60 Financial

What 60 Financial does

60 Financial is a privately held, independent financial advisory firm founded in 2019 and headquartered at 6425 Powers Ferry Road, Suite 290, Atlanta, Georgia, with a staff of 11-50. The firm provides personalized financial planning services to individuals, families, and business owners, organized around four pillars: investment strategies, insurance and annuity products, tax-efficient retirement planning (including 401(k)s, Traditional and Roth IRAs, and annuities), and estate/multi-generational planning, supported by cashflow management, risk mitigation, and tax management methodology components. A secondary employer-focused offering delivers 401(k) plan administration and group medical benefits to support employee attraction and retention.

Name

60 Financial

Legal name

60 Financial

Website

https://60financial.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

60 Financial is an independent Atlanta-based financial advisory firm founded in 2019 that delivers personalized investment, retirement, insurance, estate, and 401(k)/group benefits planning to individuals, families, and business owners through Cetera-affiliated brokerage and RIA platforms.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial advisory services
• Retirement planning
• Estate planning
• Insurance and annuities
• Investment management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Brokerage Services: Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Registered Representatives offer brokerage services and receive transaction-based compensation (commissions).
2. Investment Advisory Services: Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Investment Adviser Representatives receive fees based on assets under management.
3. Insurance and Annuity Products: The firm offers insurance and annuity products including variable and fixed annuities, life insurance structures, Health Insurance, Life Insurance, Disability Insurance, Long Term Care Insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

60 Financial is a financial advisory firm that delivers personalized financial planning services to individuals, families, and business owners. Core offerings include customized investment strategies, insurance and annuity products (health, life, disability, long-term care, home, car), tax-efficient retirement planning (401(k), Traditional and Roth IRAs, tax-deferred annuities), and multi-generational estate planning. Brokerage services are delivered through Cetera Wealth Services, LLC and investment advisory services through Cetera Investment Advisers LLC.

Product overview

60 Financial is a financial advisory firm offering a comprehensive suite of financial planning products and services centered around four core areas: Investment Strategies, Insurance and Annuity Products, Retirement Planning, and Estate Planning Strategies. The firm operates on a client-centered methodology that includes Cashflow Management, Risk Mitigation, Tax Management Strategies, Wealth Strategies, and Asset Transfer. Services are delivered through personalized financial strategies tailored to individual client needs, with specific offerings for both individuals (including Traditional/Roth IRAs, annuities, and various insurance products) and business owners (including 401(k) Plans and Group Medical Benefits).

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Strategies Customized investment strategies designed to suit client vision and objectives, with emphasis on diversification and tax efficiency to grow wealth over time, delivered through Cetera Investment Advisers LLC.
• Insurance and Annuity Products Risk mitigation through Health, Life, Disability, Long Term Care, Home, and Car Insurance, plus variable and fixed annuities, delivered through Cetera Wealth Services, LLC (doing insurance business in CA as CFGAN Insurance Agency LLC).
• Retirement Planning Tax-efficient retirement planning including 401(k) plans, Traditional IRAs, Roth IRAs, and tax-deferred annuities to maximize retirement savings for individual clients.
• Estate Planning Strategies Strategies to manage personal affairs during life and control distribution of wealth upon death, including multi-generational planning and tax-efficient wealth transfer such as investment-type life insurance structures.
• 401(k) Plans and Group Medical Benefits Employer-focused retirement and benefits packages including 401(k) plan setup and management and group medical benefits administration, designed for employee attraction and retention at small and mid-sized businesses.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cetera Wealth Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. The firm operates as part of the Cetera network, offering brokerage services with transaction-based compensation. Also doing insurance business in CA as CFGAN Insurance Agency LLC.
• Cetera Investment Advisers LLCcoreChannel Partner/ Reseller/ DistributorInvestment advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Provides fee-based asset management platform for the firm's advisory clients.
• Cetera NetworksminorChannel Partner/ Reseller/ DistributorDistinct community within Cetera Wealth Services, LLC. Part of the broader Cetera ecosystem.
• Cetera Wealth Management GroupminorChannel Partner/ Reseller/ DistributorDistinct community within Cetera Wealth Services, LLC. Part of the broader Cetera ecosystem.
• Cetera Wealth PartnersminorChannel Partner/ Reseller/ DistributorDistinct community within Cetera Wealth Services, LLC. Part of the broader Cetera ecosystem.
• Summit Financial NetworksminorChannel Partner/ Reseller/ DistributorDistinct community within Cetera Wealth Services, LLC. Part of the broader Cetera ecosystem.
• CeteracoreStrategic or Co-development PartnerParent network providing brokerage, advisory, compliance, and technology infrastructure. 60 Financial operates under Cetera's regulatory umbrella and uses Cetera's platform for client account management (mainaccount.com).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting independent RIAs and financial advisors who deliver comprehensive planning, investment advisory, and insurance products to individuals and business owners — the same business model 60 Financial operates under Cetera.
• Cambridge Investment Research: Independent broker-dealer and RIA supporting thousands of financial advisors who provide holistic financial planning, retirement, and insurance services to individuals and small-business clients — directly comparable affiliation model.
• Cetera Financial Group: Parent independent advisor network whose broker-dealer and RIA platforms host 60 Financial. Operates the same affiliation model at much greater scale, with thousands of independent advisors offering comprehensive financial planning, brokerage, and advisory services.
• Raymond James Financial Services: Independent contractor channel of Raymond James supporting thousands of advisors who provide holistic financial planning, brokerage, advisory, and insurance solutions to individuals and businesses — same independent advisor model as 60 Financial.
• Ameriprise Financial: Large diversified financial services firm with a vast franchise of independent financial advisors offering comprehensive financial planning, investment advisory, retirement, and insurance products — overlapping service mix with 60 Financial.
• MassMutual Financial Group: Mutual financial services company offering life insurance, retirement, investment, and wealth planning through a national advisor force — comparable comprehensive-planning model with significant insurance and annuity product distribution.
• Northwestern Mutual: Relationship-based financial services firm combining insurance, investment, and retirement planning through a network of financial advisors — strong overlap with 60 Financial's planning-led, insurance-and-investment product mix.

Emerging players

• Empower (formerly Personal Capital): Hybrid digital wealth manager combining online planning tools with human advisors to deliver investment advisory, retirement, and financial planning services — emerging alternative targeting the same mass-affluent and HNW individuals that 60 Financial serves.
• Schwab Intelligent Portfolios: Charles Schwab's automated advisory platform offering low-cost portfolio management alongside access to human advisors — represents the digital advisory threat competing for the same mass-affluent and 401(k) rollover client base as 60 Financial.

Direct peers

• Edward Jones: National relationship-driven financial advisory firm delivering comprehensive investment, retirement, estate, and insurance planning to individuals and business owners through a community-branch model — closely aligned with 60 Financial's purpose-driven, local-relationship approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/60financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 60 Financial