What Experts in Motion does

Experts in Motion AG (XIM) is a privately held Swiss digital business services firm headquartered in Switzerland with operational presence in Stuttgart, Germany. Founded in 2013, the company positions itself as a "Digital Experience Partner" for the German Mittelstand and adjacent large enterprises, delivering end-to-end support across digital strategy, E-Commerce platform implementation, software development, system integration, and ongoing operation of enterprise systems. Its service portfolio is delivered primarily on best-of-breed third-party platforms — notably the Intershop Commerce Suite, Akeneo PIM, ATAMYA PIM, Emporix E-Commerce Platform, and SAP ERP — rather than on proprietary core technology.

XIM's commercial model is project-based professional services supplemented by managed services for ongoing platform operation; pricing is quote-based and not publicly disclosed. The company has begun productizing selected IP, most visibly through the ATAMYA-Emporix Connector, a custom integration linking PIM and E-Commerce. Customer engagements span complex B2B manufacturers (FRAISA, Elero, Dusyma, Trumpf, VBH), automotive (Mercedes-Benz.io, Bosch, Linde, SEW), retail (Mister Spex, HSE24, de Bijenkorf, Jumbo), pharmaceutical (Merck), technology (HP), and telecom (Telekom). Reference work spans B2B and B2C E-Commerce, multichannel/multibrand rollouts, and digital customer portals.

The go-to-market is consulting-led enterprise field sales, heavily supported by industry events (K5, SCORE!, DMEXCO, Strategiegipfel B2B, Intershop Partner Summit), partner co-marketing with technology vendors, and thought-leadership content such as the B2B-Commerce Trends 2026 Digital Trends Report. XIM was named Intershop Partner of the Year 2025 and counts a Digital Commerce Award nomination (B2B Industry & Manufacturer category, for client FRAISA). Operating geographies are stated as DACH; ownership is independent with no disclosed external investment, parent entity, or M&A activity.

Name

Experts in Motion

Legal name

Experts in Motion AG

Website

https://www.experts-in-motion.de/

Company type

Private

Founded year

2013

Operating status

Operating

Short description

XIM (Experts in Motion AG) is a privately held Swiss digital services firm that delivers E-Commerce consulting, implementation, and integration projects for the German Mittelstand and large enterprises across the DACH region.

Ownership category

akta.pro rank

Product category

Enterprise E-Commerce Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industries

Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG), Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

Keywords

• E-Commerce consulting
• Digital transformation services
• Enterprise system integration
• B2B commerce implementation
• Software development services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Consulting, software development, implementation, and operation of enterprise systems. Revenue derived from project-based engagements for digital transformation and E-Commerce implementations.
2. Managed Services: Ongoing operation and support services for enterprise E-Commerce platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Experts in Motion AG (XIM) is a digital experience partner that delivers consulting, custom software development, system integration, and ongoing operation of enterprise E-Commerce and digital commerce platforms for the German Mittelstand and large enterprises. Services span B2B and B2C E-Commerce strategy, platform implementation (Intershop, Emporix), PIM and ERP integration (Akeneo, ATAMYA, SAP), data management, and multichannel/multibrand solutions. The firm augments these services with proprietary integration connectors such as the ATAMYA-Emporix Connector that ties product information management to E-Commerce front-ends.

Product overview

XIM (Experts in Motion AG) is a digital experience partner offering a comprehensive service portfolio for mid-market digital transformation in retail and industry. The company does not offer a single unified product but rather provides an integrated suite of professional services including E-Commerce consulting, software development, system integration, and enterprise system implementation and operation. These services are delivered using best-of-breed technology platforms including Intershop (E-Commerce Suite), ATAMYA (PIM), Emporix, Akeneo PIM, and SAP. XIM's offerings span B2B and B2C E-Commerce, digital strategy, data management, and multichannel solutions, with recent product development including the ATAMYA-Emporix Connector that enables seamless product data management and E-Commerce integration.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Consulting Strategic consulting services for digital transformation and online sales channel development, helping mid-sized and enterprise businesses plan and execute their E-Commerce strategies across B2B and B2C.
• Software Development
• System Integration
• Enterprise System Implementation and Operation
• Digital Strategy
• Data Management Services
• ATAMYA-Emporix Connector

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• IntershopcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Intershop is the primary technology partner for E-Commerce platform implementation. XIM was awarded Intershop Partner of the Year 2025 for outstanding consulting, sales, and implementation of customer-oriented E-Commerce projects based on the Intershop solution.
• ATAMYAcoreTechnology or IntegrationATAMYA is a technology partner providing PIM (Product Information Management) solutions. XIM developed a connector between ATAMYA PIM and Emporix E-Commerce Platform.
• EmporixcoreTechnology or IntegrationEmporix provides E-Commerce platform technology. XIM developed a connector integrating Emporix with ATAMYA PIM for seamless product data management and E-Commerce functionality.
• UNIVIOminorStrategic or Co-development PartnerCooperation with UNIVIO mentioned in blog insights - strategic partnership for digital transformation initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Emporix: Composable E-Commerce platform vendor and XIM technology partner. XIM has built the ATAMYA-Emporix connector as a co-developed product, making Emporix a tightly coupled go-to-market ally rather than a competitor.
• Intershop Communications: Enterprise E-Commerce platform vendor and XIM's primary technology partner. Commercially aligned but not a direct competitor; provides XIM with implementation pipeline and ISV-level reach into Intershop's enterprise accounts.
• Akeneo: Product Information Management (PIM) platform vendor that XIM integrates and implements. Ecosystem partner rather than competitor; XIM delivers Akeneo-based PIM projects as part of joint commerce solutions.

Direct peers

• diconium: Stuttgart-headquartered digital commerce and software services firm with deep DACH enterprise E-Commerce and SAP integration expertise. Direct competitor to XIM for Mittelstand digital transformation and platform implementation mandates.
• valantic: Munich-based digital transformation consultancy with a strong E-Commerce and SAP CX practice serving DACH enterprises. Closely comparable to XIM in target customer, service mix (consulting through managed services), and Mittelstand focus.
• Netpioneer: German E-Commerce agency specializing in B2B and B2C platform implementations and digital strategy. Competes with XIM for the same Mittelstand and enterprise commerce engagements in the DACH market.
• TWT Interactive: Düsseldorf-based digital agency delivering E-Commerce solutions, system integration, and digital strategy for enterprise clients. Comparable in service breadth and customer profile to XIM's German enterprise practice.

Broad incumbents

• Arvato Systems: Bertelsmann-owned IT services subsidiary with broad digital commerce, integration, and managed services capabilities. Competes with XIM on larger DACH enterprise deals but operates at materially greater scale and across multiple verticals.
• msg: Large German IT consultancy with a dedicated digital commerce practice and strong SAP integration heritage. Overlaps with XIM's E-Commerce and system integration offerings but covers a much broader technology and industry footprint.

Regional players

• Salmon: Historically a UK-based digital commerce consultancy (now part of WPP) delivering end-to-end E-Commerce strategy, implementation, and managed services. Highly comparable in service model to XIM but concentrated in the UK and EMEA rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experts in Motion