De Graaf & Groot Makelaars

What De Graaf & Groot Makelaars does

De Graaf & Groot Makelaars en Taxateurs o.g. is a privately held residential real estate brokerage headquartered at Willemsparkweg 58 in Amsterdam, operating continuously in the Amsterdam housing market since 1969. The firm serves individual buyers, sellers, landlords, and tenants of residential property in Amsterdam and surrounding areas, delivering brokerage services through a team of 12 in-house brokers plus a small back-office staff (reception, accounting, administration). Its service portfolio spans property sales brokerage (Verkoop), buyer-side purchase mediation (Aankoop), rental mediation (Huur), property valuation by NRVT-registered valuers (Taxateurs), and market advisory, with property surface areas measured against NEN 2580 standards.

The firm's revenue model is built on transaction-based commissions on sales and rentals, supplemented by professional-services fees for valuations and advisory engagements. Since the divestiture of its rental operations to partner firm Valerius Rentals, the rental line is delivered through that channel partnership rather than in-house. Distribution relies heavily on the dominant Dutch real estate portals — Funda for sale listings and Pararius for rentals — augmented by a partnership with the Move.nl international network for expat client routing, and a paid social-visibility add-on called Kickboost, built with marketing partner Omelette du Fromage. Industry memberships in NVM, MVA, and VVA anchor the firm's professional standing and access to standards-based workflows.

The go-to-market is sales-led and relationship-driven: each client is assigned two dedicated contact persons, listings are personally managed by named brokers, and the firm markets itself on 55+ years of local market knowledge rather than on technology differentiation or scale. The firm has no external investors, no funding rounds, and no disclosed revenue, and operates from a single Amsterdam office without disclosed geographic expansion plans beyond the Amsterdam region.

Name

De Graaf & Groot Makelaars

Legal name

De Graaf & Groot Makelaars en Taxateurs o.g.

Website

https://degraafengroot.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

De Graaf & Groot Makelaars is a privately held Amsterdam-based residential real estate brokerage serving buyers, sellers, landlords, and tenants in Amsterdam since 1969. The firm delivers sale brokerage, purchase mediation, rental mediation, valuation, and advisory services through a 12-broker in-house team.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sale Brokerage: Commission-based brokerage services for residential property sales, from initial inventory through to successful sale completion with proven track record.
2. Property Purchase Mediation: Expert guidance and mediation services for buyers seeking homes in the Amsterdam market.
3. Rental Mediation: Mediation services for exclusive rental properties in the free sector, including short-term, long-term, and permanent rentals.
4. Property Valuation: Real estate valuation services by NRVT registered valuers following NVM and NWWI guidelines.
5. Real Estate Advisory: Consultancy services drawing on over 50 years of experience in the Amsterdam housing market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

De Graaf & Groot Makelaars is a residential real estate brokerage and appraisal firm operating in Amsterdam and surrounding areas since 1969. It provides property sales brokerage, property purchase advisory, rental mediation for exclusive free-sector properties, NRVT-registered property valuations, and real estate advisory services. The firm operates with a team of in-house brokers delivering end-to-end transaction support, while rental operations have been transitioned to a partnership with Valerius Rentals.

Product overview

De Graaf & Groot Makelaars is a real estate brokerage offering a unified suite of property services centered on residential transactions in Amsterdam. The core portfolio consists of property sales (Verkoop), property purchase advisory (Aankoop), property rental mediation (Huur), and property valuation (Taxateurs), supplemented by advisory services and online visibility marketing (Kickboost). The company operates as a single-service platform rather than a modular product architecture, with all services delivered through their team of brokers and valuers. Rental services continue through partnership with Valerius Rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Verkoop) Complete property sales service guiding sellers from initial property inventory through marketing, negotiations, and closing. Designed for residential property owners in Amsterdam and surrounding areas.
• Property Purchase (Aankoop) Home search and purchase advisory service guiding buyers through the Amsterdam housing market with a personalized approach, including negotiations on purchase price. Designed for individuals and families seeking to buy residential properties.
• Property Rental (Huur) Rental mediation service for exclusive properties in the commercial rental market, covering short-term, long-term, and permanent rentals. Operations transitioned to Valerius Rentals partnership. Designed for rental property owners and tenants in the free sector.
• Property Valuation (Taxateurs) Real estate valuation services delivered by NRVT-certified valuers working in line with NVM and NWWI guidelines. Designed for clients requiring professional property valuations for mortgage applications, legal requirements, or strategic decisions.
• Real Estate Advisory (Advies) Consultancy service drawing on more than 50 years of experience in the Amsterdam housing market, providing expert advice on market dynamics, target groups, and legal aspects. Designed for clients seeking strategic real estate decision support.

Quantifiable outcome

• Proven track record resulting in successful sales at good prices

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Valerius RentalscoreChannel Partner/ Reseller/ DistributorStrategic partnership for rental, leasing and management activities. The rental arm of De Graaf & Groot continues as Valerius Rentals, allowing service expansion while maintaining personal service and quality standards.
• Omelette du FromageminorGTM or Marketing PartnerOnline marketing agency partner providing Kickboost service to increase online visibility of properties across multiple social media platforms.
• FundacoreChannel Partner/ Reseller/ DistributorPrimary real estate listing platform partnership for property listings and client reviews in the Netherlands.
• NVM (Nederlandse Vereniging van Makelaars)coreOthersIndustry association membership providing professional standards, training, and market intelligence for real estate brokers.
• MVA (Makelaarsvereniging Amsterdam)coreOthersAmsterdam-specific real estate brokers association for local market collaboration and professional standards.
• ParariusminorChannel Partner/ Reseller/ DistributorLeading Dutch rental property platform for listing exclusive free-sector rental properties.
• VVA (Vereniging Verhuurmakelaars Amsterdam)minorOthersAmsterdam rental brokers association for professional standards in the rental market.
• Move.nlminorGTM or Marketing PartnerInternational real estate network for expat and international client services in Amsterdam.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/degraafengroot
• LinkedInlinkedin.com/company/de-graaf-groot-makelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Graaf & Groot Makelaars