Atlas Surgical

What Atlas Surgical does

Atlas Surgical is a New Delhi-based, privately held manufacturer and exporter of surgical and medical equipment, founded by Mr. Narula in 1960 as part of a family tradition in surgical instrument manufacturing that traces to 1918 in Sialkot. Under the operational leadership of Puneet Narula, the company produces a single-vendor catalog spanning 15+ product categories — including hospital hollowware, sterilizing equipment, operation theatre tables and lights, ICU/Fowler/Semi-Fowler beds, stretchers and trolleys, silicone and rubber resuscitators, anaesthesia circuits, emergency/disaster management equipment, IEHK2006 and other medical/surgical kits, hospital rubber catheters, laboratory glass and plastic ware, hospital apparel, forensic/mortuary equipment, sphygmomanometers and stethoscopes, rehabilitation splints, cold chain equipment, IV cannulae and pressure monitoring lines, and ophthalmic instruments. Manufacturing uses CNC machines combined with traditional craftsmanship for finishing, and the company holds ISO 9001 certification with CE marking on most products.

The company sells through a sales-led B2B motion to public and private hospitals across India, the Health Ministry of India and all Indian states, UN organizations, the WHO, and international buyers worldwide, with all transactions handled via Request-for-Quote / Request-for-Catalogue / Submit Product Idea forms on its own website rather than through e-commerce. Pricing is quote-based and tender-based (the RFQ form explicitly asks whether the enquiry is part of a Tender), and institutional visibility is supported by memberships in the Engineering Export Promotion Council (Government of India), the Indian Trade Promotion Organization, and the Delhi Chamber of Commerce. Revenue, headcount growth and ownership structure beyond the Narula family are not disclosed in the source data.

Name

Atlas Surgical

Legal name

Atlas Surgical

Website

https://sahaj.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Equipment Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

akta.pro secondary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

Keywords

• Surgical equipment manufacturing
• Medical devices
• Hospital furniture
• Autoclave sterilizers
• Emergency medical kits

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufactured medical equipment sales: Primary revenue stream: in-house manufacturing and sale of a wide range of surgical and medical equipment (hospital hollowware, sterilizers, OT tables, OT lights, hospital furniture, resuscitators, diagnostic instruments, disposables, laboratory equipment, ophthalmic items, forensic equipment, rehabilitation products, cold chain equipment, medical kits, rubber products, and miscellaneous supplies) to hospitals, government, and international agencies.
2. Bespoke / custom-specification medical kits and product ideas: Secondary revenue stream: manufactured medical, surgical and emergency kits can also be produced to buyer specifications, packed in midwifery boxes, pouches, bags or cases; plus product idea submissions indicate willingness to develop custom products.
3. International export sales: Export of Atlas Surgical products to various countries worldwide, including supply to UN organizations and WHO.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

Atlas Surgical manufactures and exports a broad portfolio of surgical, medical, hospital and laboratory equipment out of its New Delhi facility. Its offerings span hospital hollowware, sterilizing equipment (autoclaves, dressing drums), operation theatre tables and lights, ICU/Fowler/Semi-Fowler beds, delivery and examination tables, stretchers and trolleys, resuscitators and anaesthesia accessories, emergency/disaster management equipment, IEHK-style medical/surgical/emergency kits, hospital rubber products, laboratory glassware and equipment, hospital apparel, forensic equipment, diagnostic instruments, rehabilitation splints, cold-chain equipment, IV disposables, ophthalmic items, and miscellaneous medical supplies. Customised medical kits and product specifications are also produced to buyer requirements for tender-based procurement by hospitals, government health ministries, UN organizations and WHO.

Product overview

Atlas Surgical is a single-vendor medical equipment manufacturer (operating out of New Delhi, India for more than 60 years) that produces a broad, multi-category portfolio of surgical, hospital and laboratory products rather than a single unified software platform. The portfolio spans Hospital Hollowware (stainless steel and plastic trays, bowls, bed pans, urinals), Sterilizing Equipment (aluminium and stainless steel autoclaves plus dressing drums), Operation Theatre Equipment (operating tables and surgical lights), Medical and Hospital Furniture (ICU/Fowler/Semi-Fowler beds, delivery and examination tables, stretchers and patient trolleys, baby and bedside furniture, ward trolleys), Artificial Respiratory Equipment (silicone and black rubber resuscitators, anaesthesia face masks, anaesthesia/ventilator circuits, Guedel airways), Emergency/Disaster Management Equipment, Medical/Surgical/Emergency Kits, Hospital Rubber Products (catheters, tubes, pessaries, ice/hot water bags), Laboratory Equipment and Instruments (glass wares, plastic wares, heating mantles, ovens, incubators, water baths), Hospital Apparels and Garments, Forensic Equipment (mortuary chambers, autopsy tables, bone saw), Diagnostic Equipment (sphygmomanometers, stethoscopes, laryngoscopes, ENT sets, otoscopes, percussion hammers), Rehabilitation Splints and Aids, Cold Chain Equipment (vaccine carriers, cold boxes, ice packs), Medical Disposable Products (IV cannulae, 3-way stop cocks, pressure monitoring lines), Ophthalmic Items (trial frames, ophthalmoscopes, retinoscopes, tonometers, X-ray view boxes), and Miscellaneous Medical Supplies. These named product lines collectively form Atlas Surgical's offering and are certified to ISO 9001 with CE marking on most products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Hollowware

Quantifiable outcome

• Serving the profession for more than 60 years as a manufacturer of surgical and medical equipment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting institutional membership and core institutional customer/supply relationship.

