What Captivate does

Rockchip Electronics Co., Ltd. (瑞芯微电子股份有限公司) is a China-based fabless semiconductor company founded in 2001 and listed on the Shanghai Stock Exchange under ticker 603893. It designs system-on-chip (SoC) and AI-processor silicon spanning flagship 8nm parts (RK3588), mid/high-tier NPUs (RK3576, RK3572), entry-level processors (RK3562, PX30), machine-vision SoCs (RV1126B, RV1106B, RV1103B), audio DSPs (RK2118, RK2116), interface bridges (RK621, RK628), 3D structured-light modules (RMSL201/202), and the discrete RK182X 3D-stacked AI co-processor. Its product stack targets automotive cockpits and in-vehicle AI boxes, robotics, consumer electronics (Chromebooks, tablets, smart home), industrial machine vision, and audio applications, served through 5,000+ global customers and design wins in hundreds of mass-produced vehicle models from BYD, GAC Aion, NIO, SAIC, Changan and Dongfeng, plus robotics customers such as Pudu Technology, YOUI Pilot, Muxin Intelligence and Neox, and consumer customers including Google (Chromebook), Acer and NetEase Youdao.

The company monetizes primarily through chip sales to OEMs, ODMs and solution integrators, with an additional revenue layer around the proprietary RKNN SDK and the broader RKDC ecosystem that includes 500+ AI software partners and integrations with Ali Cloud, Zhipu AI, StepFun, iFlytek and China Mobile. Go-to-market combines direct sales to large automotive and industrial OEMs with broad distribution through reference designs and board partners (100+ at the 2025 RKDC conference), supported by engineering offices in Fuzhou (HQ), Shanghai, Shenzhen, Beijing and Seoul/Suwon, and active participation in CES, Embedded World, MWC and Computex. The competitive position rests on integrated CPU/GPU/NPU silicon, an in-house AI toolchain that supports 30+ transformer, CNN and SSM models, and a partner ecosystem designed to lock in downstream model deployment.

The CEO is founder Li Min (励民), who has led the company since inception. Strategic posture in 2025–2026 emphasizes vertical expansion (automotive cockpit, embodied AI, machine vision, 3D sensing), ecosystem consolidation (RKNN SDK, RKDC platform), and selective entry into the discrete AI accelerator category via the RK182X.

Name

Captivate

Legal name

Rockchip Electronics Co., Ltd.

Website

http://captivatevr.com/

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockchip Electronics (瑞芯微电子) is a China-based fabless semiconductor company (Shanghai Stock Exchange: 603893) that designs AI-enabled SoCs, NPUs and a discrete 3D-stacked AI co-processor for automotive, robotics, consumer electronics, machine vision and audio customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Semiconductor Chip Sales (SoC + AI Co-processors): Rockchip generates revenue by selling its semiconductor chips (SoC platforms and AI co-processors) to manufacturers, ODMs, and design houses. Rockchip explicitly states it does not sell chips directly to end-users. Chips are designed into end products across tablets, TVs, automobiles, robots, industrial equipment, smart home devices, and more. Revenue is one-time hardware (chip unit sales), though volume relationships with long-lived platforms may create recurring design-win cycles.
2. SDK, Development Tools, and Technical Support Services: Rockchip provides development manuals, datasheets, and technical documentation to certified partner companies (方案商). Access to development materials requires passing a company qualification review. SDKs including RKNN are provided to ecosystem partners. Professional services for algorithm optimization and platform customization may also constitute revenue.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Captivate is an expert immersive technology consultancy providing advisory and consulting services related to immersive technologies (such as virtual reality and augmented reality) for business clients. The firm, founded in 2016 and based in Leatherhead, UK, operates with a small team (1-10 employees) focused on immersive technology strategy and implementation support.

Product overview

Rockchip Electronics Co., Ltd. (乐动官方网页版-乐动(中国)) is a fabless semiconductor company offering a comprehensive portfolio of AIoT chip solutions spanning from flagship to entry-level applications. The product family includes: flagship AIoT processors RK3588 (8nm, 6TOPS NPU, 8K video) and RK3576 (6TOPS NPU, triple-display); mid-range RK3572 (4TOPS NPU, 8nm) and RK3562 (1TOPS NPU, 'China Chip' award winner); the RK182X Series — the world's first 3D-stacked AI co-processor for 3B/7B LLM deployment at 100+ TPS; machine vision processors RV1126B (3TOPS, 4K, multi-camera AI stitching), RV1106B, and RV1103B (0.5TOPS, ultra-low power); audio processors RK2118/RK2116 with AI NPU for vocal separation and sound recognition; interface bridge chips RK628/RK621 for HDMI-to-MIPI/LVDS conversion; 3D structured light modules RMSL201/202 for face payment; and the RK3399Pro high-performance processor. All chips are supported by the RKNN3 SDK and Model Zoo for AI model deployment. Rockchip's automotive-grade chips (RK3588M, RK3576M, RK2118M) power hundreds of mass-produced vehicle models.

