Sakurasaku Plus

What Sakurasaku Plus does

Sakurasaku Plus (\u682a\u5f0f\u4f1a\u793e\u3055\u304f\u3089\u3055\u304f\u30d7\u30e9\u30b9, TSE Growth: 7097) is a Tokyo-based public holding company that operates a multi-segment childcare and family-services platform. Its core business is licensed and certified nursery operations conducted through wholly-owned subsidiary Sakurasaku Mirai (\u3055\u304f\u3089\u3055\u304f\u307f\u3089\u3044), which ran 89 facilities as of April 2024, concentrated in the Tokyo metropolitan area and generated from a combination of government childcare subsidies and parent tuition. The platform is built around six operational pillars: (1) nursery operations, (2) childcare-support housing development and property management via Sakurasaku Powers, (3) IT systems and parent-facing applications via Mirai Palette, (4) professional training and consulting via Hoiku Design Lab (300+ online courses on a subscription basis targeting Japan's ~48,000 early childhood facilities), (5) femcare products (Mama Yell supplements, Wishyell bath products) via YELL, and (6) ancillary community and education services (VAMOS cram schools, Mirai Table childcare-support cafes).

Revenue mechanics are diversified across five streams: regulated nursery fees and government subsidies (subscription/recurring), real estate brokerage and management fees (transaction-based), B2B training subscriptions (recurring), D2C e-commerce for femcare products (transaction-based), and cafe/retail food and beverage sales. The company's go-to-market is sales-led and multi-channel: direct nursery enrollment with parent referrals and local municipality partnerships, B2B subscription sales of training to childcare facilities nationwide, e-commerce for YELL products, and physical cafe retail. Customer segments span three primary groups: dual-income families with nursery-age children (primary B2C), early childhood education professionals and facility operators (B2B training), and women in pre-pregnancy, pregnancy, or postpartum stages (D2C femcare). The company employs 1,001\u20135,000 staff, is headquartered in Chiyoda-ku, Tokyo, and has been publicly listed since October 28, 2020.

Name

Sakurasaku Plus

Legal name

株式会社さくらさくプラス

Website

https://sakurasakuplus.jp

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sakurasaku Plus is a Tokyo-headquartered public holding company (TSE Growth: 7097) operating 89 licensed nurseries in Japan, alongside childcare-support housing, IT systems, B2B training subscriptions, femcare products, and cram schools, serving dual-income families from pregnancy through child-rearing.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Nursery School Wraparound Care (Extended Hours) (EDACACAG)

akta.pro secondary industry

Training, Certification & Continuing Education for Nannies/Babysitters (HSAAALAO)

Keywords

• Childcare services
• Nursery operations
• Early childhood education
• Femcare products
• Real estate brokerage

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Nursery Operations (さくらさくみらい): Operates licensed nurseries (認可保育所) and certified nurseries (認証保育所) primarily in Tokyo area. Revenue comes from government subsidies for childcare services plus parent tuition fees. The company operates 89 nursery facilities as of 2026.
2. Real Estate Services (さくらさくパワーズ): Development and management of Tokyo Kosodate Susumu Housing (rental apartments), company housing for nursery staff, and renovation of existing properties. Revenue from real estate development, brokerage fees, and property management.
3. Training & Consulting (保育のデザイン研究所): Provides professional development training and consulting services for early childhood education professionals across Japan. Offers both online (300+ courses) and in-person training programs via subscription plans.
4. Femcare Product Sales (YELL): Develops and sells women's health supplements (ママエール series), bath products (Wishyell brand), and other femcare items targeting women trying to conceive, pregnant, or postpartum, as well as busy parenting families.
5. Cafe Operations (みんなのみらい): Operates childcare-support cafes under the 'みらいのテーブル' brand, offering spaces for families while generating retail revenue from food and beverage sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Sakurasaku Plus operates a multi-subsidiary platform anchored by licensed and certified nursery school services (Sakurasaku Mirai, 89 facilities in Tokyo/Osaka), complemented by family-focused housing development and real estate brokerage (Sakurasaku Powers), online and in-person professional training for early childhood educators (Hoiku Design Laboratory), and femcare product sales (YELL's Mama Yell supplements and Wishyell bath products). The offering addresses dual-income Japanese families from pregnancy through child-rearing with an integrated ecosystem spanning care, housing, education and wellness.

Product overview

Sakurasaku Plus is a comprehensive child-rearing and childcare support platform offering multiple integrated services. The core business centers on Sakura Mirai nursery operations (approximately 89 licensed/certified facilities), complemented by Sakurasaku Powers (housing development), Mirai Palette (IT systems), Hoiku Design Laboratory (training/consulting), YELL (femcare products including Mama Yell supplements and Wishyell bath products), VAMOS cram schools, and Minna no Mirai childcare cafes. The group provides end-to-end support for dual-income families from childcare services to education, housing, and parental health/QOL products.

