset slicing and dual authorisation products.
• Corporate & Trustee Markets Provides bespoke trading, technology, custody, and settlement services for corporates, employees, major shareholders, trustees, share plan providers and SaaS solutions.
• WBS International Offshore subsidiary of WBS Solutions Limited, operating as a UK specialist in execution services and provider of institutional dealing and custody services for international clients.
• EOS Technology Platform Core technology platform operated by Winterflood Business Services managing £26 billion in assets under administration, supporting institutional dealing, custody, settlement, fractional ETF trading, and wealth management services for clients including Transact, Vanguard, and Fidelity.
• Winterflood WRAP (Retail Access Platform) Retail share offer platform enabling companies to raise capital from retail shareholders alongside institutional placements, used by companies for retail offerings and fundraises.

Quantifiable outcome

• £26 billion in assets under administration
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• JTC GroupcoreStrategic or Co-development Partner · 28 January 2026Strategic partnership to launch a new custody platform serving clients in key markets including the Channel Islands. The collaboration combines Winterflood Business Services's technology and infrastructure with JTC Group's expertise, focusing on regulatory compliance and digital innovation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Euroclear: International central securities depository providing settlement, custody and post-trade infrastructure. Comparable to WBS as custody and settlement infrastructure for institutional and wealth clients, but at far larger scale and broader scope.
• Pershing (BNY Mellon): BNY Mellon's B2B wealth platform offering custody, dealing and execution services to wealth managers and advisers globally. Comparable to WBS's integrated custody-and-dealing proposition, but at substantially greater scale and breadth.
• SS&C Technologies: Provides investment management, fund administration, custody and wealth-platform technology across the financial services value chain. Comparable to WBS on platform and fund administration services, but as a much larger, diversified incumbent.
• Avaloq (Oracle Financial Services): Wealth-management platform vendor serving large banks and wealth managers globally, now part of Oracle. Comparable to WBS as a platform/infrastructure provider to wealth managers but at a broader, enterprise-software scale.
• State Street Global Services: Custody, fund administration and middle-office services business of State Street. Comparable to WBS on custody and asset servicing for institutional/wealth clients, but as a global incumbent with a much wider product range.

Direct peers

• SEI Investments: Provides investment operations outsourcing, custody, and wealth platform services to institutional and wealth-manager clients globally. Directly comparable to WBS on the B2B wealthtech infrastructure layer.
• GBST: Provider of back-office and wealth platform technology to financial institutions, including wealth managers and brokers. Comparable to WBS as a B2B wealthtech infrastructure provider, though historically more on the software/technology layer than direct custody.
• FNZ: Global B2B wealthtech platform providing custody, dealing, administration and wealth-management infrastructure to financial institutions. Closely comparable to WBS in serving wealth managers with embedded execution and platform services, though at significantly larger scale.
• Calastone: Global funds network providing automated order routing, settlement and transaction processing for wealth platforms and asset managers. Comparable to WBS on the dealing/settlement infrastructure layer, especially for fund dealing.
• Waystone: UK-headquartered provider of fund administration, custody, and platform services to asset managers and wealth managers, with growing UK wealth-platform franchise. Direct competitor in the same UK B2B wealthtech niche as WBS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wbs-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winterflood Business Services