What Commercial Club does

Commercial Club (Albury) Ltd, ACN 000 941 908, is a member-owned registered club incorporated under the Registered Clubs Act 1976 in Albury, New South Wales, Australia. Founded on 7 May 1902, it operates a multi-venue hospitality and entertainment precinct comprising the main club at 618 Dean Street in Albury's CBD, the Albury Commercial Golf Club (18-hole course at 530 North Street, acquired in 2004), and the Albury Commercial Golf Motel, alongside wholly-owned subsidiaries including the Commercial Club Gym & Fitness Centre, Albury Brewhouse, Commercial Albury Bowling Club, Commercial Club Bridge Club and Commercial Club Cue Sports. The club serves nearly 30,000 members and 200+ staff with dining (The Grill, Reflections Cafe, Sports Bar, Golf Club Bistro), a bottle shop, gaming machines, Keno and TAB, ticketed entertainment featuring touring Australian artists ($35-$150 per ticket plus VIP packages), private events across 14 rooms for 12 to 500 guests, plus sporting groups in golf, lawn bowls, squash, cue sports, bridge and fishing.

The business is built on a membership subscription model priced at $5/year or $20 for 5 years, layered with recurring and transactional revenue streams including golf memberships ($125-$700 annually), gym memberships ($150-$500 annually), motel accommodation, green fees, F&B sales, gaming revenue, ticketed shows and weekly cash draws up to $5,000. Distribution is concentrated through three physical venues plus an e-commerce channel for $50/$100 gift cards via WooCommerce/Stripe; digital engagement is delivered through a 2024-launched mobile app on iOS and Android, a website, Facebook and email newsletters, with third-party platforms TryBooking, NowBookit, BookUs and miClub handling ticketing, dining, motel and golf reservations. Underlying technology includes electronic ID scanners for patron verification and, notably, Australia's largest EV fast charging station with 16 Tesla V4 Superchargers delivering up to 250kW, located in the club's 800+ space car park.

The go-to-market is direct-to-consumer and event-driven, targeting the Albury-Wodonga regional community and surrounding NSW catchment through member benefits (points draws, discounted dining/golf, happy hours), ticketed artist shows, gaming promotions, and reciprocal golf access across 38+ Australian clubs. Partnerships include the ClubGRANTS NSW community-funding program (supporting 50+ local organisations including AFL North East Border, Albury Wodonga Health and the Salvation Army), Gambling Help NSW and ClubSafe for responsible-gambling support, and integrations with multiple SaaS booking platforms; revenue is also indirectly redistributed to the community via over $100 million annually distributed by ClubGRANTS to NSW causes.

Name

Commercial Club

Legal name

Commercial Club (Albury) Ltd

Website

https://commercialclubalbury.com.au

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Commercial Club Albury is a member-owned NSW registered club, founded 1902, operating a multi-venue hospitality precinct (main club, 18-hole golf course, golf motel, gym, dining, gaming, events) serving nearly 30,000 members across the Albury region with 200+ staff.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Club Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Hospitality services
• Club membership
• Gaming entertainment
• Sports recreation
• Event venues

Headquarters

HQ city

Albury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Annual membership subscriptions providing access to club facilities, promotions, and member-exclusive pricing. Membership costs $5 per year or $20 for 5 years.
2. Food and Beverage Sales: Restaurant dining, bars, bottle shop sales, and catering services. Multiple dining venues including The Grill, Reflections Cafe, Sports Bar, and Golf Club Bistro.
3. Gaming Operations: Gaming machines and gambling services including Keno and TAB facilities
4. Event Ticketing: Ticketed shows and entertainment events featuring Australian artists. Tickets range from $35-$150 per person with VIP packages available.
5. Golf Operations: Green fees, cart hire, club hire, pro shop sales, and membership subscriptions. Golf membership $700 annually, green fees from $25-$44 depending on membership status.
6. Gift Card Sales: Sale of gift cards valid for food, beverages, and ticketed shows in denominations of $50 and $100
7. Accommodation Services: Golf motel with rooms ranging from family rooms to 2-bedroom suites, offering play and stay packages

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Commercial Club Albury operates as a member-owned registered club providing hospitality, dining, gaming, entertainment, sports recreation, and event services across multiple venues. Core offerings include restaurants and bars (The Grill, Reflections Cafe, Sports Bar, Golf Club Bistro), gaming machines and Keno/TAB, an 18-hole golf course and motel, gym and fitness centre, bowling greens, squash courts, cue sports, and 14 private event rooms accommodating 12 to 500 guests.

Product overview

Commercial Club Albury is a multi-venue hospitality and entertainment organization operating as a club precinct. The core offering centers on the Commercial Club Albury (main registered club) complemented by two distinct sub-brands: the Albury Commercial Golf Club (18-hole golf course) and the Albury Commercial Golf Motel (accommodation). Dining operations span four outlets including Reflections Cafe, The Grill, Sports Bar, and the Golf Club Bistro. The club offers a mobile app for member engagement, private event venues for up to 500 guests, a gym & fitness center, cue sports room, and bowling greens. Membership provides access to points draws, cash promotions, and discounts across all venues. The organization employs over 200 staff and serves nearly 30,000 members.

