Holland Manufacturing
Holland Manufacturing is a third-generation, family-owned U.S. industrial converter founded in 1958, producing water-activated tape, Blue Shield barrier and surface protection products, specialty coated substrates, and custom printed labels for packaging, e-commerce, food, pharma, industrial, and construction customers.
- Company typePrivate
- Founded1958
- HeadquartersSuccasunna, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland Manufacturing does
Holland Manufacturing Company is a third-generation, family-owned industrial converter founded in 1958 by Jack W. Holland in Succasunna, New Jersey. The company manufactures water-activated tape (WAT) under a foundational patent granted to its founder that same year, and has since expanded into a diversified portfolio spanning Blue Shield branded poly-coated and asphalt barrier papers, surface protection products, flooring and synthetic roofing underlayment, specialty aqueous and co-extrusion coated/laminated substrates, corrugated barrier liners, folding carton stock, heat seal stay tapes, and custom flexographic printed labels and tags. Underlying capabilities include wide-width aqueous coating up to 114 inches, co-extrusion coating up to 103 inches, in-house R&D, and converting operations across three U.S. plants in New Jersey, Massachusetts, and South Carolina. The company holds ASTM D 5749, PPPT45D, NFPA 701, UU-B-790A, and MIL-SPEC certifications across product lines.
Holland sells almost exclusively B2B through a sales-led, quote-based model with Net 30 credit terms and a recently added online custom tape configurator for self-service WAT design. Revenue streams are diversified across at least six end markets: packaging, e-commerce, food & beverage, pharmaceutical, industrial, and construction, with named enterprise customers including Amazon, Target, Lowe's, Victoria's Secret, Stitch Fix, and Crate & Barrel. A strategic partnership with Phoenix Papers enables bundled tape-plus-dispenser solutions (Total Solution Packaging Station), and private-label manufacturing plus toll coating services extend Holland's reach into roofing and building products channels. The company does not publicly disclose revenue, has no external institutional ownership, no funding rounds, and operates with a small corporate headcount (firmographics list 11-50) reflecting its status as a privately held, family-run specialty manufacturer rather than a venture-backed growth company.
Holland Manufacturing firmographics
Firmographics- Name
- Holland Manufacturing
- Legal name
- Holland Manufacturing Company
- Website
- https://hollandmfg.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holland Manufacturing is a third-generation, family-owned U.S. industrial converter founded in 1958, producing water-activated tape, Blue Shield barrier and surface protection products, specialty coated substrates, and custom printed labels for packaging, e-commerce, food, pharma, industrial, and construction customers.
- Ownership category
- akta.pro rank
Holland Manufacturing industry classification
Industry- Product category
- Industrial Packaging Materials
- NAICS
- Converted Paper Product Manufacturing (3222), Other Converted Paper Product Manufacturing (32229), Other Paperboard Container Manufacturing (322219), Plastics Product Manufacturing (3261)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Coating, Engraving & Allied Services (3470), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)
Keywords
Where Holland Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Succasunna
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Holland Manufacturing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Water Activated Tape Products: Manufacture and sale of reinforced and non-reinforced water activated tape products including H-series grades (H-20 through H-80), custom printed tape, tape base stock, and tape machines/dispensers. Products sold directly to industrial customers with quote-based pricing.
- Industrial Barrier Products: Blue Shield branded poly-coated papers, asphalt barrier papers, woven wraps, and surface protection products for industrial packaging, construction, and flooring underlayment applications.
- Specialty Coated and Laminated Products: Custom coated and laminated products including aqueous coated specialties, co-extrusion products, corrugated barrier liners, folding carton stock, and heat seal stay tapes for rigid box manufacturing.
- Custom Printed Labels and Tags: 6-color custom printing services for labels and tags across various industries including food & beverage, pharmaceutical, and industrial applications. Climate-controlled production facility.
