Plushogskolan

What Plushogskolan does

Plushögskolan AB is a Swedish private vocational higher education provider founded in 1996 and wholly owned by AcadeMedia, which is described as Northern Europe's largest education company. The company operates three sector-specialist brands — Affärshögskolan (business, sales, marketing, project management), Vårdyrkeshögskolan (healthcare, care, social work), and Teknikhögskolan (IT, technology, energy, construction) — and serves individual adult learners, Swedish municipalities, and corporate clients across approximately 20 physical locations nationwide plus distance learning. Approximately 70 employees support the operation, with operational headquarters in Stockholm and the registered/economic seat in Gothenburg.

The company generates revenue through four streams: government funding via Myndigheten för yrkeshögskolan (MYH) tied to YH-program enrollment and completion, municipal commissions for adult education (Komvux) and Swedish-for-Immigrants (SFI), fee-for-service customized B2B corporate training, and select on-demand paid courses. Government funding is the primary mechanic, with students supported via CSN study financing. The core technology stack is non-proprietary: Microsoft SharePoint and Teams for learning delivery, Upsales for CRM and alumni management, Scrive for digital signing, Learnpoint for the YH-antagning admissions system, and Omniway for study documentation. The model is essentially a services business supported by light, standard digital tooling rather than a software-driven platform.

Plushögskolan differentiates through a network of over 1,000 corporate partners that provide LIA (workplace learning) placements, recruit graduates, co-develop curricula, and participate in advisory boards. Its go-to-market is hybrid: direct-to-student enrollment through the three branded websites, direct B2B sales for corporate training, and commissioned contracts with municipalities. The company holds quality authorization from Almega Utbildningsföretagen and full membership in Yrkeshögskoleförbundet, and is described as one of Sweden's largest private vocational higher education providers.

Name

Plushogskolan

Legal name

Plushögskolan AB

Website

https://plushogskolan.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Plushögskolan AB is a Swedish private vocational higher education provider operating three branded schools (Affärshögskolan, Vårdyrkeshögskolan, Teknikhögskolan), delivering YH programs, municipal adult education, and B2B corporate training across approximately 20 locations and via distance learning in Sweden, as a subsidiary of AcadeMedia.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government-funded vocational education (YH): Primary revenue stream from government funding via Myndigheten för yrkeshögskolan (MYH). The Swedish government funds vocational higher education programs, with funding based on student enrollment and completion metrics. Students receive CSN study support.
2. Municipal adult education (Komvux/SFI): Revenue from municipalities that commission adult education and Swedish-for-immigrants (SFI) training. The company operates on behalf of local governments who finance the education.
3. Corporate/B2B training: Customized company-specific training programs sold directly to businesses. Companies pay for bespoke training courses, workshops, and professional development programs. Revenue is fee-for-service based on course scope and duration.
4. Fee-based courses (on-demand): Some courses carry a fee for individual participants. These are not covered by government funding and participants or their employers pay directly. Payment terms are 30 days, and collection may be handled through debt collection for non-payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Plushögskolan AB operates as a vocational higher education provider through three branded schools—Affärshögskolan (business/economics), Vårdyrkeshögskolan (healthcare/social work), and Teknikhögskolan (IT/technology/construction). The company delivers YH (yrkeshögskola) programs, shorter YH courses, customized B2B corporate training, and municipal adult education including Komvux and SFI. Programs combine classroom instruction with LIA workplace learning placements and are offered across approximately 20 Swedish locations plus distance learning.

