NOTAVIS
NOTAVIS GmbH is a German industrial image processing distributor and consultant, founded 1993, supplying OEMs with embedded vision components, turnkey Machine Vision systems, and custom engineering across cameras, lighting, optics, controllers, and AI-enabled software.
- Company typePrivate
- Founded1993
- HeadquartersPirmasens, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NOTAVIS does
NOTAVIS GmbH is a German distributor and consulting firm specializing in industrial image processing and embedded vision systems, founded in 1993 and headquartered in Pirmasens (HRB712247). The company operates as a single-source provider for OEMs, offering a curated portfolio that includes VC MIPI camera modules (Vision Components), di-soric vision sensors, Hefei I-TEK and Hikrobot industrial cameras, Büchner lighting systems, AZURE lenses, Kontron/Intel-based EXTRA Vision Controllers, and the VC nano 3D-Z triangulation sensor. Coverage spans Embedded Solutions (custom engineering from feasibility through series production), Embedded Components (MIPI camera modules), and Machine Vision (turnkey inspection systems), and the company claims over 1,000,000 cameras deployed across its history.
The business model is hybrid: standard components are sold through an e-commerce webshop with public unit pricing ranging from €37.99 (VC MIPI OV9281) to €3,490 (VC nano 3D-Z), while custom embedded solutions and application consulting are sold via direct sales engagement on a quote-based, multi-year contract basis. Distribution channels combine self-service e-commerce for SMB and individual buyers with consultative direct sales for enterprise OEMs, supplemented by a worldwide supplier and partner network. AI/deep-learning functionality is delivered through the AugeLab BV Software partnership rather than proprietary models.
Operationally, NOTAVIS is a small team led by Managing Director Thomas Schweitzer, Technical Sales Manager Patrik Drexel, and Executive Assistant Kerstin Brühl, with no disclosed headcount growth, funding, or acquisitions. Marketing is primarily website-, LinkedIn-, and newsletter-driven, with a bottom-of-funnel reliance on direct consultation for complex OEM projects. The company is privately held, independently owned, and serves customers across Europe and internationally through its partner network.
NOTAVIS firmographics
Firmographics- Name
- NOTAVIS
- Legal name
- NOTAVIS GmbH
- Website
- https://notavis.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOTAVIS GmbH is a German industrial image processing distributor and consultant, founded 1993, supplying OEMs with embedded vision components, turnkey Machine Vision systems, and custom engineering across cameras, lighting, optics, controllers, and AI-enabled software.
- Ownership category
- akta.pro rank
NOTAVIS industry classification
Industry- Product category
- Industrial Machine Vision
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Machine Vision & Industrial Imaging Systems (IMAHAHAE)
- akta.pro secondary industries
- Industrial Quality Inspection & Metrology (Machine Vision) (IMAIAMAF), Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK)
Keywords
Where NOTAVIS is headquartered
LocationHeadquarters
- HQ city
- Pirmasens
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOTAVIS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Components): Sale of embedded vision components including VC MIPI camera modules, industrial cameras, lenses, lighting systems, vision controllers, and accessories through e-commerce shop and direct sales.
- Custom Embedded Solutions: Customized embedded vision solutions development from consulting through design, development, and integration. Services include application consulting, component selection, prototyping, testing, and development for series production.
- Distribution Services: Distribution of embedded components, MIPI camera modules, and industrial-grade image processing systems from international manufacturer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual components (cameras, lenses, sensors, controllers) |
| Other | Multi-year contract | Custom embedded solutions and consulting services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NOTAVIS product offering
Product offeringCore offering
NOTAVIS distributes and integrates industrial image processing components — including MIPI camera modules, industrial cameras, vision sensors, lighting, lenses, and vision controllers — sourced from a global supplier network. The company also delivers custom embedded vision solutions for OEM customers, from feasibility study and consulting through design, prototyping, and series production integration, complemented by the AugeLab BV no-code AI/deep-learning software platform for machine vision workflows.
Product overview
NOTAVIS is a German distributor and consultant specializing in industrial image processing with over 30 years of experience. The company offers a comprehensive portfolio organized into three main areas: Embedded Solutions (custom engineering from consulting to integration), Embedded Components (MIPI camera modules), and Machine Vision (complete vision systems). The product range includes VC MIPI camera modules, Hikrobot and Hefei I-TEK industrial cameras, di-soric vision sensors, AugeLab software platform, Büchner lighting systems, AZURE lenses, EXTRA Vision Controllers, 3D clamping systems, and VC nano 3D-Z measurement sensors. NOTAVIS serves as a solution provider for OEM applications, offering both individual components and complete integrated vision systems.