- Private Label Manufacturing: Private label manufacturing services for building products companies, including synthetic roofing underlayment, radiant barriers, and flashing materials. Toll coating and laminating services also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Tape - Quantity-Based Pricing |
| Other | Pay-as-you-go | Standard Products - Quote-Based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Holland Manufacturing product offering
Product offeringCore offering
Holland Manufacturing is a diversified converter of industrial materials that manufactures water activated tape (reinforced and non-reinforced grades H-20 through H-80), custom printed tape, poly-coated and asphalt barrier papers under the Blue Shield brand, surface protection products, flooring and roofing underlayment, custom printed labels and tags, and specialty coated and laminated products. The company also distributes water activated tape dispensers and automated case sealers, and offers toll coating, laminating, and private label manufacturing services to industrial customers.
Product overview
Holland Manufacturing is a diversified converter of industrial materials headquartered in New Jersey, founded in 1958. The company offers a comprehensive portfolio of water activated tape products (reinforced and non-reinforced grades ranging from H-20 through H-80), industrial packaging papers and wraps under the Blue Shield brand (poly-coated papers, asphalt barrier papers, and specialty papers), surface protection products (reinforced kraft papers, synthetic products, carpet film), barrier underlayment products (asphalt saturated and laminated kraft for flooring and roofing), specialty coated and laminated products (aqueous and co-extrusion coatings), custom printed labels and tags, paper mill packaging solutions (heat sealable roll wrap, header stock, laminated roll wrap), corrugated barrier liners, folding carton stock, and heat seal stay tapes for rigid box manufacturing. The company also distributes water activated tape equipment including Phoenix dispensers and automated case sealers (C600, E600, M600, A600). Holland operates manufacturing facilities in New Jersey, Massachusetts, and South Carolina and serves markets including packaging, e-commerce, food and beverage, pharmaceutical, industrial, and construction.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Shield: Brand for industrial barrier and surface protection products including poly-coated papers, asphalt barrier papers, and surface protection materials.
Products and services
- Reinforced and Non-Reinforced Water Activated Tape Water activated tape (WAT) in multiple duty grades (H-20 through H-80) plus light, medium, and heavy non-reinforced paper tape for carton sealing applications. Provides permanent fiber bond to corrugated cartons for tamper-evident seals. Sold to industrial packaging operations and e-commerce shippers.
- Custom Printed Water Activated Tape
Quantifiable outcome
- 60 years of manufacturing excellence with continuous innovation
- +1 more outcomes
Companies that use Holland Manufacturing
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Holland Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Holland Manufacturing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Phoenix Papers (McDonald's/Phoenix)coreHolland has developed a partnership with Phoenix Papers to provide the Total Solution Packaging Station for water activated tape application. Holland offers the complete line of Phoenix water activated tape machines (Phoenix M-1, E-1) alongside their own tape products. The partnership enables cost-effective packaging setup combining Phoenix equipment with Holland tape products.
- Private Label Building Product PartnerscoreHolland manufactures synthetic roofing underlayment, radiant barrier, flashing, and other construction barriers for various roofing and building products companies under private label agreements. Products are constructed to customer specifications and sold through partners' distribution channels. Holland handles raw material supply chain or serves as toll coating/laminating provider.
- Toll Coating and Laminating CustomersminorHolland offers toll coating services for customers supplying their own substrate. Incoming roll width maximum is 103 inches with roll OD maximum of 60 inches. Accepts rolls on 3, 4, 6, 8, 12 inch cores. Preferred supply rolls back on 6, 8, or 12 inch cores at maximum 60 inch OD.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Holland Manufacturing competitors and assessment
Company assessmentBroad incumbents
- Berry Global: Berry Global is a large global manufacturer of plastic and paper-based packaging serving consumer goods, e-commerce, and industrial markets. It offers overlapping capabilities in protective packaging, specialty films, and converted substrates but is far broader and more plastic-focused than Holland.
- Sealed Air: Sealed Air is a major protective and food packaging manufacturer known for Bubble Wrap and Cryovac. It overlaps with Holland in protective surface and barrier packaging for industrial and construction use cases but competes from a plastic-centric, global platform.
