Lamar Real Estate Group

What Lamar Real Estate Group does

The company operates a cloud-based SaaS real estate CRM platform, branded IXACT Contact, designed specifically for individual real estate agents, real estate teams, and brokerages. The platform consolidates contact management, automated keep-in-touch communications, email marketing, agent websites with IDX lead capture, social media content automation, and task/appointment reminders into a single integrated product. Underlying technology includes real-time synchronization with Google and Outlook calendars and contacts, native iOS and Android mobile applications, and rule-based automation logic for triggering communications around real estate milestones such as closings, move-in anniversaries, and birthdays. The product portfolio extends beyond the core CRM into IXACT Recruiter (a recruiting-focused CRM for brokerages), a Teams offering for collaborative agent workflows, a Brokerage Program, and a Concierge Setup service for hands-on onboarding.

The business model is subscription-based SaaS with monthly and annual billing options, free trial signup with no contract, and self-serve onboarding supplemented by inside sales and an optional concierge implementation service. Pricing is quote-based (not publicly disclosed), with tiered plans for individual agents versus team/brokerage buyers on per-seat annual contracts. Go-to-market is sales-led with a self-serve PLG entry point: the company markets through its website, free trial, industry publications (Inman, Realtor Mag, RIS Media, RE Technology, REM), customer testimonials, and brokerage-level partnerships with major franchise networks including RE/MAX, Keller Williams, Sotheby's, Coldwell Banker, Century 21, and Royal LePage. The platform reportedly serves 16,000+ real estate professionals and maintains strong review scores (4.8/5 Capterra, 4.5/5 G2, 4.5/5 Google). The source data is aggregated under the firmographic record "Lamar Real Estate Group," but the substantive product, technology, partnership, and revenue signals describe IXACT Contact's SaaS business; this mismatch is noted as a data inconsistency.

Name

Lamar Real Estate Group

Website

https://lamarrealestategroupllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lamar Real Estate Group is a cloud-based SaaS provider (branded IXACT Contact) offering an all-in-one CRM, email marketing, agent websites, and social media automation platform built specifically for individual real estate agents, teams, and brokerages.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Property listings

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. CRM Software Subscription: Monthly or annual subscription-based access to the full IXACT Contact platform including CRM, email marketing, agent websites, and social media tools. Pricing varies by plan tier with optional add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lamar Real Estate Group is a for-profit real estate agency based in Atlanta, Georgia, that helps clients buy and sell homes. The firm operates with 11-50 employees and serves residential real estate consumers in the United States market.

Product overview

IXACT Contact is a unified all-in-one real estate CRM platform designed specifically for real estate agents and teams. The product portfolio includes the core Real Estate CRM platform, complemented by Email Marketing, Agent Websites (with IDX), Social Stream for social media automation, Teams functionality for collaborative workflows, Concierge Setup services, and IXACT Recruiter for agent recruiting. The platform emphasizes integrated contact management, automated keep-in-touch communications, lead generation, and business tracking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Services

Quantifiable outcome

• 100% business increase over 2 years for individual agents
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• RE/MAX of Western CanadaflagshipGTM or Marketing PartnerIXACT Contact is a Proud Supporting Partner of RE/MAX of Western Canada, providing preferred CRM and email marketing services to their agent network.
• Leading Real Estate Companies of the WorldflagshipGTM or Marketing PartnerIXACT Contact is a Solutions group participant and Proud Supporting Partner, named the preferred CRM and email marketing solution for Leading Real Estate Companies of the World network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage and portal operating in the Atlanta metro. Comparable as it competes for the same residential buyers and sellers, though differentiated by an integrated technology and discount-fee model.
• HomeSmart: Discount-fee residential brokerage franchise expanding nationally with Atlanta presence. Comparable as a competing residential brokerage serving price-sensitive buyers and sellers with a lower-cost model.
• Compass: Tech-forward residential brokerage rapidly expanding in Atlanta. Comparable as a competing residential brokerage but differentiated by proprietary technology platform and venture-backed scale ambitions.
• eXp Realty: Cloud-based residential brokerage with a growing Atlanta agent base. Comparable as a competing brokerage model serving residential buy/sell clients, differentiated by a low-overhead, agent-centric model.

Broad incumbents

• Century 21: Global residential real estate franchise with Atlanta-area agents. Comparable as a competing franchised brokerage targeting similar residential clients in the same metro.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count. Highly comparable to Lamar Real Estate Group as both operate in the traditional residential buy/sell brokerage space in metro Atlanta, though Keller Williams operates at massive national scale.
• RE/MAX: Global residential real estate franchise with strong Atlanta-area presence. Comparable as a competing residential brokerage model targeting the same home buyers and sellers through independent-agent franchisees.
• Coldwell Banker: Established national residential brokerage franchise with significant Atlanta market share. Directly comparable as a competing brokerage serving the same residential buy/sell customer base.
• Berkshire Hathaway HomeServices: National residential real estate franchise with Atlanta-area affiliates. Comparable as a competing franchised brokerage serving the same residential customer segment with a premium brand.

Regional players

• Atlanta Fine Homes Sotheby's International Realty: Atlanta-focused luxury residential brokerage. Comparable as a competing local independent brokerage in the same metro, though positioned at the higher end of the market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/yourREagentnow
• Facebookfacebook.com/lamarrealestategroupllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamar Real Estate Group