Differentiator
Problem solved
Functional benefit
Products and services
- VC MIPI Camera Modules Compact MIPI camera modules including OV9281, IMX226, and IMX327-C models designed for embedded vision applications across industrial use cases. Sold individually through the NOTAVIS webshop starting at €37.99.
- Hefei I-TEK Industrial Cameras High-performance industrial cameras with CMOS sensors supporting global and rolling shutter, resolutions from entry-level to over 20 megapixels, and multiple interface options including GigE, USB 3.0, CoaXPress, and Camera Link. For OEMs and system integrators building machine vision systems.
- Hikrobot Industrial Cameras Industrial cameras distributed from Hikrobot for a wide range of machine vision applications, available from €272.00. Targeted at OEMs and system integrators.
- di-soric Vision Sensors (CS60, ID600) Self-contained vision sensors with IP67-rated housing, switchable LED lighting, S-mount interchangeable lenses, and pre-installed tools for localization, detection, and counting. Configured via intuitive nVision-i software with expandable modules for measurement and ID reading. Available from €408.00.
- AugeLab BV Software No-code vision software platform combining classical image processing and AI/deep learning in a single interface, with drag-and-drop workflows, preconfigured templates, integrated training environment for custom AI models, and OPC UA/MQTT/TCP/IP integration. Supports flexible licensing including OEM licenses for embedded use.
- Büchner Lighting Systems Industrial lighting solutions including ring, line, dark field, backlight, and spot lighting, Made in Germany with efficient thermal design and LED technology. Custom solutions available; lighting selection accounts for up to 80% of effective image processing solutions. Prices start at €410.00.
- AZURE C/S Mount Lenses Industrial camera lenses with high resolution (minimum 2.1μm), manual aperture, fixed focal length, and compact design optimized for machine vision applications with excellent optical performance at short working distances. Available from €70.00.
- EXTRA Vision Controller Industrial-grade PCs built on Kontron mainboards with Intel Core 12th Generation processors (Alder Lake-N97 to Core i7). Designed for 24/7 continuous operation with fanless options, extended temperature ranges, and long-term component availability until 2030/2031. Expandable via PCIe and M.2 slots.
- VC nano 3D-Z 3D Profile Sensor 3D profile sensor using triangulation for angle measurement in OEM applications including die pressing and sheet metal bending processes. Enables dimensional measurement in metalworking environments. Priced at €3,490.00.
- 3D-Spanngelenke (3D Clamping Systems) Precision 3D clamping joints with Hirth serration for secure positioning of cameras, sensors, and lighting. Tool-free operation with progressive clamping and 360° flexibility via ball joints. Available from €408.00.
- Custom Embedded Vision Solutions Tailored embedded vision solution development for OEM customers, covering application consulting, component selection, feasibility studies, prototyping, testing, and integration for series production. Quote-based pricing with multi-year contract engagements.
- Application & Component Consulting Methodical application and component consulting for embedded vision projects, using a structured but adaptable approach to identify optimal solutions. Quote-based pricing.
Quantifiable outcome
- 1,000,000+ cameras deployed across industries
- +1 more outcomes
Companies that use NOTAVIS
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
NOTAVIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
NOTAVIS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and supporting.
- Vision Components (VC MIPI modules)coreNOTAVIS distributes Vision Components' MIPI camera modules (VC MIPI OV9281, IMX226, IMX327-C) and VC nano 3D-Z 3D sensors. These form core products in their embedded vision portfolio. The partnership provides compact, efficient, and flexible embedded components for industrial applications.
- di-soriccoreNOTAVIS offers di-soric Vision Sensors (CS60, ID600) featuring integrated image correction, M12 interchangeable lenses, switchable LED lighting, and IP67-rated housing. These self-contained vision sensors are offered as part of NOTAVIS's Machine Vision product lineup.
- Hefei I-TEKcoreNOTAVIS distributes Hefei I-TEK Industrial Cameras including area scan cameras with resolutions from entry-level to 20+ megapixels, CMOS sensors with global and rolling shutter, and multiple interfaces (GigE, USB 3.0, CoaXPress, Camera Link). These industrial cameras serve as core components in machine vision systems.
- KontroncoreNOTAVIS's EXTRA Vision Controllers are built on Kontron's industrial mainboards, featuring Intel Core 12th Generation processors and long-term component availability until 2030/2031. Kontron's industrial-grade boards enable reliable 24/7 continuous operation.