- 3M: 3M is a global diversified industrial giant with a large Industrial Adhesives and Tapes division that includes water activated tape and packaging tape. It does not focus on Holland's niche converted paper and barrier products, but its scale and R&D budget make it a broad competitive threat in WAT and specialty tapes.
- Sonoco Products: Sonoco is a large global manufacturer of paperboard, rigid paper containers, and protective packaging serving consumer and industrial customers. It overlaps with Holland in paperboard-based industrial packaging and converted substrates but as part of a much larger diversified portfolio.
Direct peers
- Cascades: Cascades is a North American manufacturer of recycled-based packaging products, tissue, and specialty paper products. It is a peer in converted paperboard packaging, recycled-content substrates, and surface protection, with overlapping customers in industrial and consumer packaging.
- Shurtape Technologies: Shurtape is a major manufacturer of packaging tapes including water activated tape, filament tape, and masking tape. It serves the same industrial packaging and e-commerce carton-sealing end markets as Holland and is one of the closest direct competitors in WAT.
- C-P Flexible Packaging: C-P Flexible Packaging is a custom converter of specialty paper, film, and foil-based flexible packaging serving consumer, food, and industrial markets. It is comparable to Holland in custom coating, laminating, and toll converting with shorter runs and customer-specific formulations.
- Pregis: Pregis is a leading manufacturer of protective packaging materials including paper-based cushioning, surface protection, and barrier products. It directly overlaps with Holland's Blue Shield surface protection, void fill, and barrier paper lines serving industrial and construction end markets.
- Intertape Polymer Group: IPG is one of the largest North American manufacturers of water activated tape, pressure-sensitive tape, and protective packaging. It directly competes with Holland's core WAT and converted paper product lines, serving overlapping packaging, e-commerce, and industrial customers.
- ProAmpac: ProAmpac is a flexible packaging and specialty converter producing coated and laminated substrates, including paper-based and film-based packaging. It competes with Holland in custom coating, lamination, folding carton stock, and specialty barrier products for consumer and industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holland Manufacturing social profiles
Digital presenceHolland Manufacturing compliance and trust
Trust signalCompliance6 records
Holland Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Manufacturing leadership team
Management profileNumber of profiles
Holland Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Manufacturing
What does Holland Manufacturing do?
Holland Manufacturing is a diversified converter of industrial materials that manufactures water activated tape (reinforced and non-reinforced grades H-20 through H-80), custom printed tape, poly-coated and asphalt barrier papers under the Blue Shield brand, surface protection products, flooring and roofing underlayment, custom printed labels and tags, and specialty coated and laminated products. The company also distributes water activated tape dispensers and automated case sealers, and offers toll coating, laminating, and private label manufacturing services to industrial customers.
Is Holland Manufacturing a public or private company?
Holland Manufacturing is a private company. It is classified as family owned and is currently operating.
When was Holland Manufacturing founded?
Holland Manufacturing was founded in 1958. It employs 11 to 50 people.
Where is Holland Manufacturing based?
Holland Manufacturing is headquartered in Succasunna, United States, in the North America region.
How does Holland Manufacturing make money?
Five revenue lines are on record. Water Activated Tape Products are the primary driver. The others are industrial Barrier Products, specialty Coated and Laminated Products, custom Printed Labels and Tags and private Label Manufacturing.
Who are Holland Manufacturing's main competitors?
Broad incumbents on record are Berry Global, Sealed Air, 3M and Sonoco Products. Direct peers are Cascades, Shurtape Technologies, C-P Flexible Packaging, Pregis, Intertape Polymer Group and ProAmpac.
Does Holland Manufacturing have an API?
No public API is recorded for Holland Manufacturing.
What industry is Holland Manufacturing in?
Holland Manufacturing's product category is Industrial Packaging Materials. Its primary akta.pro industry code is IMALACAL, Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating). Its NAICS code is 3222 and its SIC code is 2670.