Differentiator

Problem solved

Functional benefit

Brands

• さくらさくみらい: 認可保育所の運営。孩子和家庭保育室
• さくらさくパワーズ
• みらいパレット
• 保育のデザイン研究所
• YELL（イェル）
• みんなのみらい
• VAMOS（バモス）

Products and services

• Sakurasaku Mirai Nursery Services (さくらさくみらい) Licensed (認可保育所) and certified (認証保育所) nursery school operations serving children from infancy through preschool age with focus on warm, home-like individualized care.
• Tokyo Kosodate Susumu Housing / Sakurasaku Powers (さくらさくバワーズ) Childcare-support housing development, planning and real estate intermediation/management including rental apartment planning, renovation of existing properties, and housing solutions for families with children and nursery staff.
• Hoiku Design Laboratory Training & Consulting (保育のデザイン研究所) Professional development training and consulting for early childhood education professionals in Japan, offered through in-person programs and an online platform with more than 300 courses, targeting Japan's approximately 48,000 licensed childcare facilities.
• Mama Yell Supplements (ママエール) Women's health supplement line under the YELL subsidiary, targeting women trying to conceive, pregnant and postpartum. Primary products contain folic acid with newer variants focusing on bacterial activity and beauty/circulation support.
• Wishyell Bath Products (Wishyell) Bath product line under the YELL subsidiary offering time-saving beauty items such as all-in-one cream shampoos for busy parents who do not want to give up on personal care.
• Minna no Mirai Childcare-Support Cafes (みんなのみらい / Mirai Table) Childcare-support cafe operations providing community spaces for families with children, with current Mirai Table locations in Monzen-Nakacho and Tsukishima.
• VAMOS Cram School (進学塾VAMOS) Academic tutoring school for elementary students operating multiple Tokyo campuses including Kichijoji, Hamadayama, Yotsuya, Ochanomizu and Tsukishima, with focus on early elementary education and junior high school entrance exam preparation.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered secondary, core and minor.

• ヌーベルデザイン株式会社secondaryStrategic or Co-development Partner · 1 October 2024Acquired femcare/femtech business operations from Novel Design to expand the company's femcare segment, with YELL inheriting the acquired business operations.
• 株式会社YELLcoreStrategic or Co-development Partner · 4 September 2024Acquired 100% of YELL shares to enter the femcare market. YELL develops and sells women's health supplements under the Mama Yell brand and bath products under the Wishyell brand, targeting women in fertility treatment, pregnancy, and postpartum stages.
• пользователейライフ株式会社 (bloomee)minorGTM or Marketing PartnerCollaborative event partnership between みらいのテーブル cafe and bloomee flower subscription service, hosting a one-day flower cafe event in October 2024.
• 株式会社プロネクサスsecondaryTechnology or IntegrationElectronic disclosure service provider operating KeeProve Master platform for official company announcements per Japanese financial regulations.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FANCL Corporation: Listed Japanese personal-care and supplement company with established femcare lines. Comparable to Sakurasaku's YELL subsidiary as a peer in the women's health/supplements space, though at much larger scale.
• Combi With: Operates licensed nurseries and after-school programs across Japan under Combi brand. Comparable as a multi-region nursery operator with similar focus on quality early childhood education.
• Kids Smile Holdings: Operates licensed nurseries ('Kids Smile' and 'Hanami' brands) primarily in Tokyo. Directly comparable as a Tokyo-focused nursery chain operator with similar customer profile (dual-income working families).
• Poppins Holdings: TSE-listed Japanese operator of licensed nurseries ('Poppins' brand) and in-home childcare services, plus education/after-school programs. Directly comparable as a publicly listed Japanese nursery chain targeting dual-income families with similar Tokyo-centric scale.

Others

• Hochiki Corporation: Adjacent Japanese listed company operating childcare-related businesses including after-school care. Less direct product overlap but a relevant comparator for capital deployment into childcare verticals in Japan.
• Nishimatsu Construction / Social Impact Real Estate Peers: Adjacent players in Japan's emerging social-impact real estate / childcare housing space (relevant to Sakurasaku's QOL Fund partnership). Several regional developers and REITs are exploring similar childcare-housing hybrids.

Broad incumbents

• Gakken Holdings: Japanese education and childcare group operating nursery schools (Gakken Hoikusho) and educational content/platforms. Comparable in combining facility-based early childhood education with educational services targeting families.
• Benesse Holdings: Large Japanese education and childcare conglomerate (Berlitz, Shinkenzemi, Kodomo Challenge). Comparable in serving the parent-child education market at scale, though via content/school services rather than facility-based nursery operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakurasaku Plus