- AugeLabcoreNOTAVIS offers AugeLab BV Software - a non-code software suite with AI deep learning algorithms for complex machine vision applications. Features include drag-and-drop workflows, OPC UA/MQTT/TCP/IP interfaces, and flexible licensing models including OEM licenses.
- HikrobotminorNOTAVIS distributes Hikrobot Industrial Cameras suitable for a wide range of industrial applications, available from €272.00 in their product catalog.
- IntelsupportingIntel Core 12th Generation processors (from Alder Lake-N97 to Core i7) power NOTAVIS's EXTRA Vision Controllers, providing high performance reserves for frame rates, resolutions, and AI-supported algorithms.
- AZUREminorNOTAVIS distributes AZURE C/S Mount Lenses for industrial cameras, featuring high resolution (minimum 2.1μm), excellent optical performance at short working distances, and high light transmission at competitive pricing.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
NOTAVIS competitors and assessment
Company assessmentDirect peers
- Stemmer Imaging: European-based machine vision technology provider distributing cameras, software, and integrated solutions to industrial customers. Highly comparable distribution-and-consulting model targeting OEM and system integrator customers across the same geographies as NOTAVIS.
- Basler AG: German manufacturer of industrial cameras and embedded vision components, including the dart and ace 2 series. Direct competitor in industrial camera hardware with overlapping customer base in factory automation and OEM vision integration.
- MVTec Software GmbH: German machine vision software provider (HALCON, MERLIC). Competes directly with AugeLab in the vision software layer of NOTAVIS's stack, serving many of the same OEM and system integrator customers.
- Allied Vision: German-headquartered industrial camera manufacturer (Alvium series) serving machine vision OEMs and system integrators. Comparable in product category, customer profile (OEM integrators), and European market focus.
- IDS Imaging Development Systems: German industrial camera manufacturer offering uEye and 3D cameras for machine vision. Overlaps with NOTAVIS in OEM-focused industrial camera distribution and embedded vision applications across European manufacturers.
- Vision Components GmbH: Manufacturer of MIPI camera modules and embedded vision systems — a direct supplier to NOTAVIS but also a comparable peer in the embedded MIPI vision space, with the ability to serve OEMs directly.
Broad incumbents
- Keyence Corporation: Global supplier of sensors, measuring systems, and machine vision products serving factory automation. Comparable end-customers and applications, though broader portfolio and substantially larger R&D and sales organization.
- National Instruments (NI): Test, measurement, and embedded control systems provider with industrial vision and image acquisition products. Comparable in serving industrial OEMs needing vision and embedded compute integration, though broader test/measurement scope.
- Cognex Corporation: Global leader in machine vision systems, smart cameras, and industrial barcode readers. Overlaps in industrial quality inspection and OEM vision integration but operates at a far larger scale with proprietary hardware and software.
- SICK AG: German industrial sensor and automation specialist with significant machine vision product lines. Overlaps in factory automation, quality inspection, and OEM integration across European industrial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NOTAVIS social profiles
Digital presenceNOTAVIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOTAVIS leadership team
Management profileNumber of profiles
Profiles3 records
NOTAVIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOTAVIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOTAVIS
What does NOTAVIS do?
NOTAVIS distributes and integrates industrial image processing components — including MIPI camera modules, industrial cameras, vision sensors, lighting, lenses, and vision controllers — sourced from a global supplier network. The company also delivers custom embedded vision solutions for OEM customers, from feasibility study and consulting through design, prototyping, and series production integration, complemented by the AugeLab BV no-code AI/deep-learning software platform for machine vision workflows.
Is NOTAVIS a public or private company?
NOTAVIS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOTAVIS founded?
NOTAVIS was founded in 1993. It employs 1 to 10 people.
Where is NOTAVIS based?
NOTAVIS is headquartered in Pirmasens, Germany, in the Europe region.
How does NOTAVIS make money?
Three revenue lines are on record. Product Sales (Components) is the primary driver. The others are custom Embedded Solutions and distribution Services.
Who are NOTAVIS's main competitors?
Direct peers on record are Stemmer Imaging, Basler AG, MVTec Software GmbH, Allied Vision, IDS Imaging Development Systems and Vision Components GmbH. Broad incumbents are Keyence Corporation, National Instruments (NI), Cognex Corporation and SICK AG.
Does NOTAVIS have an API?
No public API is recorded for NOTAVIS.
What industry is NOTAVIS in?
NOTAVIS's product category is Industrial Machine Vision. Its primary akta.pro industry code is IMAHAHAE, Machine Vision & Industrial Imaging Systems, with a secondary code of IMAIAMAF, Industrial Quality Inspection & Metrology (Machine Vision). Its NAICS code is 334519 and its SIC code is 3823.