Sargent Art
Sargent Art is a privately held U.S. supplier of art materials, founded in 1930 and headquartered in Hazleton, Pennsylvania. With 51–100 employees, the company serves the educational and retail markets as a leading distributor in its category.
- Company typePrivate
- Founded1930
- HeadquartersHazleton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sargent Art does
Sargent Art is a privately held, for-profit supplier of art materials headquartered in Hazleton, Pennsylvania, United States. According to its firmographic profile, the company serves the educational and retail markets and is described as the leading supplier in its category, with operations spanning 51–100 employees and a website at sargentart.com. The firm was founded in 1930, giving it approximately 95 years of continuous operating history in the U.S. art-supplies distribution channel.
The input dataset provides no information on Sargent Art's specific product lines, pricing, distribution mechanics, technology stack, or customer roster. There is also no disclosed information on leadership, M&A history, capital structure, or recent strategic activity. Notably, a large share of the extracted data in the input pertains to MAHA168, an unrelated Indonesian online casino and slot platform — these records are not affiliated with Sargent Art's art-supplies business and are excluded from this analysis.
Based on the available evidence, Sargent Art's business model is consistent with a long-established mid-sized specialty distributor serving U.S. schools, school districts, and brick-and-mortar retail buyers of art materials, generating revenue primarily through wholesale/retail channel sales. The absence of disclosed funding rounds and the long operating history under private ownership suggest the company is likely family- or closely-held, with no recent external capital event recorded in the input.
Sargent Art firmographics
Firmographics- Name
- Sargent Art
- Legal name
- MAHA168
- Website
- https://sargentart.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sargent Art is a privately held U.S. supplier of art materials, founded in 1930 and headquartered in Hazleton, Pennsylvania. With 51–100 employees, the company serves the educational and retail markets as a leading distributor in its category.
- Ownership category
- akta.pro rank
Sargent Art industry classification
Industry- Product category
- Art Materials & School Supplies
- NAICS
- Office Supplies (except Paper) Manufacturing (339940), Office Supplies (except Paper) Manufacturing (33994)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
- akta.pro secondary industries
- Kids Crafts & Educational Craft Kits Retail (CRALACAG), Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics) (EDAEAIAH)
Keywords
Where Sargent Art is headquartered
LocationHeadquarters
- HQ city
- Hazleton
- HQ country
- United States
- HQ region
- North America
Markets served
Sargent Art business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Sargent Art product offering
Product offeringCore offering
Sargent Art manufactures and supplies quality art materials, serving both the educational market (schools and learning institutions) and the retail market. The company operates as a supplier of finished physical art products rather than as a reseller or service provider.
Differentiator
Problem solved
Functional benefit
Brands
- MAHA168 Group: Online casino platform featuring slots, casino games, sports betting, arcade games, poker, and lottery
Products and services
- Art materials (educational and retail supply)
Companies that use Sargent Art
Customer profileSegments1 record
Ideal customer profiles2 records
Sargent Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sargent Art partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pragmatic PlaycoreMAHA168 operates as an official Pragmatic Play partner platform, offering Pragmatic Play slot games to Indonesian users. The platform features Pragmatic Play's portfolio including popular titles like John Hunter and the Book of Tut and Sweet Bonanza.
- Slot88coreMAHA168 has an official cooperation with Slot88, featuring games like King Cat, Safari Heat, God of Wealth, and Panthermoon. Slot88 provides localized content with modern game concepts and Indonesian language support.
Expansion highlights1 record
Sargent Art competitors and assessment
Company assessmentDirect peers
- Crayola: Hallmark-owned Crayola is the dominant brand in children's art and craft supplies sold to both educational and retail channels, making it Sargent Art's most direct competitor in core categories such as paint, drawing, and classroom consumables.
- Royal Brush: U.S.-based manufacturer of artist brushes and related art materials with strong presence in educational distribution; comparable in product mix, channel focus, and mid-sized manufacturer profile.
- Dixon Ticonderoga: Manufacturer of Prang art supplies, Dixon pencils, and other school/artist products, serving the same educational and retail channels as Sargent Art with overlapping SKUs in drawing, painting, and coloring.
- Faber-Castell: Global art and writing instruments manufacturer with deep presence in schools and the fine art segment; directly comparable to Sargent Art across artist materials, classroom supplies, and retail distribution.
- Elmer's (Newell Brands): Leading school and craft adhesives/paint brand owned by Newell Brands; competes head-to-head with Sargent Art in classroom art and craft consumables sold through education and mass retail.
Emerging players
- Liquitex: Specialist in artist-grade acrylic paints and mediums, overlapping with Sargent Art's fine art paint category but skewing more pro-artist and less toward the K–12 educational segment.
- Winsor & Newton: Premium fine art materials brand (paints, brushes, canvases) under ColArt; competes in the artist-side of Sargent Art's assortment while also being stocked by many of the same educational and retail buyers.
- Copic: Premium marker and illustration brand popular in art education and design programs; a relevant specialty peer for Sargent Art's drawing and illustration SKUs.
Broad incumbents
- Office Depot (Office Depot Education): National office and school supplies retailer with a dedicated education business that competes for institutional art-supply spend and offers private-label alternatives to brands like Sargent Art.
- School Specialty: Large K–12 school supplies distributor and curriculum products company; while broader in scope, it is a key channel partner/competitor for Sargent Art in the educational market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Sargent Art social profiles
Digital presenceSargent Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sargent Art leadership team
Management profileNumber of profiles
Sargent Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sargent Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sargent Art
What does Sargent Art do?
Sargent Art manufactures and supplies quality art materials, serving both the educational market (schools and learning institutions) and the retail market. The company operates as a supplier of finished physical art products rather than as a reseller or service provider.
When was Sargent Art founded?
Sargent Art was founded in 1930. It employs 51 to 100 people.
Where is Sargent Art based?
Sargent Art is headquartered in Hazleton, United States, in the North America region.
Who are Sargent Art's main competitors?
Direct peers on record are Crayola, Royal Brush, Dixon Ticonderoga, Faber-Castell and Elmer's (Newell Brands). Emerging players are Liquitex, Winsor & Newton and Copic. Broad incumbents are Office Depot (Office Depot Education) and School Specialty.
Does Sargent Art have an API?
No public API is recorded for Sargent Art.
What industry is Sargent Art in?
Sargent Art's product category is Art Materials & School Supplies. Its primary akta.pro industry code is CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing), with a secondary code of CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 339940 and its SIC code is 3950.