What Mediterraneo does

Mediterraneo is an Egyptian agri-commodity conglomerate founded in 1998 as a grain trading brokerage in Cairo, now operating across the full value chain of sourcing, processing, packaging, logistics, and distribution. The company trades over 50 agri-commodities globally and runs three certified production facilities in Fayoum (5,600m2, ~100,000 tons/year of fava beans), Damietta (15,000m2, ~150,000 tons/year of pulses near the port), and Gamasa (20,000m2, packaging and consumer-facing brands). Processing capacity totals roughly 250,000 tons per year with over 32,000 tons of temperature-controlled silo storage, supported by ISO 22000 certification across all three sites and NSFA whitelisting at Fayoum and Damietta. Industrial equipment is sourced from Turkey (production lines), Switzerland (Buhler cleaning lines), Denmark (Cimbria), and Germany (Rovema packaging). Technology investments include wireless temperature monitoring, chiller-cooled silos, metal detection systems, solar panels across all three factories, and an electric forklift/elevator fleet.

The revenue mix spans five streams: international commodities trading (bulk vessels and containers to clients across five continents), wholesale distribution (bulk to merchants, plus branded products ElZaeem and Effendina in up to 25kg sacks), HoReCa distribution launched in June 2021, retail distribution through three consumer brands (Dayma, Al Zaeem, Afandy) at over 900 points of sale across Egypt's major retailers, and co-manufacturing services for external traders and wholesalers. Distribution is supported by a domestic fleet of 55 trucks, 30 cars, 7 service vans, and 2 buses, plus international subsidiaries in UAE and KSA for MENA, Levant, and Southeast Asia operations.

Mediterraneo is privately held and founder-led, with Wael El-Khazindar serving as Chairman and Founder. Headcount has grown from 5 employees at founding to over 700. Customer segments span wholesale merchants, HoReCa operators, retail consumers, government procurement (notably GASC), feed industries, and co-manufacturing clients. No external funding rounds, parent companies, or minority investors are disclosed; growth appears to be entirely organic and internally financed.

Name

Mediterraneo

Legal name

Mediterraneo

Website

https://mediterraneo-egypt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mediterraneo is an Egyptian privately-held agri-commodity conglomerate founded in 1998 that trades, processes, and distributes over 50 commodities (pulses, grains, spices, coffee) through three certified facilities, six consumer brands, and 900+ retail points across Egypt and the MENA/Levant region.

Ownership category

akta.pro rank

Product category

Agri-Commodity Trading & Processing

NAICS

Flour Milling and Malt Manufacturing (31121), Coffee and Tea Manufacturing (31192)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Beverages (2080)

akta.pro primary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

akta.pro secondary industry

Packaging, Filling & Repacking Services (bottling, bagging, relabeling) (AFABAIAG)

Keywords

• Grain trading
• Pulses processing
• Spices distribution
• Commodity brokerage
• Agri-commodity manufacturing

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commodities Trading: International trading of agri-commodities including pulses, grains, spices, and coffee. Trading is conducted in bulk vessels and containers, serving local merchants and international clients across 5 continents.
2. Wholesale Distribution: Sale of imported commodities in bulk to local merchants, and branded products (ElZaeem, Effendina) in sacks up to 25kg to wholesalers. Commodities are cleaned, treated, and packaged using Rovema machinery.
3. HoReCa Distribution: Supply and distribution of trading commodities to hotels, restaurants, and cafés across Egypt, launched in June 2021 as part of macro expansion plan.
4. Retail Distribution: B2C sales through retail brands Dayma, AL Zaeem, and Afandy at over 900 points of sale including major retailers such as Carrefour, Metro, Alfa, Geant, and Oscar.
5. Co-Manufacturing Services: Offers industrial and logistics assets for packaging commodities for traders, wholesalers, and other clients. Clients provide bags/packages; Mediterraneo fills them using quality industrial technology.
6. Feed & By-Products: Market leader in animal feed industry offering wide range of products to traders and industrialists.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mediterraneo is a grain trading and agri-commodity conglomerate that imports, processes, and distributes pulses, grains, spices, coffee, and feed by-products. The company operates three production facilities (Fayoum, Damietta, Gamasa) for cleaning, sorting, and packaging, and sells through wholesale, HoReCa, retail branded, and international trading channels across more than 50 agri-commodities globally.