• Engineering Export Promotion Council (EEPC), Government of Indiasupporting institutional membershipOthersAtlas Surgical is a member of the Engineering Export Promotion Council, Government of India. This trade-body membership supports the company's stated goal of expanding its business and promoting Indian manufacture worldwide, and helps qualify it for international export opportunities.
• Indian Trade Promotion Organization (ITPO)supporting institutional membershipOthersAtlas Surgical is a member of the Indian Trade Promotion Organization. The ITPO relationship supports trade fair participation and international buyer access for Atlas Surgical's manufactured medical and surgical equipment.
• Delhi Chamber of Commerce (DCC)supporting institutional membershipOthersAtlas Surgical is a member of the Delhi Chamber of Commerce. The DCC relationship provides local industry representation and is referenced alongside a DCC Certificate on the Atlas Surgical website.
• United Nations (UN) organizationscore institutional customer/supply relationshipChannel Partner/ Reseller/ DistributorAtlas Surgical states it is 'supplying our products to various UN organizations'. This is a supply/buyer relationship through which Atlas Surgical provides medical, surgical, emergency and kit products to UN agencies.
• World Health Organization (WHO)core institutional customer/supply relationshipChannel Partner/ Reseller/ DistributorAtlas Surgical states it is 'supplying our products to various UN organizations and WHO'. WHO is a key institutional buyer of Atlas Surgical's medical and emergency products.
• Health Ministry of India and Indian State Governmentscore institutional customer/supply relationshipChannel Partner/ Reseller/ DistributorAtlas Surgical 'has served Health Ministry of India and all States, Public and private Hospitals in India (directly or indirectly)'. The company participates in government tenders (the request-for-quote form asks 'Part of any Tender: Yes/No').

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hindustan Syringes & Medical Devices Ltd: One of the world's largest manufacturers of disposable syringes and medical devices, supplying UN agencies, WHO and government health programs. Comparable to Atlas Surgical as a large Indian medical devices manufacturer with strong institutional/public-sector supply credentials.
• J Mitra & Company Pvt Ltd: Indian in-vitro diagnostics and medical devices manufacturer exporting rapid diagnostic kits and hospital supplies globally. Comparable to Atlas Surgical as an India-based medical manufacturer serving government, NGO and emerging-market hospital buyers.
• Romsons Scientific & Surgical Pvt Ltd: Indian medical devices and hospital consumables manufacturer with broad portfolio spanning respiratory, drainage, surgical and monitoring products. Closely comparable to Atlas Surgical in being a domestically manufactured, multi-category surgical/medical supplier serving hospitals and institutional buyers.
• Surtex Instruments: Indian surgical instruments manufacturer and exporter with a multi-thousand SKU catalog covering general surgery, ENT, ophthalmic, dental and gynecological instruments. Directly comparable to Atlas Surgical in scale, product breadth and export-led B2B sales model.
• Poly Medicure Limited: Indian manufacturer of medical disposables, IV cannulae, blood bags and surgical devices with significant global export footprint. Overlaps with Atlas Surgical in IV cannulae, stop cocks and disposable medical products sold to hospitals and government tenders.
• GPC Medical Limited: Indian manufacturer and global exporter of surgical instruments, hospital equipment and medical disposables, headquartered in New Delhi. Directly comparable to Atlas Surgical as an India-based multi-category manufacturer selling to UN agencies, NGOs and government hospitals worldwide via tenders and B2B catalogs.
• Siora Surgicals Pvt Ltd: New Delhi-based Indian manufacturer and exporter of orthopaedic implants, surgical instruments and hospital furniture. Comparable to Atlas Surgical as an India-based OEM exporter of surgical and orthopaedic equipment selling globally to hospitals and distributors.
• Ribbel International Limited: Indian manufacturer and exporter of hospital furniture, patient trolleys, ICU/emergency equipment and stainless steel hospital hollowware. Highly comparable to Atlas Surgical in product mix (stainless steel hollowware, hospital furniture, emergency equipment) and export-led B2B model.

Broad incumbents

• Mindray: Leading Chinese global medical equipment manufacturer across patient monitoring, anesthesia, OR equipment and in-vitro diagnostics. Comparable as a broad incumbent whose OR tables, OT lights, anesthesia circuits and patient monitoring portfolio overlaps with Atlas Surgical's OT, anesthesia and diagnostic equipment lines.
• B. Braun Medical (India): Subsidiary of the global German medical devices group, manufacturing and distributing infusion, surgical, anaesthesia and hospital care products in India. Comparable as a broad incumbent operating in adjacent surgical, anaesthesia and OT product lines that overlap with Atlas Surgical's resuscitator, anaesthesia circuit and hospital hollowware offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlassurgical
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/atlassurgical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Surgical