Differentiator

Problem solved

Functional benefit

Brands

• Rockchip PSIRT: Rockchip Product Security Incident Response Team, responsible for receiving, investigating, and disclosing security vulnerability information related to Rockchip products.
• RKNN

Products and services

• Immersive Technology Consulting Services Expert advisory and consulting services in immersive technologies (such as virtual reality and augmented reality) for business clients seeking strategy guidance and experience design support. Delivered by a small UK-based consultancy team.

Quantifiable outcome

• RK182X runs Qwen2.5-3B at 100+ TPS (3x faster than market benchmark); Qwen3-VL-2B reaches 136.32 TPS; Qwen3-8B on RK1828 reaches 61.11 TPS; RK182X achieves 6x better energy efficiency vs. competitors
• +5 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• Bimidi (面壁智能)coreStrategic or Co-development Partner · 7 May 2026Rockchip and Bimidi entered a deep technology cooperation agreement at the 2026 Beijing Auto Show. Bimidi provides end-side multimodal LLMs and automotive scenario-specific applications; Rockchip provides high-bandwidth AI co-processor platforms (RK1828). The partnership aims to accelerate engineering deployment of end-side LLMs in automotive AI Box products, reduce automaker development barriers, and cover scenarios including intelligent interaction, cabin sensing, and proactive services.
• iFlytek (科大讯飞)coreTechnology or Integration · 9 March 2026iFlytek is a key audio perception partner for RKNN ecosystem. Rockchip's RK182X deeply adapts iFlytek's ASR (automatic speech recognition) and TTS (text-to-speech) models, enabling multimodal perception capability in smart home, automotive, robotics, and other edge AI applications.
• SpeechX / AISpeech (思必驰)secondaryTechnology or Integration · 9 March 2026SpeechX provides ASR and voice interaction solutions integrated into Rockchip's RKNN ecosystem, targeting edge AI voice applications across AIoT verticals.
• Elehos (大象声科)secondaryTechnology or Integration · 9 March 2026Elehos (大象声科) provides AI noise cancellation and speech enhancement solutions integrated with Rockchip RKNN SDK for edge AI audio applications in smart home, automotive, and industrial settings.
• Ali Cloud Intelligence / Feitian Lab (阿里云智能集团 飞天实验室)coreTechnology or Integration · 27 January 2026Ali Cloud's Tongyi Qianwen (通义千问) large language models are optimized on Rockchip RK182X platforms through joint computational graph and operator-level performance optimization, providing extreme model run energy efficiency for shared customers.
• Zhipu AI / Beijing Zhipu Huazhang Technology (北京智谱华章科技)coreTechnology or Integration · 27 January 2026Zhipu AI presents its 'For-Device' concept and demonstrates GLM series model deep adaptation results on RK182X platform, emphasizing end-side native large model design for terminal scenarios.
• StepFun / Shanghai StepStar Smart Technology (上海阶跃星辰智能科技)coreTechnology or Integration · 27 January 2026StepFun and Rockchip launched the Rockchip-Stepfun AI Software Ecosystem Support Plan, showcasing 'Chip + Model' smart agent solutions for automotive and other domains. StepFun's Step-GUI-Edge model runs on RK182X and enables cross-system autonomous operation, redefining human-machine interaction.
• Neox / Newstone Logistics Technology (新石器慧通)secondaryStrategic or Co-development Partner · 27 January 2026Neox developed the world's first NEOLIX-AI 'Vision-Action' foundation model with full end-to-end architecture to solve autonomous delivery robot scaling challenges, running on Rockchip RK3588 platform.
• Muxin Intelligence (深圳市目心智能科技)secondaryStrategic or Co-development Partner · 27 January 2026Muxin Intelligence showcased TerraMow outdoor lawn-mowing robot — evolving from traditional tool to 'embodied intelligence terminal' — based on Rockchip RK3588 and RK3576 platforms for product iteration.
• Wanjia Care Health Technology (无锡晚晴呵护健康科技)secondaryTechnology or Integration · 27 January 2026Wanjia Care focuses on emotional intelligence in next-generation robots, deploying self-developed multimodal emotion recognition models on edge (RV1126B and RK3588), enabling 'emotion perception' as the key gateway to emotional intelligence.
• Pudu Technology (深圳市普渡科技)secondaryStrategic or Co-development Partner · 27 January 2026Pudu Technology is a leading service robot company showcasing diversified product layout from service robots to humanoid/embodied robots, all powered by Rockchip RK3588 platform.
• YOUI Pilot (优艾智合机器人科技)secondaryStrategic or Co-development Partner · 27 January 2026YOUI Pilot builds industrial-grade robot core controllers based on RK3588 for semiconductor manufacturing, inspection and maintenance scenarios, developing multi-form specialized embodied intelligence robots.
• Asmak (睿魔智能科技)secondaryTechnology or Integration · 27 January 2026Asmak uses RK3588 + RK1820 platform for real-time intelligent imaging interaction with multimodal large model deep pruning, width pruning, and visual token compression for smart imaging applications.
• GooglecoreTechnology or Integration · 27 January 2026Google uses Rockchip RK3399 OP1 in the world's first Chrome OS tablet (Acer Chromebook Tab 10) for K-12 education. Rockchip RK3229 SOM is Google Android Things certified, supporting Google Assistant and Chromecast pre-certification. This partnership brings global distribution and OS ecosystem support.
• iFlytek (科大讯飞) — AIUI PlatformcoreTechnology or Integration · 27 January 2026iFlytek's AIUI platform natural language understanding edge interaction solution runs on RK3588S with multimodal noise cancellation interaction capability.
• NetEase Youdao (网易有道)secondaryTechnology or Integration · 27 January 2026NetEase Youdao cooperates with Rockchip to run Transformers more efficiently on smart hardware, demonstrating AI deep optimization programs centered on user experience for AI learning hardware.
• China Mobile (中国移动) — CMCCsecondaryStrategic or Co-development Partner · 23 February 2023CMCC and Rockchip jointly launched innovative products covering office, machine vision, and smart home. CMCC's chief expert shared insights on AIGC, semantic communication, and visual IoT as key technologies of video IoT.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaTek: MediaTek designs AIoT and mobile SoCs (Dimensity, Kompanio, Genio) that compete directly with Rockchip's RK3588, RK3576, and RK3562 lines across tablets, Chromebooks, smart home, and edge AI. Both companies target similar Chinese and global OEMs with multi-tier SoC portfolios.
• Allwinner Technology: Allwinner is a fellow Chinese fabless SoC vendor (A-series, H-series, T-series) targeting tablets, smart home, and AIoT applications. It competes head-to-head with Rockchip in entry-level and mid-range AIoT segments, often on similar Chinese OEM customers.
• UNISOC: UNISOC (formerly Spreadtrum) is a major Chinese fabless chip company producing mobile, AIoT, and automotive-grade SoCs. It overlaps with Rockchip in tablet/Chromebook SoCs and competes in emerging automotive cockpit and edge AI markets.
• Ambarella: Ambarella specializes in AI vision SoCs (CV series) for surveillance, automotive, and edge AI — directly comparable to Rockchip's RV1126B/RV1106B/RV1103B machine vision family. Both compete in AI-ISP, 4K encoding, and multi-camera AI applications.