Differentiator

Problem solved

Functional benefit

Products and services

• Albury Commercial Golf Club 18-hole golf course with pro shop, clubhouse bistro, and reciprocal arrangements with over 38 golf clubs nationwide. Features tournament-quality greens considered among the finest in regional NSW. Open 7 days.
• Albury Commercial Golf Motel On-site motel accommodation offering deluxe rooms, family rooms, and accessible units. Features panoramic views, swimming pool, BBQ facilities, and golf packages.
• The Grill Full-service restaurant at the main club offering traditional baked ham and other daily specials. Open 7 days a week with member-discounted pricing.
• Reflections Cafe Club cafe serving breakfast and meals. Offers $14 member specials on select weekdays and roast of the day options. Members-only pricing.
• Sports Bar Entertainment venue featuring pizza menu, $6 schooner specials on Super Saturdays, and sports viewing facilities.
• Golf Club Bistro Contemporary dining at the golf club with seating for 140 people, balcony overlooking the 18th hole, and TAB/Keno facilities.
• Commercial Club Bottle Shop Retail bottle shop offering wines, beers, spirits, and liquors. Stocks district vintage wine selection. Operates Tuesday to Saturday, 11am-9pm.
• Commercial Club App Mobile application linking to membership account for viewing points balance, receiving personalized offers, making bookings, and scanning digital member card at checkout. Available on iOS and Android.
• Private Event Rooms 14 private function rooms including the Auditorium (up to 500 guests), Waratah Room, Banksia Room, Stanley Room, and executive board rooms for weddings, corporate events, and social gatherings.
• Gym & Fitness Centre Health and fitness facility with Life Fitness equipment, free weights, cardio stations, 4 squash courts, steam rooms, and infrared saunas. Open 7 days per week with separate male/female change rooms.
• Cue Sports Room Competition snooker and pool venue with 10 full-size national competition tables, 8 Kelly Pool tables, and 3 viewing galleries. Hosts national competitions including Australian Junior Snooker Championships.
• Bowling Greens Two elevated synthetic bowling greens, the first of their kind in NSW. Available for social bowls and private events (minimum 40 people).
• Membership Program Annual or 5-year membership offering points draws, happy hour discounts, discounted food/drink prices, and access to sporting groups and entertainment events. Costs $5 per year or $20 for 5 years.
• Commercial Club Gift Cards Digital and physical gift cards available in $50 and $100 denominations. Redeemable for food, beverages, and ticketed shows.
• Artist Shows Live entertainment program featuring touring musicians, comedians, and special events in the Auditorium. Includes ticketed shows with VIP packages ranging from $35 to $150 per person.
• Weekly Cash Draws Gaming promotion offering weekly cash prizes up to $5,000, with jackpot accumulation across Wednesday, Thursday, and Friday draws.
• Electric Vehicle Charging Station 16 Tesla Supercharger fast charging points delivering up to 250kW power, located in the club car park. Australia's largest EV charging station of its kind.
• Albury Brewhouse Brewhouse and restaurant venue operating as a wholly-owned subsidiary of Commercial Club Albury.

Quantifiable outcome

• Members receive points draws totaling over $40,000 weekly in member rewards
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major, support and minor.

• ClubGRANTSmajorOthersNSW government-supported grant program providing over $100 million in cash annually to worthy causes. Commercial Club Albury participates by providing funding to local charities, sporting organisations and not-for-profit community groups.
• Gambling Help NSWsupportStrategic or Co-development PartnerPartnership for responsible gambling support services. Club partners with Gambling Help NSW to provide free and confidential access to assistance and self-exclusion policy for patrons.
• ClubSafesupportStrategic or Co-development PartnerPartnership for responsible gambling self-exclusion program. Provides free and confidential access to assistance and self-exclusion policy.
• 38+ Reciprocal Golf ClubsminorChannel Partner/ Reseller/ DistributorReciprocal club arrangements with over 38 golf clubs across Australia including Ballarat Golf Club, RACV Torquay, Bright Golf Club, and many others allowing members to access discounted green fees at partner clubs.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rooty Hill RSL Club: Large suburban Sydney registered club with extensive F&B, gaming, event and entertainment facilities, broadly comparable in scope to a regional multi-amenity club.
• Mounties Group: NSW registered-club group operating multiple venues with F&B, gaming, fitness and entertainment, providing a peer benchmark for member-owned multi-venue club operations.
• Club Marconi (Bossley Park): Western Sydney registered club offering F&B, gaming, entertainment and events; comparable Australian registered-club format with member loyalty programming.
• Panthers Group: Major NSW registered-club group with multiple venues combining dining, gaming, sport and entertainment — comparable to Commercial Club Albury's diversified venue ecosystem.
• Wests Group (Wests Campbelltown, Wests Illawarra): Multi-site registered club group operating large hospitality, gaming, accommodation and entertainment venues across NSW — comparable diversified-club model at broader portfolio scale.

Others

• ClubsNSW: Industry association representing NSW registered clubs — relevant as an ecosystem/regulatory peer providing industry data, advocacy and shared services for member clubs including Commercial Club Albury.

Direct peers

• Albury & District RSL Club: Direct local competitor operating as a registered RSL club in Albury with comparable F&B, gaming, entertainment and event offerings targeting the same regional member base.
• Twin Towns Services Club: Large multi-venue registered club in Tweed Heads with 50,000+ members, multiple dining outlets, gaming, accommodation and entertainment — a directly comparable Australian registered-club model at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Commercial.Club.Albury
• Xx.com/commclubalbury
• LinkedInlinkedin.com/company/commercial-club-albury-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Club