Product overview

Plushögskolan AB is an educational services provider operating three vocational school brands: Affärshögskolan (business/finance), Vårdyrkeshögskolan (healthcare), and Teknikhögskolan (technology). The company offers YH programs (higher vocational education), YH courses for professional development, and customized corporate training. Students study at one of the three branded schools while staff are employed by the parent company Plushögskolan AB. Programs include both full vocational qualifications and individual courses, with offerings in business, healthcare, IT, engineering, and technical fields across approximately 20 locations in Sweden and via distance learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Affärshögskolan
• Vårdyrkeshögskolan
• Teknikhögskolan
• YH-utbildningar (Vocational Training Programs)
• YH-kurser (Vocational Courses)
• Företagsutbildning (Corporate Training)
• LIA (Learning at Work / Praktik)
• Komvux and SFI (Municipal Adult Education)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• Over 1000 companies and organizations (Sweden)coreStrategic or Co-development PartnerPlushögskolan collaborates with over 1,000 companies and organizations across Sweden. These partnerships serve multiple purposes: providing LIA (workplace learning) placements for students, recruiting graduates directly after graduation, co-developing curricula to match industry needs, providing guest lecturers, hosting study visits, and participating in program advisory boards. This network is described as a 'win-win' situation where companies gain access to qualified talent while students receive practical experience.
• AcadeMedia (parent company)coreStrategic or Co-development PartnerPlushögskolan AB is a subsidiary of AcadeMedia, the largest education company in Northern Europe. The parent company provides organizational support, quality frameworks (AcadeMediamodellen), experience sharing between group companies, and strategic resources. Plushögskolan remains operationally unique and independent while benefiting from belonging to a larger education group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lernia AB: Large Swedish vocational training and staffing provider offering YH programs, adult education, and workforce upskilling for employers. Comparable to Plushögskolan in business model (government + corporate training), customer segments, and emphasis on practical, employment-oriented outcomes.
• NTI-skolan: Swedish education provider delivering vocational and adult-education programs (including YH-aligned offerings) alongside its K-12 operations. Comparable on the adult vocational and distance-learning segments and the mix of government and B2B revenue.
• Hermods AB: One of Sweden's largest private adult and vocational higher education providers, offering YH programs, municipal adult education (Komvux), SFI, and corporate training. Hermods overlaps directly with Plushögskolan across all three revenue streams and target segments.
• YrkesAkademin (YA): Swedish vocational education and training provider focused on YH programs and workforce development, with similar industry-aligned curriculum and employer partnerships. Directly comparable on core offering, target customer (career-changers and corporate buyers), and government-funded revenue model.
• Jensen Education AB: Swedish private education group offering vocational and post-secondary programs across multiple locations, with both individual and corporate client offerings. Comparable on multi-site delivery, employer partnerships, and curriculum tailored to Swedish labor-market demand.
• IHM Business School: Swedish business school focused on professional development, sales/marketing education, and corporate training. Directly comparable to Plushögskolan's Affärshögskolan brand in target audience (business professionals and corporate buyers) and fee-for-service training model.
• EC Utbildning: Swedish vocational higher education provider delivering YH programs and adult learning, with similar three-vertical brand structure and municipal commissioning relationships. Listed in Plushögskolan's management background as a comparable career path, underscoring the direct overlap.
• Folkuniversitetet: Sweden's largest adult education association, offering YH-style vocational programs, SFI, and corporate training nationwide. Comparable across the same three customer segments (individuals, municipalities, businesses) and a similar multi-location delivery model.
• Thoren Framtid (Yrgo): Swedish education group operating vocational and adult-education programs, including Yrgo which focuses on YH-equivalent vocational training. Comparable on multi-vertical vocational delivery, employer-linked curriculum, and government-funded adult education.

Broad incumbents

• AcadeMedia AB (other segments): Parent company of Plushögskolan AB and Northern Europe's largest education group, with K-12, preschool, and adult education operations across multiple brands. While not directly competitive on the vocational-HS niche, it provides the strategic and operational context for Plushögskolan and shares the AcadeMediamodellen quality framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/share.php?url=https%3A%2F%2Fplushogskolan.se%2F
• Facebookfacebook.com/sharer/share.php?u=https%3A%2F%2Fplushogskolan.se%2F
• LinkedInlinkedin.com/company/plushogskolan-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plushogskolan