Broad incumbents

• Qualcomm: Qualcomm's Snapdragon Auto, Snapdragon Ride, and IoT/Edge platforms compete with Rockchip in premium automotive cockpits, edge AI, and compute-intensive AIoT. A broad incumbent with deeper R&D budgets and a larger software ecosystem.
• NVIDIA: NVIDIA's Jetson edge AI modules and DRIVE automotive platform overlap with Rockchip's RK3588 and RK182X in robotics, machine vision, and automotive cockpit/ADAS. NVIDIA targets premium segments while Rockchip competes in mid-range; both chase on-device LLM inference workloads.
• NXP Semiconductors: NXP's i.MX applications processors and S32 automotive platform target in-vehicle infotainment, ADAS, and industrial IoT — overlapping with Rockchip's RK3588M and RK3576M automotive lines. Broad incumbent with deep OEM relationships globally.
• Renesas Electronics: Renesas' R-Car automotive SoCs and industrial MCU/SoC portfolio compete with Rockchip in automotive cockpits, ADAS, and industrial HMI. Broad incumbent with established Tier-1 and OEM relationships, particularly in Japanese and European auto markets.

Emerging players

• Hailo: Hailo builds edge AI accelerators (Hailo-8, Hailo-15) that pair with host processors for computer vision and LLM workloads, comparable to Rockchip's RK182X co-processor approach. Emerging player focusing on inference accelerators across automotive, retail, and industrial markets.
• Mobileye: Mobileye's EyeQ chips and SDK compete with Rockchip's RV series and RK3588M in ADAS, surround view, and DMS. While focused on ADAS/AV specifically, the convergence with cockpit and machine vision creates overlap with Rockchip's automotive SoC roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/captivatevr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captivate