Product overview

Mediterraneo is a diversified commodities conglomerate operating as a single unified platform that trades over 50 agri-commodities globally, encompassing trading, manufacturing, logistics, and distribution. The product portfolio comprises multiple retail brands (Dayma, Al Zaeem, Afandy), wholesale brands (El Zaeem, Effendina), and a specialty coffee brand (MedCoffee), alongside core trading categories for pulses, grains, spices, coffee, and feed by-products. The company operates three manufacturing facilities (Fayoum, Damietta, Gamasa) providing co-manufacturing services, supported by integrated logistics and distribution networks serving wholesale, HoReCa, and retail markets in Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Dayma: Sustainable retail brand launched in late 2021, offering pulses, spices, grains and more packaged in biodegradable, recyclable, and reusable materials. The first eco-friendly brand to provide pulses and grains to consumers in Egypt.
• AL Zaeem
• Afandy
• MedCoffee
• ElZaeem
• Effendina

Products and services

• Dayma Sustainable retail brand offering pulses, spices, grains, and more packaged in biodegradable, recyclable, and reusable materials, targeted at Egyptian consumer households.
• Al Zaeem (الزعيم) Retail brand selling a range of pulses, grains, and spices available at over 900 points of sale across prominent Egyptian retailers.
• Afandy Retail brand launched in 2023 catering to local market needs for pulses, grains, and spices, distributed across Egyptian retailers.
• MedCoffee

Quantifiable outcome

• Largest fava beans processing plant in Egypt at Fayoum facility
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Wilmar International: Asia-headquartered agribusiness spanning oilseeds, grains, sugar, coffee, and consumer food brands. Comparable in vertical integration from origination through branded distribution, though Mediterraneo is a much smaller-scale operator.
• Bunge Limited: Global agribusiness covering oilseed processing and grain origination/origination-to-destination flows. Comparable trading and processing profile to Mediterraneo, particularly in staples where Egypt and MENA are import destinations.
• Louis Dreyfus Company: Family-controlled global merchant of agricultural commodities including grains, oilseeds, pulses, coffee, and cotton. Closest comparable to Mediterraneo in ownership style and diversified agri-commodity book, though at global scale.
• GrainCorp: Australia-listed agribusiness operating grain origination, storage, and processing with international marketing. Comparable grains-trading and storage-silo model to Mediterraneo's Fayoum/Damietta/Gamasa operations.
• Cargill: Largest privately-held global agri-commodity trader and processor with broad exposure to grains, pulses, oilseeds, and animal feed. Comparable to Mediterraneo as a global sourcing and trading counterpart, though at vastly larger scale and with a much broader portfolio.
• Olam Agri: Olam Group's food and agri-commodity arm operating across grains, oilseeds, edible oils, rice, pulses, coffee, and cotton with strong emerging-market origination. Highly comparable to Mediterraneo in product mix and emerging-market distribution focus.
• Archer Daniels Midland (ADM): Global agribusiness and major grain/oilseed originator, processor, and distributor. Comparable to Mediterraneo across the grains and pulses trading value chain, with significantly greater origination depth and international reach.

Regional players

• Tanmiah Food Company: Saudi-listed poultry and processed-food company with animal-feed grain procurement as a major input. Comparable as a regional food processor and grain-buyer in MENA, though focused downstream rather than as an upstream trader.

Direct peers

• SunOpta: Plant-based and specialty food company sourcing, processing, and packaging grains, pulses, coffee, and fruit for retail and food-service channels. Comparable to Mediterraneo's ingredient-processing and consumer-brand model, especially around MedCoffee and Dayma.
• Export Trading Group (ETG): Privately-held African-headquartered agri-commodity trader and processor focused on emerging markets across pulses, grains, oilseeds, and coffee. Most directly comparable peer to Mediterraneo in terms of private ownership, emerging-market focus, and diversified agri-commodity book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MediterraneoEgypt
• LinkedInlinkedin.com/company/mediterraneo-egypt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediterraneo