What Lookpin does

Lookpin is a South Korean multi-vendor e-commerce marketplace that aggregates independent fashion brands and resells them to Korean consumers through a single storefront at lookpin.co.kr. The platform is operated by (주)레벨13 (Level13 Inc.), a privately held corporation headquartered in Gangnam, Seoul, registered as a communication sales intermediary (통신판매중개자) under mail-order license 제 2020-서울강남-01989호. Founded in 2016 with a headcount of 1-10 employees, Lookpin carries apparel and accessories from dozens of third-party sellers, including both international brands (AMI, Stussy, Polo Ralph Lauren, Comme des Garçons Play) and Korean brands (Polygram, ERUL, Osilot, Cloday, Alvinclo, Saeneul).

The platform's core technology is a web-based marketplace storefront with social login via Kakao and Naver, Naver Pay integration for checkout, curated outfit coordination ('coordi') content, real-time trending product rankings, and '99특가' (99-special price) daily deal events. All products ship free nationwide, with many sellers offering same-day shipping ('당일출고') and 1+1 discount promotions. Prices range from KRW ~7,900 for accessories to KRW ~379,000 for premium branded items. The platform has no native mobile app and operates exclusively online within South Korea.

Lookpin's business model is a marketplace commission structure: third-party sellers list products, set prices, and handle fulfillment, while Lookpin provides the storefront, discovery layer, transaction infrastructure, and customer support via KakaoTalk. The company monetizes through commissions or transaction fees on sales facilitated through the platform. Marketing is platform-driven through Naver Shopping/Naver Pay integration, Kakao social login, curated coordi content, and deal-event merchandising. There are no disclosed funding rounds, institutional investors, or revenue figures; the company is independently owned with co-representative directors 김종현 (Kim Jong-hyun) and 권순영 (Kwon Soon-young).

Name

Lookpin

Legal name

(주)레벨13

Website

https://lookpin.co.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lookpin is a South Korean multi-vendor fashion e-commerce marketplace operated by Level13 Inc., aggregating independent Korean and international apparel brands into a single storefront with universal free shipping, Naver Pay checkout, and Kakao social login.

Ownership category

akta.pro rank

Product category

Online Fashion Marketplace

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Multi-vendor fashion marketplace
• Online apparel retail
• Korean streetwear
• Third-party seller platform
• Discount fashion e-commerce

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission / Transaction Fee: Lookpin operates as a multi-vendor e-commerce marketplace. The platform charges sellers a commission or transaction fee on sales facilitated through the platform. Sellers (individual brand operators) list products and fulfill orders independently, with Lookpin providing the storefront, discovery, and transaction infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lookpin is a Korean multi-vendor fashion e-commerce marketplace operated by (주)레벨13 that connects independent fashion brand sellers with Korean consumers. The platform aggregates apparel, footwear, and accessories listings from multiple third-party sellers under one storefront, with free nationwide shipping on every order, aggressive 1+1 and percentage-off discount promotions, same-day shipping options on select items, and curated "coordi" (outfit coordination) content linking products into complete looks.

Product overview

Lookpin is a Korean fashion e-commerce marketplace platform that operates as a multi-vendor marketplace connecting buyers with numerous third-party brand stores. The platform features a diverse portfolio of fashion products including clothing (t-shirts, shirts, bermuda pants, shorts, wide pants, slacks), footwear (sneakers, sandals, slippers), and accessories. The platform's core product is its marketplace that aggregates multiple brands including AMI, Stussy, Polo Ralph Lauren, Comme des Garçons Play, Polygram, and many Korean fashion brands. Key product offerings include various short-sleeve t-shirts (반팔티), casual shirts (셔츠), bermuda pants (버뮤다팬츠), wide/wide-leg pants (와이드 팬츠), shorts (반바지), and sneakers/sandals. The platform differentiates through 1+1 discount promotions, same-day shipping, free shipping on all products, and curated outfit recommendations (코디). Notable brand collaborations include Polygram x Tom & Jerry. The platform operates primarily in Korean with integration to Naver Pay for payments and Kakao login for authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Lookpin Marketplace Platform
• Seller Onboarding (입점안내)

Quantifiable outcome

• Free shipping on 100% of products sold on the platform
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• 네이버페이 (Naver Pay)coreChannel Partner/ Reseller/ DistributorNaver Pay is integrated as the primary payment method across all Lookpin product pages. Lookpin advertises Naver Pay checkout with additional cash-back reward benefits, using Naver's brand trust and payment infrastructure to reduce checkout friction and drive conversion.
• 카카오 (Kakao)coreChannel Partner/ Reseller/ DistributorKakao is used as a social login provider ('카카오로 계속하기') enabling fast 3-second sign-in for Lookpin users, leveraging Kakao's massive Korean user base. KakaoTalk is also the platform's primary customer support channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• 29CM: 29CM is a curated Korean fashion and lifestyle marketplace with strong editorial/content styling. It competes directly with Lookpin for fashion-conscious Korean consumers seeking a discovery-led marketplace experience with curated product selection.
• Musinsa: Musinsa is the leading Korean fashion marketplace, aggregating hundreds of Korean and international streetwear and contemporary brands. It directly overlaps Lookpin in target sellers (Korean indie labels, streetwear) and target shoppers (Korean 20s–30s), making it the most relevant direct peer.
• SSF Shop: SSF Shop is Shinsegae's online fashion department store aggregating Korean and global brands. It is a direct peer in multi-brand online fashion retail targeting style-conscious Korean consumers.
• W Concept: W Concept is a Korean multi-brand fashion marketplace with a premium/contemporary positioning, listing international designers and Korean indie brands. It directly parallels Lookpin's premium-brand listings (AMI, CDG Play, Polo) on a marketplace model.
• BRANDI: BRANDI is a Korean social-commerce marketplace focused on independent fashion brands, directly overlapping with Lookpin's host of indie Korean labels and streetwear sellers.
• Zigzag: Zigzag is a Korean fashion shopping aggregation app that compares prices across multiple fashion retailers. It overlaps with Lookpin's marketplace aggregation role and competes for the same deal-seeking Korean fashion shopper.

Broad incumbents

• Naver Shopping: Naver Shopping is Korea's dominant horizontal product search and shopping destination, which Lookpin explicitly integrates with via Naver Pay. As a broad incumbent it competes for the same fashion queries and is both a partner and a competitive threat to Lookpin.
• Coupang: Coupang is Korea's largest general e-commerce platform with growing fashion selection and Coupang Rocket same-day delivery. As a broad incumbent it competes with Lookpin on delivery speed and price, despite not specializing in curated fashion.
• Kakao Style (Kakao Gift / Zigzag): Kakao Style operates fashion discovery and shopping services within the Kakao ecosystem (which also powers Lookpin's login and support). It is both a partner and a broad incumbent competitor in Korean fashion commerce.

Emerging players

• Ably: Ably is a Korean fashion marketplace with a strong focus on mid-priced Korean indie and contemporary brands, partially overlapping with Lookpin's seller mix and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lookpin