Bankee

What Bankee does

Bankee (legally US Bank Locator) is a privately held web directory service founded in 2015 and headquartered in New York. The company operates a single consumer-facing platform at bankee.us that aggregates location data for approximately 113,000 bank branches and 324,000 ATMs across all 50 US states, organized by state, city, and locality URLs. The platform provides addresses, phone numbers, hours of operation, interactive maps (powered by Google Maps), directions, and customer-submitted reviews and ratings for each location.

The core product surface consists of four modules: a general US Bank Locator, a dedicated ATM Locator for finding surcharge-free ATMs, a Bank Branch Locator organized by state, and a popularity/ratings module that ranks branches and ATMs by website traffic and user reviews. Bankee also publishes a blog covering banking industry news. The underlying technology is a standard content management and SEO-optimized web platform with no disclosed API, no SDK, no AI/ML components, and no mobile app.

The business model is unusual for the category: Bankee is offered as a free public directory with no disclosed monetization mechanism. No advertising, lead-generation, premium listings, or paid tiers are referenced in the input data. The company operates with 1-10 employees and has expanded internationally with parallel country domains for Canada (bankee.ca), the United Kingdom (bankee.uk), and Australia (bankee.org), though the depth of those international sites is unclear. No funding rounds, investors, ownership structure, or management team are disclosed.

Name

Bankee

Legal name

US Bank Locator

Website

https://bankee.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bankee (US Bank Locator) is a free, privately held web directory aggregating roughly 113,000 bank branches and 324,000 ATMs across all 50 US states, serving general consumers searching for nearby banking locations, hours, and reviews.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Bankee (US Bank Locator) operates a free online directory of approximately 113,000 bank branches and 324,000 ATMs across all 50 US states, allowing consumers to search by state and city for branch locations, addresses, phone numbers, hours of operation, driving directions, and customer reviews. The platform also publishes news blog content about the US banking sector and operates parallel country directories for Canada, the United Kingdom, and Australia.

Product overview

Bankee is a US Bank Locator service that operates as a single unified directory platform. The core offering consists of the US Bank Locator, which provides ATM Locator and Bank Branch Locator functionalities organized by US states and cities. The platform includes interactive mapping powered by Google Maps, showing 113,000 bank branches and 324,000 ATMs nationwide. Additional modules include Branch and ATM Popularity Ratings (based on website traffic) and Customer Reviews and Ratings (user-submitted feedback). The products work together as a comprehensive resource for finding bank locations, reading reviews, and comparing banking service options across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• US Bank Locator A free online directory enabling users across the US to search for approximately 113,000 bank branches and 324,000 ATMs organized by state and city. Provides branch addresses, phone numbers, hours of operation, customer reviews, ratings, interactive maps, and surcharge-free ATM information.
• ATM Locator Dedicated ATM search functionality allowing users to find surcharge-free ATMs and ATM locations by state and city across the United States.
• Bank Branch Locator State-by-state directory of bank branches enabling users to locate bank offices with contact information, addresses, and available banking services.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• TripAdvisor: TripAdvisor is a category-leading SEO-driven reviews directory in travel with a comparable business model: free user-facing directory, monetization via advertising and partnerships, and SEO-compounded traffic. It is a useful business-model analog even though the vertical differs.
• Foursquare Places: Foursquare aggregates POI data including financial services locations and licenses it for third-party use. It overlaps with Bankee as a location-data aggregator and represents a possible data-licensing peer or acquirer of Bankee's branch/ATM dataset.

Emerging players

• NerdWallet: NerdWallet is a consumer-finance content site that uses SEO-driven directory-style pages to capture banking and ATM-related intent and monetize via affiliate referrals. It overlaps thematically with Bankee's SEO-plus-affiliate potential, though in a broader personal-finance vertical.

Broad incumbents

• Yelp: Yelp is a horizontal local-business directory with reviews, ratings, hours, and directions that already covers bank branches. It competes for the same "find a bank near me" user intent using a similar reviews-led directory model.
• Apple Maps: Apple Maps is a built-in mapping platform on iOS with native bank and ATM search, ratings, and directions. Like Google Maps, it competes for the same "find a bank/ATM" user intent and is preinstalled on hundreds of millions of devices.
• Google Maps: Google Maps is the dominant mapping platform with native bank and ATM location search, ratings, hours, and directions. It is the primary incumbent competing for the same user intent that Bankee addresses and even powers Bankee's embedded map.

Direct peers

• Allpoint Network: Allpoint operates one of the largest surcharge-free ATM networks in the US and provides a dedicated ATM locator with mapping and filtering. It is the most direct competitor to Bankee's ATM locator product in both functionality and audience.
• ATM Hunter: ATM Hunter is a dedicated ATM locator and comparison site covering US ATM locations, fees, and reviews. It overlaps directly with Bankee's ATM Locator product on a directory-and-reviews basis.
• Find ATM Near Me (Mastercard ATM Hunter equivalent): Mastercard and Visa both operate ATM locators for their cardholder networks, surfacing bank and surcharge-free ATM locations. They compete directly for users searching for ATMs in the US, with the added trust of a card-network brand.
• Wells Fargo Branch Locator: Wells Fargo and other major US banks operate first-party branch and ATM locators on their own websites and apps. These incumbents compete for the same branch-location queries and own the underlying authoritative data on their own locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bankeeworldwide
• Facebookfacebook.com/bankeeworldwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankee